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EP 340 How to Be Awesome on Camera in Interviews with Kim Rittberg | Otter.ai

EP 340 How to Be Awesome on Camera in Interviews with Kim Rittberg

Tracy Matthews34min

Kim Rittberg

00:01

So I have a couple of tips when you're when you land a podcast or TV feature, one, get your message, get your message and your sound bites under wraps. If you don't even know your message or your company, or you don't have your branding down, pat, you have to stop. You have to really work on that.

Tracy Matthews

00:17

Welcome to Thrive by Design, the podcast for ambitious independent jewelry brands, looking to profit from their products, get ready to make more and sell more doing what you love, without spending every single waking minute doing it. Hey, and if you're a creative fashion or product based business, I want to welcome you to the show. I'll be dropping big tips on launching, growing and scaling your business. So you can spend more of your precious time using your creativity to make money. You ready? Alright, let's do this.

Tracy Matthews

00:50

Welcome to the Thrive by Design podcast episode 340. Hey there, it's Tracy Matthews, Chief Visionary Officer of Flourish and Thrive, the author of the Desired Brand Effect. And I'm excited to be here today, talking about video marketing. Now I have a really funny story about my guest today, Kim Rittberg, she sent me an Instagram message a couple of days ago, as I'm recording this actually recorded this episode a while back, but she sent me a message like oh my gosh, Tracy, you are not going to believe what I found. I was looking for press for my website, some old press and I found this old Women's Wear Daily article that I was written up in, and lo and behold, look who's there. But Tracy Matthews featured in the Women's Wear Daily articles. So it's a small world after all, who knew right. And you know, I just want to remind you, you know, as you're growing your business, and getting out there and getting all that exposure and creating the desired brand effect for your business, it is increasingly and exceedingly important for you to go out and put yourself out there to get the publicity and to get on video and to get in front of people. In fact, I wanted to bring this episode on today because now more than ever, video marketing is such a core concept of what we do in the world. Now, Instagram is now directly competing with Tik Tok. And so video content is more important now than ever has been on that platform. So if you're a jewelry designer who's trying to get organic growth on your Instagram, well, the best way to do it is to use video. And Kim is going to talk a little bit today about how to be more confident on video, how to show up better on video, and give you so many other tips to make your videos amazing and awesome. Before I introduce Kim, I just wanted to mention we just wrapped up my favorite Bootcamp ever. The Jewelry Brand Makeover Bootcamp, we invited a bunch of people into our Laying the Foundation program, and we're just having a blast. So one of the things that we talked about that especially in our social media tear down was how important reels are to grow strategy organically on Instagram. So that's kind of what brought this whole thing up. And that's why I wanted to release this episode today to talk a little bit more about how you can lean into reels before they're over. Because this is one way that people are really blowing up their gram and getting more happening in a much less or much shorter period of time. So one more thing before I introduce Kim, if you haven't picked it up yet, I'd highly recommend picking up my book The Desired Brand Effect. It is crushing it right now. And I'm saying it's crushing it because like every day, I'm getting tagged in post, like, oh my gosh, this book is changing my life. And you know, I'm a little bit of a perfectionist and I went out to try it to really create the best block for the jewelry industry to grow your brand. And one of the ways that I wanted to do that, you know, this book took years to write was to put something out there that was going to get people results. And that's what it's all about. We have like amazing five star reviews all over Amazon. And it hits seven bestseller lists, I think in different categories. So you can check out what all the buzz is about over at desiredbrandeffect.com if you're interested in learning more. And we've had people of all stages in business buy this book. So I have my friends who have multi million dollar companies reading it, and they're just like, oh my gosh, this is so good. Why didn't you write this? When I was first starting out. And then people who are just starting out who are their minds are kind of blown by like what it really takes to build a successful brand that allows you to expand your audience, grow your sales in a line of business with the vision of success that you have for it. So that's your invitation you can head on over to desiredbrandeffect.com if you feel called. And if not, no big deal. Let's dive into this episode with Kim. I'm gonna introduce Kim. She is a branding consultant, a content strategist and on camera media coach Kim Rittberg's digital content and videos have a view by more than 500 million times. Leveraging her 15 years of experience in journalism, marketing and branding at Netflix, People, Pop Sugar, US Weekly, Fox News and Inside Edition and branded content for Bloomingdale's, P&G, Essie, Kia, Target and more. Kim formulates and craft customized communications and content strategy plans that drives engagement and revenue. The finished product is a perfect mix of video photo and digital content that is creative, innovative and thumb stopping. Kim's expertise elevates and expands her clients brands. Kim is a media unicorn having been an executive across TV, digital video and podcasts. So let's dive in to today's episode with Kim Rittberg.

Tracy Matthews

05:39

I am so excited to have Kim Rittberg on the show. She is going to be talking today a little bit more about doing awesome interviews on camera and off. So Kim, welcome to the show.

Kim Rittberg

05:51

Thank you so much for having me.

Tracy Matthews

05:53

I'm excited to have you we met in a Clubhouse room through our mutual friend Sabina Hitchin, the community over here at Flourish and Thrive Academy and Thrive by Design. know, Sabina, because I've interviewed her so many times about getting PR and press, and we connected in a Clubhouse room that I was posting. And we started talking about, like how to prepare for interviews, especially when you're pitching TV or other things where you're going to actually be talking. So I want to dive into that. And you have a crazy background. So why don't we start there? Like, tell me a little bit about your journey and your experience and why this even matters to you.

Kim Rittberg

06:29

Sure. And thank you so much for having me. It's it's so funny. It's such a modern story, like we've never actually met, we met on Clubhouse, which is so true for container social media, AV relationship on your podcast,

Tracy Matthews

06:43

which is so great, too. And the reason it's so great is because everything is so accessible now, which I think is a huge lesson for people like you don't, we were talking in the free show, you have a jewelry line, which I'm sure you'll share, or had a jewelry line. We're going to learn more about that. And you also have been in TV production and all these other things for so long. And you're in New York City, and we're both in New York City we've never met in New York City. And now we're here zooming virtually, which is super fun.

Kim Rittberg

07:11

Yeah, it's such a good reminder that you can meet people and have connections and make connections anywhere, including on your computer in your pajama pants.

Tracy Matthews

07:18

I love it. No offense.

Kim Rittberg

07:21

I'm not. I'm wearing a dress today. Tracy, you're welcome.

Tracy Matthews

07:24

Thank you. I'm wearing a t shirt. And I do have shorts on there. Now I did put on

Kim Rittberg

07:29

a necklace for you in the audience because I feel like I gotta step it up. This is one of my own necklaces, of course. So

Tracy Matthews

07:34

it's, it's really, really cool.

Kim Rittberg

07:37

Thank you, I love um, so anyway, I will I will dive into my experience. So out of college I went to so I went to Penn, I studied communication. I always loved art and art history, like I was a fine arts person. So when I finished college, I was sort of following two paths. One was media, and one was jewelry. And I always loved to be sort of in the middle of the action. So telling the story, meeting people interviewing people, that's my personality, my energy, at the same time actually started my jewelry company the exact same time I started working in media. So when I first started, I was working in news. So interviewing people, booking guests, writing stories, training people to be on camera. And I did that I we've been in journalism for about nine years, I worked at inside edition, on the record with Greta Van Susteren. And that was a variety of news, lifestyle, red carpet, human interest. And it was great experience for me to understand how to tell a story in a minute or two minutes. And it has to be good. It has to be concise. And I have to make that person who's going to be on camera look and feel amazing. This is broadcast TV, millions of people are seeing you and I learned really fast how to do that, which was great. And then I went on to produce longer form TV. So how to tell that same story, but in 30 minutes or 60 minutes. Yeah, I was the producer and writer for the fabulous life of Justin Bieber.

Tracy Matthews

09:04

Oh, that's amazing.

Kim Rittberg

09:06

That's one of my favorite credits. I have to say actually, after I produced that I was like, I think I have Bieber fever. I actually have a Justin Bieber fan now. Bieber fever.

Tracy Matthews

09:16

I love the Biebs. Although my 12 and 13 year old stepdaughters, like definitely don't love the Biebs anymore, although like he got all weird.

Kim Rittberg

09:26

I'm not saying like ham but his music is so good. He's

Tracy Matthews

09:28

got Oh, it is good. Yeah. Anyway, I'm

Kim Rittberg

09:31

not like well, you know what? I feel very connected to him having spent months working on a show about him. Yeah.

Tracy Matthews

09:37

So I mean, the Biebs is amazing. Like he does have the best music. I have to say no fancy listening to

Kim Rittberg

09:44

several hits on the on the radio or XM Sirius XM at the same exact time. I mean, he's very good. But anyway, off the Bieber topic I was writing and producing for long form TV, understanding how to tell a story. Short form, like news red carpet, human interest, lifestyle like you two minutes, and then telling that over an hour. And so I love that I got to add more skills to my toolbox. But I knew digital was coming. And I was like I want to be in digital, I will make this happen, I must make this happen. So I took on the role as the head of video at US Weekly. And pretty much there was an empty conference room. And it was my job to turn that empty conference room into a fully functioning studio. And I had, yeah, I had 18 people working for me. And we had about 5 million 50 million video views a month. And we were producing live content, social content, short form content, you know, celebrity content, beauty, fashion, a little bit of everything. And that was incredible, just getting to grow to grow something from nothing. And we had the most amazing team, and everyone sort of really dug in and we were very nimble, which is super important digital. And then so since, since working at US Weekly, as a head of video, I've stayed in branded content from there, I worked at Pop Sugar, I worked at Netflix, I was in marketing at Netflix, and then I launched my own company called Henry Street media, and I'm a consultant. So I pretty much advise brands and individuals, everything from their branding to their content strategy to the execution. So I take a company or an individual, I sort of look at it, like I say, Okay, let me turn it over on its side, look under it, look over it. What is your message? Is it clear? Is that consistent and concise? And then how do you apply it to your content? So it's not just video, but it's video photos, articles, everything podcasts? So how are you getting your message across? And is it coming off? clear and strong? And are you doing? Are you putting out the best message you can for your brand?

Tracy Matthews

11:43

Okay, so my original question after this was like, how do you do this on a budget but like, really, there's so much in there. I'm really curious, like you've worked for all these big brands like US Weekly Netflix, you've worked for beauty brands, I got this from your bio, but like Essie, Maybelline, you also are a jewelry designer. So what is like the first step to kind of start dialing that down and then figuring out how you can do this on a budget?

Kim Rittberg

12:07

That's a great question. So alongside all of those things, I had my own jewelry company. So I really feel the entrepreneurial struggle, I mean, entrepreneurial struggle. I went for an open casting call at Henry Bendel back when there was a store called Henry.

Tracy Matthews

12:23

Yeah, I totally know exactly what you're talking about. I have a lot of friends who did that to

Kim Rittberg

12:29

this store was Picasa girl. I mean, that's where they got those amazing headbands. So I went to an open casting call at Henry Bendel to sell my jewelry there the first time they said no. And the next year I went back they said yes. And I started doing trunk shows there, and then overtime at Bloomingdale's. And it was amazing, you know, the pride that you got from seeing someone wearing your jewelry is amazing. And it was featured in Women's Wear Daily. But meanwhile, I had to pitch it as well. I mean, I know that you're spending most of your time making than selling and marketing. It's hard to find the time and it's hard to find the budget. So I think that one of my biggest tips in terms of content creation is being hyper focused. So you don't have to do everything, because resources are always going to be limited. So what is the most important thing that you need to be doing? And stay extremely focused on that because even at the major media companies, resources are limited. It's not like you can take 10 people and have them work on something for a week, like, even at places that have big budgets and big staff, they we still had to make those decisions. We said no to a lot of celebrities at US Weekly, because we didn't have the staff to shoot it or edit it. So you're always making those decisions. And it just feels more acute when it's your own company. Yeah,

Tracy Matthews

13:43

for sure. So you just mentioned us that would say no to celebrities? Would you be saying no, because it was primarily from a bandwidth issue or a pitch? Or like, what was that?

Kim Rittberg

13:53

Yeah, that's exactly what it is. I mean, bandwidth is always a limiting factor, whether it's money or people, you don't have the time, or money to shoot and edit every single thing you want, you can't make a video for every single promotional thing that you're interested in. So you just have to be super, super focused. And you have to have a clear point of view. So I think sometimes when you're selling too many things, or you're not really sure who your audience is, that will come across instantaneously in content. So a message can be a message, it can be for a jewelry company, it could be for a fashion company, it could be for a home decor company. I mean, it could be you know, it could be for medical company, it's always that that you have to be really focused and understand what your product is, what your message is and who your audience is. So really staying staying true to your core product or your core message is really important. And then that's going to come through in the videos, in the photos in the blog posts in the podcast, whatever you're using to promote.

Tracy Matthews

14:46

Okay, so let's talk a little bit about dialing that in because I think this is like a great kind of like bouncing point to kind of get into like, when you're pitching producers or like where do you even start like if you want it let's say you know holiday seasons coming up. And by the time this video airs like people are going to probably only have time to pitch like local media. But I'm sure that the methodology stands true for like national media and all those things as well. So when someone's doing that, like, what's your best piece of advice to get a producer to actually look at and consider your pitch? And do you have any tips for us when she was?

Kim Rittberg

15:25

First? Well, that's a great question because I got pitched 1000s of people at the jobs I was working at. And it's hard I've been on the other side, it's so hard to make a great pitch. First of all, have a great headline, make it be catchy, even if you think maybe it's like, oh, is this a little too over the edge, it's never, never gone too far. Because these people get hundreds of emails every single day. Secondly, write the story for them. Let's say you're you're making jewelry out of a new material, right or eco friendly material that hasn't been used before. Or there's some sort of like, trend angle in there. Put that in the headline, like, you know, new, you know, necklaces me with new material anyway, then my headline is really bad and workshopping it right now. But I would put whatever is new and interesting in that headline. And make sure that if you're pitching a TV or video or podcast outlet, you absolutely need to put yourself on video. I know everyone hates seeing they're seeing themselves. Everyone hates listening to their own voice. A TV producer cannot book you, if they do not know how you look and sound. It's just that's just how it works.

Tracy Matthews

16:28

So how do they like do you suggest like, including like a video link? Or somewhere where people can see like you actually being on video already? Or linked to social? Or like, what would you recommend? Great, great

Kim Rittberg

16:39

question. It could be as professional as a reel that you paid money for. Or it can be a YouTube video, you know, I would make sure to have a ring light. Make sure your sound is good. You could film something on your computer at home, if you holding up your materials and saying, you know Hi, I'm Kim. I'm the owner of Kiera jewelry. I have this new line made of eco friendly materials that I made out of tires. I think it's a great story. Here's my contact information, whatever but they just want to see and hear you tires, right?

Tracy Matthews

17:07

Tires it just registered on like, did she say tires? Yeah,

Kim Rittberg

17:10

that's my new eco friendly material. It's made of eco friendly tires. Make sure that they can they can hear and see you so that they know what they're getting. When you come on whoever you are, it's okay. You don't need to be some other person. But they do need to know who you are. And then remember that there's different types of stories so you can have a feature about you. Maybe you have a really everyone has an amazing story about how they started the business. What is it that drove you to do it? Was it a childhood passion? Was it a new thing? Is it a second act is it come from tragedy, whatever your story is, like, tell that story. That could be a feature, you could also have a trend round up. If you have a jewelry or product made of a certain material that other people are also doing that could be a part of a trend roundup story, then it could be sales, you could also just be in a this item is selling here at this weekend pop up show or this season, you can be a part of this like a straight up sale. So remember the different types of stories because that will help you in your pitch, it can have a few different angles so that that producer knows where they can slot you in.

Tracy Matthews

18:12

I also think it's important to understand like who you're pitching because like for local TV station, right? It would be I know a bunch of our designers will pitch the local TV station to get coverage like on an in person event. And now that people are going back in person, like let's say there's an art festival over the weekend, like they like to do these special interest stories, right. So Marsha Newquist, who's a graduate of several of our programs, she's so cute. She's in Sabina's, press for success group. And she's always like just going out there and pitching the media. And she recently got covered as one of the artists that are like a local art fair. And I'm going to give another example. So people can kind of see how this can work locally. Twyla Dill who's based in Seattle, she pitched a local TV show about her methodology, she had pre COVID. And now she's back with a stall at Pikes Place Market in Seattle. And she was selling pretty much just only online during COVID. But during that time, she used that as an opportunity to get some press and it happened to coincide like right when things started opening up. And she talked about her story about how she went to Turkey and learn this method of crochet that she uses on all of her jewelry. And I think she even talked about her mother passing away and different things. So she was able to weave a lot of different parts into it, which I think like when you can find those different angles that make sense locally, that's a great place to kind of start in practice. Would you agree?

Kim Rittberg

19:34

Definitely 100%. And I think that, you know, supporting local boutiques or supporting local artisans, people like that people want to participate. So they're more interested in your story I had when I was running my jewelry company, to I live in New York City, and we put the Daily News and our angle was the open casting call the American Idol of jewelry designers and I got like a half page write up in the New York Daily News for that because I was up at 5am. And my mom kept me company. And you know, it was a cool story that there's a line wrapping around Fifth Avenue, and they see 1000s of people and only a few got picked. So I thought about it as a human interest story as a feature story. And then second to that, I have the story of like, what inspired my jewelry. And so in a different feature, when I was written up for Women's Wear Daily, it was, this is her asymmetrical line. She was inspired from her year long backpacking trip around the world. So I made sure to have bits about me for other angles, the background story, and then the sort of coming up story for business. So yes, exactly. For local media, it's great to be tapping into the network to be sharing and connecting with other people, that's really important.

Tracy Matthews

20:46

Also, I think, like, I just want to really drive this home because holiday seasons coming up, like you have huge opportunities to like, if you're participating in multi artists show or you're selling in a store, you guys can like come together and pitch as like collaboratively as different designers and create a feature to I think this is something where it takes kind of the pressure off of you being like the only feature or also making it about like the local neighborhood. I think that I personally think that right now, like every person who's listening to this show should be pitching their local TV station, especially if you're doing stuff in person, because people are just so excited that things are opening up. Hopefully they stay that way. But I agree

Kim Rittberg

21:25

so much. And well, I agree that things are opening up. And that's really exciting. But I agree there's strength in numbers, sometimes it's too hard to get a feature about just yourself. So when you're pitching that that media outlet, in your email with an amazing headline, and a link to video, if it's if it's a TV outlet, or a podcast, be concise, but also put in different story ideas, a feature about how you came up information about your jewelry, and then say, I am a part of a collaboration with other artists. And we are all doing this event on these three times. Might you be interested in writing about that? If so, let me know. And we'll follow up with that. Give the different options so that that producer or writer knows the options, they have to tell your story. Because if you only give them one angle, and it doesn't work, it's sort of kind of dead in the water.

Tracy Matthews

22:09

So would you recommend like three per pitch? Or like do you do one at a time? Or like, how would you do that?

Kim Rittberg

22:15

No, I definitely recommend three. And I recommend sort of as bullets. And I'm also going to pop in another tip here, it better look good. Especially if you're in an aesthetic area, right, you're selling your jewelry or you're selling a product, that email has to look good, it shouldn't have typos. It should just look good. But the bullets should definitely have the different options and different story options. One can be just about your company, one can be about the collaboration you're doing with others. One can be more of a sales thing, like let's say you have like something, something more sales or roundup, whereas the other pitch is about you and your background. So give them a few different options. But make it clear and still don't make it too long. Because people you know, they don't really have time, maybe they don't have attention.

Tracy Matthews

22:59

keep it concise. So I've done this before I pitched and got on a TV show in DC once and we gave three different storylines. And then each of the storylines had like we said, like, if you're interested in one of these, let me know and we'll follow up with what we'll talk about. So there was a follow up. And then I went through and like said I can talk about this and this and this, which I think is important. So how would you recommend someone like figuring that out in advance, like creating like a running list of things that you can talk about? Or how do you structure that or how to do like to be pitched for those kinds

Kim Rittberg

23:30

of things? Sure, I'm also going to recommend to everybody that you should always keep learning at take classes be no like, hire someone to help you with PR even if it's not an agency, take a PR course like our friend Sabina runs a PR course for small businesses, like keep learning because the first time you do it is hard. And if you don't work in media, it is hard to know how to format it. So you should be started educating yourself through online classes about how to do this, you're always getting better your your pitch next year is going to look better than this year, your pitch in two years is gonna look even better. So don't be harsh on yourself. But do keep learning you should be taking some sort. Of course like a course, it could be a course. Or it could be read articles figure out how to format it. So if you do have interest from them, then you'll be sort of hammering down the details of what sort of segment or article they're going to be writing. And if you didn't hear back, I think you can follow up and say, Oh, I didn't hear back from you wondering if any of these piqued your curiosity? Or do you have time for a phone call or any sort of sort of follow up that has a sort of action oriented thing? If they are booking you make sure to ask questions, so you fully understand how long you're gonna be on for are you with other people? This is more for TV or video or podcast? Are you alone? Or you with other people? How long will the interview be? What's going to be the angle? And if it's an article, I think that's a little easier, but you still you still want to know in advance what the questions are going to be so you can prep and feel really confident going into it.

Tracy Matthews

24:50

So when you're doing this, like when I did this TV segment a couple years ago, I've been on a couple of TV segments, but this one in particular that I was doing in DC it was like Three minutes, it seemed like forever on air, but it also is not very long. Like you don't have time to get that many words out of your mouth. So like, how do you prepare for this? I mean, we're sitting, just riffing on a 30 minute podcast interview, but well, you

Kim Rittberg

25:15

think we're riffing Tracy, but actually I prepared for this podcast. Okay. So, if someone sounds like they're riffing, but they're making sense, it means they prepared. So first of all, I think that the things that I always recommend to people is over prepare. So then when you're on, you seem really natural. If you didn't prepare, you're gonna be like, lots of uhmms, lots of ahhhs, you don't want that, obviously. So I have a couple of tips. When you're when you land a podcast or TV feature, one, get your message, get your message and your sound bites under wraps. If you don't even know your message or your company, or you don't have your branding down, Pat, you have to stop. You have to really work on that. That's something I do with every client. They're like, I want to make video I was like, no, no, no, no wayyy before we make a video, I need to understand your company. Do you understand your company? Do you understand your audience? Do you understand your market, you understand your message. Because if you don't, your your contents gonna be all over the place, someone's gonna come to you. And they're not going to understand who you are and what you're doing. And they're not going to know what they can get from you. Or maybe they'll buy once, but they're not going to be a repeat customer. So you really want to understand your message and get your sound bites, then you should be able to say that in your sleep. Like you should wake up saying your story. So those are the top things is like message and sound bites, get it so down pat that you wake up saying it. And then if you sound surprised, like by a question, then you didn't prepare enough, you should have all of your questions like, practice your answers. So prepare, prepare, prepare. And then when you're on camera, I'm just gonna jump to when you actually are on camera. think more about how you're explaining or teaching someone else. I find that that gets your mindset out of the How does my hair look? How does my lipstick look? Am I too awkward or my hands weird. Just to think about the fact like I'm actually teaching someone something or I'm actually informing someone or I'm actually into entertaining someone, it's going to make you less self conscious. And then my last tip is to relax, which is like oh, just relax. But relax means find your own way to relax. So for me, I play a little bit of like Blondie, or Joan Jett, and I like sing and dance. Like before I do something because it makes me feel more natural. If I'm sitting in my room, like reading my sound bites or doing work and I'm cold. And then I turn on my video, I'm gonna sound so robotic, because like your vote, your vocal cords aren't warmed up and your brain is not warmed up.

Tracy Matthews

27:30

Yep. So that's a good point. And also, I feel like too, it's like practice, practice, practice up until the day before, but don't be like trying to cram it all in like the morning of

Kim Rittberg

27:41

totally do not cram, do not cram. Practice, practice your days before, get your sound bites ready, practice the day before get your sound bites ready the hour before, do not be practicing, you're going to be totally in your head, like the truth is you just have to be a really confident version of you. You don't have to be someone else you just have to be you. But know your story. And my last tip is be compassionate. Yeah, everyone hates their own voice. Everyone hates watching themselves. I mean, I consult with some people that they are very successful entrepreneurs, CEOs, lawyers, realtors, who are just confident and engaging and well spoken. They all hate being on video. So just remember that everyone hates it. Remember that all you need to do is be a little bit better than last time, you're never going to be perfect. We're never gonna be perfect. None of us. So if you can watch and say that was better than last time. I look forward to growing by improving on these two things. But yay, good for me, pat myself on the back. So that's like the most important thing. If you did the prep, and you came on and you kind of had fun in the interview, then you're doing a great job.

Tracy Matthews

28:45

Yeah, and that's what it should be. This should be like an opportunity for you to have fun, get your message out there not like be so stressed. And like, when it's over, it's over. And then you can use it to kind of share and promote. Now, I mean, these are all really great tips. And I'm thrilled, thank

Kim Rittberg

29:00

you so much. Thank you so much. I did a lot of preparation.

Tracy Matthews

29:05

I want to not only thank you for coming on the show, but also like so I mean, obviously like this is awesome to prepare for video content for being interviewed by someone else that how can you like really translate this into other types of video content that you're doing for your own brand? Because I feel like there is a direct correlation.

Kim Rittberg

29:22

Absolutely. So one of the things we are so lucky today to have social media, you are in control of your own promotion, you have the best tool to practice being better on camera in your pocket. Right? You have this? Yes. So you have a phone right you have a phone in your pocket. You can practice anywhere, anytime. More importantly than practicing just for media interviews, because those are going to come few and far between is creating your own content. So get just even like the basic technology don't really need anything. It could be a selfie stick. Start making content, start showing up on camera and start bringing people into your journey. They are going to connect more with you as a brand, when they know your story when they know who you are, that you have, maybe you have a great sense of humor, maybe you're sort of serious, maybe you're sort of like, like, however you are, just bring people in to get to know you, because that's going to really help you grow a lot. So yeah, so from all the social channels, sort of figure out, which is going to be your main one or two social channels, don't try to do every single thing, because you're gonna run out of resources. But make sure to stay on brand, stay on message, but keep practicing. Like every time your contents will get better. Keep learning, like, take classes on how to be better at social media, hire someone hire a helper, even if it's a consultant, or take a class. It's very, very important. Like we're all always growing and always learning. But we're so lucky, because well, media is one way of looking at it. It's not the only gatekeeper. We can be on social media, we can be in control of our own destiny, and also having your own social channel, you get to control your message.

Tracy Matthews

30:55

Yep, that's such a good reminder, or just, you know, reinforcement because I was gonna say like, anything that you pitch to like a TV station, or even like another editor, you could just create as content for your own channel anyway. So you don't even have to necessarily wait to be covered and a national or even local publication or show, you can just use that content or those ideas to create content for your own staff. And, you know, create your own media outlet.

Kim Rittberg

31:24

Absolutely. That's no, that's completely right, though. Like, even from this podcast, we can be making a social media posts about how to pitch yourself as a jewelry company to media, you know, like, that's really important. So don't just say, Okay, it's for this media outlet. And that's it. Like, yeah, what did you learn? What did you get from it? Did you take that post? Did you take that PR hit and turn into a post for your social channel? Is it going in your newsletter, like, there are so many ways to promote yourself now and it can feel very overwhelming. But take it piece by piece. Stay focused on it and and remember, like, whatever you're doing is great. If you're learning and doing more every single week, every single month. That's awesome. Partner with other people take classes. And think about what what is your message and what are the most effective contents not just video, it's photos, videos, blogs, podcasts, media hits, it's all combined to promote to promote your brand.

Tracy Matthews

32:19

All the things, Kim, this was awesome. Where can everyone find you?

Kim Rittberg

32:24

Well, thank you so much for asking. You can find me. I drop a lot of information on Instagram. I do a lot of video training tips and media training tips on Instagram. You can also check out my website kimrittberg.com. That's Kim Rittberg dot com, I laugh because people mispronounce my last name. But what I do is I offer media training to individuals and companies and I do content strategy and brand strategy. So I help brands and individuals formulate their strategy and actually execute it to really level up their business really level up their brand through social media.

Tracy Matthews

32:59

I love that. That's amazing. Kim, this was awesome. I had so much fun. Thanks for being here.

Kim Rittberg

33:02

This is great. I'll talk to you soon.

Tracy Matthews

33:05

Thank you so much for listening to the show today. If you are inspired by anything that Kim had to say make sure that you go say hello to her and follow her all over the place. And if you are someone who's really trying to get your business going, I would love to invite you to pick up a copy of the Desired Brand Effect over at desiredbrandeffect.com. And I'd also here to love to hear what you think about it. So if you enjoyed what you've read, please head on over to Amazon and give us a little five star review and share your experience with that. You can also tag me on social media. I love it when that happens to see the behind the scenes of what you're doing. can tag me at Tracy Matthews NY or at Flourish underscore Thrive on Instagram. Thanks for listening today. This is Tracy Matthews signing off. Until next time. Thank you so much for listening to today's episode. It's my mission to help 1000s of creative businesses inside and outside the jewelry space use their creativity to make money. Make sure that you're subscribed to Thrive by Design on iTunes, Spotify, Stitcher, and wherever podcasts are played. And we'd love to hear what you think. Please rate and review the show and if you're inspired please share this with your friends. Cheers to seeing you flourish and thrive.

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