And I'm, I'm all about being scrappy even, you know, after 12 years of being a business owner, we can still do it like that. So it doesn't have to be a huge investment, but the risk versus reward, like the reward is, you know, just it's huge. So I think those visuals, and you can disperse them all over your channels, they're great for email marketing, which, again, allows you to stay competitive. Just think about it, if you have your emails being sent. You know, of course, we want to use email marketing throughout the year, but during Black Friday, one thing that's really cool about email is that you have the opportunity to show up between like Sephora and Nike in the inbox, like you get the same type of real estate as these big brands do, and the same, you know, visibility, so that's really cool.