Yeah, sounds great. So yeah, before we dive deep, let's just give the 10,000 foot view, right? And so, you know, I want everybody listening to think of this as these are your four core pillars for building a movement. And we, we love alliteration here, and so we have to keep it simple and easy to. Remember, we have four A's, right? And so what we're going to cover and what I'm excited to dive in with you, Jon and Becky, are part one, awareness. What role does awareness play in building a movement? Part two is autonomy that's in your supporter base, your volunteers, your donors, your board, your staff, your beneficiaries. What role does autonomy play? So we have awareness autonomy. The third pillar is activation. So how do we then activate our base to build and grow a movement in the fourth component is actualization. So as you're you're building and growing a movement as people are growing within themselves. How do they actually how do they actualize within your mission? So the four pillars are awareness, autonomy, activation and actualization. So here's where I want to here's where I want to start us. About a year ago, after reflecting on not just the Kony 2012 movement, but all of the different movements that I've been a part of, from nonprofit mental health movements to gubernatorial campaigns, political advocacy, you name it, I wanted to distill down what are the four core pillars that are required to truly build a movement that sustains itself. And so about a year ago, I developed a framework. And so I think it would be helpful to run you through the framework, and then we can actually break break down, like, what did we do? At Invisible Children, the framework goes through a few key components. You know, the first is, I'm just going to say it out front. The last thing that we care about is dollars, which I know for all of us that are within our budget constraints, our fundraising goals, the economic pressures of our time, you might jump out of your chair and say, Well, what do you mean? You're going to focus on dollars last but we're talking about building a sustainable movement in a lot of ways, Kony 2012 was unsustainable, and we'll get into that too, but the first key piece is awareness. And within awareness, we first and foremost, we want to be relentless and simple in our messaging. We want to showcase that we have a solution, and we have to educate on the problem. And this kind of when we talk about building a grassroots movement before we can hit a tipping point and accelerate a lot of the awareness building has to be we have. There are tools in technology today that can help us do this at scale, but a lot of it one to one. It is one to one relationship building, um, trust, authenticity, and I think like effective awareness building goes into the second phase of this model, which is autonomy. So we need, we need to build an awareness engine, and as we start to build a base of support, we have to unlock autonomy. I think this is something that that isn't discussed a lot personally. But I think the first thing that Invisible Children did really, really well is we turned every staff member into an expert on the conflict, on the intricacies of being a team in San Diego that was working on an issue in Africa and the white savior complex and white man's burden and right like we wanted to turn our entire staff into historical experts on the issue, experts on the political nuances of what we were working through and the political nuances of The solutions we were recommending, and some of these staff were literally interns that would only be with us for three months, but we wanted them to be fully autonomous, to be ambassadors and champions of what we were talking about. Once we would unlock and create systems and processes and education for our staff to have autonomy, it was then, how do we actually create autonomy for our supporters to become advocates? How do we how are we doing the same for our supporters? Because the real, true magic in my in my opinion, of movement building, is building a movement actually has little to do with your cause. Building a movement has everything to do with empowering and enabling a group of individuals to spark their own passion and identity within your cause. It's all about how the individual sees their part in who they are, how they define themselves, what do they want their life to mean? And these are these. There's no simple way to like there's not one answer for 10,000 individuals. There's 10,000 answers for 10,000 individuals. So a movement allows people to show up in the way that is truest to themselves. The third component of autonomy is we actually equipped our beneficiaries to self advocate. So Invisible Children as an organization, we're going to talk about our movement model. We weren't up. Just going to be frank. We on the surface, you might say that we were a bunch of white kids running around trying to educate people on a really complex, nuanced historical problem dating back decades from political turmoil in Central Africa. The truth is, is that we actually brought over our beneficiaries, the recipients of our of our programs, to actually tell their own stories. We sponsored their travel to the US, trained them and empowered them to share their own stories and put them in front of us and said, part of building the movement is is about giving the people impacted a platform to tell their own story. So we gave autonomy to our beneficiaries. So awareness autonomy, the third part is suggesting how we engage. And I kind of categorize this as as first and foremost, your time and your talent and your community and your network is actually more important than the dollar. So we empowered people to say, we need your voice, we need your time, and we need your community. And when you empower someone to see themselves in, in being able to come forward and say, I do not believe in living in a world where the abduction of children exists and I can do something about it, and you have the autonomy to do something about it. Now you're putting forth your time and when, when you're putting forth your time in your volunteer capacity. This is what is going to accelerate the giving capacity. So the fourth pillar within this community building framework is first and foremost. And this is all stuff we all know right this, every fundraiser listening to this, every person that works in a nonprofit listening to this, knows this. But like every dollar we put emphasis on every dollar matters. We had to translate dollars to impact, and we had to define the common denominator for all of our supporters. And I think, like something we talk about a lot now in our space, is how key personalization is in everything that we do right, like we live in a highly personalized world. And I actually, I want to give Invisible Children credit, because I think they were doing things on the ground that were very cutting edge. So I'm just going to pause there and see if you guys have any input.