Hello, hello. Hi everybody. Welcome. Welcome. Welcome.
I'm going to be switching to Pewter and a little bit, but I'm here.
All right. Very nice.
Alright, let's get started. I'm a little, I get emoji upset sometimes. Anybody else? I'm also gifts. Obsessed. If you haven't noticed that, you know, on Facebook, which is what some people they say, Oh, give is so cool, like whatever you're sold. And it was funny to me yesterday, we have extensive talk about Facebook. And I still remember a long time ago when I was teacher. I have students college age, by the way, called freshman's, and they're like, oh, Facebook is so old, us to vote. But you know, the whole spill of all that. But anyways, Hello, and welcome. This is our Friday q&a Call and in the chat below, please let us know what is one good thing that has happened today. And what fun plans you have for this weekend, right? We want to look bright in the future and think of good things, think good thoughts. And honestly, you know, I would just be here earlier, Joe, I don't know if you feel me like, I was like, you know, I'm grateful. There's one thing one good thing to happen today. Today is a beautiful data. There is no sunshine, you don't want it's not raining, the bar is low. We're gonna set that positivity up. Right, right. Um, but the
Pacific Northwest, you just take what you could get.
Exactly. So, um, but yeah, like you gotta let us know in the chat below if you can. And while you're doing that, just doing some housekeeping items. Again, just want to reiterate the purpose of the Friday call. You can ask any follow up questions from your critique, or more questions from yesterday's call or even just you know, anything or your next steps are use this as an official official office hours from the team to give you more clarity to continue on your journey. Now, if you haven't heard that yesterday, I will remind you again, next Thursday, March 17, during the regular q&a Call with Sylvie. So we will be teaching the intro verse selling system one. And then of course, we will have templates in the q&a for you honestly, my inner in Hoover is singing on that still super excited. And if you're interested in learning how to add two more sales skills to text and social media, DMS definitely come live. I think it will be very valuable moving forward, if you want to just expand your sales skills to more than just phone calls. Okay. All right. So we're going to start today with you know, before we get to the question, one more thing, we are going to have a teaching moment with you. Okay, so this teaching moment, we're going to talk about Facebook more. So Oh, whatever, you know, it is our tool, we're going to master it, we're going to learn every step of the way. And then we definitely noticed that there are some clients recently, like when it comes to settings when it comes to how to do certain things. What is a group? What is the page? What is this? What is that? How do I make it so that everybody can see a lot of questions keep coming back up. So we thought we would do a quick tutorial for you today. So Jill wants you to take away and that is show us all how.
All right, let me share screen and make sure I share the right screen. So you guys don't have to
look at my endless tabs. Okay.
So I just want to go over the different kinds of groups, give you the example. And then just talk about settings. So the first one I'm going to start with is your free group that is the same as this group that Sylvie has, which is anybody can request to join, we just have a couple questions that people ask has many, many, many members, it is not just clients. Okay, so we'll the way we set this up. Let's go down to group settings. Name and Description. Sobeys is just passive and hybrid income for health professionals. This is usually some kind of we talked about this in the module about building a Facebook group is just like name, outcome or some condensed version of your mission statement. I wouldn't get too caught up in the name for the description. You'll notice all here I'll click on here so you can see free Facebook group you should definitely include your mission statement in here. Well, Sylvia's free Facebook group has a big long section here. You do not need to write this much but I think the biggest thing here is having your mission statement. If you are ready to have links to book a call, make sure you have that link to book your call. If you want to put some rules in here, like for instance, we just say we don't want any promotional posting, and we don't want any negativity, we want people to be nice. Most of the few things we put in the name and description. The other setting that is most important, oh my gosh, go back. Here we go. Privacy should be set to private, but the group should be visible. So the reason we're having private is just that we don't want everybody to be able to see this group publicly. We want them to feel like it's a cool thing that they can join, because they're the right person for that group. And then they'll be able to see what's going on in the group. And they'll be able to post in the group, which is why the group is put to visible This is so that anybody can find it. So anybody who might be in your niche, and your little window of clients, Facebook algorithm might magically one day, point them in your direction, because of the Facebook Live or because of a friend of a friend sharing something, then other people can find your group, you don't have to go searching for other people, you're not need to put location, especially because we're all moving toward the remote life. Yes, you can definitely customize your link. So if you want to change the link to your group name, or some sort of condensed version of that you can set it's not just this Bargo of numbers. Now they have all kinds of fun things, you can add colors. We don't worry about these kinds of things, for the most part, down here is the next part that will work on the most is managing the membership. I have this set so that only profiles can join a group. The difference is that a Facebook page, which is usually a business or entity, cannot join a group, we just want real human people to join the group. Remember, requests can only be approved by admins and moderators of the group. So if you created the group, you're automatically an administrator. And you just want to make sure that somebody other than random people in your group can accept new people into the group so that you're not just accepting whoever, like a friend of a friend, invite somebody that has nothing to do with what you're doing, and just pop them into your Facebook group. That doesn't help you. And we don't let anybody be pre approved to join, we just want to make sure we're looking at everybody who requests to join. Next thing that's important is managing the discussion, we do have it posted that anybody in the group can post but I make sure that we have approving the member posts turned on. Just so if somebody does make a promotional post, or if there's some kind of spam something or other that comes up, we see it before it goes into the Facebook group, we're not flooding our Facebook group with a bunch of strange proche promotion or spam from Facebook, because that does happen sometimes. A lot of other things in here, we don't mess with. If you have a Facebook page, you don't need to go making one if you have one, you can link your page to your group, so that people know these things are connected. And so that if people find your page, they'll be able to easily see the group connected to it. Okay, that's your free group. Pause for a second. And we're going to go to Private Client Group. This is your group for just your clients, just like the group that all of you are in our courses for health professionals group where it's just us, and team still the admin. So when you set this group up,
name and description can be the name of your program description can just be something like, this is a group for your names, length of program online program. As simple as that description does not need to be anything fancy. The setup is the most important. This needs to be a private, hidden group, you are only inviting clients to see this group, you don't want Joe Schmo who's not in your group to be able to find it and request to join. This is a private group hidden, you will invite people to your group, you'll invite your new clients to your group. If you want to, you can turn invite with link on and then when you have new clients, you can drop them a link to say, here's a link to the private Facebook group. That's how you join it. Same again here you can change the URL of your groups that it's not just this bottle of numbers that it's facebook.com/group/name of your program. fun things you can add here but not necessary. Managing memberships, we once again only have profiles joining because we have people join our program, not companies or entities join our program. Same here with member requests. We have only admins and moderators just so we're making sure there's not some sort of strange Facebook loophole where somehow somebody got invited into the group and we're not just letting some random person in there. Again, nobody's pre approved to join. But when we come to discussion in this one anybody can post and we don't Don't have any approval turned on in here, we want all of our clients to be able to post in Facebook anytime you want without having us have to read them all. First, we want you to be able to do that without worrying about it. And then all the way down at the bottom, if you want to link your page up, you can but this is your Private Client Group. So it's not as important these people already obviously know who you are. Okay, that's your Private Client Group. Super simple, very easy setup. There's lots and lots of settings that you can go into and click buttons. But those are the base settings that you want to get a peek at this one thing in the chat.
Just make sure
about linking, oh, Rebecca, we can get into that question about linking Facebook pages and groups. And we'll come right back to that. The last thing we want to go over and then I'll dive into questions, we're going to talk about making your Facebook posts, public versus private, which changes the sharing settings, which means you posted something on Facebook. And that means anybody who found it can share it publicly to their Facebook friends, and then somebody else posts it to their Facebook friends, and so on and so on. So I'm going to go back to Facebook Home, and I'm going to pretend to make a fun post. screen, you should do that. Okay, great. Up here is the important part. Some of you here will just have this set to friends. Some of it might be specific friends, it depends on how you set up your own personal Facebook settings. But if you are posting something that is business related, this should be public. Anybody, anybody should be able to see that. And also, when you change it to public, it makes it so that other people can share it. Cool. And when they share it, it'll have your name on it, I'm going to delete that post as I feel like everybody knows sleep is a good thing. Okay, last thing, I'm going to go into Facebook Lives. This can get a little complicated, especially because Facebook Lives just change every other day. What we recommend is starting a Facebook live from your personal profile. The reason we recommend it is that it's way easier to share, you can make that post public, it's going to reach a lot more people posting it from a profile versus sharing it to a group versus sharing it from your page is just going to reach more bodies because Facebook sees it as here's a human being posting a human live, not a group posting something and not a page posting something. So on Facebook's end, it seems less promotional innocence. Don't go into don't don't go down the rabbit hole of trying to figure out Facebook algorithms, you'll never figure it out and they change it every other day. That's like the plain and simple explanation that I can give you I hate algorithms so I'm not going to answer questions. Okay, I'm just going to select go live. Hopefully this doesn't really slow down my. Okay. All right. Make sure this doesn't make my connection go. Bullet. All right. I'm going to post it on my timeline. I'm going to go live now. I am definitely going to make sure this is set to public. I'm just going to double check any of these settings down here. Doesn't look like anything there needs to change. Great. Okay. I also highly recommend sharing to your story. Lots of people click on stories now and it just is a fun way for people to flow through. If you don't know what a story is, it's
these things up here.
Give it a title. It says optional. I highly recommend giving it some kind of title whatever your quick little topic is. Because something may be personable something that will reach people we're thinking about like the PA SS you're thinking about those pa SS for sure. Description, you can pop in a little bit more about what your video is about. If anybody has ever looking for inspiration and your PA Ss are sort of going not super well or you don't feel like you're really getting anything. Scroll through Sylvia's Facebook group or her Facebook page and find old wives and see what she says on those and just use those as examples. That's a great way I mean they're usually very simple. They always have a link to you know back when she was doing sales calls. It's a link to book a call and then now it's a link to apply to the program. Okay, camera controls I'm not going to select these because it will probably slow my
video down a lot.
Let's see what happens. Oh god, I'm scared.
It's not even letting me choose though. You
have a camera on right now too.
Exactly. So I don't know that it's gonna let me go any farther than this but I can do a loom later of just showing the rest This process, but basically, once you've selected your camera and your microphone, it'll give you the option to go live. And that's it your life. The other thing that I'll say once you're done with a live, which I'll show you, oops, nope, nope. I'll just show you want to sell these old lives. I'll just scroll back. Here we go. Okay, so once you're done with a live, when you find it on your profile, just find that post after you've posted it, enlarge it. Three little dots, these three little dots are your friend, often, they always have fun things. Once you get to that, copy that link. And if you have a Facebook page, share to your Facebook page. If you have a free Facebook group, share in your Facebook group. If you have an email list, copy that link and write a fun little email about it and email it out to your people. Unless they're already a client. Make sure that you're shouting out Facebook Live from the rooftops and make sure that wherever you share it, beyond that it has that link to book a call with you or it has a link to whatever the next step is to get in touch with you. So show. Okay, I'm going to dive into some questions now. Okay, so Rebecca, what is your question about linking Facebook pages slash groups? Hit? Okay,
so um, alright, so I have a business, that's my medical clinic. That's also I have a page for that. I just looked to see, can I link my public group for this course that I'm designing to that business? And I can, but do I want it linked to my business when I'm operating in different capacities?
I'm gonna leave that to you, Hannah.
I think this is up to you. Like if this two business are somewhat related, or there is referral opportunity coming from that business? I would say yes. But if this has two separate business entities that are completely separate on the books in your accounts, and everything, I would say probably not
feel like it's both. Okay. I'll think about that.
Great. Thanks. And then Michelle, just touching on your question here for how a group is different than a page, we get this question all the time. And here's the plain and simple answer. A group is, like a community of people who come together on some sort of idea that they all agree on, it's just a, it's almost like having a rec center of like, this is the ping pong group. And these are all the people who play ping pong. Whereas a page is a business or entity. It's not people can like your page, but people can't join your page, whereas people can join your group. So your group is the Rec Center, ping pong people. And then the page is, here's a flyer telling us about ping pong.
Right, your bill bid ping pong business page.
So now at this junction, I now have to I so I have my public. I have my business group. Right? I think yes. No, you may two profiles. And then I have two pages. So I have I have a page for the expressive art experience. And then they also have a page for Michelle Portola Fine Arts. Okay, so, and I've asked this question before, but now that I've made them and you were explaining this, I was like, Okay, well, I That's why needed another explanation because, um, okay. So I didn't realize I was supposed to make a private group and a public group, I made a private group. And I made a, I think a public a private page. See, it's way too much shit going off.
He's booking a complicated, it's a lot of different to see
into, I already have a business. So now I'm like, I've like So um, yeah. And I've always found the page part to be not very helpful. I always work off my own personal profile, and then use my page for more business stuff for the fluff. Is that right? Yeah, that's great. Okay, so I didn't realize that I need two groups, and I need a private in the public room
for your online course. Yeah.
Gotcha. I gotta make one more. Okay. Yeah. Okay. Typically both private,
but, yeah,
one's hidden and one's not
the way I think about it, is it okay if I do it? Michelle, the way I think about this is like, um, it's with the within the groups that people can have conversation and community is created. Right. And so for our private group, that's for the people who are enrolled in our course. Of course they want to be able to have community and connect with each other in a very intimate place right the public group is for community to come in and start to to I think also have connection with you and with each other and this concept of what community is around a topic does that make sense?
Yeah. And I just wouldn't expand and like further unless they're in the private group. Okay, like that like I would say, oh, that's something that we're discussing in the in module to
the course and that will be the private hey we get
them you know, it'll like a verbal lead magnet like haha
that FOMO will make them feel like they're missing out. Well, they are and that's what that that's what that open group is for is for Sylvie to say like, Are you a health professional trying to do X y&z Here's why you need my program.
I gotcha. I gotcha. And I'm working on the mindset, it's going well, for the what's what's it problem, agitate? And problem agitate and solve. Started the
question about this, though. I think I've asked it before maybe we even talked about it last week, but in our public public group where people come in, and they basically learn what you're about, how much content are we sharing there? I mean, I know we're sharing a little like, here, a few drips and drops of ideas, right? Because we want to give them a sense of how we work and who we are. How do we decide like, like, I can't give away the whole course. So
Right. So say, think about this, as we were talking about lead magnets, work work free contents, freebies, and especially what whether that be sent out in an email on one pager, or sending it out on this private but public, private, the public group of yours, where you are inviting everybody to join to see what your this program is about, right? So say, like, we were talking about bringing energy, right? You're working with women and reclaiming their energy, we connect with their lives and everything. So maybe let's not talk about that. Let's talk a water. Right? Do you know, if you don't have enough water during the day, you could feel that like lethargic, you just feel like you know, you got this massive headache, a call, it could all come from water, or another post would be like, so does bottled water really better than tap water? When it comes to drinking enough for your energy? Let's dive deep into that. Like, let's talk about that today. Right? That could be your free content. But that's not giving away whatever is in your program, right? Because you might not talk about the bottle of water versus you know, tap water versus filtered water, whatever. Like that is just a feet piece of things that is maybe somewhat touched on your program, but not in the program that you can still talk about, right? Or it could be like, you know, diet. When it comes to reclaiming energy. Everybody's like, oh, yeah, I need my afternoon stock the Chino to pick picker upper, that sugar will push me right up? Well, for you, then it'd be like, you know, instead of thinking that sugar is actually it can be addictive, right? It can be actually bad for your body. Especially you have like reproductive organ issues and all that adding that sugar. Can you read that for you? Here's a tip, you can eat these three things instead, for an afternoon picker upper doesn't really affect a giveaway your program but still give it a free snippets of how do you improve your energy for a woman? I mean, we all have that three o'clock, I hit this brick wall, right? Without giving it away. And I wouldn't say that this is probably jumping ahead to answering your question. I wouldn't say that we need to do that every day just to get everybody in here. That's going to be training for you though. I would say start with what I like. Yeah, totally, once a week would be just plenty. You can schedule a time like, Okay, what is the little free shit that I can give people, right. And then you can do that either as a post in your group, or a public post that you share with your friends and family and then share it to your group. And then you can even like create a little snippets of a V page and say, Hey, dear 250 People that are still following me. Just so you know, I am now helping women and reclaiming your energy and adheres is a useful tip for you. Enjoy. Right so those are all the things that you can do when we're coming to talk about that lead magnet from yesterday and building that email list. Right? How do you send it out the message that you're doing this business also with some goodie, that kind of pull them in and say okay, yeah, opt in for this? Yeah, that sounds fun. Yeah, totally. So me up. Right.
So thank you.
And then the other thing I'll mention real quick, which Hannah I know you and I are going to do this next week. Next Friday. We're going to do this on the Call but we're just going to give you a little like teaser trailer, so to speak of how to collect emails for people who start, who joined into your Facebook group, we're going to do one of like a before and after. So if you've already started your Facebook group, but you didn't grab emails from those people, that's okay, I'll show you a quick and easy way to do that. But for your free group that you create, we have a couple membership questions. And we recommend that you guys do the same. So in your when you're going into manage your group, right on the left here, it'll have a section called membership questions, and you can create some new ones. So when you join Sony's free group, we're asking what what kind of topics are you looking at? Do you have a business? Do you have a day job? We really just want to get an idea of who are you? And this is also a really good spam throw away? Or? Because if people answer, and they're like, crypto people or Bitcoin people, or they're just some sort of spam Facebook account, and they don't even answer the questions, they just request to join the group we deny them, we don't enter them into our group. So obviously, they're not doing anything and they're not actually interested. The next thing we add here, and this is one of those lead magnets that Sylvie was talking about yesterday, we have this free cheat sheet that we put together, which is just a quick PDF, that has a few options in here of how to make more money without seeing more patients or clients. And then we give them the option. And this is not a required thing, we just give them the option to give us their email address. And they type that in and then they asked to join. Make sure we learned this the hard way. So I'm going to tell all of you right now, when you have a new member who request to join, take a screenshot or write down that email or copy and paste it somewhere before you accept them. Because the minute you hit Accept, the answers to all of their questions are gone forever, and you will never ever get them back again. I don't know why Facebook does it that way. It's really dumb. And a lot of people complain kind of a lot. But once they answer those questions, they're gone. So for example, I have these member requests. And we can see no pending members. But if I look at that, nothing I can't go back. I can't look at Oh, no, you can't go back. So just make sure that you like screenshot it, make sure you're typing in their email somewhere. Because that is them giving you consent, right? They're like, yes, you can email me, I want emails from you. And then you know, those emails will go through MailChimp or whatever email provider you use. And they'll always have the option to opt out. But then you give them that free lead magnet. And that just starts taking them down a little bit farther about what you do and how you can help them. But we'll go into that in more detail next week.
Awesome, awesome. All right. Before we move on to today's questions, do you have any follow up questions about anything Facebook related? I know Facebook is complicated sometimes. For sure. Yes, Becca?
Sorry. Um, okay. So like, I just did a Facebook live today. And I put the link to my Calendly in the comments. But then I thought, well, maybe I should be also saying, Hey, here's my group. You could also join my group, but I don't want to confuse the call to action. So what do you think?
You can add it afterwards? Right? You can say like, Okay, here's the link to book a call with me. And then you can start another comments even and say, or if you are interested in knowing more, before you take the action of booking a call with me. Here's my Facebook group where I share free information on how to reclaim your energy as a woman here, we'll do a weekly if you have any questions, feel free to send me any kind of DMS and everything but here's a free resource for
you. Okay, thanks. Yeah.
I think Jill we were Michelle was asking about the difference between patient group, right, like, Are we clear on that, Michelle?
Okay. Yeah, yeah. Now, now that in after I get off this call, I'm going to go in because I get my my group. I got the two groups and like it's two pages and
yeah, okay.
Cool. All right. So let's go 360s
right now.
We just did it every time we come on Friday, we'll give you more homework. Alright, so we're gonna jump right into the questions to this week, and the first few are from you, Michelle. So how are we recording our critique verse submissions? Yes, you are. Right, we are using loom. And when you're using loom similar to Zoom account setting when you are sharing screen, it will actually ask you if you want to share the whole desktop, or you want to share with specific window. So say for example, if I pull all the critique submissions onto one Chrome window that I can decide to share just that window, for sure. Or if I have something more to share Then I can share the whole desktop just to just so that maybe there are two or more applications on the same desktop. And I can share that. However, just earlier me and Jill, were talking about this, I think, when it comes to recording, I think zooms, have a Nezu looms, video quality is a little lower, it seems I feel like when you're reading, when you're watching that, our critique, it looks a little bit grainy earlier than it would be if it would have be a zoom recording. However, what is zoom, you can still do the same thing, share screens teach people how to do this, and that, and then off share screen in here will be you talking about right. So it's basically the same thing on you can use it however you want, you can try it out, I think there is a free trial for loom that you can poke around it. Back then I did three videos for a lot of different purposes, for my former colleagues, or for interview purposes. And all that like that is all free until I think they give you an upper cap of that you can't do that for more than 40 minutes or something. But honestly, I think right now, as you're getting started, I think a free Zoom account will get you as much as what Lou can offer you at the moment anyway, because for zoom, I mean zoom, you can actually share tutorials, you can share screen and teach people how to do certain things, you can record your course content for your program, right. And I get it free account only allows you to do 40 minutes top for each meeting. But then again, like think about this for your program, we probably don't want to record 90 minutes for each class. For number one, if my dog barks, I'm going to have to restart, right? Number two, like if anything were to go wrong, then I have to rewind, and I have to edit it. I mean video editing, just write. So it will be doable. If you do like small snippets up. Here is one on one on how to you know this expressive our experience is the introduction, maybe 10 to 15 minutes, and the next person you needed to do that may be another 10 minute video, and it could all be done in a free account on Zoom. So you know with loom though loom gets, you know, I think it's $96 a year, if you want to sign up for it. But honestly, at this point, before we bring money in, I would say let's just drop in not spend anything and use the free stuff first, for sure. Yeah. And okay, and then I'm going to share the next question is also from Michelle, and you're asking about how, you know, you were looking at critique like Kristin, sending out a basically give you a background idea. So Christian share with us for marketing email draft, before she sends out and, you know, basically, you're wondering how did that happen, because I don't I didn't get a link his way it was an email. Now, the only thing, the only thing that the only reason why I could do that was because she also emailed us that day, thinking that I don't know how to share that in a submission form. So I'm just going to email you. So when you are on MailChimp, and stuff, you can send a test email to yourself, and I'm going to show you how I'm actually it's quite interesting how I eventually found out. So yeah, pardon my one too many tabs. So this is what happens when she send us the email, right? This is what MailChimp and you will see over here is a test one test run this is before we send out an official one, you can send a test one to whoever you want, I think up to a certain limit, usually, you can send this one to yourself, what I did is I view the email in the browser. So if you click on that, it actually popped up in a new tab and show you exactly how it should supposed to look like with the color and everything. And that's how I based off of it. And you can also for you probably copied this into the submission form just in case or you can email that to us so we can answer the questions accordingly for sure, too. Yeah, so that was that perfect. Because
there has been a few times where the critique submissions I've been trying to like copy and paste JPEGs and things I'm like, I can't get it. It's not taking So, okay, so email it and then add it to the critique. Okay, right, cuz now remember, because mine's gonna be very visual. So you're going to be getting, like, visual things coming your way. And I couldn't I couldn't paste them in those critique boxes. Right airport. Okay.
All right. So you can just email us the email as a test run. Or you can just open it in a different in a browser and then copy that link to us and see if that helps. But there are many ways to do that for sure. Oh, yes, now. Thank you, or you can just submit the form blank and just type in see email, and then email the test run to support SME cracking calm and we can just piece it together for you. Sure. Okay. All right. So the next question you have is, do you have an email template system that you are able to copy and paste to easily and quickly to clients? If so, how do you not get confused as to what you have already sent before? Um, so yes, we do have a lot of templates. And most of most of the time it is, say, for me, I have a laser coaching call notes template, which basically gave me a brief introduction, some bullet points in the ending to it, just so I don't miss out on anything. So that is one way you can do it. And I think you can do that easily with Google, Google has even template that you can save on your own. But if you are still sending out stuff, you know, as marketing email that basically will be saved each entry, right? Like, you know, this time, I'm saying we're sending water for energy 101, right, like this marketing email. And it will basically tell you, who you send it to, when did you send it and everything you can recycled content for later on, if you wanted to. But on Google, you are able to actually save an email as a template. And you can just the way we design it is you can say hi, client name, right? And here is the introduction. And here's what you need in the email, and just click Save as Template on your email system, just so that it is easier to grasp later on. And for how do you not get confused as to what you have already sent before? That will probably be a question that our automation master can answer you.
So we use a system called Ontraport, which is super complicated, and there's no reason on the planet, you should pay that much money for an email software this early on, forget it. But we used to use MailChimp, which is why we recommend it, it's super user friendly, has lots of great support. But when you create emails in MailChimp, it's going to save them as like, you know, whatever template and you give it a name that you will easily remember, a lot of the times when we're naming emails, I try to stick with a naming platform of like, say that it's a marketing email for the courses for health professionals program. So I'm going to say CHP leads. And then I'll usually put like month year or just your month isn't relevant or quarter, you know, whatever makes sense. But try to give yourself a really clear picture in, you know, generally sort of short name of like, Who is this email for? When did I make it? What was it about, just so you can easily go back and say, here's a template, I'm doing something really similar to this, I'll just make a copy. And I will edit it for this new thing just makes writing emails better. But also in MailChimp, you'll be able to see, like when you build an email campaign, or when you send out to a mass audience, you'll be able to see really easily this email went out on this day to these people. And in some places, you'll be able to tell, did they open it? Did they click links in it? That kind of thing. So from an email platform such as MailChimp, you'll be able to easily organize and see what emails are where, who got sent? What, when did that happen? And MailChimp will save all that information for you that way, you don't have to go down a rabbit hole of Wait a minute, did I email this person this email already? Did they even click it? Do they open it? They'll give you all those answers. And then you don't have to sit there and grind your gears over it.
Right. So I've actually had a real, like, this actually happened to me last week. So I've been writing my emails out individually on my clients. I'm like, why am I doing this? And then I'm like, this is not gonna work for this new business. I thought to myself, I was you know, I like like, great real here are the templates were that because this is not happening, you know? Yeah. And then I had, I had two people in my email list, they both Joe's and I almost email the wrong, Joe. And I'm like, Well, is there a way for me to the second question, make sure that I haven't sent that lead email out to Joe number one, you know, yeah, then that's just not the individual.
One. If you're using an email platform, again, you can tag the contacts within your system. So you could say, okay, this person is on my email list, and they are a client. So you can tag them as you know, program enrolled or program client or whatever, like Program Name something this year, and then you can have another tag that says, program lead or something like that, you know, just so you can easily open groups of people to say like, Okay, I have an email list of I'm just gonna make up a number. I have an email list of 500 people, and I have 10 clients. I want to make sure those 10 clients don't get marketing emails. So we're going to tag all Lose clients as clients. And then when I send my next campaign I only want to send it to not clients. And then MailChimp does it for you. And you don't have to go in there and manually pick the other 490 people that you want to send that email to. Yeah, I
have that in my email capacity now. I am damn going to start with the email email through Faso right now and then probably go over to MailChimp.
Is that is also the one that's with your like, current website? Right? Oh, yeah, if that has the capability and works use it? Because it seems like you already have familiarity with it. So there's no point in writing software. But yeah, you know, if you're using it, and eventually it doesn't do the things that you want, then looking into new software is worth it for sure.
So that was my thought was okay, well, I already have an email list of 150 some odd people. So in a lot of those are healthcare workers. So now that I know about the Facebook Lives in the page, I'll do the live from that page, it makes more sense. And you know, you would healthcare work or you burnt out, come on, you know, you will get the specified experience. Let's have some fun. I mean, you know, that type of thing. Okay, but I'll work off of what I have. Absolutely. And then, but MailChimp might be similar, but I think from what I've heard from MailChimp, MailChimp is pretty good at in might have more capacity to do more things in the future.
Yes, yeah. I think you know, once you once you start to grow, like it's a good idea to always be thinking with sustainability in mind. But it's also not a good idea to invest in something when you don't have any clients.
Right, right. And in am working off VIX. And that was those questions came real life questions from working with my own business. Like, why do I keep writing these emails? Like, why am I doing this? So Google templates, has they, I can make a template? That's good to know. Oh, yeah. Okay.
And it definitely will help do that, you know, moving forward and say like, when you will say facto, and Kristen, you guys are rolling out with your model modules, right? Like, say you have your clients that are starting week one of content, you might want to have a week one info information for clients template ready to go. And then just so you can just plug in their name and say, here's what you need to know what you need to do for week one, and boom, here you go. Right. So it doesn't have to be like, Okay, you're gonna have to type this out or like, okay, everybody's gonna do this. And you're going to have to watch these videos, I that is going to take up too much of your time. So when you're sitting on module emails, when we're starting, you know, quick and dirty, you know, very, very easy write a quick email to all the, the, you know, things that they needed to do for the program, even if you don't have a membership site set up, even if you don't have anything, I think that's how Shakira is doing it right now, each week, she sends out an email before the week starts. And here's the assignments and things you need to do next week, right? And that's all you need to do. And that will be perfect if you have a template already set. So then when you're tracking your client on whichever platform you're looking at, whether that be an Excel file, or Google Sheet, whatever you're like, Oh, this one is due for a week to info email, check that and send that from the template. And that will make your life much easier down the line for sure. Okay,
Hannah, you just read my mind, because that's exactly what I was just stressing about and thinking I need to do something when I get my first client and have it ready to go. Yeah.
Yeah, totally. And I think it doesn't have to be fancy, right? It could be just a link to the video, it could be you know, five links to the video, you need to do watch this, this, this and that before we jump into first assignment, and assign the link is a Google doc right here, right? Like, that's all the stuff that you are capable of doing in a simple email sending out maybe from the business of email account or from personal email, com, whichever you choose to go with. Right. So that will be a perfect timing for you to do email templates. And then looking at the tracking system. There you go. Oh, yeah. Okay. So I have you know, Mr. Jack, and John, they're all going to week three, and I'm going to send it out you know, on this day, and you can even schedule send so you don't have to stress out oh my god, did I did I send that info email yet? Oh, my God. I don't remember how old you are. But if you would, like you can schedule ahead and that it will make your life much easier. Yeah. Alright, so the next step is still for Michelle. Yes, I'm standing on see Michelle giggly. I'm standing up. That's what extra energy over here today. Question for you is how do I put a logo on video like Sylvie does on her videos? And that will be a joke question.
Yeah, so We do ours with our paid Vimeo account. But there's other options like we pay for Vimeo because they have really great privacy options, and they just have lots more storage. So we could upload 20 high resolution videos, and they wouldn't tell us like, you hit your upload whatever. In the beginning, like Michelle, I believe you told me that you have experience with iMovie. Okay, I'm going to share this link with you. It is a link to a YouTube video that I did not make. But it is a link on someone on YouTube showing how to add a logo watermark in iMovie. So I'm going to copy that and give that to you in the chat. But I believe it is possible and not all that complicated in iMovie. I've never done it myself, but I believe it is somewhat simple to do. Oops, make sure I spell things right. Yeah, a lot of like video editing platforms, or video hosting platforms will give you the option to add a logo. But when you start looking at things like Vimeo, they'll usually want you to pay for you know, whatever account service before they'll start letting you add logos.
All right. So if there is no additional questions, we're gonna move on. So the next sets of question we have are from breath, Becca. So the first question, Hi, I'm confused about something in R. One point 1.0. Of course, do we have concrete stars in n days and participants who just joined throughout, and those that joined say three weeks in just catch up with the remaining weeks or is a rolling admission with each person getting the full course length regardless when they sign up? In short, we encourage rolling enrollment. But just as I was thinking about it earlier, to make your life a little easier, you can word it differently, right? So for example, right now, with Sylvie system, we actually do have clients that start maybe Oh, I started Monday is in we have a Tom starting Thursday. And we have like, you know, Gil, starting next Tuesday, like we have a very complex starting system. But that is always rolling. But I was just thinking earlier, prior to our call, I'm thinking how do I make your life a little easier as somebody who is a team of one trying to start off your business, you know, Ray Lake, you know, by yourself and having a very simple tracking system to start. So I'm going to share the cleaned out version of my calendar. Um, just to kind of give you an idea. So over here, right now, say we have you know, Jill, starting on the 11th. We have Hannah starting the 16th. That is our system, but we have a team. So thinking for easy, easier tracking for you guys. It could be like, okay, so say, You just made a sale today on March 11. Right? And then you said your tentative start date you're marking on March 21. Correct. Right. So that will be a Monday start. So say like, right now, in between from 11th to 21st. We have talked to 10 clients, and they're all going to start on the same day, right? March 21st. Say now I have a sales call that happened that say oh, sorry, let me go back to March. I have a sales call that came in on March 24. And you're like, Oh crap, we're already three days in from this cohort. What do I do to make it easier for you? When you're making a sales call? You can say like, Hey, you know, if you sign up for the next start date will be 28th. Right? So then for you admin wise, it's every Sunday, you have to send out the module emails, and which module to send that is in your tracking system. And you will know exactly when do I send it out instead of like, okay, well, I have 10 to start on the 21st. And I have one that start on the 24th. And then oh my god, like my admin day, just keep on expanding, expanding, expanding, just sending out that one email is going to cost me so much tracking to do. So just thinking maybe that just to make it a little easier. Regardless, if that somebody already have a Monday, start on the 21st. Whoever comes next will come starting next Monday, right gives them time to complete that contract that he needed to sign, maybe do the intake call or fill out the intake form for you. But as an admin side of things, it would be easier because then you can set up maybe Sunday afternoon. Here's when I send out all the module emails, right? And then you can just go to your tracking system and look at it. That help.
Yep, that's great. I guess I'd envisioned it. I don't know why that everyone would be lined up ready to start in on the 21st. Whoever had bought in, we would be a group and we'd all be paced at the same rate, but it sounds like that's not at all it it's okay, I get it.
Yeah, yeah. And you could be like, you know this And second group can be starting the next Monday. But they're starting. So starting the week one and you know, and so on and so forth. Right. So I don't think there is a way for the oh, I have to shorten it because you join it. We don't need to it just I think, in addition to that, as I'm thinking about the answer, I think the tracking to make it easier will be made, why don't we just make it all Monday start? Right? If you enroll in between, then you will be the next Monday. Or if you're really, you know, struggling, whatever you really want to join. You know, that's, that's fine. You can join this week, but you will have some catching up to do. But that's all Monday start. Right? So if they started Tuesday, they're like, Oh, but I just missed. I don't know, I don't want to wait another seven days to get my energy back. Right, then is that okay? Fine. There is a group that started yesterday, I can send you all the information. But just so you know, this group, you're going to end the same time as they do. And you will have some one day to catch up with. But if you're determined and ready to go, I'll send you all the information right now. Right? That's all kind of how you frame
with the design. I could, in theory, keep doing an eight week course if that's what I choose to do perpetually. But that might make me insane, because I'm constantly advertising. So it may be I decide that I cap it at 10. And then after the last person finishes, then I like. When does this ever?
It's up to you, right, because I remember remember when Sylvie was talking about renda? Read enough freaked out at 40. Oh, yeah, that's
right. At 40 getting it now. Okay.
Right. So what was once you hit that introvert threshold of Oh, my God, that's too many people, they were just like, you know, we're gonna take a break a little bit, the next cohort is going to start maybe a month from now, if you are still interested, welcome to sign up for that cohort. And we're going to start this day. And that's when you advertise a next start date, obviously, and maybe I've
also thought about designing a six month program, so that when people finish this eight, week one, they can just roll into the six month one. And at some point, I'm not doing the eight week one anymore, I'm just moving into the six month one, is that right? It couldn't
be but then right now, let's not think too many programs. And because you're still a team of one, right? So right by then, number one, we would love to have you and renew because we were this is what we talked about next level leadership, right. And then this is when we're talking about hiring this is where we're talking about making progress, making changes, implement implementation and all that, and starting a system that works for you and your team moving forward for the next level of business, right? Um, but I think right now, let's just focus on letting this program take off. Right? Once it can be auto piloted, right? It's somehow set it up, it's big enough, or you could even hire an assistant, I think that would be a good place to start. Have your system to be like, Okay, so here's your admin day on Sunday, your virtual assistant will do these things for you. And the program basically, sort of self piloted to only needing you for maybe answering some questions during the q&a calls and neato show up for the business when you need it. But other than that, every when the admin is sort of taking off your shoulder, then we can talk about okay, well, you know, due to popular demand, I'm thinking about making an advanced course, for some of you guys who want the next level of energy as women. Here's what I'm building up and that edited out, right, that's when you can start slowly building that 2.0 program, and begin to advertise it and do the next level one. But for now, let's focus on your 1.0 and get that launch and get that steady. And then we can talk about the next level business leader.
Thank you, that helps us just, I mean, even just as a planner, I was thinking, Okay, I'm going to do this until, you know, May or June and then I'm going to be designing while I go. So I have the next thing for them to launch into. But that's not what you're saying. So I can see it now. Thank you. Yeah,
so take take it easy, I think for you, too. We don't want to burn you out right now thinking that, Oh, there's gonna be three programs launching this year, and we're gonna get that done before December this year. Let's go. Like, that's not the point like that. The point is get this one started and settled. Right? Because there is a lot of dust that has been stirred up when you get started, then that's when you're starting to figure it out. How is my tracking system was maintaining How am I doing with running 10 clients at the same time? What is my maximum threshold for this? What is my you know, every once you figure that out and get into a steady rhythm that and we have a little bit more capacity? Sure. They're gonna say, okay, what are my ideas for the next level course that I want to launch for? 2.0, right, because I don't want you to burn out when you're at maximum bandwidth and having to design two classes and on top of that, great, great, thank you. Alright, so that I think kind of goes into the second questions you asked. So you said When people ask when the course start, what do I say, I tend to have the date of March 21 in mind, but it is said, I need to just start the course, once I have a certain number of people enrolled, I'm worried that this will not feel concrete enough for the people that have already pay me. So again, this could be by whoever that is calling in between now and March 21. They start on March 21. Anybody who get a call afterwards, if they're super eager, and they just sign up on Tuesday, you can still catch up if you wanted to. I'll give you extra date for graduation if you'd like. But anybody after that, maybe let's consider the next Monday start date, just so that it is easier for you administration, street wise, and a little bit easier to kind of pays everybody in blocks.
And that means that my question had been in my head like, do I need to have three people enrolled before I start this thing? And the answer is no. Because it's rolling. It's I have one person until I have two until I have three.
Okay, correct. Right. And I'm
gonna program with one first. Yeah. So 202, do you have to Yeah,
yeah, too. And so you know, this is kind of a building, right? These two people will be helping her fine tune her program and everything while she's rolling out a system for herself. Right. So this is a great place to start. It doesn't need to be like, Don't give yourself pressure like, oh, I need to make 10 People are just not going like, I don't want to give you that pressure, or the other side of pressure will because Carolyn, Brenda, she hasn't one set start date, and then all of a sudden for people like yeah, take our money. We're ready. Right? That's when she goes, I cannot. So it's up to you. But I wouldn't say that that's people upper cap and say, by 10. We're not talking to any more people, you can say, people number 11, like, Okay, well, this little, this little stages a little full. What about if you started in following Monday, would that work for you would still get the same level of support will still give you the same templates and everything. But right now, I think for this, this little group is quite full. So your start date will be the next Monday, for example. That way, it will sort of give you a buffer of Oh, my God is not 40% at once. But he can still kind of stage it in a sense that pace yourself a
little bit better. Awesome.
Thank you. Awesome. All right. And number three is also from you is, here's my secondary confusion from public Facebook Group is a place where I tell people to join me, because it's where I help people. And I think we've touched on that earlier how often share that idea. Right? So to recap on that you don't have to share way too often, right? Because this takes time, it takes effort, I would say once a week to start is plenty and try to think of something that you can either use as a freebie or a lead magnet, right? Like three things to eat to boost your energy at three o'clock in the afternoon, instead of the frappuccino that cost you a lot of money and the sugar rush. Right? Right, or like anything that sort of goes into your program related to your program does not affect the program does not give away the program, but some three tips that you can provide to your potential clients. I think that would be a good place to start. Literally, once a week is plenty. I wouldn't want to stress you out for that. So yeah, that was that. Okay, so the next I think we have a live question from Michelle, do you think we will lose people? If you do cohorts? If you mentioned in that critique? Um, I don't think you will lose people in a cohort. But I think it gives you some pressure of starting a cohort, right? Because a lot of times when it comes to cohort, right, like Becca is, okay, what is the upper calf work cohort? Or how many do I need to start a cohort with right is, you know, a lot of times when it comes to work cohort, there is some embedded struct stress I feel for people like how many people does it need for me to start this as a cohort? Right? Um, so I will say like, if we take the word out, it is a little bit easier for you. So there is no sales pressure. Number one, like I'm not restricting myself that this quota has to be five people or else I'm not starting, or, you know, I need to sell 10 people to make this happen. I don't think that needed to be the case. It just that for cohort system, it somehow blocks off a certain time for certain people. I think that limits your intake as well, right? Like, if you say like I'm doing a cohort of 20 people and that's it. It goes all the way to April. And I'm not doing anything else. You're not doing yourself any service right when you could make another rolling enrollment, another 10 People starting two weeks after the first cohort starts. Right. So that is basically it. I think from the critique, for sure. All right, and I see Kristin, you have your hands up, please ask questions and responses responsibly.
Yeah. Can you hear me? Okay? Yeah. Can you hear me? Okay? Sorry. It's like really bad service. If I drop off, don't worry about the question. Don't hate me for asking it. Can you just I need my Facebook pages for my free group and for my paid group. But my question is, I'm doing groups, right, because I accidentally did a page, which is more of a sub topic.
I, I was told that everything had to be private. And so I'm confused why I wouldn't want my my public group one for anyone to find wouldn't be a page where somebody could the public could just search and find it. Can you explain why we wouldn't do a page? Or maybe I'm supposed to do a page?
Do you want to type that in? Or?
Totally? Um, the first thing I'll say is, I know you missed the very beginning chunk of this, which is going to answer so many questions for you. I went over screenshare. Alright, nevermind, that's okay. I will, I'll just say, Yeah, I would say watch the recording. And then, you know, they don't go, I did a screenshare of going over, like, here's what you should do for your free group. And then showing, like, Sobeys example of what that is. And then here's what you should do for your Private Client Group. And here's what that is. And here's what you can do if you want to make a page for your business entity. So I definitely recommend watching that. And if you have follow up questions, tag me in Facebook or shoot me an email.
Yeah, and I can explain it really quickly for you using gills. Just an example earlier. So a page A pages usually almost always public, right? Because it's consumed someone like a business hard for you go into detail about how to contact you what you are about what your business is about, right. So say she was talking about, oh, doing ping pong. So the page would be a ping pong company's private page, a page showing you this is what we do. This is a service that we provide, this is a you know, expertise that we have. And this is the events that we have coming up, whatever, for group however, if the free group that you're joining is any prospective clients that is interested, or they are interested in the ping pong, don't know where to start getting done. Not sure if I want to pay yet, but they can join that free group and go okay, this is the social hub, where people who love ping pong to get together and know more about each other and know more about ping pong. And then there is a private private member page, paper member groups, right? Where you're this is all paying clients. They're like, Oh, we want to be ping pong Pro. Right? That's when the flop paying clients, we're going to ask your social hub innocence to communicate, interact and all that. So
now, I hope.
I think she might have frozen, but yeah, hoping.
But yeah, so
if you have any more questions, though, I as we see that you're frozen right now, if you have any follow up questions, feel free to email us at support at Sylvie mccracken.com Or send us on Facebook, wherever you can find us happy to answer that. I really think that this will be you know, I get it. It's a continuing confusion. But you know, again, it's absolutely normal. If you want any clarification, just reach out. We're happy to do it for you. Okay. All right. So thank you guys so much. I know we're three minutes over our usual time, but it's always a pleasure to hang out with you all. Please, please, please. You know, if you haven't, you know, definitely leave us a takeaway. After this. I'll put it on Facebook and let us know what you have learned from this particular session. And like always, if you have any questions, just reach out. Don't stay stuck. We're here for you. Okay, have a great weekend, and we'll see you next week.
