Bonus #38

Ellen Yin23min

Ellen Yin

00:06

Hey friends, welcome back to another bonus episode of cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you can't google. I'm your host, Ellen Yin and I just returned from a busy week out on the road. My team and I flew to Dallas to attend and be a sponsor, and I also spoke at Make Your Mark Live, which was an event hosted by my good friend Jordan Gill, also known around the interwebs, as @systemssavedme.

Ellen Yin

00:36

And it was so much fun, because that was our first time doing a pop up podcast booth activation, which I'll talk about in more depth in just a moment, because it ties directly into the focus of this bonus episode all about how we use our to live events to jump up on the podcast charts. And then so we were there, you know, Wednesday, Thursday, Friday, flew home Saturday, I got to bring Andi and Sabrina on my team with me that was our first out of state trip together via plane at least as a team. So that was so fun to have them at a conference there with me because usually, when I'm just speaking at conferences, rather than also acting as a sponsor, I am traveling alone. So it was lovely to have the two of them with me. And then on Sunday, the very next day after I got home, we also were the presenting sponsor for the upper left ladies summit mini in Portland, Oregon. So my husband and I drove up to set up for that. And that was a completely different activation, which again, I'll kind of compare and contrast the two different live events that we did, since we were a sponsor for both of them, and then talk about how that ultimately helped support our goal of utilizing these live events for podcast worth.

Ellen Yin

01:46

Okay, so first things first, just to kind of break down what we did at these two different events. In Dallas at Make Your Mark live, we did a pop up podcast booth. So this was a much heavier lift for our team for a number of reasons. One, because we were traveling from out of state, we had to really coordinate with a vendor that lived in Texas to help us design and build and install the set that we were going to use. We knew we wanted to make this really visually appealing. And because the purpose of the pop up podcast was to allow the guests who are coming to interview with us throughout the course of the two day conference, to walk away with tangible media assets that they could use for their speaker sizzle reel, for their media kit, for their press page, about page, for social content and B roll, we really wanted to make sure the quality of the visuals was up to par. So we actually hired a Dallas company, shout out to Satin Pavement for creating and designing a set for us essentially.

Ellen Yin

02:45

So it was this huge like I think it was an eight foot backdrop made out of wood, we had our brand splashed across it our colors, our logo mark, if you're curious to see the visuals, if you're watching this on YouTube, we'll insert it here somewhere in the video. If you're listening on the podcast, if you head to our Instagram, we have a really fun recap reel of our time spent together at the event, you'll see lots of behind the scenes and snapshots of our booth installation. So just check out the show notes go to our Instagram @cubicletoCEO for the visuals there. But it was quite a coordinated effort. And it did require a much larger budget for us to be able to pay for that service and then obviously pay for the installation to be built and then set up and torn down.

Ellen Yin

03:30

So that was kind of the idea behind the pop up podcast booth, we had two mics. And people throughout the two days signed up for a 10 minute session with us where they would come and sit down. And it was more of like a bite sized sound bite style interview is how I described it. So we didn't have time. In order to be able to interview as many people as possible, we didn't have time for a sit down full length interview that I normally do with our guests on the show. So instead, we had the same question that we asked for every single person that came and sat down. And then you know from that anywhere from three to seven minute clip, you know some were a little shorter, some were a little longer. We basically told them you know, we we've created a nice video asset for you now that you can utilize for all those different things that I mentioned before your speaker sizzle reel, your media kit, your B roll content for social or whatnot, we're going to send that to you in one to two weeks after the event after we've gotten to go through all the footage and you know, edit and splice it together for each person.

Ellen Yin

04:31

But then on top of that, we were also going to choose our top favorite answers from all of the guests that we interviewed throughout the two days. So I think in total I did oh my goodness, like close to 40, 40 Micro interviews. It was a lot I will say it was a lot. I don't think I could sustain that high volume again. If we were to do another pop up podcast booth. But you know, it was our first time we were experimenting. We didn't really know quite what to expect. So, it all worked out great. Even though we did have some technical errors at the beginning, connecting all the different, you know, microphones to our camera to, anyways, it was a whole thing. But it all worked out for the best in the end.

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