And we're really breaking it down with all the data and all of the takeaways. And it's much, much more granular. So kind of actually more similar to our Monday guest interviews that you hear on our show. But instead of a guest coming in and sharing their case study, I'm coming in each time with our own case study. And I really treat those like paid master classes, right, and the level of detail and depth I go into for each one. And there's an array of topics. So we've covered things from media, booking your own media tour, getting your SEO boosted, and your Google credibility, boosted from appearing in local media, TV, radio, newspapers, all that sort. Everything from that to covering pop up podcasts to covering launch debriefs to what was the one I recorded most recently, oh, experimenting with popup offer. So again, if you're curious about the C suite, and you want to become a subscriber to our private podcast, the link for that will be below in the show notes.