okay. Hello, everyone. My name is Nicolette Scott. I'm a strategic partner manager at YouTube on the news team. And I'm so excited to be here with everyone today to talk about YouTube shorts. So we're going to focus on how you can optimize your news experience on YouTube shorts. So before we dive into the shorts discussion, we wanted to do a quick recap of the state of YouTube and our news efforts to date. To kick things off, I want to take a look at some of our key metrics. So YouTube has over 2 billion monthly logged in viewers and additionally, we have over a billion hours of YouTube content that is watched each day. We also have over $40 billion in revenues across all YouTube products in the last 12 months. The four R's are how we think about our approach to responsibility on YouTube. And they're really top of mind in all of the decision making that we do and our product design across the platform. particularly relevant for the news vertical. So our four R's are to remove content that violates our community guidelines to raise up authoritative voices on our platform to reduce the spread of borderline violative content and to reward content that meets the highest standards we have for monetization. And our news efforts on YouTube fall primarily within three main buckets. The first are to reach new audiences the second to build sustainable businesses, and the third are fostering informed viewers. And enhanced discovery has really been a key cornerstone of YouTube's efforts in news. Whenever a major breaking news moment happens we want to ensure that authoritative sources can quickly and easily reach new audiences with the latest information. One of the ways that we've done that is by creating a breaking news shelf that appears directly on the homepage, which features news events of national importance from authoritative sources. And so we have launched this feature in over 40 markets to date. And this is an example of our breaking news on the homepage. And then we also have our top news in search and top news on the homepage. So when audiences are proactively looking for news, we want to help make sure that news organizations can connect them with authoritative information. Okay, so for today we're going to focus as I said, on YouTube shorts, we're going to first take a look at shorts at a glance. Then we're going to focus some time on how you can develop your content strategy. We'll touch a little bit on discoverability and then close with analytics and then some q&a and I'll be around after as well if anyone has any additional questions. So as we shared earlier shorts have been growing quite rapidly. We have over 50 billion daily average shorts views and 1.5 billion month in logged in users. So shorts have been seeing tremendous growth since the initial release a few years ago. And just as a refresher shorts on YouTube are vertical videos that are 60 seconds or less. And we really feel like they can supplement your existing content strategy and provide a new unique way to grow and reach audiences on YouTube. So this is again just a little bit of a reminder 50 billion daily views globally, 2 billion monthly logged in users a multi format future. So part of a short strategy is thinking about how your overall content strategy can be multi format. And so the opportunity really goes beyond just short form. You know, YouTube is really a destination where creators can produce all forms of content, build community and earn revenue from different streams. unlocking new audiences really just the first step but we want to help keep all of the content organized. And so to help guide these fans through all of your channel, you know and everything that you have to offer. We've actually come out with channel customization tools, content, filters and targeted notifications. So channel customization tools as you see on the right screenshot enable you to organize the content on your channel homepage, including playlists, featured videos and how and where the short shelf may appear. content filters give viewers a set of easy to click filters to sort content by type. So if someone is just interested in looking at your short content or live content, etc. And then targeted notifications are available to really allow your subscribers to not be overwhelmed with notifications with updates to your short strategy. But really only subscribers that watch shorts will be notified when you post short so you don't have to worry about that. And this is really just the beginning we plan to continue building the connective tissue features that will enable a multi format future and so we are definitely working very hard on updating all of our features so that we can really enable this not just with shorts but beyond as well. And furthermore, as we think about reaching the Gen Z audiences, which I know is on all of our minds, how can we reach this younger audience and engage with them so we know that Gen Z audiences have expressed a habit of using short form content to help them discover things that they want to watch longer versions of. And so our product teams have been working on effectively bridging the experience within YouTube. The first step in that process was implemented in the fall of 2022. As described by the director of our product management team, Todd. So recommendations now consider recent long form videos from channels the viewer watches in shorts to really kind of help bridge this gap so a question that I often get is where do shorts fit into our content strategy? And how can we start to think about experimenting with shorts. So there really are three ways that you can easily plug short form content into your broader content strategy and the first is to create broad based content and share content that has the potential to appeal to a wide audience. So when you think about shorts, you want to plan for shorts to really be capable as a standalone viewing experience. So what this means is someone that has never been to your channel has never necessarily interacted with your brand, should be able to watch a short and understand contextually what's going on and hopefully through watching and engaging with that short. They'll have interest afterward to visit your either VOD content, live stream content etc on your main channel. So broad based content is super important. The second is experimental content. So experimentation and shorts really do go hand in hand shorts is obviously a newer product, but also it's a lower lift way that you can experiment and it creates a safe space to test out new formats and styles with audiences. And the third are snackable clips. So shorts can also be a great home for highlighting some of your most popular content pieces. If you kind of dig into the archive and pull content out that you can then cut from it allows audiences to really sample the best parts of your content and hopefully come back for more. And we know that long and short form video serve different purposes for viewers. So YouTube is a multi format platform as I mentioned, and while long form content does tend to lead on TV screens in living room viewing experiences, we see that shorts really lead on mobile. So viewers typically want to watch long form content if they're in a more leaned back experience. They watch videos to fulfill you know, entertainment or information if they want to go deep on a topic or connection goal. And the depth of this content makes audiences feel like it's time well spent. In the US, we see over 60% of YouTube, connected TV Watch time is content that's over 21 minutes that tends to mimic television. connected TV is also our fastest growing screen with over 700 million hours of daily watch time. But when we look at short form we see short firm as a place for people to kind of fill in gaps throughout their day. It's more bite sized entertainment if they're looking for quick information. And so while also providing creators and brands a new and unique opportunity to reach new audiences, we also feel that shorts are a good opportunity to kind of provide snackable videos in a fun engaging way. So definitely there's opportunity for both and what we actually see our channels that have both short form and long form tend to have generally higher performance overall. So generally, we see they have higher rates of subscriber growth we see they have higher rates of revenue growth, and viewership tends to be higher so there's definitely value in having both pieces of content on your plot on your channel.