in the last session, which is the concept of trust. And I want to talk about that because any
interest
in this
trust is something that we are,
you know, my underwriting, and they've been prevented, And it goes from food,
to press to
privacy, and how much we trust things. When we
when we say, the companies that we buy products from, is hugely
relevant. And he's going to kind of even
agree with this, maybe almost with a lens back into Spain. I'm wondering, because we're broadcasting this on PBS, or something, What is it the message that you heard here today, Probably Spanish business, The government of Bolivia, or other people might might need to hear
what you said, Nothing. From my
stage, It was
one of the messages that I that I've heard is that this thing is actually not so good at the main stage
around today. And I think we have to
value the incredible crafts that are in this land around us. Not many of these businesses aren't possible, because we have a lot of risky business workshops, you know, whether I think it feel
fortunate
with leather or in this hand, and estate has
not been as good as many other places,
us, you know,
value, Many of those
products that we have available,
I think one of the best driver for the brakes as well. And just before we go on to the world of salesmanship, and good retail, sales and an amazing things, but 33 of the widest globally, Absolutely renovated there are Fiona Wilson and Josh Trent are here with our result.
I told you before the main by the end of the day, but we do have a very exciting panel coming up now, we have three great guests from the world of retail, challenging the narrative, A lot of acetaldehyde, high speed is in trouble. All interactions going to take place in life, and the three
hours of universal design studio. And the gentleman on the far left from one of the biggest Spanish companies doing retail in 150 different countries.
We're excited. I mean, again, like hotels, it's one of our favorite subjects. I know everybody knows about retail, but so we have got film, the roots of the chocolate
suggested
things in Module Three was probably
Definitely not shocking.
No, in fact, most of lifelock
How much was looking
online shopping, direct to door
delivery is cost us? Well.
That's for sure. To
mention entity store. really
reaching out
to globalization.
Morning I'm working my streets
in Sydney, division Street, children's
independent shops, customers
meaningful interactions,
offline
experiences.
First,
first 10 calls are
coming on 21.
I mean, I was going to call it the first multi brand store, but please, It's not the store. You know, it's art, it's furniture, it's fashion. It's the whole
everything's in one space. And, you know, nearly 30 years later last year, you know, that was attention, thousand square feet
10 coaster combo.
And I just want to know
what's changed
and why so excited to open the retail space.
And
even more,
which was a destination where people could go meet, chat, communicate. And it was to
what I thought was good. At the same time, we want to plan the conversation because
1999 And
what was really missing is to understand who was
in it don't know.
I like my morning leaving
fashion was
missing the fashion food
was
not was not the market style. Not
this experience to need
to look in the eyes to childhood,
not just in the same thing. But it's I've seen some time.
couple steps.
People Now come
and experience Now.
He says
it's not
organized plan.
Can I just ask why? Why do you Why did you choose that
particular site and you
started to see
that it's a pedestrian
to all making sound.
And also artist when you
record your meeting,
and that it was a fish.
So the whole experience the entire month? Just keep
in mind that young people you know,
we were talking about this earlier? I think it was on the phones, but
they're responding to that kind of experience? Well, actually, I would like to say
Maybe maybe not.
For all the countries,
not especially Asian
community.
one tiny bit of housekeeping, we're going to throw a little bit urgent questions here.
Wanting to ask questions so
much come to me because I
feel very lucky to have you here. Practically, you're in charge of someone's in 150 different countries.
And lots of brands that we all know and recognize and want to know about retail and should be shut up shop and move everything online on a physical retail space is still a touch point for luxury brands, or What do you think for retail,
business traveling, I love them. So it sounds for us.
Online is getting things that we cannot compete offline, They have better prices to launch right offer. And that can be the key thing is what can we offer fundamentally that you cannot have an online world experience. So entertainment is about creating something more Carla.
And It's not fun, it's actually very related to your, with your own business, in my case, is about France and fashion. So we're lacking in that sense, because dragons will never be
for. So that's where we are moving along and forth now is how to really increase experience many different understand I mean, this French bar is taking more important than ever in with an experience and interaction with the consumer 3d to talk to educate the consumer. So this really aware that franchising these programs for the cancer media, like a wind testing, Marine buddies, Breathing out of success, We are also using our technology, transfer files along to discovering integrating the people. And in the financial side, I think that's the most magical, not half is having a time frame, those of you who does 400 land cannot go Jordan a few something to get you to talk about
what happens in a place for you to it is really important.
I mean, how important is that day for you is on the rebels, I'll do that
getting more and more contraction is a huge or we have to take this mentally, and changing building up enough at us is going to bring and
it will actually create these spaces where these experiences happen. I mean, we were told. So the interesting things decided that I was saying about the retail is really any transition brands are
trying to find new ways to connect customers,
digital brands never had retail spaces suddenly think I need to be on the high street. So I think we felt
it to them painful evolution. Maybe you can say a bit more about I think
it's really interesting to talk about conversational style, or
blended with hospitality.
Nothing.
For the most part, it isn't really straightforward conversation brands are coming to us because they want to see it.
And it was all about bringing customers on a journey of brands. And I think what's
changed now, and it's been it is a transition that is evolutionary it's not
is that
it is much more conversational.
It's online and offline.
So Yeah, I think it's creating new technologies. And you know, I think our briefs retailers have developed
over the last 20 years.
And, and
you know the new of Orthodoxy
And curation that's
really exciting stuff coming at
me native brands, which are now feeling that
way that they have. Yeah.
But actually, in terms of the work we do,
incredibly busy
in retail, and then it kind of started doing
other things. And then and then retail has
come up in a big
way with every single retail project we're doing has a significant other facet, whether it's a big Canvas entering
into retail
to form amazing Witcher three is 300 year old retailer. But if the last 10 years, they've been really investing in kind of transforming into incredible
spaces
that at was fatality,
retail
in the way that they can engage with that customer to run
from premium luxury.
We did a store for
last year, and we we won the pitch. We designed it, we built the stores department store in two months, which is not.
And actually one of the conversations you have on which is really,
really deep breathing, you know, it's going to work because people
like the energy, you know, we're not true, but we like the energy, you know what? Our mission is also to
do something. And
so if I can like, Peter be somebody, which is really, really interesting.
Yeah, I think
this is the change of Western
experience to ourselves. We have the mindset that,
gentlemen,
If you just say, Hi, my name is Jason.
Development. And My question is for technical person about my opinion, Personally, I find myself lingering in your store much more than a lot of your competitors, if you will
catch your attention but what how do you think you're so successful? consumer stay and linger so successfully? when other people are able to do that? multi dimensional, you know, YouTubers a concept store space.
home stay sticky? How do you get
to stay for
29 years
and st people? Today?
Me is the best compliment. And even if don't walk out It's such
a
compliment that they can come on you
Can you shall come
back my success
of that. But What is
choice in
this conversation and wanted to do with the
last
choice, because they're not kind of
interested in so many brands and your
strategy is different. You know, you've got to
respond to certain areas that have specific in a cult following. And then you've got, you know, other brands, too many books coming out some
perfumes and how do you define the strategy for each one? I think you have to
be very similar to the end of the round. Is
To be honest, We are enjoying your brand words. It's actually all the conversation of the brand within this kind of conversation we want to advocate for consumer and possibly true for we try to always work with different branches are into the DNA and think what is wrong to say
was news.
about communication? I feel like everybody's really coming back to
you trying to talk
to these customers.
Does anyone have a question? I see. expiring songs.
Well, yeah, not from New
York.
I feel like brand stores are acting more like media
companies these days and wonder
whether you asked me about programming and uncomfortable and distorted approach to Risa
yesterday by matching stockings.
Yeah. talks and dinner.
Constantly.
Yeah, yeah.
Because places really interesting, possibly with the activation fee.
So Yeah,
Certainly, we retail brands,
Typically, so we need to do an activation. We need to build a show. I mean, we're
signing
program was things weaves into a theme song sustainability and life cycle and thinking about how you can use spaces,
complex
ways to try not to lock
down
spaces through design too much.
Because
remember,
you know, they do you see places, but the
production quality products that are in the pipeline, but there was nothing was never going to be
collaboration
was kind of designed the space.
And again, as a recurring theme, which means
that there was a longer life cycle, Change spaces,
and not throw out.
cnet's I think it's something
where you just don't
give anybody sustainability, which
we were talking about yesterday, This incredible rise
of
online retail, and what a lot of people do in buying multiple sizes online, sending them back. I mean,
I know a lot
of people have it. Yeah. And I think we need
sustainability in on the table for.
And I think I feel
anything now, You know, in terms of
being a specialist
said it's kind of small,
but then people are asking better.
And how they go to kind of saw why. The fun. For us
tonight is the district Invitational the time for materials that you can use, you have to think about how we design stuff. So there's not waste, they're actually
sheet sizes.
sheets each and every single system. So yeah, so cool is interesting. It's really nice. It's an
interesting to try it
sometime.
But there's an awful lot more. And I think the ease of shopping now the ease of online shopping, just consume
Without even
stopping your life. And I think the nice thing about physical retail
is obviously the agency
that we have, you know, we have to know there's nothing in the shop to
buy something.
Bits and we
need a minute and
I see that should be much less connections.
Because that's what the common comes
10 collections here says before the collections are you
talking about sustainability,
Life to Live.
And I remember when I was a kid, I was going to supermarkets and fulfill the bottles of the orders kind of thing. So we're working on it, we're feeding bottles,
and other ways to package it. And also production. I mean, more and more interior work.
What do you have to change everything?
I mean, all day, what's in the world, I promise, you will
disclose the language template, or this
is Monday morning, restaurants will have to be reluctant to buy something which by
the end of
Everyday show you watch always running for the second time, it was meant to
introduce me to approach.
Buildings don't always
believe we have time for one more question. If there was someone in the house, I'd like to look at it so close to the fire kind of scared. In the middle.
If you could just say, maybe these
are retail consultants.
Everything from
two
stations. My question
is really about the highest rates because
in Toronto right now
understood it is a live stream.
And there has been
a mass exodus
from Iceland because of pirates. But we need to think that there's more to it, which is
to really have high
street there.
We know that f&b has become a
very important component in detail. And It's
absent from high schools in general. So not only is that going to be awesome, but also any kind of interesting, independent retail York City on high school so you have high fashion like fashion and fashion In it becomes a little
boring.
So I'm
interested to hear from him as to whether you see this
changing and how definitely could be integrated
Despite the migrants and also
independence which is becoming
So It is a great question, but we're so tight on time, I'm going to let one of your arms for you to do it by giving us an example of where the diversity that's been talked about has been achieved. Well
I think it's a great question. So do we need more
training and I think the responsibility is with developers and landlords I think there are some really interesting life here in London Do
you are leasing a retail space and how actually the dead high streets can be repurposed with interesting And whether it be retail
And I think yes the responsibility of
the rich retailers to make their faces as
rich as possible and and also
because of the community as well
Going to
Miami so and then
also before
Everything that is landlord culture for the city of inner city bunch of the gallery are all word but this morning Sarah before our reference she's
always taking care of that so she should take more care about how to promote these law of attraction how to design designers or to even in spaces with the lower ranks to really be able to add to what you're doing how areas of the city was Miami always changing governance diversity building a whole area especially for a specific area our sector is was barely more and more in this era of
low cost
New commerce at a local designer.
Just keep on he says I hate to be the bad guy and the great thing is that there's such an appetite for this conversation and we're and wonderful talented speakers.
Excellent, Unfortunately.
So I can ask them to give them a round of applause
Spanish Media
This panel is about Spanish We're going to
see it fits the elephant in the room.
Which is the power of trashy magazine do an amazing
Spanish Media celebrity
in some spray
glossy pages really read this went outside
unlike any
Spanish for the Kenyan socialites need to go
and repay the day No
reality TV show Physically
matters to the man that
was called a singer TV personality and restaurant who is no stranger to politically charged comments shopping at number two is Maria Heller Carmen Martinez
Yes that Spanish
Time to
get to dance Dancing with the Stars
Coming in at number one cubit will come play with
those tuxedos and tight Because he
will be willing to do today you know your
We had to kind of get it out because it is it is funny in a way by the way let's introduce our customer so
pesto BASF of Spanish digest natural library
of parts of Mexico and from Chinese Americans have been
Sorry I thought I was going the other way around. What I wanted to ask you first of all we've had an hour about one hour but about the opportunities and power of Spanish language media have them come to the first set sail become you've gone to the Americas to launch become the most famous Spanish type newspaper of record for the Americas
what is the power and amplitude of
the Spanish language
Babylon
You for the language
the basketball is painted
up in newspapers in everyone In Germany France
had this great opportunity but it does your
newspaper
Because this is not
a brand not to tell you that
in the end the newspaper goes beyond the
space basically my views on our shared vision of your future
The future to be It has to do with
responsibility With with freedom is such the
connecting things
which go much beyond the jazz business
I've always tried to ban that from
having state
change
locations different stories from time to traffic right.
We hadn't won
the news How
was your agenda shifted? Given that you will be incredibly
rich see retail stores
Well that's that's difficult but that's been the basis of the newspaper not just
in the country my dad in the
newspaper This is old joke
You stand by the newspaper read newspapers and how lucky here in everything which happened is the newspaper today Obviously I mean that's that's your job
in your back and feet of the me. So this is this is the most
Obviously what has shifted is that many of the things that we take for granted in Spain for liberties of social progress and things like that
So many things we have to find some people have come to
the come to us and just to diminish us becoming a commodity
sad to see that Obviously fight with the school.
But in the end can they come to you because they trust you
values you The elements and how a future move like that. But really new and that's a new responsibility. So it
has shifted
for me when I was in Spain or when I was little place here in Spain I was also responsible for my job but
it was the background
And when I'm not there now
This is so much fun.
I'm standing well the Spanish language Spanish media
and how don't you guys just come to me for a few international editions of it. The Spanish one is fast
magazine
The new features I wouldn't be sitting staring and
continue to
see when I should be looking at someone else.
Because we
were asked to add in Spain in the already consistent in other countries as you say.
So everybody wants them you wanted you want to do so the easiest way will be to put He fair or one of these characters of the corner on the corner. So we will set them up so we can know there's a story to tell In Spain, we came from dictatorship time company proceed. So It wasn't even of the modern the second texture and all that is nine us at that time because nobody DSP from Europe. So we decided to retell that story and to find the architects had to find a meeting on one every second Thanks for staying So based on them, and start to retell the story. So We also had the joy of life was last name. And we try to find another town for the magazine another peaceful town with the caller's with different opinions with another way of the house things with food features. We are not as scared of TV like 40 or 80 pages to I'm sorry, Some of that's not very common any promotional magazines when you pass and he was a jitter resistance, editorial, restraint from the mothership. Kind of how long the consumption see stories are, you don't have to worry about when he has to be five pages, quick flick. always going to always get better, just because it hasn't called me to do this.
Do you need to use this thing, any pressure from the comments, any pressure from above to do a quick read and introduce short stories? No, no, not at all. So we are free to please welcome everyone. And we will be prompted somebody will say anything. But in the end, we're still doing that then.
Apparently,
it's not that easy to
buy sweets.
sweets.
Is that true? And how easy is it to make your mark in the Spanish market?
Nice. Well, that's fair. Market.
He began with us.
We
And the common endless from
these English,
English and English.
So part about five
things from the west
of what is?
So What do that find that you have to? You have to find it from within Canvas you couldn't do? You couldn't try to break the system by uniting your standards, also. So
it was very, very easy English was
happening in Mexico City.
Do you think that Spanish language and it has been helped? He's on the rest of it represent?
Not
from my point of view, obviously not
a standard.
All of us are technology.
That's why I come back to the
newspaper. When the
people launched back in 1976, we have indeed, great class in
front of me one, even though
they're
not treat, read the syllabus, possibly physical copies. But the idea was the speed That was
when we had first attempt to do five years ago, it was very young
journalists there. And they will realize that
tip of the newspaper was dogmatic
and bending and was so by many publishers,
Mexican publishers, Don't you not seeing a lot of trends in mathematics, you're not going to succeed. And then what would happen these past two five years was the digital revolution, which enabled us to teach people
management.
And you can't
even somehow
track all of a sudden things which would not intervene, I was told
that no one basically
is interested in what's happening in our country. Right now Some have been sort of interested in.
I'm going to have Christina, teach them to be a continent complete. Once he she can be in a few weeks. So all of a sudden, these the community looking for not just from us, Again, values. So In my view,
as I told you before, having fun, Unique uses only come from
the USA, I'm from mixing worldwide, Which means which puts was in the documentaries of newspapers worldwide. So from my point of view, obviously, Spanish language, the readings are just fine. Yeah, Yes.
That's fine as well. Okay, fine. So does anyone in the audience The question,
Spanish me, I can't see the
chat. I can see
your hand.
Hi, my name is Omar person, magazine had a surgery. And my questions for natural, who I was like how to interview recently.
I'm interested in knowing
that about sort of exploiting niches on a global level. So you created a magazine, which if you just wouldn't want to expand would have been a nice convocation pass right by 1000 2000 people. And you've managed to create a publisher that sells 10s of thousands of copies.
So What lessons would you give to somebody who's got a niche interest, wants to create a media brand and global media brand, because I think that's more
I can see you but at
the festival, and whenever, when So.
And, of course duration, which the nice thing is the same news for white people. And That's it. We're going to start as a business or we didn't start with a businessman, so we never thought about picking a niche and exploiting it
just happened again.
And after I've been taking these which one with you on publishing, And I think it's very interesting. And I think this is really to this point in getting started. And it's something It's something that we still haven't found a way to play digitally.
So I do my
question for the Spanish medium masterminds on the panel.
Be anywhere, it could be anywhere. Second ready.
Like a spoiled medieval Prince? And I'm sorry, to say it's it's
one question is
it's just I don't agree with what you were saying about Spanish will be misrepresented. In media, it totally is. Besides device, You cannot, You cannot name a single other new speaker in Spanish that
is all over the world, You cannot make a single man upper limit, they understand that
we understand the point of being English image, and I love the D but
very little titles, German titles, or no big titles that were
born and raised in Spanish. And that's why we have the example of water
because
water is Now when you have that it is what we have in mind. I think that that is actually is
also from from our perspective in Busan. Isn't that amazing? We did, we had a quite successful launch, because people were at the time, the only magazine and I believe
they still are they
at least tried to have an international division. And that's why we have so many brands, but I think it's a very interesting moment and in there should be much more coming out of Spain in India much more
because there is a
problem. Isn't this question?
being represented, I don't know like
industry board.
Why
are we
not? I didn't see that those boys. So Yes, always perfectly example of what the Spanish
to achieve. And based on one, I think we're gonna, we're gonna have to end on agree to agree.
And We are happy to thank you very much.
Ladies and gentlemen.
Excited that's going on. Right here in Spain. We'd like to talk about something now.
Every city in the world is the designer idea to put a motivation from building better houses. So broad brushstrokes, 75% of people are likely to live in cities by 2050. a shortage of houses
Someone wants Don't
Miss. This can be the experts on the subject. We have. Dr. Holmes is the managing partner development in his
studio in Amsterdam, which is doing amazing developments.
And analysts in the market with pop star, more and more
popular system, maybe we can say that you actually.
Okay, just collecting royalties that
I think is really
interesting point which at some point, you need to leave its policy decision. So I know
you're very good person to
start with,
you know, since he's been experiencing a lot of the growth constantly
been talking about, and how the city is responding to that. And obviously one of those things is building the council. So maybe you can tell us what's going on there.
Thank you.
Any Great to see you Everyone is I had to start I was not really a pop star. It was just the weeks right. But not before
Just to make sure no one asked me to cover okay.
I think it is really important to have the political will and consensus regarding the growth of the city, because it's not self evident that cities have that cities can be reluctant to grow. Because it might be that those people who live in the city actually do look like so much because it changes the city. And I think in Helsinki, we are in a situation that the city has been growing very rapidly 1.2% per year past 10 years. And there is a broad understanding amongst the counselors amongst the civil service. And even amongst the citizens that we accept the growth, and we embrace it. And we see it as a challenge, we want to win more than something that is just difficult or not so nice.
And of course,
one can understand that when you do a lot of innovative building, you dance by existing parts of the city, You have to have dialogue, which is sometimes a nice word for people being angry that they progress changing. But still, I think we are in a good position that we have managed to have a large majority, promising targets. And we have almost like if you don't reach the housing time to at least be quite close. And I think that is something that we can be proud of in Helsinki. And I think that goes bro sir, It's a good thing primarily because it tells us that the CG is extracted people want to come and be we want to save. So we as educators, we should embrace that situation and be happy about it. So
much. So he's a doctor of linguistics, which is perfectly to be discussed. He was the former CMO of snowboarding.
snowboarding himself was wants to be a customer.
And maybe it's not a condition but
just jotted down a few words, then survive dialogue. Diversity, In your opinion, is someone who does mixed use developments and use the right language to help people understand what they're all about, or architects and developers boundaries and competitions, Speaking boundaries.
Because just the word density, I think for the main of the We come
to we're going to talk about it's good. Because
it means space for landscapes. But I think to educate people
nearby that city, and cities
can record
need to work harder.
I mean, this was we only
have many
times Eric regularly wins the motto
which I'm really bad. But
at the same time, I think you know, coming towards dance and becoming closer from rural country, I think it's important to understand that the density and diversity go together. So if you're out in the villages, It's difficult to have diversity because everybody's control needs unlimited.
Developing density to keep in mind. And
so Justin, he has to plan team, building diverse team, all cultures,
different backgrounds is that is that like to kind of,
you know, you kind of call them program, if you if you
have an area that you're building, you need to think about the program. And, You know, it's easy to build 300 apartments audience with the same floor plan efficient or cheap And immediately because
we will not have the city not out there yet
All these issues about
the world time and I know
Singapore, I mean, maybe you can give us a perspective
on what it is in Asia
is actually our experience because we walk across the world is very different.
And It is
also a lot
of collaboration.
whose life is a surprise, Right.
So It is not only location of the project, but also a lot about
the framework.
So we have worked as a
When we absolutely It is one of those projects that everyone says throughout the day.
Norma, It's absolutely nuts,
We actually
care about creating communities, One of our biggest
identifying the driver is how to create.
So for example,
have some renovations in order to create
in between the
some of the residents can they need them to socialize apart from the ground floor.
So this kind of principle, We know
that I use it on the towers, We also use a
mixed use developments where we try to connect to that.
Now with the CPE, we create
would say after after design. So do you understand the use of certain styles of to make people
go out and then and then
communicate with each other and music. And if you really think that if you provide the opportunity opportunities for not
creating an industry from scratch. When you
when you
use
It's not just infrastructure, you need
cultural spaces to meet
centrally, and I think
building and thinking on diversity is really important. And also setting goals. That's how the city goes, is really important. Just to let whatever
might be
at the moment, commercially, most interesting just happened. We're not going to situation that we are building actually three different areas that were three from
two years ago, And one of them.
And that is a really interesting and stimulating period to have the planning and thinking of new neighborhoods. And regarding diversity we are we never plan new
only to be residential, but always what latencies
Of
course, services. And anyways, We want
to have people from different ages, so student blacks in special projects for the elderly, and we want to have different sizes of that so that we have people who are really devoted, but also families And so so that we believe that the community is
a better way, people are not exactly senior, but that that you have people
all day long as well. I really like to be
If you are
Because the great success of your work is I suppose media into
the development of US.
City, which was
talking about rent
Got to be everyone's dance my producer produce a disability? What do you manage to juggle the spider web situation a little bit? We have to ensure that the world was
collapsing?
Yeah, I mean, I think I think for developers these days, for the city,
There's there was no ops on, you know, it used to be the bird, it still happens to me,
You know, real estate conventions.
That, you know, it's always the same, You know, private investors should be able to do what they want to do above city, always custom set up rules. And the architect, so is nuisance, Expensive ideas. But again, I think, you know, if you're building, if you're building in such privileged places, such as the middle of a city, You just have to realize that there
are these factors are mounting responsibility for that plot of land, but you're going, you know, responsibility for
raising their own planet.
But I think that
now, Thanks the communities back just before the images you might have submitted speak, he actually was the one right there.
We even without the city, actually, we decided to develop this code language is about 72, together with with a
really close to the buildings were one
in one building was ours. And So from the very beginning, as this development, which were just a very rough architecture came to light. And sprinkler was at the conference, it was brilliant. Because people
put stuff out there with another bank balconies, and then
Friday evenings, they come and they bring it on, and stuff happens. So I'm really happy how that went. And so we're happy to develop stuff like that. And also, our next project in the city of snowing is called hot hour, which is an squatters, very politically very hot place. And also, they're working together with cooperatives, you know, chasing the 30%.
And So that's, that's called, we're building actually, we're building a urban production
to produce for the customer.
And if you just say your name,
Maybe to the widget.
That's all Thank you. Welcome to Inspire.
And this person's been cooking in my head, and I wasn't sure.
But you guys will use the word diversity a lot.
I can't help but notice that the people you're talking in the panel, which don't represent the very last nation,
The world that we are going into will be more diverse religions, more diverse races, ages, etc, etc. And the formula is kind of where is the diversity in these forums needs to be normal. And also all the incredible
speakers on the stage. How, when it comes to city, how do you maintain the heart and soul of a city, but make sure that cater to the blend of nations
that ultimately are going to make our cities more successful?
prestigious, Professor first and diversity people on stage, It is a sad fact that inequality means that the heads of the companies that make these decisions about what to build on represents to the number of women architecture, for instance, is interesting.
So we do our best for the panels.
Application very important. That means these conversations have to happen in the heads of these communities in order to make any difference. But any, Would you like to tackle that issue?
It's a good question. And I think it's,
at the moment really relevant in city planning and in developing the city. And I'm saying regarding Helsinki, It's also a really big generational question. I went to school in Helsinki, in the 80s. In one of the sort of eastern suburbs, schools, and the only person who have not either parents speaking, finished was one girl who came from Bulgaria and became a top model late. And that seems to have like four different languages. So It's a question of generation. And I happen to be born in Helsinki, that at the moment in the city council, We have a lot of young people and people from really different backgrounds, one of our tomatoes actually came to Finland as a refugee, via Moscow from Afghanistan. And I think that it's something that moves into the remote know by itself, something that happens when the generation that grew up in diversity raises itself, Oh, I'm already happening. But if it doesn't happen by itself, you have to have discussions and like I just had a lengthy weekly discussion, one architectural competition that we are going to have. And suddenly, we noticed that although between an area where people speak dozens and dozens of languages, all the speakers at first, were just native English speakers. One thing we notice is that beforehand, so we can change that. But it's something you have to take the time
to stop stop, you know, obviously, the is reasonably high school, Switzerland, Some from Finland as well. So lots of respects and gathering a lot of voices from different places. Do you have any other questions? Gentlemen, back here, your assistant system.
My name is in Russia, I'm from Saudi Arabia. And you went to us to renew the code of community planning committee.
How many stakeholders engaged in such a project like that?
city councilor, and developers and designers all together? How would you start like this to be in you the code of feminism
bring to your attention, where I am working on what's new innovation, and bring bring some artistic elements. And where I am the spike lee is organizing
the regional newspapers to organize
an area the masa grounds and area and where people will want to live there. And we create a community and watermark. So what do we actually do is we work with South and landscape
And the whole thing and
create the framework of policies and master plan to the road. For this master plan, actually, we want to design we don't design something that then people will come to fill it in. But they will happen in parts. And this part will be
designed together with the people that commit themselves to the process. So In this case, let's say stakeholder engagement comes from inspiring and having the idea from this
is the The what kind of community, The experts
in the
specialist given us. And then also the residents that are going to be there and meet them. And what we actually really want to do is
create the kind of the same development where you have the envelopes of the housing and most of the public space and also the private space, workspace collaboration spaces. So It's a there are all these frameworks that are run by each other and can be saved. Together with
this has a goal.
For me, this is a really concrete question because I was in charge of
putting through the new master plan of MCA that was approved by the comes in 2016.
It was a huge discussion about diverse
opinions, lots of engagement that were happening that I think people understand city of Hudson get participate in more than ever, In the ideas and the ultimate goals of the master plan. And there was a lot of dispute also on specific areas of how
to resolve them. And perhaps the irony of the process
was that one of the main ideas of the master plan was that there are several ways stage for Taiwan, Taiwan to ways that's come fairly near to the city center. And we want you to take them to three rounds one, and change them into city streets that are not only for motor twins. But when you have a light drain, when you have cycling, When you have walking that are the forms of transport that we do prioritize. And then in the end, when the master plan was approved, The state of Finland or transport agencies sued us to court. And then actually the court over out of the seven motorways were excluded from But then we didn't sort of cry too long on it. But we are now working on two of those two ways to change them into city streets. And we want to show also to the
national transport occasions that that's the way you build a city to
everyone and most people
don't wake up,
Your husband just asked us you can turn to
your role to that of a film producer, to the liaison between all these different people. And maybe sometimes
there are too many
people, what are the challenges you have different priorities?
For us, when people ask me, what do you do?
Very often people cannot pinpoint.
I think in terms of in terms of working with different stakeholders, to a certain extent, you have to we have to you know, leave behind the hierarchical level. Sometimes. I mean, there's this old school thinking where, You know, you know, developers paying the architects to someone, so he's paying for the land, so that's why he has all the rights and, and, you know, maybe just just don't focus on that, and then focus on the discussion and try to find the best solution is probably a good thing. So so it's good to be able to, to kind of shop certain things out of your mind, even
though they're there. You know, it's it's comical,
the realities are always, you gotta gotta move them aside, to be able to find your way. And, and, and very often to it's, it's, you know, I guess it's a little bit small, big questions, like if you're doing a new master type cd, or, or just the participation process or something like that.
Everybody's very interested in
I tend to see this as a, you know, you need you need to do to open up,
Why they need to throw it in, the need
to work on it is very close circle. And Then again, and then he drove back together again. So it's always like, it's that kind of movement.
You know, you can't just do a top down, Small council will power. But if you if you stay on, you're never going to reach the end. And as usual, we need to
continue to say continue discussions. We have our panelists.
You very much.
Happy very happy to welcome
to the stage for today with him. He was very not
very far. Why
are we sitting? Interesting, Curious, complicated intersection right now.
When we look at course, topics, sustainability, of course being a huge issue. conference with social inclusion. I think we've heard some very interesting for Mr. Isaac, but right now, nothing's will be done in isolation. All the levels, are there to boost at no longer the one patron clients, Everybody, Pat, does it become more complicated first page every day?
Yes, it's difficult sometimes to
distinguish between
transformation.
You know, I studied architecture, There was, first of all, there was a commitment to design and architecture was about four
returned
by generation oneness through work themselves in
the universities, in the multi
design is also were
involved in a
tradition
of, you know, designing the best possible objects
in combination with industry for the lowest price and the most people.
In my lifetime, we've seen architects and design transformed from being in the services society
into the service of America.
Of course, the screen is not
very interesting.
Here, today,
perceptions
work this is phenomenal.
In Helsinki, Switzerland, In these social democracies, where there's still a strong sense of
intervention community, the idea of
doing a city planning, I mean, one for me, I did three city planners is now Impossible, Because logistically be ideological, Because what
is the notion of You've seen
the market First market, And we see what happens. So that's what I see my, my career,
I suppose,
the chance to be building nice buildings.
I think it's impossible to be an architect without being totally effective, and
finding ways to become more engaged in the big challenges. And those challenges are environmental challenges, and societal
happening
somewhere. Unfortunately, as architects, We are very,
very far future. Therefore, although we are somehow continuously given responsibility
is within a sense of irresponsible position.
to nurture position about responsibility a little bit later, I want to talk about the foundation that you working on in this country. But let's just say in the urban realm, and maybe also the urban documents client. Last time, I saw you for molasses, Are you working quite an interesting project your committees, there's still some positivity, though, with fizzy clients, with government clients to have it's not more market market.
You know, there are, there are clients and projects, and we've been very fortunate to build museums and use Amazon.
Whereas This project is 1000 words.
You know, I
think, you know, that was a very interesting project for us because to do counseling, In the same budget is every other house.
You know, you're really on the front line.
One is slightly reason, Designing museums, you're surrounded by intelligent people who are, in a way,
Wanting all the things, It's very pure architecture
to grow.
First question is how to expand
into tasks.
And, you know, if,
if you're in the, in the Anglo Saxon
environment, you're in the financial
environment, which is about liberty.
We, as architects, nobody could drive. So we can, Norman Foster, or
design a building in New York, we get a
better commission,
More money per square meter.
Architects is bringing environment, But one of them schools, social housing, where you cannot leave us. Therefore,
inclusion is
If there's no money to be, Who's going to make
me believe in society? And yet we become less and less effective or engaged in society, for instance? I mean, you look at that society component where there are opportunities that are you drawn to certain countries,
and examples of people who are doing lives before society, whether its primary schools, whether it's social policies, Java, whether it's fire station,
is career search,
your opinion, listening to
the Austrians on fire station,
Very interested in various things. In this city, the commitment to the city, a city
doesn't exist, There will be a narrative.
But that narrative is normally to oil development. I mean, the amount of conversation that there is in London, that public space and diversity, you know, this is
this is a fake narrative.
So, January is
an uncomfortable
situation,
unless we get
leadership, These decisions
from
Fantastic
Politicians
started, you know, leadership,
I found strange in my career, you know, when I was a young architect, I just thought planners were
just, They were just
obstructive and then running away. And I now
think time is much more important than architecture.
Because you cannot build a nice buildings, we still architecture still believe that architecture in this substance
is not
to make a nice
unit, we still need clarity, because we're in trouble. Maybe we need to be more. So within our
job
concerns.
Physical substantial society, On the other side.
Maybe one wants to
engage, But
increasingly,
we we can,
We can't anymore, compensate. The
largest, just by
making nice films, We have to do in the cities, we have to think about
the challenges which
environmental issues in our
society, you know, inequality is changing, Very Nice. Discussion does not
land on somehow
that nobody can afford to live in the city. And
then you redesign the city, by
ass, And
I think is really difficult in Berlin. It's very interesting how Berlin is sort of fighting against the law schools from the fabulous case, but it's to stop
non violence and rents,
and all the things that come with it.
Retail loses its novelty, as soon as it becomes, Again, too wrapped up with
pirates and
all the things all the effects it has on retail, we are charmed by the devil pawn shop, but
still alive.
Those guys can't survive When ransomware. So all of these things are extremely linked together. And it is about intervening. And We are not society, We seem to have time to bear witness with a
demon.
And
making regular at a time when we need to most.
In terms of
environmental issues, We need more regulations notice. I want to make our way to first to wait here for that. Yeah, just that Madrid for a moment as your wife was saying that you occasionally sort of
throttling smoke here Adding another base. What do you want
to be a cheering club? But obviously mentioned to me that you look at our potentially from urban interventions, Obviously, good historical basic foundation to to work with, but I want us to get the traction and the draw is not just accountable, but also spanning general. This
is this one is the architects answer in the sense of one of
the city incentive structure is a good
accountant, some
anonymous or not
spectacular.
There's a much more dramatic city I live in Madrid, the first
Sunday Monday.
We're just going by
density, it's a very
challenging,
I think that all the European countries There is
There is a smaller
or is the societal differences are slightly less explain
seems to be this huge democratization
can be
destroyed immediately. But I do think that there is no point.
And This is coming from
the extremes of
slightly different Spanish
daily life.
And I think the way they explain maneuver through unbelievably difficult years, still
staying managed is just a
testament to the social fabric.
Not with not important
not
able to
do the
idea that the family structure
Community
questions in a moment, but maybe we can just do a switching slides hasn't happened already too.
Foundation,
We're going to take us to the top of the hour. Vegas, don't rock rocks and conference calls or anything else
will take us to. But
what's what's happening?
And I mean, you talked about this, this notion of equality issues, and maybe there's certain things we don't have enough of divide. And he said one of the things was was just there was also potentially have been released in sort of separate happiness index as well. And he talked about an interesting tension there. Yeah,
because of the accidental relationship with this barbecue, Spain, but the rest of the Spain, presence of ambiguous relationship to
the rest of Spain, it's a rainy,
you wouldn't really want to go and spend any holidays that the
people are sort of reverse unreadable
and
famous saying is we don't know whether this is going on the staircase or downstairs but I've heard that said about Kevin young Gail might have been next door to
work assignments welcome seniors as they produce very good food. In
Madrid restaurant, Nice credit, every product that comes from me, Sarah Gleason.
from wherever it's a
regional turn off million people 70% the forest,
It's still some position somewhere between 1956 and 1968.
Its history of somehow time is slightly left behind.
It has the agricultural, those, which is really familiar system is a small farming system. And It
feels the you know, almost
and they feel that they'd be
left behind.
One of the things is happening is that, you know, it's very dependent on its on its nature for food products, especially Water Quality. And I've been working
for the last five years.
The President and police in the middle of who's actually been incredibly supportive to this initiative,
trying to
not not protecting our community in a way. You know, I think
this is a this is a bigger issue about
Non non urban areas, I completely
disagree with the idea when he said, you know, everybody should move to the city, it's much easier to do things in the city and actually don't
know what's happening with rich people in the country. But I think in places like that, except the idea of trying to keep the ecology, separate nature, you know, we are part of our connection or not.
Protecting environment is not just
putting a fence around it.
So we've been working on issues that have to do with
protecting
physical and natural environments, trying to stop the planning process. It's terrible. This
was my second time.
So I've been trying to
stop the worst that was happening was
trying to set up an agency which
direction, but I guess the biggest
story and one of the issues Demographic for us is because Still,
one of the things which keeps coming back
Regions, what you refer to is that when I started this initiative, we are discussing the problems of reaching the community. And he was saying to me the
same, because we don't see these problems as much as maybe
one of the boys
Yes, but
this is a very dangerous thing for me. So I can't say
I'm very happy.
But I think
I'm often honestly,
And This goes back to the type of people conference. And I believe that in this particular area, there is a very high quality. And that
is what is the basis.
And This
goes back to also the mindset because,
you know, obsession with consumption is the only
way by which we make money
complicit in It's very challenging to be in a community where consumption actually is quite low.
And when
somebody finished on this in terms of quality of life,
When I asked around a wise old
guy in a bar,
One evening, when I really could say
regional incentives, and yes, I'm super,
super baby, We don't expect too much. And I thought this was some philosophical
statement, which
is sort of happiness related to expectations. And
that's what we're interested in trying to
think about.
What are the core components of what you have an identity, physical environment is very important. And
I think that that's something that we
underestimate underestimated. I think,
discussions like Brexit, So many people who are
voting to change,
And people living in very poor environments in the north of the towns in the north of England from just
not considering the happiness
that can be gained out of
daily life and as the quality of where we live.
We've got about five minutes, Max,
I got six minutes for questions. We haven't
lights up. But it's
just a wonderful opportunity. First question, and investment. So in
a car for a while,
I noticed deliberation going on backstage.
I
can see show us the
lights my eyes. But if there's a here
And just again, Tell us who you are.
Sure, contacting
us
in Switzerland, You mentioned you can study architecture.
Now, this year,
December needs its 100th birthday, which principles are
still valid, and which may be
armed.
rap about house
In General.
which is you know,
that it's cool.
The idea that design was in the service improvement.
It wasn't something
on its own. And I think we've got to be very careful, that design
doesn't become
so detached.
That is not being used as this is me. And I have a feeling of that.
And One of the things that comes up my
profession
is, as we have less and less society.
We do more and more formulas. We need to show how clever we are within the constraints of each project.
So The gymnastics, but
so much more than architecture does. I don't know whether that's not anything to do with main event, or in even in being inventive or radical. I
think it's more to do with marketing. And it's marketing.
The product.
dangerous thing, so I
I'm not advocating
that we go back to an architecture which is
looking like dominoes.
Those balances to start, Of course.
So he comes
back time for
questions. This is our hand up.
I just wanted was a thought
we might will be
happy if we suck.
Yes, there's just a gentleman. Talk on the Dr. T shirt.
Color. Then anything
special
Influential on culture,
to the community. And
especially someone like Mike Phillips, the house to the question refers to a museum that we did we did to smoke is empty Brynn in
Berkeley, very challenged
communities, both in communities where people said No, they're not interested in art.
And both get
upwards of 3000 400,000 visitors a year.
And they have been, I think very successful. Monday morning
with the I think it's dangerous for politicians to use culture buildings as as regenerates.
And I think
both both of those buildings are going to be successful as cultural institutions because they be taken seriously as come to institutions as well. Just go to the museum doesn't do it, you've got to follow
through has to be
meaningful for the community. And I would say both of those films. But those museums have been very, very strong as our outreach
relationships, to education to
schools. Very participatory, very community oriented.
That's really interesting when using
cultural, social, social,
some damage in the field. Wonderful happening here. Thank you so much. We're not going to graduate and posting the messages yet who might come in small groups. But thank you very, very much.
Please join me on stage is Austin, few minutes.
And then maybe just start with you. And just very quickly, We've got about four minutes. But I guess talk thoughts and reflections of today.
Well, I think it's been
amazing time in 70 people across the brains and sitting as a member of seeing what's unfolding up there. And also made the kind of things we've tried to just bring the magazine to life in different ways here on the stage, brought anything from the current affairs majors throughout the world hospitality. And I think this was great. The things about my champion outside that whether it was the ice body or the the catering or everything was done in a way that I think trying to crack at all the things we've been trying to do. And then the great thing is
that the side projects I mean, it takes me additionally beyond beyond the basic thing that they did. And also struggling as well. We go every week
was the Quicken announcements and cash.
We didn't hear that anyway. Everybody,
everybody in it for the long
haul. Making nice mix.
Absolutely. Question. Liam, siesta. Where is
your jammies on?
When I was really bad. We spoke so much about my region palantir. So David, thank you so much. You recently discovered this thing and I
don't know remain somewhat
and discover. The universe has to write as well.
Dr. Dyson and Angela, Josh, to speak. I think I
said something that really resonated with me, which is that it's not what you do is to do it. I think it doesn't matter if you're a property developer. architects in the world, If you're trying to make some small differences in a small way, some small thing
that will set
us on that way. Success. Rough.
I love the audience.
Drink some ice cream, especially if you accidentally spilled someone's shoes, wipe it off
The fat right?
I think Yeah. Thanks, everyone for coming in my friends out there.
Absolutely.
Well, and also to us. Yes, the question. I think it's a hot topic, and we should talk about it tomorrow. The breakfast?
I think what struck me especially from a panel of privacy and data is
that common technical challenge. complex
solutions have to be huge Character
resumes.
See very quick instructions for vaping check the terms and conditions for login. Remember that's
exactly
I think it really strikes me as
the face to face conversation, particularly entrepreneur for you. People
think they should come to the government not
Now I thought it was just about Saturday as well.
Five to six stories, eat or icon or Emperor profiles morning Mr. Wrong session, And this notion of a whole upper narrows.
Yeah, and I think this is a different narrative that people have had.
Everyone's telling the same story
that they could have connected in really interesting ways. So amazing. I go to the
house instruction. Yes.
Organizers
here. Very interesting ideas about why we should move twice while you've been sitting there.
So now kind of in full.
It goes like this. It's like Could you please use both exits.
This my and this way, The Tony bar will be fully primed and waiting for you. What about the car? What the car? Take it to the park later. So the policy is so many questions. So Chiara, she's the person. She's written down every single question. She just gave them to me. One good thing is to question on battling his handwriting isn't so good.
And We also realized that we couldn't get back because people couldn't get it through the game for the defense is being taken to return as we speak, and will be available for someone to promote right. Now
An experiment of a traditional anyway, so we did that Austrians work. So I think sort of somewhere between
dispatch and main course. And dessert will be announcing the top three. I just wanted to say also, big thank you to respond to the space while we were talking about Madrid, we can do this without the city. Also, Big thanks to UBS and also to our team, as well as a lot of people behind the scenes and are said to pull air traffic control in the back. Worrying about cold beverages. I'm really really happy with their
