Good morning. Hello everyone give me a second. All right, I'm ready when you are Hannah. Alright, so hello, everyone.
Welcome to the courses for health professionals q&a Call in the chat below, please let us know what is your biggest win for the week? What are you grateful for today? And What project are you working on right now? I definitely want to keep you on track on everything I just share with us. And before we get started some introductions and housekeeping those for you. So don't forget to book your milestone calls. So there are three of them. Facebook, what five Facebook Lives, or doing three sales calls or completing one sale, or throwing 10 affiliation pitches. So that's three milestones that you can book a call with us. So we can not only just celebrate with you, but also talk about what's next for you, right. So that's important and super important. Now, if you're coming up for renewal, don't forget to check your email for renewal options and email us with any questions you have happy to answer that. And if you haven't gotten a chance to listen to the critique from yesterday, you still have time to submit that or finish that so that any follow up questions you have for tomorrow's call with the coach. Or if you have any specific questions that you would like to work one on one with a coach. Don't forget to book your brand new monthly laser coaching call for the month of May. Okay. All right, there'll be ticket away.
Thank you, Hannah. Alright, so happy to see you guys here. So welcome. And we have some great questions today. I always love seeing the questions. Some of you some of you slide them in way ahead of time, which I love and some of you slide them in right at the deadline on Windows. Man they get they get in to get in. But it's awesome. Awesome. So we're gonna get through those before we jump in. So celebrations Yes, I love that. So if you're not driving, pop them in there and no no pressure if you want to turn on your camera you can always love to see you guys but if you want to stay hidden that's totally fine too. Did my second Facebook Live Valerie awesome. I feel like that is like you know doing them and not dying is in the beginning. It's like it's it's a it's a thing. It's like by the by the 100th. You're like yeah, whatever little Facebook Live, but those first ones you're like, Oh my god. So amazing. Amazing. Amazing. Celebrating you. Cool. So I wanted to share with you a little nugget that I was I was saying to someone and anytime I say something to someone that I'm like, Oh, this is gonna help my peeps, I write it down and I jot it down on my I'm a bit of a Serie A Holic. And so I put it on my Thursday list, but specifically, so I looked at it this morning, I was like, oh, yeah, that's right. That's right, I wanted to share that with them. And, you know, it's about really doing your first iteration, your first iteration of whatever. And, and we've been through this many times, because we've done you know, multiple different programs, we've done multiple different, you know, offers, we've done multiple over the years, right. And we and we'll, we'll do multiple different things, you know, going forward, too. So this is not a one and done thing, right? Like going through a first of something is something that you're probably going to do multiple times. Now, it is a little easier when you've done it before, because you have those references, right of like, Oh, I did it and didn't die, right the last time you can sort of remit like, if you're starting your 10th business, you know, even though you're still at square one, the sales with marketing, you have no audience in that field, let's say you decide to launch a business. For I'm trying to make something crazy up. I don't know, like, like, window installation, right? And you don't have an audience in this. I don't know why the heck you'd go into that. But anyway, um, you know, you'd start at zero with all the things but what you wouldn't start at zero with is the muscle of that mindset of like, of knowing that you see the zeros, you see that you're at zero sales, zero with audience zero with whatever. But you're like, Yeah, but remember when I was when I did that with the other business and succeeded, right, and so you have these reference points. Anyway, that's on iterations. But I wanted to share this one nugget in case for those of you taking notes. And for those of you sharing takeaways later, which I always love seeing if you're watching the replay, I want to see yours as well, even if it's Monday of next week. You know, there's there's some times and let me know if you're, if this resonates at all, maybe maybe maybe it does for some of you, maybe it doesn't. But you know, there's some times this hesitation of like, oh my god, this is the first time I've done this program. So for some of you, it's I've helped people one on one with this particular thing. Let's call it I don't know, hormones. I've done that one on one. I can do that blindfolded, but I've never done it in a program before. So that's one one kind of version that I hear. And the other version I sometimes hear is no I've actually been in one one or or as a nurse at the hospital. I've been helping with this other thing, but what I really want to help with is this that I know is life changing. You know, sort of texted back and forth and my friends and help them with that. But I sort of feel this. It's my first and there's Little bit of I don't want to put words in anyone's mouth, but there's a little bit of a,
you know, hesitation fear, I don't know, whatever it might be. So let me know in the chat, let me know if this resonates at all in terms of that being your first specifically to it being the first iteration, because in a way, you know, like your first your first sort of beta run or your first set of clients. Of course, they're gonna be guinea pigs in a lot of ways. Like you're gonna like I always say, like, we're building this plane as we're flying it. Some people have a mini heart attack, just that even hearing that phrase, but that's entrepreneurship, right? Like, the reality is, we don't know what we don't know. And as much as we can help you get it to something real to a really good B plus, we can't really get it to an A plus until your clients tell us what what did we all missed? What What have you missed? What have we missed, right? Until you until we hear three, four to five times from ideal clients? And we're like, oh, yeah, yeah, you're right, that module four needs that tweak. We didn't even think about it, right. Inevitable. No way to get to that perfect version. And this is what holds. So back so much, right? Because in this room, welcome to The Club. If you're a perfectionist, recovering perfectionist, you know, you don't want to launch until it's perfect. And the bad news is we can't get it perfect till we launch and we iterate 10 times and that's how we get to perfect right? Like, I wish if there was a way we'd be like, totally, like, you know, it's not it's not a philosophy of mind or it's not it's not it's not some I religion to make you go out there and put messy things out there. It's not It's the it's the only way we get to perfect let's call it an air quotes because I don't think we'd actually ever get there. Okay. I'm definitely can relate to this, Krista. Awesome. Okay, and I'm gonna go back and I see those wins in there. So I'm gonna come back. Yes. So Shakira, okay, awesome. So with that, add brain. Um, so So in terms of that first iteration. So first of all, you know, like, and it's sort of that like, if you're jotting down notes, like know that like, even if perfection is the goal, even if we want to fool ourselves into thinking that perfect exists? Let's let's all fool ourselves together. I love it. Listen, listen, my personality, my profile, like if you look at my DISC profile, the diagnosis would be wants it done perfect. And yesterday. Okay, like if I had to, like the TLDR version of my profile is wants it done perfect. And yesterday, guess how well that works for business? It doesn't, right. So this has been something that I've had to learn and grow with over time, where it's like, we're gonna get it to good and then maybe good enough, and then we'll get it to great. And that's probably as as good as it can get. And it might not be yesterday, right? Like, it might be 1.0. You know, next week? Oh, look, there's this thing that came in, you know. So anyway, like, I've had to adjust over the course of years, my expectations, I want you to think about it. First of all, I want you like if you feel this sort of like when you're getting on a sales call, when you're getting on that, you know, Facebook Live, or when you're getting on whatever on that podcast, whatever it is that you're doing, whether it's a sales thing, a marketing thing, etc. I want to like remove, first of all, remove the shame around it being your first you have no testimonials of this particular program, and it's your very first time you're launching it. I think it was Kristen, I don't see her on the call, who shared you know, kind of that like nervousness of being on that call. And and having that first that first you know, the first call maybe Becca as well, right? Like those first calls are sort of like you stumble your way through it. Perfect. That's exactly how I supposed to go. Right. So welcome to the exactly how it should have gone. But I also want you to like, if you can, I'm just going to invite you and you can try this on for size. If it fits, you know, to really own that it's the first iteration, right? Like, here's a reframe of like, instead of it because there's almost this, like, Oh my God, I hope it'll find out that it's my first time doing it. Right. And in a way, like, I want you to stand proud in this. And I think, you know, Hannah, we were talking to maybe Lindsey about it, who might be watching the replay later. have like, a really like flat out being like, hey, like this is you know, like, part, this is part of the reason, by the way, but it's the lowest price it will ever be boom guaranteed that like there's very few things you can guarantee you can guarantee that one and flat out saying like, Hey, this is my first iteration of this program. So I want to learn from you. You know, to your clients to your potential clients, even I would say like, that's a big, you know, there's no there, first of all, is zero shame in that. And I'm a huge, huge fan of being transparent and honest and all that good stuff. So I'm not about that Blackhat marketing life, not my not my jam. And there's all there's oftentimes there's these like fine lines in marketing, right? I'm a big fan of being upfront and honest. And with something like this, I think that, you know, whenever you're sort of feeling nervous about something you're putting off that energy of like, there's something not quite right here. I can't quite put my finger on it. And what's hilarious is there's it's nothing that shouldn't be hidden. It's sort of this unwarranted shame in a way and it makes it makes sense, right? We're human beings and we're like, oh, it would be so much. There's a sort of
what's the word? Man this is what happens when you're when you're studying different languages and all your languages get mixed up. But there's this sort of like hesitation around you know, being it being your first as opposed to this owning of like, you know what this is? This is my first iteration and here's why. Now of course, the marketer in me can't help would be like, and this is why this is a great thing for you like what's in it for you. I mean, first of all, it's the lowest price point your clients are ever going to get. So I want you to own that because trust and believe tangent alert, add, add alert, if for those of you that have seen, you know, we shared kind of this, you know, Maria's update and whatnot, some of you know her personally, and have come referred by her, you know, what was, what was most impactful for me in that story was the fact that what I remember so clearly was her shaking in her boots to sell something for 2000. And the fact that our program is $22,000 right now, right? And I remember I remember very vividly when she did the jump from 2000 to 3500. And there was a big bit around that, and then the 6000. So this has been, this has not been an overnight thing or whatever. But I want you to, I want you to at least be able even if that sounds like okay, well, that's great for her, that will never happen to me cool. Like, if that's what you're thinking right now, no worries, we'll talk later. And I can't wait, I can't wait to like, if you're journaling, you should be journaling, if you're not journaling, because I want you to I'm gonna say hey, go back and check may 2022. What was in your journal? I will never do this. Okay, great.
But I want you to, I want you to think about the fact that that is the trajectory, right? I want you to think about like, because, you know, that person today looks back on 2000 and goes, I'm not even gonna get out the bed for 2000. And I'm gonna get off the bed, not even gonna get on a sales call. It's not gonna happen. You know what I mean? But at the time, it was this, like, Oh, my God, can I do it? I've never done it in this format. What if this? What if that dress rehearsal, tragedy, all the things, all the things that are normal, all the things that y'all are doing? All the things I've done? All the things that we do, because we're humans? So I want you to think about like, can we get there a little bit quicker, if possible, right? And can we reframe it in terms of like, really standing in it unapologetically. And being like, this is the My first iteration of this program, I want to learn from you, for you, from you, and build it kind of with you. You know, this is partly why, by the way, oh, this is true. And if it's not for you, for some reason, holler at me, because let's work on that. Let's let's figure out then what is true for you what you say what's true, but but I'm gonna go ahead and be you for a second. And I would say like, this is partly why it's so discounted. I was just talking to a practitioner yesterday charges $300 an hour for her time. And it's like, Yo, $2,000, what's the math on that six hours of your time? Like, well, you couldn't do this in six hours. Like, this is crazy already. Right? But I know it's a new way of doing things. So you know, new neural pathways. We're kind of working on here. Cool. So let's launch into 2000. Let's see if we don't die. And then from there, we can sort of get the confidence right? Of All right, like it's working. No one died. Yeah, I was actually insane. Sylvia was right, 2000s too cheap, et cetera, et cetera. We can work on all that later. Okay. But I want you to just kind of like just break the ice on that, like, Oh, my God, it's my first thing. Yeah, it's your first thing. Cool. Everyone starts with the first thing. You know, nowadays, when we do a first thing, the lowest thing, the lowest we've ever launched anything for in as many years as I can remember is 5000. Right? And that's where an eight week program. And that's still that's an introductory sort of like, let's figure this out together. Because even if tomorrow we launched a new thing. If it's a new thing, there's still going to be things we need to figure out. Like, it's still the same process y'all. Like, yes, do we have, you know, a few things going for us in terms of things we've learned about coaching in general, no matter on what topic things we've learned about sales in general marketing, in general, yes. But if it's a new program, a new offer, etc, there's still things to figure out. And it's still very iterative. And you will see me using loom and a Google Doc, and it doesn't matter if like, we will not be saying let's go hire a web development company for $200,000 to launch this thing when it's made. $0 No, no, no, no, we do it messy and throw out a link via email. That's exactly how we do anything. So I wanted to share that, again, if you're taking notes, and I go in circles, you know, it really is, this is like, the nugget is this is my first iteration of the program. And I want to learn from you, like unapologetically. You know, like, you know, and this is like, this is a reason this is I you know, if you have the energy when sales and marketing and everything, if you have that energy of like, you're you're standing in that confidence of like, Yeah, this is why we're, this is why I'm doing it at this at this rate. This is why, you know, this is why I would love for you to join now, like feel free to join a year from now, but two things a, I won't be building it with you probably right. Like, it'll be a little more solid by then like, it'll have been built by the clients that go through it the first time. And second of all, it'll the investment will definitely be going up and whatever else, right, like this is the this is when you're gonna get the most sort of ability to co create with me. So anyway, we'd love to hear how that resonates with level of love, especially when we're doing takeaways later but wanted to share that with you before we dive into the incredible questions that are on here. Before I do before we do Hannah, I want to read out one when Rebecca saying doing my first podcast interview and grateful for the sunshine today and project working on my first lead magnet, Doc. Oh awesome. I love it. I love it. Let's go. Let's go into questions. And for those of you that jumped on late if you have any sort of wins. I always love those sprinkled in throughout. So definitely share win. Even if it's small, medium, large, we'll take them all or anything. You don't have to do all three but something that you're grateful for or a win and or what project you're working on would love, love. Love to know. Okay, cool. I'm glad it resonates Becca. Alright, awesome. Let's go here.
All right, so the first two questions we have today is from Becca. So the first one is, I still be I'm working out the big picture for a moment, business name, DBAs, etc. Can we chat about the names and the planning for big picture trajectory for a sec?
Yeah, we can. We definitely can. The short answer is it doesn't matter. None of it matters. But yeah, I'm happy to chat about it.
Let's do it. Okay, so I literally have drawn this out on paper. I'm such a planner like I just, I know that I create blocks for myself and hurdles, because I'm such a planner. I'm also in light of what you just said that will feel and yet I can't not do this. So I have to just written the right pathways, even if I'm not doing all the steps yet. Yes. Okay. So right now I have an LLC as Rebecca dot Vander water, or Rebecca Vander water LLC, which is fine, but like no one can freaking spell my name. When I'm thinking about, say building a landing page, or really simple website cannot be Rebecca van dewater.com. It can. Okay, and I also never go by Rebecca. It's my legal name. I like to present with it, but no one ever calls me that once they know me. They call me back. Okay, great. So what's your idea? Yeah, maybe the LLC stands as Rebecca Vander water LLC, then there's a DBA kind of like covering that all up. That is radiant wellbeing International. Okay. And then under that can fall a radiant energy for women, corpse and eventually books, other courses merchandise.
Does that make sense? It does make sense. So a couple of things. So there is like two parts of this and you seem like there's a couple things. First of all, the LLC, is almost never like, no, but literally, it could be called the chair LLC. Like other than for filing your taxes. No one cares. Okay, so I would say for sure, keep it what it is, like, definitely don't go create a new LLC. I don't even think you need a DBA I think you know, I think I'm totally on board with you in terms of if your name is difficult to spell. One of my friends is Claire Petro. And it is you know, t r e AU. Right. So it's it's a situation her website, for example, is Claire pels.com. You know, that's where she's gone with that you could be Rebecca van, you could be you know what, you could be radiant wellness, if you want to do that, for sure. I think here's what matters. And I want to answer this for all of you guys, anyone else thinking and I, you know, again, y'all come from a profession where things really do need to be eyes dotted T's crossed before starting my philosophy on this. So I'm zooming out just for everyone's sake is like my philosophy is don't bother with this. Unless two things a once you've made your first dollar cool now call a CPA. Now it's time to be like, Hey, do I need an LLC and that's gonna be very individual from your own situation, what income is coming into your household, etc, etc? Are you a sole proprietor LLC S corp, you know, S corp, or LLC filing as an S corp million different things, right? I'm not a CPA. So figure that out, then that's number one. Or number two, in this case, too, like, if it's blocking you, like if, if this is one of those like things where it's like, unless I figure this out, I cannot move forward, I feel unorganized. I feel like I'm not a business owner, then cool, then it becomes just like, you know, I've said to people in the past, where it's like, look, I don't think a logo is gonna, you know, change what you're gonna make this year. But if it makes you feel more legit, if it's a mindset thing, where it's like, you have a logo, and now you feel more legit, hell yeah, spend $200 on a logo, right? Because all of a sudden, it's like the best generalize, you've spent on this little mindset. I love to do nutrient IVs. So I feel like it's a nutrient IV for your business, right? Where it's like, yeah, I mean, we could, you know, eat all these vegetables for three years straight, or we could do a nutrient IV. I like to do both. So with all that said, coming back to your situation, Becca, it's like, you know, the LLC is done, leave it done. I think the only thing you need to figure out is maybe what the URL is going to be. Right? So radiate wellness.com. Maybe if that's available, that would be literally the only one decision I would make and execute on. Like, literally, like, I wouldn't figure out because, and here's the reason why I would love to be able to say let's figure out how to snap out the 20 year plan what I've learned, hang on, I was like, what I've learned over time is that you know, things change so much that we need to kind of know where we're headed, you know, we need to have like a rough idea of like, where we want to go in five years, one year and then we look at 90 days because in 90 days, we go oh well we learned this this actually really worked this didn't work etc. And so we've become much more flexible. I'm a super planner otherwise as well. And so I think for you chances are really good that if you map that out right now that a year from now you're going to change your mind on several of those things. So I would keep yourself as limber as you can. You already have the LLC done for those of you that don't and have made your for dollar in this cool go make one mine if in case anyone cares is called Sylvie McCracken international LLC, you know, I don't think other than on our invoices, you're never gonna see that right? Like, you see, it may be in in like copyright terms and conditions things like that but otherwise, it's not no one cares, you know, so no one needs to type it anywhere that's not in a URL, right? That's a good question
then you have a business that with multiple pieces underneath that I'm thinking like, I guess I'm trying to understand Can you tell me the organization that you have now for all the pieces of, of how you earn money? For lack of Yeah,
so well, so I have multiple LLC. So this is the LLC about this, right? And it depends on because it depends on multiple things like it depends, are you a sole owner and my case, I am on these I am partner, I do have partners in different syndicates. So in different LLCs that are in the real estate realm. And so those are again, usually it's like, like my friend just named a new LLC, and, you know, named n corp and C O R is his LLC to give you an idea, and this is his, I don't know, 15th LLC, I'm just going to take a wild guess it is quite simply for one building purchase. And the reason it is n corp and C O R is because he is in Oregon and his business partner or partner in this is in North Carolina. Like that's how much time they spent on naming this LLC. To give you an idea now this is like 15th 20th Whatever, like they're sick of it. You're like it's like it's we just need an LLC. Okay, what did you do to get done? uncor great. You know, it's like, so I want you to think about it in those terms. Like that's, you know, that's how much that matters. Not at all, like it's on a contract, it's on a document. It's not your brand. So these are two very different things, right? Like how you're no I do think and LLC now what you're talking about is this umbrella. Like for example, yes, we can have DBAs like, for example, you know, our Hollywood homestead is a DBA under which is just just stands for doing business as I'm not an accountant, this is not you know, good tax advice. But you know, it is just a an entity that falls under Part of me the umbrella that is Sylvie McCracken international LLC, you know, like that, that is, you know, I mean, you can have multiple entities under that umbrella. I would like now, where that becomes complicated. And as a whole other like, masterclass we could do on this, where this becomes complicated is if we wanted to sell one or the other, we would have to separate into two LLC. Right now they are one it is under one LLC, but we do have very much books that are very, very clear on both different businesses. And if I if I wasn't sole owner, that might look differently. But since I'm sole owner, then you know, we have two different classes. So that when I see the p&l is when I see the profit and loss statements every month, I can very clearly see what is under one business, what is under the other, you know, and that and that involves that it also includes if I have employees that are full time salary benefits, the whole thing that work in both companies, do they work 5050 If so, even in the p&l, we see their wages split in half, and one is attributed under one business and one is attributed on the other. So I'm a huge I'm a huge nerd when it comes to this because I think, you know, anything that revolves around taxes, legal, etc. All of that is awesome. And I also don't think it should be, I think it should be just in time learning, not just in case learning, right, there's certain things we need to have, like we need to have a contract in place before moving forward. Awesome, right? Like things like that need to have insurance and like, you know, you don't want to get you want to drive the car until you know how to operate the vehicle, you have insurance that you put your seatbelt on. But if you're going to be a NASCAR driver, like we can kind of figure some of those things out later, you know, like they can come later.
That helps so much. So basically, what I'm hearing is I've got the LLC just figure out what my brand is like, what's the URL? What do I want the I want the world to one name brand, for now, now?
Yeah, for sure. So because because that's the other thing is chances are pretty good that a year from now, you're gonna be like, Why do I name it that, you know, there's it's almost inevitable? Yeah, you know, and so that's like, it's one of those things, you know, and I'm telling myself to like, Okay, I'm gonna build this course.
I mean, it's built, I'm gonna launch it, right? Yeah. And then I'm gonna do it for how for months or years until I decide to create the next thing, and the next thing gets to be its own thing. And I can redo at that point.
For sure, for sure. And I think that things, you know, evolve and change. And we have I know, we have another question coming up about naming and, you know, my short answer is always like, it doesn't matter all that much. I mean, yes, when you're trademarking things, like, yes, there's some cost to that, when you're buying a URL. I mean, that's $10 a year. So I'm not even going to consider that a cost really, you know, but I think stay flexible enough, make sure you're not you know, infringing on someone else's trademark, there's things like that, that I'm more you know, that are more important, but even then, you know, it's like, oh, like, sometimes unless you're going to spend a whole bunch like, unless you're gonna spend 1000s of dollars on doing a proper trademark search. The chances are, and I say this has you know, I hesitate to say this because I know some people run on the fear side a little bit higher of like, look, there's no like, there's a million different things like the worst thing that can happen is you didn't even know that trademark existed. This has happened to friends of mine. And all you get is a letter going Hey, you can't use that name. Ah, crap. That's It's literally like, it's like a bummer that it was in your name, you know, now you can do a simple trademark search that's free, that'll probably encompass 80% of things. But can you know for sure unless so if I was Elon Musk, and I was, you know, about to launch a new company, for sure, I would decide to spend 1000s of dollars and you know, do this that the other, keep it on the download, not tell anyone anything, you know, make sure my house isn't bug, there's probably 6 million things I would do, since I'm not worried about those things. Awesome. That makes sense. Awesome. Thank you. That's really you're so welcome, girl. Great question. I'm sure it helped a lot of people let us know in the chat if that was helpful for y'all, too. All right, Hannah. What's next?
Um, second question is also from Becca. So she asked, I have had a number of meetings with Hannah also be helpful. Thank you. And I'm realizing that despite these meetings, I'm just making things too hard. I'm frustrated with my very slow play pace. feeling stuck a lot of time even when Hannah helps me get unstuck and we chat about.
Yeah, so I don't know if you submitted this question before or after I did that Facebook Live and sent that email. Did you see it by any chance? I did a Facebook live yesterday.
I did see it but and so funny. Shortly after that, yeah,
okay, cool. Okay, good. So yeah, anyway, like, sometimes I'm like, How are we tracking? Like, this is, this is great, but it's, you know, but I laugh because it's so common, you know, that it's like, it applies to so many people. And I love the self awareness of it. Because I feel like that's the first step is like having that awareness of like, I think I'm over complicating things, and we kind of just finish talking about it in a way, right, like, and that's okay, like, that's your nature, my guess would be on DISC profile, you're probably a high s, high C. And you know, what's amazing about high SES, or you might be an IC or something like that. And what's amazing is like that attention to detail, getting things really, you know, done really well. And what comes in I'm a high C as well, I'm an ADHC, on disk at eight out of 100. And so what that what you know, comes with that is we tend to press the brakes, the C tends to press the brakes, right? And be like, and what about this? And how about and you know, and what if this goes wrong, whatever. And what we got to learn to manage on that is like, okay, we're overcomplicating things, we want to have it perfect. It's impossible, right? And if we can have that conversation, we get out of the subconscious of it, and kind of really convinced ourselves like, it will not be perfect. Let's freakin do it anyway. Right? Um, and let's, let's figure it out along the way. I think, you know, I think sometimes you have to get like, sometimes you have to, you know, go far enough along that route to notice like, Okay, I'm doing this I am slowing my progress. Like, the reality is I should, you know, I definitely had time like you start excuse busting yourself, where it's like, okay, you do the I don't have time you do the, you know, I had a crazy week. And you can only do that for so long. Here's what's fascinating you guys, this same program with not that much less content used to be an eight week program, it is now a six month program, what we have noticed over time is that you know, the actions, the progress, the activity, or whatever will will expand to fit the container, it's given. If it was a 12 month container, it would it would take 12 months, if it's six months container, it takes six months, eight weeks, you know, things tend to happen sometimes eight weeks, you know, in terms of like one week being really crazy, okay, that's 25% of the you know, of the time or two weeks or whatever, you know, so but the reality is what we've noticed is there's this parallel of like, we are still humans, and so we will find ways to be like all of a sudden, it was a crazy four months instead of a crazy two weeks or whatever, right? And so first of all, you've already done the first step, which is really calling yourself out on it. I think that the you know, one of the things that might be helpful for you is a journaling exercise that I very seldom prescribe. You guys might have heard me say it before, which is really kind of I usually I'm all journal all about journaling on you know, what could be on the future of things of what's amazing of what's working and really staying in gratitude and positivity. But every once in a while I found this to be helpful of like journaling on all the terrible horrible things that may happen if we succeed, you know, and really trying to like get the dirt even Louise Hay recipes, said You know, we can't like we can't I think she said we can't clean the dirt until we see the dirt something along those lines. And this really feels like really getting onto the bed and getting those dust bunnies out of like okay, what is it that what is it that I'm scared of? What is it because half the time when you put that out on paper? You'll notice that half of it is ridiculous right? And welcome to being a human where you're like, This isn't even what and then the other half of it you're like oh, actually that may happen but if it happens, you know let me decide right now how I'm gonna deal with this. So an example for me of those was you know if I'm if if I'm too successful and define that however you want to define that you know, this person or this family member or that other person will ask me for money. That was what and I was like actually this is a pretty legitimate like this is the chances of this happening is this actually isn't ridiculous this actually will happen right? But I thought to myself, Okay, well first of all, do I have the skills and ability to figure this out to cross this bridge when I come to it? Yes. But also is this is the fear of like well the things that like what you know, because you start to dress rehearsed tragedy like I'm gonna say no, and then they're gonna hate me and this way your subconscious is too And so it's one of those like, what I've done, what's helped been helpful to me, which might be helpful to you is figure out right now, like, come up with a policy, right? And be like, Okay, well, what am I going to do? If that happens, and I like one of one of my friends does. And one of her philosophies that I really like, is she was like she, she and her husband decided, we are not going to lend money to family and friends. But we are going to, you know, within reason we're going to gift that way. There's no complication. And so, you know, friend came to her and said, I want to start this new venture. I can't remember the number, but I want to say it was something like $5,000. She said, It's not alone, we will gift you $5,000. Don't worry about it, you know, and that's something that they're sort of happy to do. It's what felt like, they don't want any sort of weird thing, none of that. And it's sort of like we did it. Oh, and it was a condition of like, you're not gonna ask for any more money. Right? And so there's things like that, that might seem silly, but it's like you've got it, you have your dress, rehearsing tragedy, you might as well have it's happening back here. And the subconscious minds will bring it out and put it on a journal and be like, Oh, this is interesting stuff. It's like a therapy session with yourself. Does it help Becca
that does, there's one other piece and I think I'm finding my way through it, but I was diagnosed with ADHD long ago. So having complex tasks makes me just like, shut down, like cannot do it. And I'm so like, I need I'm creating this lead magnet, and my sister's a graphic artist. So I went to her and said, Hey, my Microsoft Word is like not working. Can you just throw this on a page? She said, No, no, we really need to have get to work on your brand, and your logo. And so now we've spent hours on this freaking logo, and I'm just like, I just like, I don't need more complication. I need to just get this thing out. Yeah, but then I'm thinking, okay, but then I need to have my I need to have my email software setup, I don't really want to start with Constant Contact or whatever, I'd rather start with Wix. Because then it's all set up, but that I have to have a website or landing page Jesus
getting into Yeah, it's getting out of hand. So but But Mike, right, so my question to you is, why not? Like, why are you doing all of those things, instead of making an offer making a sale, and then from your first sale, then taking action on creating your program, and then you know, you can absolutely have a logo, you know, do all these things.
I guess I was hoping to be able to get the lead magnet out to get email addresses and so can start having contacts and like, like, I don't really know how to get the sale like I
right, but but what's what's happening? What activity have you been doing in terms of doing like Facebook Lives, problem, agitate, solve using just organic social media is just not working out. I'm
posting on Facebook two to three times a day about just stuff, life stuff. And sometimes it's a Facebook Live, I tried to do two Facebook Lives a week, although that doesn't always happen. I always get at least one in
and what is your call to action on all of those things? book a call with me. And also, here's my free website where you can come get to know who I am and see what I do. Okay. I'm, I would probably refine that to one call to action to book a call. But also if the if the posting life stuff isn't working, I'm curious and where we might have to remind me like, where are you at with PJs? Like, have you tried it in that format? I think we had talked about that not resonating with you?
Yeah, I've been using the format that you guys gave me and I just been a little bit robotic. So watching your Facebook Live yesterday was helpful because you, you expanded on it in ways I hadn't thought about. And I've also been watching Shikaras. And Kristen's as well, because both are just a little bit more. Well, everybody's
more relaxed than I am. Right? And you know, and everyone's gonna, you know, get there in different speeds, right? Like for some people you might get there on your first Facebook Live and for someone else it might take 10 I mean, I'd have to probably dig up my first ones, but you'll see for sure in terms of robotic and lack of smiling and all kinds of stuff. You know, it's up to you, but I think I think you're right, I think you are overcomplicating it, I think and part of that is when you bring someone else in like for sure it's one of those where it's like, especially a graphic designer, they would be horrified at like when you tell them we're just gonna do a Google Doc and we're not gonna have we don't have brand colors and fonts. We're just gonna do it in Arial 10 and they're just like the bottom of it, right? They're gonna have a heart attack but the reality is, you know, again, they are not there they're not I don't know I'm trying to be I'm trying to I'm trying to pick a word, but they're not your business coach. Let's just put it that way. They are not if they are not making you know seven figures in income then they're really good at design but what we need to focus on right now going back to what are the essentials This is a newborn we want to keep it alive we can worry about the logo later. And so your lead magnet even that even if you really are dead set on I have to do a lead magnet I can't do anything until I have that. That's fine. I mean you do if you want to do like for example, which I would actually argue if you want to you know if you want to do some Facebook ads stuff like we're about to you know, have that live call two weeks from today. So definitely for those of you that want to do some Facebook ads stuff, you're going to want to review that content ASAP so that you can come to that call with our expert two weeks from today and you know, get your questions answered. For that you'll need a lead magnet but here's what I would consider a lead I get literally a Google Doc. I mean, I could throw that together right now in 20 minutes. Right? Like, they what people want is if you're, you know, if it's the, you know, five things that they need to do to resolve their fatigue this afternoon and resolve their fatigue by Friday, put it in a Google Doc, you know, make a blue if you want to, you know, and then we can get fancy with it later. Like, and that's the part where I know that's hard, because you're like, This doesn't look, you know, like, Mayo Clinic worthy. Great, because we don't have Mayo Clinic budget or time. You know, and so, yeah, like, just messy, like, I would say, 90 90%, down to 0%. Done, you know, and so I really want you to just take things to completion. And if something doesn't read, like, you know, if if, you know, if, if the PDS format doesn't resonate with you, that's fine. Then I would pick then if you're gonna go hard on like, where's your first 50? At? Like, how many people have you approached? Have you, you know, because that is going to be much more like getting yourself in front of other people's audiences, whether it's on a podcast interview, or whatever it might be. I think that's what's gonna get you the get there the fastest and the rest of it can come later. Like you do not need a website to make money. You're welcome, girl. My pleasure. I'm so glad you were on. Great questions. Okay. I'm Hannah. Let's, let's roll because I know we've got lots of questions.
Before before I throw that question out. Yes, because I just want to let you know that Kira said that she loves your lives and we both agree that you are so calming, and just so caring your videos, you're doing great as well.
Oh, thank you so much. I appreciate that. I think I've missed some wins here in the chat. What have I missed Hannah? Thank you, Chicago. I appreciate that. And the Facebook Live it's funny because you know, when you're talking to yourself on a Facebook Live, you're like, I don't even know if it's gonna land but we're about to see. So it's always good to hear. Okay, what'd I miss? Oh. Chicago said I had three bookings yesterday. No enrollments one wants to possibly enroll this weekend second call was a no show totally happens. Third requested to reschedule. Yeah, I love that. I love that you're getting those calls. And if you haven't already, you're not using the call booking spreadsheet. Do we have that had or am I my dreaming? Do we have a call spreadsheet? If not, okay, because we'd love to kind of keep keep an eye on like, what's the no show rate, etc. Like, there's no way like 100% Show rate is impossible and unheard of. Right? So that's it'll happen for sure. And we can also then talk about like, Ooh, okay, how can we improve this? Is it like text reminders, you know, whatever. It might be? Awesome. Awesome. Awesome. Okay, do I miss anything else? Any other wins? We want to shout out, Hannah, before we jump through. I know we've got a lot but I always love wins. Okay. All right,
hit me. Next question is from Valerie. So Valerie, as it is about Facebook Live, I believe we have to do the Facebook live from our personal Facebook page. I feel like most of the people like my friends or family on my personal page aren't going to listen. But those on my business page are more likely to jump on live. After live I put it on my business and course Facebook page, but it feels counterproductive because no one can get on live.
Yeah, um, so the short answer is it's the opposite. So you want to do it on your business page. And then from there, you can share them you can do whatever you want. But I would recommend and you know, if we're going to be following Facebook Terms of Service, you should be doing it on your business page. So what I like to do is I do it on my business page and then either someone on my team if they happen to be on will share it to my personal page or I've often been like just hang on while I share I'll share it myself while I'm live or I'll do it the minute I sort of end the Live is I'll just hit the share button on my personal page on the Facebook group and sometimes team helps me out with this. So on the free group where it's not just clients, but also potential clients and then for me I do it in the client group just because you know you guys like to see it and like to see how it's done. You guys might it might not be applicable for you. So does that help Valerie is it's exactly the opposite.
Yeah, yeah, I guess I was confused. I thought we had to do on our personal but can I I'm like on my like on the personal page. I can make it public because I know the first thing can I do that on my business page? I made my business page years ago I don't even know if I get it.
Yeah, so like yeah, that's a good question. So so if you Oh, let me just let me just clarify this if you don't have a business page, then do it on your personal and put it public and who cares? You know, it is you know, check you can you can read through the 25 pages of Facebook Terms of Service the TLDR version is it's supposed to be for personal use not for business use your personal profile right? Alright, so do with that what you will on the business page, it is public by default there's no way to really I don't I don't even know like you could block one individual person one at a time but otherwise it's just public by default of being a business page you will get because again it is business versus personal. You know if you do it on your personal you will get a lot more play you will get a lot more reach. And that is because it's not for business. So for business Facebook wants you in just like they should because there's no they're not a charity. They want you to pay for more exposure. Right so you can do so you can do whatever you want. You know with it. There have been Times, and sometimes it's a matter of honestly, I've done it because I delete. So I don't have Facebook on my phone on on purpose, because it's a, it's a time suck. And so I'll have to download it when I want to do something on the road. Because usually if I do a Facebook Live, I'm on my computer. And sometimes it's been that I couldn't, for whatever reason, do it on my business page, I'm not gonna let that stop me, I'm gonna do it on my personal so every once in awhile, you'll see me kind of do whatever, go rogue. And then from there, email it out and whatever and whatever it might be. And sometimes I'll do you know, both and I'll play around with it if like, I'll do it on my personal page. And then from there, Vanny, I believe, downloads it and then uploads it as a video to business page. So we've tried, and we'll continue to iterate, but we know kind of baseline, we know what the rules are. And we know what works best. And then from there, we make decisions. So I would say if you have a business page, use that, share it on to your person, especially with what you said, in terms of it's just your friends and family. And you know, like I you know, I think they're gonna be your biggest fans as far as sharing and tagging people in and all that good stuff. But if you think people on your business page are the ones that are going to be more likely to convert, then do it on your business page, share it on your phone, to your Facebook, email it out as soon as you possibly can to even just, you know, your list of current and past patients. For even if you think there's no one on this list, that's the data, whatever they might forward it, you know, and even them coming on to watch it tells Facebook, this is interesting. Show me more of this, show it to more people, you know, because the algorithm just wants like what's working, what's working, okay, show it show it, whether it's a it's someone showing their cat doing funny things, or you talking about something really important. Just an algorithm. Alright, that's very helpful. Thank you. You're so welcome.
Can I ask a quick question on that Facebook page? Some people I know said they don't get notifications when when we post something on a page versus on the personal profile? Do you know anything about that? Is that true?
Well, that changes all the time. But again, it's because so Facebook will of course, prioritize, they're going to the Facebook is going to prioritize the user. And the user in this case is your friends, your family, your clients, right, Facebook is supported by those of us who spend money to advertise. So the end user experience. So what that means is the end user, what they want to see more of is their friends and family and their grandma's cat. And they want to see less of advertising, business things, etc. And so what happens is the two exact same Facebook Lives at the exact same time of day with the exact same title one down on your personal and one on your business, the one on your personal is gonna get more play, because just by being a personal profile, Facebook automatically will think, Oh, this is her talking about her cat. You know what I mean? And so they're going to, that's just the way the algorithm until, you know, you know, like, if you were to do that consistently, you train you season the algorithm to be like, Oh, she's doing that, you know, like, it will change over time. But for someone that almost never does, like you could be doing a million different Facebook ads on your business page, and then do one on your personal all of a sudden everyone sees it
like, no, it's just wondering because people say they miss stuff. Well, and I would say you
can train them to say turn on notifications, notifications on I think now it's called, you know, there's highlights there. See, first there's, so you have to go on there and screenshot. And every Tuesday, that thing's gonna change. But you could tell people to do that it is an extra step. I think the way you hack this is, you know, again, you're sharing it from your personal so a lot of times people will see my facebook live on my business page live, but they're seeing it from me sharing it on my personal profile. That's what's coming up in their feed. Right?
Not my question my personal because it's got like millions of photos of family and all that from before, when I was at Facebook, over user, whatever. I have it as private. That's why I don't have a million followers. So if you work or do I need to start a new Facebook page as the administrator that's public.
So let's do two things. Let's have you go through the Facebook training. And Hannah will point you to that just because I want to stay back on track on the submitted question. So we get to them all. And then once you go through it, let me know because I definitely I have thoughts on this. But I think I want you to watch it first and then let's chat about it. Yeah. Cool. Okay, so with that, where was I? You know, Facebook, so we did? Yeah, so we kind of answered that. But for sure. It's complex, and it changes all the time. Yeah, for sure. And it's gonna be a little bit custom to each one of you in terms of what makes most sense. But yeah, let's move on. Valerie, are you good? In terms of Facebook, you feel clear? Okay. Cool. Let's move on to next next submitted question. And then yeah,
sure. So next question is from Kristin, as an MDM very accustomed to treating patients in a personalized individual way when targeting a larger group? How do you suggest designing a program that isn't too vague or broad, but also isn't too detailed or nuanced, either? Mm hmm.
I'm looking at some swelling. I'm looking at. I'll see Kristen on here. So I know Kristin, that you're in the refining or in the module one part right now. So we've got you in terms of you'll see, I think, you know, the advice for you is to go broader, the sort of two You, you know, to kind of blanket blanket answer this, since we can't have a conversation is, you know, you want to find like you want it to find a, let me look at your exact situation. So I can give you the same example is basically, you know, in terms of like you were at women with autoimmune disease from tick borne illness, right. So just to give one of the topics like that is really really narrow, right? Because now it's women. So now we've got we took off, like when I'm looking at, this is the whole pie. So we've taken out half of it, that's we're just down to women totally fine, we're fine, right there. And now we've got autoimmune disease. And now I'm like, I'm wondering, like, first of all, the questions that come to mind is, do they know they have an autoimmune disease? Are they just presenting with an autoimmune disease? Both is any autoimmune disease, you know, et cetera, then now we're narrowing it down. Because women with autoimmune disease, even that, I'd be like, All right, like, okay, let's just chat about like, do they have to know, do they have to have been diagnosed, you know, how we're gonna, how are we going to mark it? And is it a particular type of because I wouldn't even be down with, you know, women, I don't know, like, like, you know, figuring out like, what, what are the different subsets and all of this advice, by the way, will also change depending on the year. So what I mean by that is, if it's a particular autoimmune disease that we are just starting to study and find out about or something that we're just starting to understand. And by we, I mean, you know, experts and and, and people that study, you know, the study this is, if it's just coming on the radar, even that's going to be a hesitation from me in that, can we broaden it a little bit to people that maybe have the symptoms, but don't yet know about that? Right? So a common example that I always like to share is, and this has changed, right, so like small intestinal bacterial overgrowth, which is something that we have written about and sold products on extensively in our health site, when we started that, very few people knew about SIBO. Now everyone in their cousin knew about IBS. So even though we were selling SIBO, our marketing was a much wider net, it was about IBS, it was about digestive symptoms, etc, 84%, of which were SIBO. Anyway, but we were kind of presented with both. Now, if I were to do that same launch today, I might be more confident in saying whatever, like, yeah, sure, we can talk about IBS. But the reality is, so many people have SIBO, on their radar that we would probably do much better, even just leading with SIBO. So understand that this advice will change, you know, depending on the times. So in your case, I would say, yeah, so from tick borne illness like that, all of a sudden, it's like, Okay, now we're down. Now we're down to three people. Right now, we're talking about Lyme disease. Now, I'm starting to wonder, you know, have they been diagnosed by a Lyme literate? You know, MD, right. There's all these, like, all of a sudden, I'm like, is it? You know, are we talking about three people, in which case, it's going to be just a lot harder for you to market. So I would say in your particular case, let's broaden and feel free to do this in the it's a little bit difficult to have, you know, this this conversation one way, which is why I think in that document is gonna be a little bit easier to kind of go ping pong it back and forth, it might take us a little bit, which is totally fine. But yeah, so women with autoimmune disease from a tick borne illness is too narrow, I would say, to start with, so I would broaden that a little bit. And in terms of if there's anyone on your odd, like, if you have an audience that's already, you know, that fits this, like, if it's, if it's all women on your audience already, like, cool, then we're definitely sticking with women, right? As opposed to because we can broaden it in different in different areas, right. Like we could say, it's for all people with tick borne illness. It's for women with autoimmune disease, like, it depends on where we want to go with this. I would say with that, like, figure out, you know, again, the same filters that we have on there in terms of Do you have an audience? What is kind of the lowest, lowest hanging fruit? Do you have any sort of like connections already in that field, etc, right. And then from there, but let's, let's continue that in the critique since you're not here. And I think it's a great question. And hopefully that helps.
All right. All right.
I know we're running running late, because I've been running my mouth, but I think we can do it. I think we can do it. Hit me with the next one. All right.
Last, last few questions are from Shelley. So the first one is, I'm working on my email template and liking the premise of the I am sorry, template, ie this, how I've changed the life of clients how and how I can help you. But there's enough, is there another phrase that we can use instead of I'm sorry, for clients who might not go for the nuance?
Yeah. So let me answer this for everyone first, and then let me chat with you. You know, with templates, I think, here's what I want to just remind you of, which is, you know, in like to use a marketing term as we always have a control and what that means is like the baseline, right, like, like I said, you know, for example, if if I were to do Facebook lives on my business page, if I'm doing you know them at 10am, every Tuesday, and I'm always you know, structuring the subject line in this way, like that's the control and then if I want to beat the control, right, and this is just a marketing term for like, how can we improve on that? Like, if I know that that converts at 20%? Great, and I want to get to 30%? Let me try let me iterate one thing. Let me change the time of day. Let me change the way I do the subject line, or let me change whatever right same with email. So with emails, for example, we have an email template, this we do this as well, because we're always trying to beat our own controls. But that's 20% of maybe even 10% of what we play with 80% 90%. We do what we know works, right? We that's the seasoning is we go over here and go, let's do this experiment. See, what happens is sometimes we sometimes we win, but more often than not, we lose on those, okay, which is why we 80% of the time we do what we know works. So with an email, for example, I would encourage you guys, if you have an email template of ours, for example, for you to do it as close to what the template is as possible. And then a no and see how that works. And then iterate from there. And you might because of your own genius, because of your own audience and knowing them better than I ever will. And all kinds of things, you might find something that works better than you go, oh, cool, I'm going to do this version, every 90 days, I'm going to deploy this, by the way all have our emails, you can deploy multiple times, you can send response to unopened, if none of that makes sense. If you're new to email marketing, don't worry about it, you'll get there. But all of that is to say, we will continue to rinse and repeat the same emails a lot, and they continue to work. So going back. So that's just in general, in terms of on templates and everything else we have, we have, by the time we give you a template, we have played with it enough that this is the one that we are we're showing you the one that worked, we're not showing you the 82 that didn't, or the ones that were like, you know, like we're showing you the one that worked. So I would recommend you go as is. And same with you know, PBS or whatever it might be. If I'm sorry, doesn't resonate. I'm curious. I'm curious why no diving into usually.
It's more because of the audience. So if the people are post concussion, and they just read the first line, for example, because their vision and whatnot, they're just scanning it, they might just like not read the whole thing. So or maybe not thinking sort of straight, and they might just need something a little more distinct and okay, oh, just because of the Nanning scanning the document,
and what and so do you feel like do you feel like it won't work? Or do you feel like something else will happen?
Well, I was wondering, what's the difference between? Yeah, I feel like they would just maybe misinterpret even I'm sorry, you missed it or something. But I was wondering if you could make it something like Don't miss out? Or that's not enough of the magnet like it did? It won't work my question between, like, Don't miss out kind of, you know, sign up now, kind of succinctness versus sorriness. That's what
I'm Yeah. So I mean, the short of it is, so we do we do all like if you see our 60 day email sequence, you'll notice it's a sprinkle of a mix, we have like succinct ones. And we have long ones, we have storytelling, we have case study, we have, you know, a quick like nine word email, and different things will work for different people. And we've also gotten like we've gotten to give you kind of to contrast, like sometimes we'll get an email going. Okay, Sylvie, this is the email that finally got me like, sometimes even three years after being on our list or whatever. And we'll also have gotten like a, how dare you? You know, and I don't even remember, I can't even I can't even tell you on which email but like, for sure, you're gonna get some of that, too. So I would say my hunch, and this is, you know, speculation, but my hunch would be that that would not work as well. The only way we will know, is if we do both. So my suggestion would be do it as is, let's see what happens, you know, with with very little to no customization, other than, of course, you know, filling in the parts of the template that are unique to you, and seeing what happens, and but what I mean by that is how, what's the percentage of open rate, my guess is with some with a subject, like like, I'm sorry, like, I'm sorry, it will be a very high open rate, cool, the subject line has accomplished its only job, which is to get the email opened. And then let's see what the conversion rate is. Let's see what the click through rate is, let's see how many people reply like, let's take a look at that. And then maybe we will do you know, another email, you know, two weeks from now or whatever, that is similar, but with a completely different, you know, how you would write it just just an email how you would write it? And let's see what happens. Like we could be pleasantly surprised we could, you know, yeah, like, the data is really what's going to help you make the decisions. I always let the spreadsheet make the decisions. No, no drama, just data.
No. Okay. That helps. I just thought with the health condition, and they see I'm sorry, that they would relate it to the health condition. Like I don't know, right, you know what I mean? Like, I'm sorry that you're that you have a concussion or that you're hurt or I don't know if anyone else has any comments on that. Whether they would misinterpret it, I guess was my quest. Yeah.
So and let's, let's flesh that out a little bit. So, so tell me more about like, how would they misinterpret it? So what would they think?
I'm wondering if they would think at the beginning if they're not reading it fully? Like I'm I'm sorry that you were injured, or maybe they would think
I don't know that then Okay. Let's play that out. Because that's totally so I'm sorry that they're injured, okay. And if they think that then what happens?
Well, I guess that if they thought that as long as they didn't think I was being sarcastic or something, if they thought that then I suppose they would be like reading because they would want more. Right. And I thought it was the I'm sorry that they're injured, you know?
Yeah. So I mean, so here's the thing, because if I'm understanding and hoppin, if I understand that, if I'm misunderstanding this, I know, you know, there's different case scenarios with different conditions and all that. So there's a, there's a uniqueness of it. But it sounds to me like, the way that they could be offended maybe would be if they read the subject line, read the first line and decide to assume what you mean and whatever else not read anything else. And then, yes, yeah, well, so you know, you guys can you can make your own decision in terms of what you want to do. But my philosophy on that is that these are grown as adults that can decide to at least if they are like, What shall eat what and then read the rest of and be like, Oh, okay, got it. Right. And if they're not willing to do that, then I don't know what to tell you. But I can't say save you from from being offended. Right. It's like, I don't know what to tell you. Like, yeah, that on that one, you know, that one is just like, will you offend some people along the ways with anything you send out? Pretty much I think today, in today's day and age, yes. Funding someone, or Hi, no matter what,
they're vulnerable people, I
don't want us. Yes, of course, maybe
it might be. I'm sorry that you're hurt, or you that you have this health condition, maybe they think that is a positive thing. I just couldn't phrase because I get asked to be catchy. So I was trying to think, what would I replace that with? And it can't miss out? Because that doesn't really work. Right? Yeah.
Not at all? Well, first of all, I would I would argue that if you're saying something like Don't miss out, they're gonna stop reading and be like, yeah, sales pitch, like the way the reason the I'm sorry. Email works. And this is just talking about this particular email. But really, this is kind of a call to all emails, like, again, as I mentioned, the goal of a subject line and for those of you that have already done all of these emails, feel free to iteration Kira, I love ya, I love you know, I love seeing Shakira, you know, kind of implement immediately. And so you know, you're at a stage where you can say like, okay, cool, I've done all of these, I know how they work, I would even go as far as to track how they work. Like, if you want to be nerd nerd alert, like me and put it in a spreadsheet. Awesome. And then from there, try and beat it. Like, I want you to try and beat it and figure out because you're gonna start to notice trends with your own audience be like, Oh, I see. Okay, this one worked this on did okay. I wonder why and start to play detective and be like, I wonder if this would work. And you're gonna get more and more creative. So but but the I'm sorry, email works, because the subject line is enough of like, huh, that will make the email get open. That is literally our biggest issue in online email marketing today. Back when email started, I don't know 9098. And I didn't realize that whatever the heck it was, every email got opened, just like, you know, nowadays, every card you get in the mail gets opened, because they're so rare, right? So nowadays, most of the stuff you get it goes into promotions folder, it gets missed, it landed at the wrong time when they got 62 other emails, and it is a struggle to get the email open, let alone let alone read, let alone take an action on it. Okay, so where's having to get more creative in terms of text messages, and this, that and the other, right, it's why you have a million different things. So an email subject line that gets the email opened, oh my god, right. So that's what you want. When you're, when you're creating email subject lines, that's the only job that's the only lifting that that thing needs to do, it does not need to tell any story, it does not need to convert the client, it does not need to make a sale, it needs to get the email open the end. Now, from there, the email has some heavy lifting to do, which is, you know, the first line is am I gonna even read this thing because when they open it, they go really surely three paragraphs, right. So they're gonna first line has the job of like, should I keep reading and then towards the end, when they really clear call to action. I was just giving my my writer on Hollywood homestead yesterday, some feedback. And I was like, you know, link it again, link it again here and link it again here. Like, you know, she's like, you really want the same link these many times, I was like abs, so if we can literally, like I know, you put it in there already, I want it three more times. Because people will miss it. People are skimming etc. This was on a health blog. So um, so with all that said is like, I really think that the reason that email works is because of its like plot twist, you know, where it's like, it makes you read it, it makes you continue to read because you want to learn. And it's also it, you know, a lot of like, with marketing, it really is jelly like it is and I'm sorry, of like, you know, I'm only able to help the people that I'm spending time with, like, I obviously can't help those that are not my clients. And so this is really is I mean, if you if you believe, like I do that selling is serving, then, you know, again, the best thing you can possibly do is get people to read your thing and you know, jump into your program.
And I do kind of feel that way. Like why am I serving these five people when I could be serving all these people? Condition? Yeah,
yeah. So I you know, I mean, I'd love to see you, you know, do it and let's see what happens. And then we'd love to kind of iterate on a second one And, and, you know if if you get any, you know, for all of you guys like if you I know that you if you get someone that doesn't like it or gets offended or whatever it might be that I know that you'll have the finesse and the nuance to be able to, to handle that individually,
you know? Yeah. Cool.
I know we have one more. So just Let's sneak it in a sneak
last submitted question from Shelly, when naming my course and Facebook group, do you recommend the same name? Would you recommend we keep a concrete like post concussion recovery group or over something more creative? Like, retrain the brain, etc?
Yes. So a little bit of you know, what I was mentioning before of like, I feel like names don't matter a lot of the times, especially when well just do two different things. So your program name, if you're selling it over the phone, no one's even going to know, we had for the longest time, no name for our programs anyway. No one cares. But for your Facebook group, sure. People are typing things in. So what here's what I want you guys, if you're taking notes, what I want one of your takeaways to be is clear over clever always. So the mistake I see nine times out of 10 is wanting to be clever, you know, and we were just talking about it in terms of LLCs and DBAs. And deciding the other it's like, who cares? Because the reality is the clearer the better like meaning I need to know who this is for. So something like post concussion recovery group. sounds super clear to me. Rather than retrain the brain, which you know what I mean? Now I like that's, yeah, yeah. sounds sexy, and whatever. And you can call your program not sure who cares. But in terms of like, how are people going to find you like, is this for me? Clear? Clear over clever?
Yeah. Awesome. Thank you.
You got it. All right. This is a great call you guys. You guys brought fire questions. I definitely would love love, love. If you haven't submitted a question. We'd love to see you submit one next week as well. love chatting with you guys always. And I definitely want to see your takeaways. So pop them in the thread that Hannah will be starting. Because I love seeing your takeaways, even if you're watching the recording, which I hope you do. If you weren't on here live, I want to see your takeaways as well, even if it's several days after the fact. In the meantime, reminder, we do have a live call, you know, two weeks from now. We're doing a call next week though, right? Yeah, we have a call next Thursday. Yes. Okay. So I will see I will see you next Thursday. But then two weeks from now, we will be doing a live call on Facebook ads, put your blinders on. If that's not where you're at. If Facebook ads is not your focus, don't worry about it. But if it is, then definitely you're going to want to go through that content so that you've come prepared with questions two weeks from today, because I'm so not the expert on Facebook ads. But we are bringing one of our experts in to chat with you directly who has created this content for you. And Lance it in the meantime, I will see you in the Facebook group. Keep working on this. Keep going and thanks for showing up. Thanks for sharing your wins. Definitely keep sharing them in the Facebook group. I'll see you next Thursday. Bye for now. Thank you
