Pivot was a big word at least in my networks during COVID As soon as COVID hit there was this pivot to digital pivot pivot to online everything had to stop and turn and that kind of pivoting of fluid movement, but it is one direction another direction it doesn't move particularly far. I would say my definition of pivoting. So pin hinges pivot on a door. So there's usually a range of movement within that pivot sphere. So yeah, the TEDx thing really, so my pivot has been the saviour of the PBS PBH digital free fringe, or the free fringe is generally a thing and it's a little Annex I guess, of Edinburgh Festival. Now the Edinburgh Festival is a multitude of festivals that all take place during the same time. And the Edinburgh free fringe, it is a an augmentation. It's an add on to the fringe, but it isn't part of the fringe office. At least what I'm coming to understand, but free and free for who and I think this is where the free fringe is a little bit of a misnomer. And on both sides. You can go and see a PBH digital free fringe show or a free fringe show doesn't have to be digital. That's the bit I'm doing the free fringe, you can go and you could walk in and you could spend no money. However the people that are putting those shows on I've also received no money. Also the venue's have received no money. So and if you didn't want to spend any money for the free fringe, you could go and see all of the shows for no money. Likewise, the performers could ask for no money, take no money, make no money, the PBH fringe itself with venues that very kindly give their venues for digital fringe for free fringe. The only person that does pay out money is the free fringe, because what the free fringe provide is a printed booklet. It provides the website it provides the infrastructure on which we can promote the free fringe online. All the people that take part administratively, they're all giving their time for free. People who are performing are giving their time for free. Money isn't the only value. I mean, yes, we need money. to feed and clothe ourselves but there is portfolio presence. Or there is R&D. There is taking a show that will bring people in because you can't not charge money. And the idea is is that you do bucket speeches.