I think that there's like, I don't want this to sound like a stereotypical answer, because it's really comes from my heart. But the vision of it is so much brighter today than it was when we wrote it on the paper. And we are like, ridiculous idealist and optimist and all those things. And I think that comes through this business plan. I mean, we wrote 30 pages, wasn't it? 30 pages, Becky, we're ridiculous. We're just pouring into it, because it's like, I just see it. But what's different now is like, there's names of people like there's people's faces that I picture that are, you know, our vision is called an impact uprising. Because we believe in the transformative power of philanthropy that getting Yes, getting development officers to be able to raise more money is part of the impact uprising that gets more people to give. But we believe that that is just anybody at any level, you know, being involved in philanthropy on the giving. On the receiving side, we believe it's just truly transformational. And so when I talk about that now, I'm like, I picture people's faces in our community that we've met, that are running grassroots organizations, and I picture people that we've met are some of the most disruptive, you know, thought leaders that are speaking truth into the sector in a time when everyone's looking for direction and answers. And it's like, this is like such a moment, you know, to be able to marry those two together and to connect people and just roll up our sleeves. And, you know, put away some of the formality that I think our sector was so steeped in for many years that we didn't feel seen in, it's like, now we can just gather around a table and talk, you know, and be friends and build these bridges. And so I guess a lot of it feels a lot more doable. And just, you know, more full of life now that we're in the middle of it, in terms of like how we are making money versus, you know, setting the business plan, I think we were really optimistic. And I think you just realize that things may take longer on some levels. But in terms of how the community has grown, like it's blown our expectations, honestly, I've just think people were hungry. And like Becky said, is a good time to launch because people all of a sudden get really great with digital. And we were already positioned ready to do that, to have those conversations at this pace and speed at which we did it. And, you know, we launched the podcast with the framework that we use to build a campaign because we never view it as building this company. We viewed it as building this grassroots style movement. And so you know, the confirmation of the launch being so successful and so having so much success and downloads and all that we feel like it's just because we have this commitment to playing the long game, you know, we're here for the long haul. And we want people to feel seen and have a place at our table. And you know, if that takes forever, that's okay with us because we love it. Or you know, if it catches fire, it just is more structured to be a movement than it is a business.