There's a set of perverse incentives in the political climate in this country right now, particularly on the right to be more transgressive, more, more A conspiratorial, more crazy, and I'll tell you why. It's called the hamster wheel. So if you're a Republican candidate, you're on what we call the hamster wheel. The hamster gets in the wheel, and it starts to run because they think it's gonna get a treat. But you give it a treat, and it runs harder. So eventually, the hamster gets full, and it stops running. So they're always having to feed the hamster different food, more treats more craziness to make the wheel Keep turning. And when they saw a Republican, a generic Republican candidate at any level might come out and say something crazy. Like, George Soros wants to eat babies. And they know it's not true. But then they'll put that statement out there on social media or in an email or in a speech or what have you and people react, they go, are you insane? Why would you say that? And then that person will call Sean Hannity, or somebody at Fox and say, Oh, my God, the liberals say, I'm insane. They're trying to cancel me, and then they'll go on Fox, then they'll, you know, say that the I'm the one under attack, oh, the liberals are trying to cancel me and take me out of the political dialogue. They want to hurt my free speech. All these things have a process that goes on and on and on. It's a loop that they run through. And when they when the when the news dies down and the email stops producing money, they'll go on to the next crazy issue. So right now in Washington, Republicans are like, it's impeachment, we must impeach Joe Biden, he's the most corrupt President blah, blah, blah. And, and they know it's not true. But when they're when they've exhausted it, when they've beaten the horse to death, they will come back again, with something new, they will come back again and say, Well, now it's not an impeachment. Now we've got to investigate, you know, Kamala Harris, or whatever it is, and they'll all go, they'll go through all these things. They'll loop these things around over and over again, these things don't apply to the minds of normal people. But they work in the minds of a lot of the Maga voters, Trump broke the party, he made it post ideological post truth. And, and we're now in a situation where a lot of people not only believe things that aren't real, but they have a political incentive to say them as well.