Okay, there's so much there to unpack, and I gotta, I gotta lift a couple things. And actually, if you, if you're okay, staying with this, I want to go a little bit deeper, because you just talked about the power of the Creator economy. And I want to remind everybody that the Creator economy is set to grow to half a trillion dollars by 2027 we had a trend this year with We Are For Good, which is tap creators. it will grow your influence. And so one of the examples that we were pointing back to, and I swear y'all this is going to tie back to philanthropy, so hang with me. But in December, we learned that creators were selling more retail in the cosmetics industry than the actual endorser that the cosmetic industry was hiring for their own marketing. And so we're starting to see this switch where people are starting to listen to people that they trust. This is in Hello. Trust based leadership. Trust based action is everything right now, because we're not sure what's real on the internet. So I really am jiving with this. And so this challenge becomes to missions. Is, how do we tap those influencers? And there's a lot of people who are like, my gosh, I want Ariana Grande to rep my brand. Oh, I'd love to get Lady Gaga aligned with my mission. And what I want to say to you right now is that your influencers are already there. They are there within your organization right now. And we have to look at it not just from a sense of who has the most followers. It's like who has influence. It's not just about affluence anymore, and so I am going to tell on myself, and I swear I'm going to pitch this back to you, because I think a lot of the problems that nonprofits are stuck in, and this is kind of what I think we have to sunset a little and I was guilty of this is I'm going to create my my content. I'm going to create our perspective, and I'm going to push it out into the community. Y'all that has flipped. It is so much of a community build. And so what I want you to do, and you had this in your report, and I'm teeing You up for it, because I thought it was brilliant, and we're seeing this play out is the power of nonprofits giving their believers and their fans the ability to share. And so it's not just about what we share. And you know, we talk, and Seth Godin talks about this. You know, our influence isn't about what we say about our brand, it's what others say about our brand. So please talk about how nonprofits need to reorient around empowering their base to share with their own community, with their own thoughts, with their own insights into your or talk a little bit about that.