No, I totally thought of that, too when I was thinking about, like how to bring this into summit language. And as someone who's hosted a summit before, too, I really truly think that this visibility, and this is like maybe let's dive into a little bit. What does it mean? What does visibility mean? What are the types of actions that you can take? And what am I talking about? And I first want to say, I am not talking about relying on social media, this is not about eight weeks straight of posting three times a day, on your favorite social media account. No, I despise that. I also think, you know, social media is just becoming an over prescribed tool that so many people look at it as like, if only I can figure out how to break through the noise and get more likes and go viral, then I will become what I want to become in my business. And I don't see any version of that being true. Right, it just becomes a frustrating place where we're now attaching our own worth to the number of likes and comments and responses that we're getting by the content that we're making. And that is so unhelpful. It just drives you into a spiral of negativity. As like social media, we all know, what's an addictive platform. And there's all kinds of those things there. What it's great for is connecting, having conversations with people and building relationships. So I was saying to you beforehand, I use social media 10 times more to talk to potential collaborators, like yourself and people that we're connecting for opportunities to support each other, rather than reaching out to potential clients. So I am not seven years into my business, I am still not seeing social media as the core driver of my business growth, it is a supplementary tool that yes, I will admit needs to be used, you need to have a presence there, you need to have some thing that says that you're still alive and active, and a place where people can go kind of like creep you and see if they think you're legit, and they want to learn more about you and work with you more. But it doesn't have to be like the focal point of all of your efforts. We shouldn't be leaving from a social media first perspective, like let's create content, and then figure everything else out. I look at it differently, where I'm looking at things like having going to networking events, having one on one conversations with potential collaborators, applying for speaking opportunities, looking at all kinds of different collaborations, really, that's a core piece of visibility to me is when you can get yourself in front of an audience of people that has already been curated by somebody else. And you see that alignment. So that is one of the core assessments to make when deciding what kind of visibility you want to do is like who's already made this happen? Like, I think this is coming up as a trend. It's going around, as you know, using other people's audiences or other people's networks. And to me, that's just what PR is, and always has been, in my mind.