[Midway] How To Turn Your Newsletter Into a Revenue-Generating Machine Using Content and First-Party Data | Otter.ai

[Midway] How To Turn Your Newsletter Into a Revenue-Generating Machine Using Content and First-Party Data

Online News Association31min

Tessa Sproule

01:02

Hi, thank you so much for joining us we are going to be talking about how to turn your newsletter into a revenue generating machine using content curation and first party data.

Tessa Sproule

01:12

My name is Tessa Sproule and I'm the CO CEO of a company called Vubble Inc. as in video bubble. And what we do is use machine learning to distribute video content for publishers and publishers and education clients is mostly the folks that we work with. My background is actually in journalism, I spent 20 years at the CBC, which is a Canadian public broadcaster. And for better or worse, I was very involved in laying the foundation of how digital platforms essentially became the the preeminent way for distributing video content and particular information, video content.

Tessa Sproule

01:48

And you know, what I have a, I have some regrets about some of the things that happened along the way and the decisions that we made as as publishers in that space. But I think that there right now we have an incredible opportunity to correct some of the things that need fixing. Along the way in the work that I do, I have met some incredible people and incredible companies, they including cielo24, and my good friend, Nicole Flynn, who is joining us right now as well to talk about this from an ad tech perspective, because that's her background, I'm gonna throw it over to Nicole to give a little bit of an introduction of you.

Nicole Flynn

02:31

Thank you, Tessa too kind. Hi, everybody. I'm Nicole Flynn. My background is in AD technology and media technology. I left the world of ad technology a few years back, because I felt like it was time to do something to give back a little to the world, where I didn't feel ad tech was necessarily doing that. So I decided to mix my love of media with accessibility and I haven't looked back.

Nicole Flynn

02:56

I was pleased to be asked to participate in this today by Tessa. Thank you, Tessa. There's an important shift taking place. And I think over the last 20 years, technology has, you know, eroded the foundation of privacy and as a result, broken consumer and user trust. But there's, there's good news here, there's a lot I feel like we can do about it. I know we're going to get into that today. So that's exciting for me. So in short, we've learned a lot of lessons from the past that we can take with us. And of course, we've derived a lot of advances in technology that will we'll be talking about later in this conversation. So there's a real opportunity here. I think, especially with the journalism industry, you're particularly poised to lead this charge. Trust is the foundation of journalism. So Tessa, I'll just leave it there.

Tessa Sproule

03:48

Perfect. Thank you so much. Thank you so much, Nicole. And actually, Nicole, could you do me one favor and talk a little tiny bit about cielo24. And what you guys do there?

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