challenge with that is that once the drug is over, you fall off a performance cliff. And then the same thing when you wake up in the morning you feel like crap until you've taken your your your meds.
However, friends, welcome to part two of my podcast about the brain with Mr. Noots. Mark Effinger, he knows so much about brain health and how to optimise cognitive function and specifically how to help you improve your productivity and flow and achieve your results faster. And in the first episode last week, he dived into cognitive function and the health of the brain and the different compounds that you can take to enhance cognitive health. And also specifically to improve performance without kind of burning out your brain if you like, where you then get that severe sort of drop off into performance, and you need a lot of recovery afterwards. So if you haven't listened to that first episode, yet, then I definitely recommend you go back and listen to it. But if you have, or if you just really want to dive into what can I take to really improve things for me and, and what can I take pre workout, what can I take for meditation, and all these sort of different life events that we have taking place during the course of our day, then you can dive straight in here. Because what we're doing in this week's episode is actually going through the different compounds and the different formulations that they have designed over at Nootopia that you can take, they have ones to take in the morning, ones for sort of all day productivity, they have their examiner juice, which I love for kind of helping with meditation flow, and just that sense of calm. And also, there's some specific formulations that you can take that actually helped to kind of cleanse the brain overnight and open up more of that glymphatic flow that that happens in deep sleep. Mr. Noots has kindly given a discount to listeners of this podcast. And so if you want to check out Nootopia, you can find the link to their website and the discount code in the show notes below this podcast. But now without further delay, let's get back to part two with Mr. Noots. I want to ask you about so if we prime the brain the night before we can use a similarity we can use the mental reboot. What about for what I came to understand and I know a lot of a lot of listeners that she did say a thing I wake up and go to the gym first thing in the morning. Yeah, what could we what what out of these formulations would be a really good free workout.
So to formulation, so this is power solution I've got right here. And power solution was developed. I developed it initially as a tool for gamers and athletes as a high focus, high intensity, again, no buzz, but an elevated level of adrenaline, norepinephrine and, and acetylcholine with dopamine with dopamine. And it also is a pre ketogenic cofactor as well so and so the two are what we call power solution, which is a drink mix. So that's what I've got right here. And nectar X. Nectar X. Nectar X is I built this as a solution to help performance executives stay on task at a very high level for a very extended period of time. But when they're done, be able to sleep that night. And again, in other words not be over caffeinated or anything like that. And the other was to do a lot of neurological repair. A lot of our neurological repair happens when we sleep at night. This is why mental reboot Pm is such a critical product for us as well as having solutions that augment sleep for improved sleep quality. And this is also we have a we have a mushroom drink.
Yeah, we're gonna come to that actually, because I've been using that a lot. And I love it with those two that you just mentioned there. Are you talking I guess I've got two questions. So you're gonna mix them together. The nectar and the no power solution. And and also, they look big, right? This kind of yeah, my size. Do I need a whole dose?
Yeah, yeah, yeah, always. Yeah. Oh, just and by the way, this is such a critical thing to know. Always use Always pour the whole to test tube of powder into that whatever you're, whether it's, you know, 1624 ounces, or a litre of 750 to a litre as actually good. It's the optimum amount for both flavour and for the effect and to sip it throughout the day type of thing and use them apart. So, this was used i One of the things that I needed when I started this process outside of the catharsis of you know, you know, my wife dying and when wanting to kind of healed from that was? Why do people get addicted to things? And why don't they solve that problem? This is kind of an almost a Asperger's ish type of thought process of Come on. Why are you addicted? That thing? And why don't you get out of it stuff like Jerry Seinfeld trying to trying to refer. And it was, the thing was, is that, as I talked to addicts that were going through this process at a rehab centre, they said, it's, it's embarrassing, it's expensive, it's going to take me out of work from six to 12, or even longer, you know, weeks, or longer. And I'm going to be addicted to something when I'm done anyhow, some med that I'm on. And if I forget my med one day, if Walgreens isn't open, or whatever the local drugstore isn't open, then I'm just going to call my dealer and go get another fix. So how do we solve this problem, and it was, what if I could help your What if I, if I could help put your neurology back together, if I could help clean you up and make you feel better than you did when you were on the drug. And if I do that, or if I help you get there, there's a high chance that you're gonna make better decisions, because decision making poor sequential decision making is where a lot of addiction leads. So, I mean, aside from self esteem, damage, and all of the other issues that come around any addiction issue is, you know, like, I'm weak, or I can't handle it, or I'm, you know, I'm a failure, whatever, the sequence that takes you down, but if you can make a good decision, then the second part of that was, a lot of these people that I dealt with, lacked the energy to be able to execute on good decision making. They have their their, their spirits were heightened. Their clarity was there, their decision making was improved, but they couldn't execute because the meth or the cocaine, or the, you know, the caffeine or whatever happened to be the thing that, you know, the methylphenidate, you know, the, any of the the Adderall type of, of ADHD meds, if they didn't have that they were unmotivated, because they had they were dopamine deficient. And their adrenals were were scorched. They didn't have any balance of neurotransmitters in both their gut and their brain. And so they were fighting those things. So the second part of that was, how do I give people or help them convert raw product into ATP, adenosine triphosphate, the natural cellular energy that comes from mitochondria, so that they have this energy that is flowing through their bloodstream, at at a healthy rate, so that they can actually execute. And those were the two, if I could get those two, what we found was people made good decisions, they had the energy to execute on those decisions, that got some semblance of success. And then they could feed on that success, and it became an upward spiral. Yeah, yeah. So that's kind of where the, the nectar Axe was the thing that I designed specifically, at the time to be able to deal with that, and it became kind of the anchor of all of the systems I created. And that was, I knew that, that that thing, and you could use it, and you because you're sipping it, right, you can take it, you can drink it, you can chug it, you can sip it, is you were able to do a self regulation of the amount of impact or effect it would have on you. Right, so you could, you could arrive at that level instead of taking 10 Yeah, and hoping as to you know, it's enough for or fearing that it's not enough and or, you know, coming up with a conclusion that isn't as reliable. So
that one would you use that then when you're trying to focus and you're making decisions during the day and then you'd use the other one is the pre workout for fuel, like what your how would you use them like, so I generally, I wake up in the morning, I want to go for a workout. Then I come back, like normally on a weekend I would meditate then work out in the other days because I have a school run. I work out, get it done. And then I'll take the kids school, then I meditate then I start work. So I'm kind of like thinking how can I? How can I customise
Oh, I love that. I love that. Well, a couple of things is one prior to your meditation, I recommend six sprays of this under your tongue, it's called sandwiches. And Xander juice was I was developed because of one of my clients was a medical professional who owned clinic clinics, emergency care clinics in the Pacific Northwest, Oregon, Washington. And between Oregon and Washington, there are two major freeways in the Portland Oregon area. And those freeways very much like Silicon Valley are jammed for most of the day. And if you're if she's having to go back and forth, she is in a bad mood. She said she was afraid that during one of these, one of these, you know, traffic jams, she was going to get out of her car, go pull a trucker out of his truck and slammed his head against the wall. And you know she was gonna go into some kind of a road rage. So she said can you make me an anti road rage spray? And something was working Just working Yeah, it's my car so okay someone starts word radio Wait a minute stop. Think it's mace right? They think it's pepper spray and you're just chilling out. Or the kids in the backseat another another version of Barney
one of the key things to optimising your hormones is not just to get enough sleep, but quality sleep. And part of that is having a really good evening routine to encourage the release of melatonin. One of the most important things is limiting blue light exposure in the evening. Does that mean you can never work if you need to, or watch your favourite Netflix series? No. But understanding how light and circadian rhythms work allows you to use biohacking to adopt a more ancestral way of living even in modern times. After my evening meal I put on my blue light blocking glasses for a couple of hours before but my favourite blue blockers are from bond charge. Vaughn charge is a holistic wellness brand with a huge range of evidence based products to optimise your life in every way. Founded on science and inspired by nature, ALL BOND charged products adopt ancestral ways of living in our modern day world. Their extensive range of premium wellness products help you sleep better, perform better have more energy, recover faster balance hormones, reduce inflammation, the list is endless, and Bond charges glasses are made in optics laboratories in Australia, not mass produced in factories in Asia, and they have stylish frames that have been featured in GQ and Vogue and science backed technology tested to ensure they actually work. Unlike other blue light glass companies. Buying a cheap pair of blue light glasses is a waste of money as they won't work it's so important to invest in a high quality lens. Since wearing the blue light blocking glasses from Bonn charge my sleep is incredible. I am sleeping longer, deeper and feeling refreshed. The next morning, I've been tracking with my HRV device and I get into deep state of recovery during sleep. And the cool thing about one charges glasses is that they come in non prescription prescription and reading options. They also have glasses for every need computer glasses for helping with digital eyestrain. light sensitivity glasses for helping with low mood and migraines and blue light blocking glasses for improving your sleep. Balm charge also has other amazing products such as low blue light bulbs, red light therapy devices, EMF, 5g protection and 100%. Black Out sleep masks all backed by science bond charge also shipped worldwide in rapid time with easy returns and exchanges. And you can save a call 20% off any of their products. Go to bond charge.com forward slash Angela and use coupon code Angela to save 20% That's boncharg.com/angela and use coupon code Angela to save 20%.
So yeah, so I developed it for that but I what we found is as we started beta testing it is that people found that it did two things is it wanted to dramatically increase GABA levels in the brain so that their chill receptor was satisfied. And but it also raised their consciousness level or their level of clarity so that they weren't getting chill to the point where they were like smoking weed and crashing on the couch in Buckeye, which is indicative of kind of marijuana, that that the the colloquialism for it is indicas into couch. So he tried to think a week ago okay, it was indicas versus sativa. Steve is the excitatory one and indicas. So this made them chill, but it also raised their clarity and it raised their their wakefulness so they weren't falling into a slumber with it. They were actually getting more wakeful and it became a more of a conversational tool. So they use that and in fact they you know, they use that some of them even even have their kids take it or their their youth right. Again, not a doctor don't give it to kids. Yeah, it wouldn't be dangerous for children. I can't say that but yes,
yes. You have to refrigerate it out one
I recommend refrigeration just because it lasts longer but most people use it up before it ever need that.
But it's the reason it says refrigerate on the box is because
the box Yeah, we we temperature control all of the raw ingredients that we use to keep the quality up the efficaciousness of the map. And then we ship it in the box and we everything's refrigerated until the moment that your address is slapped on the label and then we ship it. It isn't you can have this out in the open air in room temperature for a year before there would be any even measurable degradation. But we feel that it would be it's more effective to refrigerate the other the other side we saw that and by the way, there's our new packaging is coming out this month or Next at the middle of next month, so you'll have these. Oh, that's cool. Yeah, with product. So these are magnetic closing packs that that have product in it. And then they get a nice, pretty smack. I wanted to make it. I wouldn't make you feel like you were James Dean. And you had cigarettes rolled up in your T shirt and then you had your Zippo lighter.
Thank you. Very cool. I like them.
Exactly.
Yeah, they love meditation. Right? Right, right. Whenever I'm meditating, I'm going to use
Oh, use introduced and if you want, like, let's say that you're leaving, you know this during the weekday. So you've already you've taken the Rugrats to school. You've you've done your your gym, now you're gonna bet you're gonna go spend, how are you? 20 minutes? Are you a 40 minute? Are you an hour meditator?
Oh, if I have to timeout 100% The amount? No. 20 minutes.
All right. All right. Yep. Yep, that's two of us. So and I because I use this guided this is tool. I get my 90 minutes of meditation, but I get it and 2020 Yeah, I
use you can see behind me I use brain tap a lot. Oh, love brain tap is awesome. I love to do a brain tap a couple of times a day
digging, digging. And I've got I've got a couple of tools we'll be introducing you to later on this year. Like since he and others that are coming out that I can't wait. So for you. So I would take a I would take a brain flow or an apex first thing in the morning, so that by the time you've finished your workout, and then you take your neck Durex or your power solution during your workout. One of the two. Yep.
I love the apex. I love apex. Oh, that just I don't know what it is. But if I just love it was actually speaking to one of my clients the other day, she was like, I love apex.
It's groovy. It's all day, all day, all day energy, but no rush or anything else. And I find myself because I woke up fairly early, is I find myself still 11 o'clock. I could work if I wanted. Or I can go to sleep. But it's in other words, it still has that wakefulness and clarity. But sleep interruptive
Yeah, yeah, I'm not gonna scream at the kids. So I'm gonna do brain flow and Apex together, or one or the other.
No one or the other. Yeah. Oh,
okay. And then then go to the gym with my power solution or the neck Durex? The neck to x. Okay.
Yep. Take that. And the one. I'll try them. You can sit that all day. And and that's a really good solution. If you later on. When I say later on in the day, I wouldn't take a what we call focus, savagery, or ultimate focus. Now. If you needed a really good level of focus for an intense by the way, we just reformulated this, you're going to love the new version. If you need six hours of intensive focus, a high level of focus savagery. And if you let us know that you're caffeinated, or if you you know, if you drink a lot of coffee or you don't drink any coffee, if you don't like caffeine, if you do like caffeine, if you'd like stems or don't like stems, then we formulate specifically for you around that as well.
And they said the savagery is now called Ultimate focus.
It is called Ultimate focus. No, yeah. So when we, when we developed the names for these, we were in very much a Marvel Studios mindset. So
I didn't think it was very feminine the soft butchery one, but I gave it a go.
Yes, it's great. And and so focus average was really great. We made it as an alternative to, to meds that are oriented towards focus, like Adderall and Ritalin and those things. And I think you'll find this, this new version, to be even more oriented towards that. And the length of time it lasts is a lot longer, we, we discovered two new molecules that we could use that would be effective that we could use at the dose, that would be well and, and they really, really helped to increase dopamine levels and sustained dopamine in the synapse, without signalling the brain to quit making dopamine. That was the key that the challenge we have with methylphenidate and other ADHD meds is that they signal the brain to quit producing dopamine while they're working because they trap it in the snaps. And the challenge with that is that once the drug is over, you fall off a performance cliff. And then the same thing when you wake up in the morning, you feel like crap until you've taken your, your your meds. So we wanted to make something that had enough precursors of dopamine and using the signalling molecule to say hey, you can produce as much dopamine as you need, and we can put it in the synapse and we can circulate it in the snaps without signalling the Moloch Hear the brain that you have enough. So in other words, you can continue to call dopamine. And when the when the neurochemical precursors in the solution, were off, you still have a surplus of dopamine available. So you wake up crisp, the next day, you're ready to go, you still have a surplus of dopamine available to you. And, and so you're not going to have that crash that you might have otherwise with other solutions,
get to know. And then the other one that I really enjoyed was upbeat. Right now, tonight pecks together, right?
Yeah, that was, yeah, I've been AP or I've beaten brain flow are the ultimate on podcasts up eating brain flow, while sipping a power solution and using Xander juice is I know that sounds like a crazy cocktail. But I take the upbeat and brain flow anywhere from an hour to two hours prior. So those are kind of priming my system. And then I sip I gently, gently sip, the power solution or nectar acts as I am on the on the conversational topic. And what I find is the lateral thinking improvement is dramatic. And also, because I'm using these energies to increase my GABA levels, I'm able to basically just increased my baseline performance level so that I feel good, my brain is operating at a fairly high state, my recall is fairly good. And I'm having fun. You know, I think you really addressed that earlier. And as such a great thing to think about. Kotler and I had a great discussion on Facebook, about a year and a half ago about his question was, is flow state is acetylcholine necessary for flow state. And our research indicates it is he's questioning it still. But I assure that if there's not acetylcholine available, that you can't remain in flow state, because you will lose synaptic reach, basically being able to do recall and other things that rely on a chain of synapses. And recall elements working to keep you in flow state, because flow state is that when you once you pass the the struggle hurdle, and you get into the joy of flow, it's super important to be able to have your brain operating at at this balanced state, so that you're not struggling for recall, you're not stuck struggling for performance articles, you're in this slightly challenging, but very enjoyable thing as though you're playing part cheesy. And you're you know, you're like you talking about playing poker. While you're, you know, otherwise we'd be burned out. And that enough of a challenge to keep you motivated and interested, but enough of a reward, because you are recalling things, and we get a joy. When we recall things, especially knowledge centric things, we get a joy from actually finding those things and being able to put them to work. If they're just there. They're not doing anything. But if they're there, and we're putting them to work, there's a significant amount of joy in there, which is again, that little dopamine bump that keeps us
absolutely, it is really enjoyable. It's like when you learn things, you want to use them, right. I don't there's no point of reading a book, in my opinion, if you're not going to do anything with what you read. The whole idea is to take action. Right, right. Yeah, yeah.
I found this I had a number of really good friends. That were personal improvement junkies. So they they went to all the seminars and went, they read all the books, they did all the podcasts, they did everything, but they'd never got a chance to apply it. So they were living there only their Rush was living on the new discovery, you
have to keep going for more if you're doing that you've got to go for the next book. There's no satisfaction.
Yeah, but the the there is a such a significant improvement in real authentic joy and happiness. When we apply those things that we've learned. And we see a result of that application. That again, it goes to, to me, I like to call it the aha moment. Where that Hi, you know, that discovery moment of, of wow, this, this fits into this. And that coordination gets me a an output that is significant improvement. Yeah. Wow. And it also opens up that if, you know, it's kind of the Steve Martin in the jerk, it's an old movie. His, you know, he's, he's, he has no rhythm. He's a he's a he calls himself a poor black child. So he's a white kid. And this is old Southern family, right? Black families born to and he's, he just has no rhythms. So he's on the front porch, trying to get into the rhythm that they got to the old blues, and he just can't get it. And then he's in bed and he's listening to classical music, or it's actually he's listening to like jazz, like 1940s jazz, and suddenly he notices his feet are moving to the beat. And then he gets up. He's just so exciting. And he and he starts tapping on things with the beat. He realises he does have rhythm. He just didn't have blues rhythm. He had American jazz rhythm, right? And so, and he runs out he goes, if this is out there, what else is out there? And we went, that is the joy we need, we need the joy of discovery. And then that oh my god, if this is out there, you know, the first time I read, thinking grow rich, and I realised that there are our guiding principles to success. Or the, you know, when I read Tim, I actually had an email with Tim Ferriss when he before he wrote The Four Hour Workweek, is I saw his blog, and I said, this is fascinating. And so I sent him a note and said, Hey, man, this is really cool stuff. I understand you're going to turn this into a book. And he goes, I said, Can you tell me about this? He goes, Yeah, I'm working 85 hours a week to build the to promote the four hour workweek refer for it. Yeah, we're going, Wow, that sounds kind of counterintuitive. He goes, Yeah, but he goes, I love every moment of it. So it really is four hour workweek for Tim.
Yes.
It's mindset. It's that mindset. And the mindset, the reason that we do these things, the reason that I made this was, how can I get you? Or how can I help you achieve a mindset that would have meaning and purpose for you, so that you actually can contribute at a high level and not feel like you're just idling? Or that you're just a cog in the wheel, or you're on the hamster wheel? That you feel like you're moving forward, you feel like, like, for me, I am as I can, as you may have gathered, I can be a very intense person. But that intensity, can pull people over including the woman I love. So how do I get into a state, like a which is a neurological neurochemical fueled state and physiological as well, that shows her we actually had a discussion earlier today, that shows her that I love her. And that I am about that relation, I'm committed to that dynamic that we have between us. And that I'm just excited, or I'm frustrated, or I'm pissed, or I'm whatever. And that it's not a this is not a issue in our relationship. So how did I do that? Well, or what did I do is I took a beat and brain flow, I knew I was going to have a podcast with you. And I metered it with this. And then I immediately took this prior to those things. And I came to her and I said,
this, I'm gonna and they just so for people that are not watching is the examiner, and the
Yes, so examiner, and then power solution was. And so he got me into a state where, where, instead of bowling her over with my hyper enthusiasm and frustration at some events that were happening, she understood, it was my bet, I felt that she was the person that I could talk to about these things. And that I really meant it in love. Like, because I was super excited about a couple of things. And I was too pissed about two other things that were communication breakdowns in, in some of the some of our relationship with vendors. And, and so I was just, I was venting, while at the same time trying to tell her that I really wanted to take her to dinner tonight, because I had so many exciting things that I wanted to share with her. But it was doing it at such a rapid rate that she couldn't engage at all. And she felt that it was almost an onslaught. And so how do I combine the neurochemical precursors to a point where, within the context of our relationship, and within the period of the 30 minutes or so that I had, I could get to a state of absolute pure dynamic love, and adoration and care and sweetness, while not losing my edge of passion and intensity and interest in the subject at hand and go from frustration to problem solving, go from being a potentially be going from being an asshole to being her sweetheart. And so that was kind of modulating the neuro chemicals and have annoying the tools to use to get to that point. So
would you like a snapshot of where you are in your health journey right now with personalised advice from me on how to improve? Go to your total health chat.com and take my 62nd biohacking quiz, and I will send you your free health score and personalised report with recommendations on each area of my shift protocol for health optimization. Shift contains the five key pillars you need to focus on optimal health, sleep, hormones, insights to track how to fuel your body with the right nutrition, light hydration and breath work and training for your body and mind. Go to your total health Have checked.com To find out your score in each area and get personalised recommendations from me on how to improve takes less than 60 seconds. And you can take the quiz as many times as you want to, and track your improvement by following my guidance, simply go to your total health check.com To get started. And that on that the app is the thing that people can use to help them do that themselves, isn't it because they can actually record which formulations they like. That's obviously that's coming to the UK and many listeners in the US or Australia or elsewhere in the world, they can do that right now in terms of them ordering, the custom formulations that they figured out are best for that. We have
a website with a brilliant mind blueprint, which is a guide. Yeah, it's a guide to neurochemical performance. And then it also ties in which of the products should you take or blend together to get what kind of an outcome and then it also says, Go get the app, tell us how you felt on this, tell you how it's felt on this. And that way when we do a customization. And when you get the next order, we've we've modified it to become closer and closer to your ideal also. Also, something that's not very clear that we need to expound on is, if you like something like us, you want power, so you so fell in love with power solution, and you and brain flows, not strong enough for you for what you're trying to accomplish. You can trade out brain flow for Power Solutions, so you can get a whole box of power solution. Or you can get a box with power solution, nectar X and some Xander. So once you're on the, on the journey with us, you can pick the things that are going to give you the kind of outcome that you like. And then later on two months later, you can change it back or you can move to something else and you can optimise with that. That's awesome.
So you can kind of periodized it like you do with your you know, with your year almost with your training with everything you did. Yes,
absolutely. Yeah. And what's going on? What's going on? Like, where are you at, like, and so what is the next big thing that you're launching, that is important to you and the women that are part of your subscription.
So the biggest thing for me this year is the podcast. And we're taking part of our premium recruiting community and my membership. So I'm just 100% focused this year on serving and creating the best content.
I love that what is in a in the focus of your content, one of the things that we spoke about prior to engaging here was really serving women, especially serving women and helping them to understand their hormonal flow and, and how to balance out mood and health and wellness and longevity, health span, so to speak, while also raising the level of their consciousness and their ability to actually interact. You've got you've got this subscription group, this this membership. What is your what are the most powerful tools that you're able to provide for these women, for them to get to this improved state of operating and consciousness?
Yeah, so for me, it's about what I call bio thinking that goes beyond biohacking. So it's where you organise it around your female physiology. And then as you say, you raise your level of consciousness and you're talking about thinking Grow Rich there. I love that in some of the other books in terms of like the Science of Getting Rich, you know, the power of awareness and really aligning with like the natural laws and laws of the universe. When you put that together with this kind of version of your future self. I just think it's so powerful. So that's really what I'm all about, is this concept of bias thinking and thinking with your biorhythms and your female physiology.
So this, you know, we talk I'm, I'm a high school dropout, so I'm the least I'm the least qualified person. I should be roadkill right now. In terms of of life, lifestyle, and the rest. I've been very fortunate. The people that have come into my life as a result of bio sinking have been profoundly they've absolutely changed the trajectory of my life, the potential of my life, the amount of confidence and love that I've received from these individuals. I was in line in 1986 at a plastics manufacturer trying to get some plastic to make a prototype. And a guy behind me who whew, sharp, sharp looking guy looked like he walked right out of Miami Vice the old TV show. And we we started this conversation, we're about seven people deep. And he says, no, no, I'm super excited about making I was building lasers that gave people laser light shows in their living room on their stereo. And it was my dream back then. To have two people be able to watch their music to see their music visuals cool. Okay, it was cool and sharper image sold my products and we became a very successful company and I'm in line with this guy and, and I'm just he goes, What are you doing here? And he was having a prototype made because he was a successful entrepreneur. And I was making a prototype. And and, and I just I told him he goes he goes, dude What are you doing in Portland, Oregon, you should be in Silicon Valley, you got Silicon Valley groove, you got Silicon Valley energy. And it was that wow. And so and I ended up doing some prototypes for him, we became business partners. Later on, he became a massive mentor of mine, we owned a company together the biggest laser technology company in that space, where he's built three of those companies and sold them and, and I'm in the back of the room at an Amway presentation, somebody's having an old gentleman in a, in a really nice top hat is talking to me. And and he goes, Hey, man, you want to you want to leave? And I said, Sure. So we left I didn't know this guy from Adam, who's much older than me. And, and we're talking and I said, Who are you and he goes, my name is Jack Nichols, I was the guy that raised the money initially for Nike. And then I I raised the money before they went public. And I've raised money for over 100 high tech companies all around the United States, and Fleur, you know, a via fabric land, all these high tech companies and, and low tech company, consumer brands. And we became best friends, he became my mentor in finance, he taught me venture capital, we raised over $50 million together. These people show up in your life, when you're committed to your life. And when you are not sitting there waiting for cool stuff to happen. When you are breaking things, when you're going the wrong direction. When you're doing all of these things, it is very interesting the way that that you know that, that whether it's spirit or a universe, or whatever you call upon as your guide, is, that thing seems to show up and move you and guide you in this direction. And also put those people in front of you that are going to be the people and events and solutions that are going to change the trajectory of your life into something that you absolutely could not imagine or fabricate. That will happen over and over this by 18th company. The guys that that formed by optimizers found me because of a silly. I have a Facebook post by a well known executive coach who use my products. And they called me and said, Do you want to sell your company and I said, Hell no. And they said, Great, we're looking for somebody who wants to go change the world. And so we we dated for a couple of years. And at the end of the dating they they said you're in so I'll go to my end. When I I'm in the middle of freaking nowhere. I'm in a tiny town of 30,000 on the Mississippi River in Iowa, pretty much 2000 miles from where I call home. And so there should be no resources available here. And one of our one of the things we meditate on every week was to find a individual or a company that would have the expertise to be able to make the things that we build the solutions we make you using technology. And there just happened to be a guy that bought a the first house I bought here in town just a year ago, he bought this house for me it was a total rebuild in the nicest neighbourhood in town. And he said, Hey, I happen to know a guy that works at my company that keeps getting kicked out of every area he works in because he masters it and he scares the crap out of the manager of that division. And this guy came in here and started consulting to me. And we're having our company get together a year, or a few months ago, we're having our company get here in December, sorry. And he listens to us meditating, to us doing a 360 review where the people that were closest to you tell you what they loved about working with you that year, and the areas or the area that that you could have the most improvement that would make a monumental improvement in your life or performance, always with love. He got to hear us talking about and really praising the different people in the company. We have over 100 employees. And so these are two eight hour zoom meetings with people in 19 Different countries that worked for us. And he comes into my office on that Friday, which is after we did this company party and he goes, I'm in you know is I've been trying to try to get him as an employee for six months. And knowing that, you know, he's going I just left a bad situation. I didn't want to get in bed with another bad situation. And seeing the love that we have for each other and the support and the community that we've created as a company. And he saw it and said dude, I mean, he just he stood in my doorway with a big shit eating grin on his face and goes dude I'm in and it was like such a, you know, again, it happens as a result of you being committed to your vision, committed to doing it in love. committed to something bigger than yourself. And it's It's the universe just starts pulling resources, putting them in front of you starts
aligned on the stars, right? It just has this magical way of creating the synchronicities. It's amazing. It is amazing. It is. Yeah, I love that story. Yeah. And he just encapsulated it so well. And that really is what it's about. Because I kind of think like biohacking is quite masculine at its core at or it has been. And I think if we can make it a bit more feminine, but also incorporate all of these amazing kind of we talk about new thought leaders, but these are really ancient teachings from long ago right that religious institutions have spoken about. And when you know, when you really get behind yourself and your vision, and as you say, it's bigger than you. And I just want to empower as many women as I can I look at my daughter, and I think, just want to change the conversation and create a brighter future and more supported future and how women kind of sync with their bio individuality and their female physiology. I just think it's a game changer. And that's really that's, that's what I'm coming
to you. I gotta tell you, you've got a brilliant vision that I frickin love. I can't wait to I'm hoping that following this phone call, you could share this with me in a in a document or something. I'll go on your website. I'll dig deeper, I think but what does I think BIOS thinking I'm a brand guy BIOS thinking is a freaking awesome term. I was talking to Paul check recently. And Paul and I were on a call and he says Mark, he goes I hate I hate by the term biohacking. It sounds like you're you've got a you know, you've got a furball in your throat, and your cat's you know, hacking you down on the front porch. But, but we didn't have a replacement term for it. And I think bio sinking is really the term that we've been searching for. I think biohacking was a great jumping off point. I love Dave. And I think that what he's done for us for you and I to be able to say, let's get a weird, custom concocted drink. Yeah. And it's going to optimise your neurology to get you in a different space where 10 years ago, that would have been freak stuff that nobody you know, they go. And now we get to lean into this. And we get to understand that this stuff is safe. And it's good, and it's natural. And it's going to just raise your baseline and make you better so that you can, again, impact the world at such a giant rate. The thing that we the first meditation that we have every Monday as a team is a a what is declare our we've got we got eight different elements that we praise in our company. And we have every somebody in the company reads off, what are not reads off, they share what they believe those eight criteria are for our company, from their own viewpoint from their own vision, which is great. And then we spend a minute in meditation on our collective goal of making biological optimization available to every soul on earth. Many it is our collective goal, right? So yeah, there's power
in that group meditation. How many of you meditate together?
I think it was 105. Now, wow.
Yeah, so powerful. They've done studies and stuff on this the power of meditating in groups and shifting stock markets and things just phenomenal.
But um, so I am 40 minutes from Maharishi University, which is the, the top university in the world for meditation. And, right, and the, one of the venture capitalists I used to work with is actually lives in that town as well. It's called Fairfield, Iowa. And they're the they're the organisation that has done to them to reduce reduce crime in Washington, DC, the most crime ridden state in America, you know, and to increase health in different parts of the world. And the literally, the every member of their of their school and organisation and their alumni. Meditate for 30 or 45 days, specifically on that as part of their meditative prayer and they see the, they see the needle move and the characteristics that they're meditating on. And it happens every time. They've got clinical proof of it. It is very important. I mean, I'm not I'm not pitching meditation. But I am saying that I there is I started meditating, when I was eight years old, I was very lucky to have a guide at that time. And if you want to make a profound impact on your life, learn to meditate, learn breathwork do those things in cooperation with all the other things that you do? do strength training, do hit, learn how to be with yourself, learn how to love, learn how to get out of your head. But those things will make such a profound impact on your life that you will be able to you will your your ability to positively affect the world will amplify factor that you cannot believe and you will see that amplification. You'll get the phone call, you'll get the text from the person you haven't heard from in a decade. Who said I saw that post you did on Instagram And it changed my life. Thank you so much. Or I did that thing that you were talking about. And I put the gun down that was at my temple. And these are important things, I get these daily Angela, I get I'm so thankful for devices that allow us to have connection with people that otherwise would be, you know, we just wouldn't have the time for it because of our busy lives. And they, they say thank you, or they, they they just honour the connection that we've developed or those things. And yeah, I think that's what it's really all about, isn't it?
Yeah, totally. I love that it is about the connection. And it's so interesting what you say that because when I was trying to encapsulate this is only recently that the kind of bio syncing came to me as a term. And I was literally asking the universe, I was like, You need to send me something that's going to encapsulate and people are going to, I know what you mean, because you're in sync right and sync with your body with everything with nature's laws with your biology, your physiology, everything. And then it just came to me as a as bio sinking thinking. And you ask and it is what it says in the Bible.
And but so is it. This is so cool. I love the creativity to productivity, or the concept of cashflow. I love those elements. We can do another call some time where we actually dive deep into those but this is Is this my 18th company, I've consulted to hundreds of companies and I've started I've helped it I ran the largest incubator in Southern California, where people came in and said, I've got an idea. I need money, technology and other things. And we helped fund them and get them started. So I have a very and I have a deep deep love for entrepreneurs, as a kid that that didn't go the traditional route of formal education. And instead said I'm gonna go start something and make something happen and was very fortunate to have guardrails of people that came in and said, Hey, don't do this. This would be a stupid move. And and you should do this. This would be red along the lines of what I can see as your core competency. But it's it's that that what, what you did when bio sync, bio sinking came to you? That was your aha moment. I'm sure you were flooded with endorphins going. This is the shit, man, this is going to be awesome. But isn't it interesting? I don't know how long ago that was. But I will bet you are more excited about it today than you were when he first when it first was delivered to you as a message.
100% 100% I was like, this feels cool. And then now I'm like, yeah, really excited. And I've started talking to like large corporations about it. And they love it. And it Yeah, yeah, I, you I'm not gonna lie. It's new. I've literally just gone and you know, trademarked it. It's because it came to me in the last few months. But I was like, This is it. This is this puts everything that I've been through from being suicidal and fighting for my life. And being in this hole where you just said, You got to learn to be with yourself. I couldn't be myself with myself back in 2014 was in this prison in my mind. And I had to rebuild myself physically, mentally, and spiritually. And after I put all that together, I was like, I just need to put this in a formula. And that's what I want to do now is just take it out.
Great. I love it. Thank you so much. By the way, this I, I really have, by the way I've I've, when I was young when I was 16 years old, I tried to commit suicide. When I was 21. I tried to commit suicide. I said I second time, I was in a suicidal depression. And then in 1993, I was at the point where I was either going to get healthy or I was going to end at all. My my youngest daughter after my wife committed suicide, we moved to a little tiny town near the Canadian border near Vancouver, BC. And I would steal her from school a couple of times a week, I would come in I would come in interaction I go, you've got to get Livi we've got to go to this thing. And I wouldn't you know be very vague about what the thing is. And the thing was, I needed to take a walk with her to our favourite little restaurant right overlooking the ocean. So we could spend, Oh, that's great, that's great. And then the old people it was that much of retirement talent would come in and eat there as well. And they would tell us their stories of their life of Fanta fascinating stories, which I thought were an incredible education for my youngest daughter. But one day we were we're doing that we're walking back home, which is about a mile home. And we're walking over interstate five which is the big motorway that leads to Canada and so all the cars are backed up at the border. And she turns to me and she goes she goes couple things Dad She goes one remember the that energy is neither created nor destroyed. So mom isn't gone she's just well distributed. Keep in mind she's like 12 years old at this point. And so it's just amazing thing are they just blow my mind? Yeah. So that was that was one which I thought was just so profound and so loving, because you know, because then it because I still was dreaming about her, you know every week and having her come to me my in my dreams and talk to me and and and you know she was a very specific Get part of my life. But then the next thing she said, which I thought was really, really cool, was she said, I plug or trigger. I said, What do you mean honey? And she goes, Well, we saw mom go from being this, you know, our mom and it's beautiful woman to, to being this bloated mass on a on a gurney with, you know, a pump and uh, and you know her heart being restarted and you know all these things and she goes and she just was there, we didn't realise why she were there, we're keeping her alive, even though she'd been dead about 40 minutes for because her organs were still valuable. And she was an organ donor. So, so but they don't tell you that because it's all of Russia. And you just know that. So. Oh, it was very intense. So that's happening. And then. So they eventually pulled the plug, right? And she said, You know what, Dad, and she knew that I was very much into health and wellness. I mean, that was kind of my core forever. My youngest daughter, and she said, I want to be able to pull the trigger on my life. I don't want somebody pulling the plug on me because I'm just a vegetable. She says I want to be able to pull the trigger. But she said it in a way that was loving. She said it in a way not. If I'm depressed, I want to be able to end my life. She was saying it in I want to live an incredible life. But I don't want to be a vegetable on a gurney for the last two or three years or five years. I want to be able to go, it's time to turn the light off. How do we do it? And I thought it was just such an insightful, incredibly warm and loving thing. And I feel you know, as I'm ageing, I'm having the same thoughts of I don't I don't know that I can live to Dave Asprey. He's 180 years. But I believe I can live to be maybe 90 100 110 and 20 years old. And when things start breaking that we can't repair, we don't have the technology yet. Or the expenses unobtainium, I do want to be able to go instead of being a burden to people, I want to be able to go, how do we leave this life without being that burden? And how do we do it in a loving way that people get behind instead of people feel like you're, you're compromising or that we have to let you live in a state of vegetative stress for the next, you know, five or 10 years while your body's still on some kind of a machine?
I agree, because we've got so good at keeping people alive, right, but not necessarily healthy. It's right. Yeah. Are this amazing what your daughter said that amazing as children are just like, gives me goosebumps because they're just so insightful, and they just have and I just feel shame, isn't it? We kind of lose that magic in some way. But we mustn't and it's our job to keep it alive. And I think that's the thing, connecting with yourself spiritually and with others is the only way to keep that alive throughout your life.
My dad told us my brother and I the last decade of his life, he goes just so you know, son, right. I love that. That's the same guy that the, the the boxer, he was a monkey. He was a Trappist monk from 15 to 18 years old, so he didn't speak. He sang Gregorian chants and Latin and he ate vegetarian. And then he left the monastery when he was 18. And he became a Golden Gloves boxer. So talk about contrast right? So but he told me he told my brother and I had the last year 10 years of his life he goes look you guys just see you know, I'm ready to go whenever the good Lord is ready to take me because I do not have a stronghold on this and I'm not click climbing to try to to try to stay here. I'm totally cool with that ever happens and he was an athlete up to the died so so he's great.
Yeah, that's how it should be. I agree. Before you go, you've been so super generous with your time I just want to touch because I know people are interested people have been asking me about it. College genius. I love it is collagen is as far as I can about it tastes amazing. You're holding it up. I love the flavour. It's collagen. It's great for your skin, hair and nails, which is ladies love. But also it has these hyper concentrated mushrooms. I don't want to keep you too long. So generally, that's fine, but can you just kind of described because my understanding is that we're getting a much heftier dose of Lion's Mane than when I just go and get my two gramme powder and put it into some some hot water.
Oh, yeah. Oh, yeah. So yeah. How was it how it was created was actually I would love to take credit for it. But it was actually chastity, my sweetheart who was a five star chef. And what happened was, I was making hyper concentrated capsules of various mushrooms, you know, Chaga, Lion's Mane, Red Reishi and Cretan quadriceps and finding the most organic resource for those. And then I was working on solutions that that our vendors were creating for us to concentrate them at, you know, starting at one to one and then two tend to one and 20 to one and 50 to 100 to one, and isolating the various known powerful molecules and the cofactors that make those molecules active in the body. And while it's doing that she's she's indexing each of these solutions from each of these vendors, we got 100, over 100 different solutions coming in. So it's a crazy, massive product. And as she's pouring them into containers, she's noticing that as they get higher and higher concentration, the the, the smell of the dust that comes off of them is more and more chocolatey or coffee ish. And so, yeah, she said she'd been doing she had been building we've been building. We've been building collagen supplements to her because again, I'm 61 years old, and I don't I don't want to be an old guy. And so so in order to do that, we were taking a lot of college in a day, it takes quite a bit in college and approach. That's why
you have this really youthful glow, because you've been taking so much collagen,
like a baby's bottom. And so she's doing that and and so we start combining the two and then we find out that collagen is also incredibly valuable for the brain. And for the membranes that break the blood brain barrier and the membrane around the brain, there's now they've just discovered a third membrane around the brain. And so we started working with that and combining it and combining it with cofactors and micronutrients that would actually make that more bioavailable and as a result of that came up with a naturally chocolate flavoured and when I say chocolate flavoured you can you can validate that it is very chocolaty. very chocolatey. I love it. Oh, yeah, that's great. And so basically making a highly concentrated collagen drink that is a mushroom based collagen, we call it college genius. But really it should be it should be shrew malicious or something. Because it's it's a mushroom drink with college in it. And the cool thing for me was when we started doing the math with our vendors, the growers of the mushrooms, we found out that we were doing every dose which is I think 18 grammes of, of drink mix is the equivalent of one and a half pounds of mushrooms, 1.495 pounds of mushrooms, pure mushrooms, and every single drink. So every time every single drink Yeah, so it's really incredible density and you'll find it you'll find that you've got in there or the combined mushrooms all for mushrooms together. Yep, is a pound and a half of
when I take it just on its own like that. I noticed the nootropic benefits I'm really switched on Oh, yeah,
you feel I mean, one of the things you'll notice, especially in the early part of the journey of taking it is you'll feel we call brain tingles as you'll feel the neurogenesis happening and repair happening. Matt gland, my our CEO, and my good friend and CO partner in this, he he was a drug addict and alcoholic for for many years. And in when he became clean, which has been 13 years clean now sober is he felt that even after he got clean, his brain was just not operating at a good level. So he was the one that encouraged me to start exploring these mushroom extracts as a way to do brain repair. And that's what kind of got me on that. And then he worked with me diligently on how to make this into a better product. But the core of that was for 30 days he did, he did massive doses of Lion's Mane as a way to restore his brain to his pre druggie pre alcoholic brain, his youthful brain, and then building on top of that was much more effective. So I consider this an operating system for the brain. So if you take colour genius, what you're doing is you're basically clearing up the brain getting rid of all the broken synaptic activity, getting rid of the dendrite activity that are dead, getting rid of Tallinn and beta amyloid protein excess and those kinds of things. And basically giving yourself a new enhanced baseline operating system so that all of the new tropic activity that you do as well as your workouts and everything else are going to be much more effective. You'll also notice that because of the collagen content in it, your joints are more flexible, you get better movement, your skin is smoother in those things, it's really great. The other thing you'll notice immediately the lady's like this is is your nails and hair your hair immediately grows thicker, and your nails grow longer, Faster and Thicker. So
to have noticed the strengthening definitely there and I was gonna ask you when that stopped for a bit so it's hard to get in the UK for a bit now. It's nice here. I think that limiting limiting us a little bit what's the best time of day and how many times should you take it because I've been taking it in the morning you might tell me off I may Mix it with a bit of protein and a bit of protein powder. Is that bad? Should it be taken?
Oh, no, that's absolutely awesome. Okay, and under the creative den as well. And not just for the for the quote unquote bodybuilding benefits, but obviously, you know, muscle restoration. And it's also, it actually has proven cognitive benefits. Now there's a number of new research articles on the cognitive benefits of creatine. So it's great. And I do it in the morning, I like it in the morning, I used to take it with coffee, but I no longer do, I'll do it with iced coffee, or I'll make a kind of a chocolate milk chocolate coffee out of it. But when you take it with hot coffee, which was doing it for quite a while, is because of the heat, it does break down the collagen component, it doesn't hurt the mushrooms, they're safe. But the collagen component will break down and not be as effective, it'll just break it into the various amino acids. That is what collagen is made of. It's a pure protein source. So I don't do it in coffee anymore. It's still good in coffee for the it's really good in coffee for the mushroom benefits and the adaptogen benefits. But that you'll you'll lose a percentage of the collagen benefit. But if I take it in the morning as a replacement for coffee, I still get the lift that I would normally get from caffeine even though there's no caffeine in it. You get it from the ATP and some of the other cofactors in there. And I absolutely love it as a one o'clock in the afternoon boost to cognitive performance. And it just makes me feel good.
Plus, twice, then morning and then again. Wonderful.
Yeah, I love it. I love it twice a day. Yeah. And again, you can do like you can do a loadings, you know, you can, you can basically front load your system by taking it twice a day for say, a month. And then you can go into once a day or once every other day and still achieve all the benefits because you've basically front loaded your system with it. Oh,
I'm gonna try that, then I'll do some loading.
Why not revenue, we have a new skincare drink coming out too, that we'll be releasing, I think in q2, but you're gonna love it. It is freaking awesome. It breaks all the rules. It is incredible molecules that we've been working with it are just absolute radical in
what is that going to do anything? Is it glowing skin is anti ageing.
skin, it rebuilds. it rebuilds collagen in the skin, it'll get rid of things like it'll help get rid of things like like dark circles in your eyes. It will help improve vision as a result of balancing out the internal pressure on your eyes. And, and it just and then you'll feel the smoothness. There's a thing that I do on a fairly regular basis called Ewok. Exercise with oxygen therapy. Oh, yeah. Okay, so, all right, I've got a, I've got a workout system upstairs. And then I've got I basically take pure oxygen, about 10 litres a minute. And I will breathe that with a fluid that I've created. That is a nootropic fluid and, and mitochondrial enhancement fluid. And so I'll do that for 30 minutes, and it will completely reboot my system. And it dramatically improves cognitive performance. But the other side of it, which is what this skincare drink will help you realise is your skin will get really smooth and soft. And the oxygen does it because it does such a radical detox of your system. It feeds all the nutrients through your skin through the dermal layers. And so you get this incredible it's kind of like if you've been lounging in a isolation tank and the magnesium salts that are in the isolation tank, you know, there's a tonne of magnesium salts in a good isolation tank. Same kind of thing. So kinda like you've done Epsom salts and you've really soaked you soak until the till the tub is cold. Like that. So
how exciting. I can't wait. I'll be looking out for that. Amazing. Thank you so much. Oh, one last question for you go magnesium breakthrough can be taken with all of these right with the sleep. Absolutely. And I do need to replace with everything because I love
Yep, and magnesium is a cofactor. So magnesium as and again because it's seven magnesium isn't it is it's a cofactor. And so think of B vitamins and some of the minerals, especially micronutrients as cofactors to enzymatic processes. The body is really a series of enzymatic processes that are changing raw elements, foods and everything else into usable components for the body and brain to use. Magnesium micronutrients and B vitamins are those components. There's a lot of other but those are the, the core if you get your B vitamins, right? You get your magnesium and your micronutrients, right? The enzymatic processes will be enhanced and you'll just feel better and operate better. So
amazing. Amazing. Thank you so much for coming on the show and just going through all of that and being so generous with your time. I'm super grateful. It's been an amazing, amazing conversation. Where can people find more about you? Obviously, we will put all the links to the products. We've got special discount codes people can use, where can they find out more about You and connect with you.
Awesome. Oh, so Facebook Mark F and you're on Facebook and I'm, we have a we have a public private Nootopia club on a you know, on Facebook as well. And then medium.com medium.com/mark new MarkUp Ninja is a great place to go as well and then I'm doing some stuff on Quora, I find that Quora is a great place for people to ask questions and be able to get your answers to a much larger audience. And then medium.com is I've met just so many incredible authors and thought leaders on Quora, or on on medium as a result of just reading their articles and promoting their articles and sharing their insights. I also am a I'm a junkie for really, really bright people who have interesting insights and ways of viewing the world that maybe aren't normal.
That close. Brilliant, amazing. We will link to all of that in the show notes. Thanks. It's been really fun.
Thank you so much as a you're a rock star. I really appreciate your vision.
Thank you. Thank you for listening to today's show and for your interest in health optimization for high performance. If you're new to my podcast, you may be interested to know that you can get a free health score and report complete with personalised recommendations on how to optimise your sleep, nutrition, fitness and resilience in the top link in the show notes below. I hope you enjoyed this episode. Links to everything we talked about are also in the show notes and if you enjoyed today's show, please subscribe for more
