Yeah, I was my first company called right strategies that I pretty much started. Right, right out of school. We were doing software for apples, Newton, which as you know, originally was a consumer focused device. And we were using it for something a little different with an enterprise focus. And anyway, we've been pretty successful at it for a number of years, I think we were responsible for moving more Newton hardware than all of Apple's retail channels, which I'm not sure was, was a really high bar, but an accomplishment nonetheless. And then a really wonderful thing happen. Steve Jobs came back to Apple. And the question was, Oh, my God, like what's gonna happen to Newton. And we kind of bet the business built this business on Newton. And so I called the folks that we knew and worked with up at Apple, and I said, Hey, you know, we built a business on this. And Apple got a lot of mileage out of what we were doing too, because we one of the developers that have been sort of most successful in the space. So they invited me up for a sit down. And the meeting was with Sina tomato. Sina had come over from next with Steve Jobs. I think his initial role at Apple is he was responsible for like all of our applications. And he'd also been charged with figure out what to do with noon. So So anyway, I show up and, and I get to, you know, one infinite loop at the, at the now old campus, and lead up to the executive suite, and we go sit down and seen his office. And, you know, he starts out by letting me tell me tell the story and sort of express my concern. And then he goes on to thank me profusely, for what we've done as a developer moving this forward, and kind of all the things that you would expect I'm very respectful, very kind. And then he turns over to his his whiteboard, where he and and Steve Jobs had just finished mapping out this whole mobile space, like in an effort to kind of figure out what to do with with Newton. And it was pretty wild. You know, here's so here's this, and it's just, you know, whiteboard circles, lines, text and and there's a bunch of names and things on there that you didn't even recognize today. Because the players that were wearing mobile were very different like it was these people doing these pocket organizers, pocket address books, you know, folks like cyan and Casio and things so anyway, that was that was the closest I would ever get to Steve Jobs who I hold somewhere in my hero category was a whiteboard of him mapping out the space that ultimately that led to the decision to kill the hardware platform that didn't immediately end the business but it sure put a shoe put a nail a nail in the coffin. And so is there a brush with greatness? Of course everyone knows Steve Jobs. So I I like to tell this story, Jason, but it also was like Lesson One of something that I learned other times In my career, which is like, look, it's not, it's not just about the idea. Timing is so, so critical. And so his timing is critical. And, and I think there's another lesson that came out of it, which is, man, you really have to worry about single points of failure. And if you're going to be a developer, kind of on a new platform like that, it's a big bet. You know, it is really, really a big a big bat.