I mean, I think the reality is, is that it's not woowoo. Like there is so much science to support this, it might feel woowoo but it's not I mean, what's essentially happening when we are in those activated states when we're in shiny object syndrome, or we're in paralysis. Those are both nervous system activation states. So perfectionism, shiny object syndrome, that scattered experience that we feel in the nonprofit sector. That is a flight, nervous system response. When we are paralyzed, overwhelmed, can't make decisions can't take action, ruminating, we are in a freeze response. Both of these are very important biological responses to keep us safe in the wild. But our modern day brain cannot tell the difference between a funder saying no and a bear eating us in the woods. And so it is not geared for today. It is not geared for today. And so what's happening is that our nervous system gets activated totally understandably, by these very real painful experiences, right rejection, being ghosted, being ghosted. You guys like we lose our sense of belonging. There's so much science there was this research study actually makes me really sad to talk about it but where there were these babies and they were playing with their moms and then they would have the moms go totally stone faced. And the babies would freak out. out, because they were losing their sense of belonging, they were losing the feedback from the mom in that moment, they would lose their sense of identity so fast. Our need for identity is faster than water. And food, it is immediate. And when we are ghosted by donor, we are losing that sense of identity, our nervous system is activated. Am I here? Do I exist? Did you get it? Do you care? Am I a person. And so we put fundraisers, we put nonprofit leaders in these positions to have their nervous systems activated. And then we give them zero space to talk about it. We don't normalize at all, how emotionally challenging this is. And then I think we do something even worse, we put them in this position to say Don't take it so personally, but definitely take this pay because of how much you believe in exactly. And so what do we expect? What do we expect people to do, they stay in that nervous six system activated state, because it is not safe for them to come back to equilibrium. And in those both of those nervous system states, shiny object syndrome, and scattered fundraising, and paralysis and perfectionism. No, the best work is not happening, their creative work is not happening, their innovation is not happening, they're at you know, failure is not happening there. So if we are not going to allow and create spaces, for nonprofit leaders to be their actual embodied step cells, not activated nervous system selves, then we're not going to have access to the dreams we have for the sector, personal growth, personal development, these things are not a nice to have, they are not a separate thing from their fundraising results. So it cannot be like focus on the strategy, do all these things make all these phone calls, and get back up again, after the rejection without any support around their own, you know, nervous system, personal development, coaching tools. And I think we've treated it so often, like it's this secondary thing, when it's really the core of their ability to realize all of their goals to actually realize the fundraising strategy that we have. I think a lot about fundraisers, I mentioned trees before and how a five foot tree is beautiful and a 10 foot tree is beautiful. What's so important about trees of all sizes are their roots, and the size of their roots match the size of their branches. And so if you want to see your fundraising capacity increase, you want to see your budget increase, you have to build deeper roots. And that's where the personal development comes in. And you're going to see that in the numbers, they are not separate. They are core, I so deeply believe that fundraiser wellness is at the center of fundraiser enablement. And until we realize that, and until we build that into fundraising, we're going to continue to fall short and get frustrated and not figure out why we can't figure this fundraising thing out.