It is Friday, Friday Friday. It's something to look forward to like always welcome to the Friday q&a call. Oh my gosh Kira. Welcome. I am so happy to see you she Kira love to see you here. This is like the first time that you're here it is awesome. Um, so please in the chat, let us know, what is one thing that makes you happy this week? And what fun plans do you have for this weekend? Okay, something to look forward to something to be joyful about. And one thing I'll share one thing that makes me really happy is our new site is up and running. Guys. If you haven't check it out, definitely check it out. I think personally, our hard work is now come to a fruition and you know, it's now very structured, scheduled and is cleaner prettier. So definitely tap into that. And also, we have the new trainings and stuff for you. So I'm excited for you and your next level and the next level next level. I don't know. This is exciting. Okay. All right. Um, before we get started, just wanted to do some housekeeping notes. Now, it is the end of April. Yes. Think about that, again, end of April. I mean, how did that happen? Right? If anybody else wondering the same thing, right? If you are one of those people that have the weekend off, I invite you to create goals for the month of May. Okay, think about the goals or milestones that you would like to achieve in the next four weeks or so no matter how big or how small. Okay, I think planning ahead a little bit provides ourselves a little general guidance. And so we're clear as with what we really needed to do. And I want to also encourage you to make this regular practice as well. Okay, setting up a my monthly and weekly goals and really reflect, revise and refocus along the way, right, because that's the journey that we're on. And everybody should really take a step and really think about that doing that as well. I think this is a great practice. And I also want to pitch one more thing. So I want you all to think about being mindful and aware of your achievements along the way. I think this comes from the conversation I have with Becca not too long ago, right? When we're so focused on the end goal, which is great, right, that is what we wanted to do the way for some people is a $30,000 monthly revenue for some people is up being 3000 for now. And then we roll it from there, right? But then as at the same time, I want you to check in with your own achievements and then accomplishments accomplishments because I feel like that grounds us right and I love for you to do a check in journaling exercise or meditate on that because I really believe that these accomplishments that are things worth feeling grateful for and that helps you move forward as well. Okay, so if you have any kind of feeling of you know, being defeated, because you're feeling a little you know, pull a toad or maybe stuck to definitely reflect on that but also reach out I want you to reach out as well whether that be do joining a Friday q&a call asking like questions or submitting anything to kind of help you clear that clear the air or just do the one on one laser coaching. Happy to talk with you about that as well. Okay, so let's go over some chat. So like I said, Happy getting back on track like oh my god, my cat is almost flipping this whole place upside down Jesus. So I'm glad that that conversation was helpful. And big May Day celebration is great. I mean, you know, and Mother's Day mother's days coming up guys like this is gonna be fun. You know, for a lot of people for sure. And family time this weekend for sure. Kyra This is awesome. And I think that was initially one of your goals, right? Be able to launch this thing and spend more time with your beautiful beautiful kids you never got out you so adorable. So love it. Love it. Love it. And Shelley is making progress with her program outline looking forward to big bike right at two. Oh my god. All right. Make sure you're hydrated. Make sure you have you know, sunscreen and everything. I'm sure you know all that and you don't need you don't need me to talk about that. Alright, so with all you guys. Yeah, I know. I remember my friend just post the other day because she's an avid runner. And she was talking about do you know before a big competition or raise? The hydration actually starts 100 hours before that. And it hit me about Oh, no. Is that why I couldn't run long time like I couldn't. I mean, you know, something for you to think about. So I'm glad you're already tapping on that cover up, get ready.
So let's get to the questions this week. So we have a few may leak from Shelley. So we're tapping through that first. But if you have any live questions, definitely tap into that later on dropping into chat or as live unmute yourself, however. And I think that for our, you know, more seasoned this ESP year, Becca and Shakira would love for you to tap in, and then give your two cents for these questions as well, since Shelly has just started her journey, and would love for you to kind of give her feedback. And let's brainstorm as we always do on Fridays. Okay. So the first question Shelly has is, I'm adding more detail to my course outline with a focus on the client, what we'll actually do, I have a lot of notes on what I will be discussing and teaching, should I put this on my designing a program exercise? Or more than I do? And how, how much of these details do we share with the client before they sign up? So fair warning, just so you know, I went ahead and wrote an essay with all the questions that you have, I totally nerd out, I no doubt. Okay. So, yeah, be careful what you wish for. So now, the link that you have provided looks like a very generic outline that you write. So generally speaking, we we don't encourage you to share it the weekly content and only stick to the general ideas of what your programming includes, which is included in calling convert script, alright, or your script for your sales calls. So generally, you will say something like, okay, so weekly, we'll have a video, it'll talking head videos to get you understanding the concept of what certain thing is helpful for your symptoms. And then we'll have also a video of yoga exercises that help you build that resilience or helping helping you ease certain symptoms along your way as a post concussion survivor. And then we will also have weekly q&a calls, you have too one on one calls with me, and blah, blah, blah, like, oh, the generic ground of support. But I do understand that also, there are some people that simply won't be satisfied with just that in the script, right. And that we have situations where we even within CHP, now we have shared with people exactly what they're expecting, weekly, bi weekly, right. And so we have to actually walk people through with what they have would expect as a whole as well, and what content they can expect learning during this journey. So two things about these situations. So I think sometimes it is genuine curiosity of the clients that wanting to know more than what you kind of just touch on the surface, right. And I will think that I'm kind of like, I'm a nerd. And I would like to nerd out about what I'm signing up for, especially if this is a bigger ticket item. And remind you this is not a biggest ticket item, right? Like, I mean, if we have to remind you, like we have Mariah Brown, they selling a course for $20,000, y'all. So well, you're selling 2000 It's fine, but it's not that bad.
So that there's those people, right and you I would think genuinely you will get that sense of it during the sales call that okay, this person is not coming from a state of lack. It is just genuinely curious, curious about what I can learn from this program. However, sometimes I feel like there are some people that simply want to find, find out about the details and find ways to object further. Right, I think like some people will just come out and tell me more so I can find excuses to say no to you. Okay, so if that is the case, though, I want you to also turn around and ask yourself, is this person really my ideal client client? Right? If they're not willing to be coached in the beginning by you, I don't know if it is feasible to expect them to be coachable throughout the journey. Right? So that's when the sales call really is a way and I think we've I've talked to this maybe with Chicago or maybe also with DECA as well like what I want you to also walk into the sales the sales calls with a mindset that sure making the sales is awesome, right? That's what our goals eventually is. But at the same time, we want to make sure that we filter in screen these clients because we want to make sure this person that I'm talking to is something that someone that is at the same level as me and is willing to do the work willing to put forth the effort to make things happen for them because they know changes is necessary they know they and they want this right. But I will say that really the nitty gritty details should be definitely put down on your notes for your reference. So this outline is great to share with clients but if you have any nitty gritty notes that you wanted to go really to detail okay in this one, you know, like two minutes in I want to add this like that note, keep it because I don't want you I also don't want you Forget about it when you're creating the content, right? Because if this little particular, like nuggets is gold for your, for your clients, the worst thing I want, what it can happen is down the line I got two months ago, I thought about this two minute thing that I wanted to do for this particular I can't but like we all have that is fine. But I want you to just think about that put it down somewhere, maybe not in this outline that you may potentially present to your clients, but also just something for you to keep notes. For sure. Okay.
Is it also sometimes that they just want to know more just so they can know the topics and then go research it for free? Like, there's people like that, too. They're like, Oh, I can get everything for free on YouTube. So like, what are your What are your 10 topics to get over post concussion symptoms, and they just want the topics, so they can go research it for free? Like, do you think that's also something people do?
It could be but at the same time, if again, I'm not a subject expert, and you are in from the little bit that we have conversation talking about these people, the potential syndrome included, lack of ability to focus on a screen for that it's
true for my clientele, it's easy, because I'm like, they won't be able to search for it, probably they wouldn't know where to find it. Most of them are and also to emphasize about the coaching, like you're actually coaching them through it. And that's a big difference. I had this discussion with my 19 year old son who said, You can get everything for free on YouTube. And you can learn a whole university degree on YouTube. And I'm like, Yeah, but not everybody can find all those things and pull out and extract what they need. Some people need things organized modular, they need to go to classes at university or they need a coach.
Right. Absolutely. Right. And I want to keep keep that mindset from this point on too. Right. There is absolutely unlimited potential. I mean, I can learn a lot about conspiracy theories if I wanted to on YouTube, too. But would that really be something that is 100%? I guess, reputable. Right. Right. I mean, I know those people putting together a YouTube video, I don't know, their background. I don't know their experience. I mean, they could just airbrush and make it look everything look pretty and every dandy, but at the same time that they're just selling a shell that sure is free is awesome. Like a lot of people love that free 99 concept. But exactly how much do you actually learn and how that actually helps you improve is a whole new different story. Right? So you could
say to them, you can waste a lot of time searching and going down rabbit holes. Right, right. Trying to get to the nitty gritty of which I've already done that work. And I'm and I'm giving you what works. Right. Right.
And I think it Yeah, exactly. And I would like to also think about like in this wait, where? Well, what if that is the case? Oh, how have you been doing any research? Because if you have, I mean, you wouldn't be talking to me if those things work. Mm hmm. Exact right. If free content is so good, free content was so great and so accessible. I don't think we will be having this conversation. And for some people, so other people, sure, maybe their their symptoms have sort of, you know, disable them from doing that. So they haven't really tapped into that. But think about this. I'm offering you this program from expertise from with my expertise, with my experience with everything that I know. So I save you time to do all that research that you are you don't have the bandwidth to do. Yeah, right. Think about that, sir. So like, there are certain different ways to approach that, right. Sure. Like, it's like, you know, for people, it could be like, Oh, my God, $2,000 Oh, honey, there is there are times when convenience can be bought. Right. And this could be like, you know, think about food delivery services. Right? Like, why would I spend five more dollars to buy the same thing if I could just drive there, too? lenient?
interject? Yeah, sure. So that
happened to me with my second client. And we had went through the whole call and convert, like, really went through it, just how you have it set up. I went through it, just like that. And then we went got to the end of the conversation about the objectives. And he was talking about how he was looking on YouTube, you know, to find things. And so I said, Okay, well what on YouTube are you looking for? And he went on his phone and looked it up, and it was about the swan. And you know, you guys probably don't know what that is, but it's how we monitor inside the heart. So he had been looking at that for I don't know how long and I asked him so how many So have you watched that and you're still not understanding it? And so he's like, you're right. I don't. And so I was asking him, so what's your plan B for if you don't enroll? And then you know, they you guys also teach us about to ask them what their plan B. So that causes people to think like, what is my plan B, I guess I'm going back to YouTube, which I've been watching this video for. I don't know how long and I still don't understand. And so he actually ended up enrolling. That's great. I love that.
Yeah, though.
I just think this is why I love that we're not all in one cohort. Because at the beginning member, I was like, but we have to be all at the same level. And now, I don't know if it hopefully you guys feel the same way talking to me back at level one. But talking to people who were ahead. It's it's it goes both ways. It's helpful. Yeah, for sure.
For sure. Love it. Yeah. Yeah. But you totally run into people like that. And you can just, you know, tell them you're, you are the expert. And even in that same conversation, I had explained to him what this one was in, like a minute and how it works and how we use it with the patients. And then he was like, okay, she knows what she's talking about. So,
yeah, that's true to show your expertise within the phone call. Yeah, right.
Right. You want you don't have to, like, like, you don't have to work with someone like Hannah said like that. If they're questioning you, you don't have to work with them. But you can.
I mean, we exploit. So
if they're kind of, if they're difficult, or whatever, or they seem to be contradictory, then you just kind of back away.
But I didn't back away I went, like Hannah said, and like tried to pull out what's your plan B, if you don't work with me, and you know, like, I did that, and he ended up enrolling,
right? We have some objection, basically work book for you within that script, too. So there are situations where the when the objection comes from money of from spouses from any kind of other situation? And I would honestly say is everything you are trying to work out, right, like, you know, what SCHUCHART situation is like, well, you know, here's situation, let me ask you this, right. And or if this is the situation, let me ask you that, right. And I think there are certain levels of objections we can handle, we can work through the everything in the workbook. And honestly, in until the end, the objection is still so strong. I don't know if it is worth it to work so hard to pry that person out of their own little hole, just so that they can enroll. You don't want I mean, yeah, because we want people to be willing to put in a work instead of feeling like you're forcing them to sign up to do the work. They have to want this bad enough for them to be like, You know what, take my money, yes, do do whatever your magic is, and just know me out of this hole. Right. So I wanted to also keep in, keep that in mind, because while we're having a sale is great. And that's a instant confidence boost. But at the same time, we also wanted to be sure that this is the right competence boosts we're looking forward to, instead of something that will come back and bite us in the hump behind down the line. Right. So something to think about. Alright, so the next question, also from Shelley is, so what do we do when we come across another course that is similar to our own? And I think we kind of tap into that a little bit earlier, especially. And she's talking about, especially when we taught thought we invented it? And what if this is a nonprofit offering the free classes? How do we still sell ourselves then we use the course as a reference contact or reach out to them about who we are, or know. Also, I don't want my personal Facebook to connect it to my page or group. What do I do? This is a multifaceted question. I nerd out for a lot of it. But let's take a look. So remind me if I missed out on a pieces are sure. Now, for the course I burned out, I spend about 30 minutes to dig around that little website that you gave me now that classes only offer four times a year. They're very selective number one, and they only open up application one to two months before it actually happened. Number two, it is very location bound. So it is only offered in certain states not all 50 and is not always accessible. Say, Hey, I'm having a headache because of my concussion. Yeah, I'm not going to make it. Right. It doesn't allow you that freedom to be like, You know what, I don't feel great today. Let me tap into the class tomorrow, because I'm still within the week. Okay. So there's that. And I also feel like the support isn't quite there. They have a weekly discussion. I think that helps people kind of opened up their experiences with post concussion symptoms. But I think aside from that, I don't think they have anything else. Okay. Another thing, I also noticed that the samples that they give us the yoga videos ranges from 20 to 55 minutes. Now can anybody all the girls over here shows by show of hands, who could do a 55 minute yoga class right now? And
I could win. I'm the exception.
Now picture this somebody who was recovering from this post concussion scenario, you put them through a 55 minute gentle yoga, I don't care how gentle it is, it is a physical strain for them. Right 20 meters that? Yeah, right. And so and the free program also seems to be using the data they collect from the participants. So this is not great. They are dedicating their data to the program. So that's, I think that's what the nonprofit is working for. Right? They might be applying for grants to support this research. But I think if you do anything with research purposes, I think the back end support is kind of secondary, like it's not as important to help them through the process is just, let's just have you do all the things that we think would work and see what what happens to you give us the data. That's it, ah, also, what else, okay, it is also very Yoga Center, which is only partially what you do. Right, you have a different content that builds on top of yoga practices. And, you know, and then you also have the occupational therapy, the neural science kind of backing off your program. So I think this is more than just that what the free program can do. And in addition to that, I think earlier, we talked about how this is also number one convenience, right, you access them whenever you want during the week for the weekly content. You also have the in person support. Throughout the week, I think just for the sheer fact that we have transitioned your support, from having email support, Facebook and everything in it, like we shrunk it down to just Facebook, which allows them to have written and verbal communication with you at any time. I think just that is, I think is heartwarming for people that may be struggling to look at the screen for extending the amount of time to write what
it comes down to. They'll feel more supported. Simply with our program. I'm curious for the other girls have they encountered this, like another nonprofit or another agency coming up with the same program and how you you compare it and thank you for that was amazing that you did that and watched it and narrowed it down because I'm a nerd.
I'm a nerd.
It was a nonprofit website. They're called Love Your Brain. And it's just like, oh my gosh, they've got the logo, they've got the they've got the pictures, they've got these free YouTube videos, and you just feel almost deflated. Like they've already got it all. And then it says free. And then you go back to that whole idea we were talking about right? It didn't work
for Shikaras client.
Yeah, I feel like you know, all of that is available for them. But that's they're still not you. They're not offering Shelly, they're not offering what you have. So
that's a good point. Yeah, that
because you go look at yoga instructors, there's a million different ones. And you go to the one that you like,
right? So honestly, exactly. It could be like a you know, I was, I was I think I've said this multiple times. Like if you think about a yoga studio 10 Different yoga instructors can teach the same sequence, and you still choose one over the other nine because what I don't like his voice to I don't let her pays three, like how she smells. There are multiple reasons for them to only stick with one or maybe all 10 didn't work, and I'm just opting for another studio,
right? That's kind of Actually, truth be known. I like Sylvia's Sophie's voice and sort of sincerity. That was part of my going with the program, like so it's like you have to like the person that you're talking to, or that you're seeing the video because if you don't, you're just gonna be like, nope, like, I represented a gay guy to teach my course. And that's the personally the yoga classes. I liked the best, which is so stupid. But
Isn't that fabulous? Like, Oh, I love it. I would love
energy. You know, and for me, the big thing is having had myself so many experiences with concussion that like that's a big thing. Like the first thing when I went to see somebody is like, Have you ever had a concussion? You haven't okay, you can't help me. Right? They did. Like, that's a big factor, too, right?
I tend to. Um, so Hannah mentioned this woman named Mariah Brown, who was a classmate of mine and a dear friend. And also, I'm taking her course right now. And she's the one who recommended I come here. And her course is similar to mine, but has more stuff. I mean, it's really robust. And for me, it's a practice to stay present with what I'm doing, like, Okay, I'm not Mariah, who's a huge extrovert, she's like, going big and very successful and very helpful. And, and I am me, and I have to keep reminding myself, I'm going to spend this differently than she is, I'm going to invite different guest speakers, once I get bigger than she is, and it's gonna get the whole thing is gonna have a slightly different feeling right, like, and maybe we're gonna end up going in very different directions, I don't know. But it's a practice for me to stay present with myself and confident in myself, even though I'm starting small, and doing a piece of what she's doing in a much bigger way.
Right. Love that. Thank you.
Sure. Yeah. All right. And as far as the Facebook connection, I want to refer you to one of the videos that still be has, I think in module three, where she's talking about this visibility piece with one of the clients that we had, and the reason behind it was because she is a therapist, and genuinely speaking in a therapy practice, you don't share much about your personal life to begin with. Now, it is typically against the Facebook's guidelines to create in multiple AI, you know, identities on Facebook, or profiles on Facebook? I mean, I didn't I have. I mean, you know, I have a profile for work. And, you know, they haven't said anything about it. So we kind of run with it, if ultimately, you feel better about this. Fine. But I think I want you to also maybe this is a journaling exercise and it is for you to meditate on. Is there deep down some fear about being seen?
No, actually, there isn't. Because it what it is, is more just in the past, I used to Facebook a lot back when it was you know, like a lot like almost tweeting. And also there's pictures of all of my family members on there, my kids and all of that. So I don't know that they want like say, say I face, say my clients who are on my page, and on my program, go on my Facebook, I'm not I'm not trying to hide anything, it's just that I don't know them. So I don't know that I want them to be like if they wanted to them, they could just like it's private friends. That's why I don't have a lot of friends because my Facebook is private to to my 200 friends. And now I realized that I did that myself, I put everyone a friend request through ot Shelly. And then I went, I just went against my own principle invited people who don't know me, too, then they could just dive deep and just find all these past history and kids and all that. I really don't I really not stressing about it for the people in the program. Like once I don't know them all take them off. I just wanted them to be able to connect to OT surely but but for client based, you're right. We are discouraged. I have a lot of friend requests from my clients. And I'm not supposed to click Yes. And that's because my personal Facebook is attached to the Facebook page. So I think what you're saying is I need to have an OT Shelly profile, or just a Shelly Letendre profile. That's just me, you know, and it can still have like me and Puerto Rico like so. Not necessarily everything with me and my family, my kids and all my jokes and all that stuff.
It's about how comfortable you are. If you're not comfortable then do what makes you more comfortable sharing. But then I think you know, really, like it's up to you because I feel the more we create, the more work we're putting in on ourselves, you know, because then I know I don't know if you guys feel the same like my phone can only be logged on to one so this one is my Facebook app is tied to my personal so I can never get into the workflow. Yeah. So then that adds a little bit of complexity when it comes to workflow say what if I want to take a weekend trip and now we're talking about Puerto Rico? What if I want to go to Puerto Rico Okay, and then you know, I can just tap into work a little bit as I'm you know, maybe on a bus you know, going out somewhere I can check my messages, but that requires me to use my data to log off and then sign on the AI is all that work really worth separating. And really, you know, Lindsey Mian is I mean, if you see that, watch that video you would know. Still we actually got called Elza Oh, so I yeah, I actually sent you a friend request you have in front of me was like, well, well, like don't feel pressure to me. needing to be their friends, like don't be pressured to having to accept friend requests. Because technically, they're not your friend. If you want to get a bit, it's only Yeah.
You could just say I don't do friend requests, but I just do the group. But I guess that was my question. Maybe you guys can help me? Have you changed your Facebook from your personal one that's attached? And also, like, if you do a group that's not is that attached to my, they don't have to be my friend to join the group or they do,
right. So I haven't used Facebook in a million years, I used to do it a lot. And then was on like, a 10 year hiatus. And so when I started this program, I thought, like, Oh, my God, I have to figure this out again. And I had all these photographs about like past boyfriends and stuff and didn't like, no one needs to see these things, right. And so I think I created settings so that all my photographs are visible only to friends. And I only allow friends to be people that actually want to see those photographs. And my profile is set as public, but it's the photographs that are not. And then for my, my free page free group scuze. Me for people who are coming in and getting interested in what I do, they don't need to be my friends. They're just accepted in to the group. Okay. And, and so generally, now when I post something, I'm having to make sure that it's something that everyone can see because it's public. So I use that like, Okay, this is public. So, and I think it's a pretty good filter, actually. Because the other day I was thinking healthcare, I drew a bath, I took a photograph, like, here's my bath, and I was about to post it, and I'm like, the world doesn't need to see my bathtub, I'm going to just like, draw a line right there. And so, um, for me, it's been actually really good filter or boundary about what I share, period.
I agree, I didn't make a separate Facebook, I just kept my personal profile. And then I have a business page and a private group, for people that are interested in my program.
Okay, that's what I was thinking I could do. But if you do that, they don't need to be your friend. Correct. They can like me and your group. And they and if they send you a friend request, you just ignore it. Or you just tell them what
yeah, they can, they can want to be your friend, but you just don't have to.
So like the lives that we do are public so they can see the lives without seeing your personal family stuff. So if they click on your, your name, they'll see everything that you have public, which is your lives, and then that'll like tell them to go either book a call with you or go to your private group.
Okay, so Yeah, cuz it's funny, I made this mistake going through the group and putting friend requests and realizing what I meant to do was ask for people's page. But they didn't know how to do that. Do you know what I mean? So they all
share your page any any way you want. Not the profile. If you want to keep that private, right, you can share your page, you can share your group, but leave a profile
card and ask your question on this. Did you create a Facebook page for your course? So separate from the group?
Not for my course for my business? Separate business? No, my business is ICU nurse, Miss mentor, LLC, and I have a business page for that. And I share my life. So there and I also share my lives to my private group for my private group on Facebook.
That's life.
Is it today in lives? And it goes live on both?
Yes. Okay. I just share it and share it from my Yeah, I just share it and it goes there.
Okay, that's the same as me, like I have ot Shelly because I'm an occupational therapist as my page. And within that, I might share things beyond the scope of my course, but still within the scope of neurological recovery, blah, blah, or whatever. And then and then the course was going to be the group, right?
Okay, yes, because your page can be something and you know, if you haven't heard me say, I feel like that is more of a very detailed virtual business card and instance, and you hit include all the services that you provide, this is your business, like, Whatever, whatever kind of service you can provide. It's all on the page, right? That's my business card. And I occasionally share like some fun things that the normal business card can do. And that was it right before the group then it will be very program specific, right, you will create one for this post concussion, survivor workout, think of June and then you know if down the line, you have any advanced program coming up, tweet another group for that and then keep those separated. But your page can be updated to include all these information, kind of just like how a website will do your landing page and tell what kind of band you know the level of services that people can get from you.
Yeah, I find myself narrowing my posts and more towards my course, just naturally, because I want that to be represented more on the page. Do you know what I mean? Like I'm doing less of the pediatrics that I've been doing and more towards this holistic because because then it just piques more interest I guess but but it can you say like, I still have my private classes on there and stuff like that.
Right. Alright, so one last question from you how many hours support or live support does a client feel they should receive or put into justify this $1,000 per month support? Now, this is an interesting question, because I feel like everybody's standard is a little different. And honestly, and I think Becca might be, you know, agreeing with me, as an introvert, if you want to support me live on camera for more than two hours each week, I feel like you're stalking me, I don't like, talk less, I don't move too much. And quite honestly, with too much interaction for me, and these ways, a little heavier, even though I feel like this is something I do as an investment for my own well being. Right. And two things, you would have clients who are going to need more than the others. And I think really, depending on the severity of the symptoms, you will learn, each person has their own differences. Now, and, and you know, and you will learn that too, on your way through when you go through different batches of clients as well. Then once you scale, this is when you think about adding more, because after you have hired a team, and if you'd like to help them level of support, because your team will be handling whatever back end things that you'd normally do on your own. Sure, absolutely. But you know, for your clients to be able to reach you for Facebook, again, in writing and in verbal message, voice message and everything anytime they would like i To me, that's extra time that you may not have counted towards the support that they received. Okay, and, and what the amount of hours really adding up always be in the equation for each client. I mean, like, I could sign up an angel bug you five hours just because I invested. I mean, add, again, design your ideal clients, like I sign up with a goal that I'm gonna bug you five hours to make my money work. I mean, is that your ideal client, though, right. And another thing too is if you're starting as a team of one this $1,000 A week is you as a content creator for your program, content creator for your sales pages, and all that sales and marketing expert payment processor. So most social media gurus kind of support and everything above and beyond. So don't forget to count all of that when it comes to this $1,000 that they pay to have you support. This is years of your experience, your tuition to get that those abbreviations behind your name counts, your experiences that got you to where you are, should count as well. So the hours that you have put in all those goals for that $1,000 A month investment that they put in. So I don't want you to forget about that, either. Oh, I'm sorry. Go ahead. Go ahead. No, I
think also what counts is that they know you're there for them. Even if it's not in this moment, they know that within the next week, they're gonna connect with you again, and that you were this continual safety net and like, container for them and their experience and that that is so invaluable.
Right. And I think you know, a lot of you guys when you design the program, I know she fired because I know Becca has that you know element embedded to it. And I know Shelley you also have that tied into your outline as well. Is that maintenance piece? Moving forward? How do we continue to be a good ICU nurse be energetic woman be a great person surviving though all those post concussion symptoms that I have had, and continue to live my life better? Right? All those maintenance piece is not something a free YouTube videos will be able to provide. Right? Right. Yeah,
I think that's big. Because I thought about it. I'm like I calculate $200 A week $200 A week. What would I have to do to feel supported for $200 a week? And you're right I think too much. Live will be stressful particularly my clients there will be like oh my god, no, like you know, so you got this one hour guarantee live and then like you say all the free facebook so that some people can bug you lots, some people can bug you less. Plus you have the supports the Open option for question. And that whole feeling like you just said is about Rebecca was about like just, you're their coach, you are their coach, so they're just paying for that. Yeah, absolutely. That doesn't even tap into the knowledge. Right? So I'm like, that's way worth $200 week because because the private client I can charge $120 for one hour session.
Right? That's one hour only right? They don't bug you they Don't get to bug you after a bug. Another another payment, right? That's
right. So I'm like, okay, whoa, yes, I am SO worth that. Right.
So you have to. And then one last thing. I mean, I want all of us to think about is, and I think I was reflecting on Chris's question before. And so we have kind of commented on this rehearsal of tragedy, right? We all have this tendency to create our brain pretend to create these what if scenarios and create these worries that are partially really trying to protect us? Right? If anything, anybody, any one of you know anything about anxiety, like I my anxiety guarantees, I think of all the worst case scenario, and I have a solution for that. Right? So that's really about it. It's not a bad thing. But I also want you to turn that around and think about it. What if it works? What if everything kind of just aligned, all the stars aligned and everything works perfectly for the client? What is the best outcome that you can receive for putting forward this thing? For everybody out there? Yes.
Have you gotten a chance to read the big leap? You
started the audio book? Yes.
And you Yeah.
Yeah,
we're talking about is in there? Like how everything can go well, in your life? Nothing has to go wrong.
Yeah, no, basically saying we avoid looking at that. Because like, who wants to think about oh, yeah, I'll have 100 clients by by next year, because then I'm just going to disappoint myself when I don't. And, you know, that's the way we think, right? Or we just don't want to let ourselves have those big goals, because we just go, that's not realistic. That's just a dumb goal, because it's not realistic, right?
Yeah. And Chicago, totally call me I'm totally quoting on a weekly review in the audiobook as well.
I recognize it when you were talking like, oh, I read that.
But it's also like jelly, you are a yogi, you know that? Right? Yes, I know, yoga manifests. And then it is all about balance, right? If we have the negative over here, let's balance it with some positive. How do we and this is, across the board with everything that you're doing? As an entrepreneur, striking that balance, you will have times that you're so busy, you're like, Oh, God, a glass of water? Where's my glass of water? I can't. And there are times where you're just like sipping Mai Tais on the beach in Puerto Rico, maybe. Right? Like, you're gonna give her the balance that we're always seeking for. And it's the same thing when it comes to these what ifs, right? i This is something that I've been working on for myself as well. If I have those negative, what if a pop up mama, you know what, when you write it down, let me let me visualize it and just just blurt it out and write it somewhere. Like no matter how negative whatever, I just write it out. Right. But then on the other page, you go, Okay, where did that come from? Right. When when I have a moment of calm. Look at look at that again. Okay, where did that come from? Let me go start another list. What if it all goes well? Then what happens?
Yeah, we know, right? We don't.
Right. Exactly. Yeah. All right. So that is all the pre submitted question. Thank you, ladies for chiming in. Love it. Love it. Love it. But definitely opening the floor for any live questions you have y'all. Yes, because
Okay, so when we were talking a couple days ago, yesterday, whatever it was about making my little lead magnet document, which is five ways to increase your joy, can it be 10 ways? Or is that overwhelming?
You can do you know, 10 ways is better bargain for people. Oh my god. 10 things for free kill. Yes. I mean, here's my email ticket and use it. I I think the more the merrier. But I want you to also strike that balance of like, I don't want you to stress out so much that I'm going to create this content for the next month in half because it is so much like I want to put in so much for this freebie. So I can collect that email. No,
I did. I already wrote it out. And I was like, Oh, it's 10 things. I hope that's okay.
Right. How many things you have on your lead magnet is Shakira? Isn't that just a cheat sheet
on how to unmute sorry. Yes, mine is a report sheet is an ICU nursing report sheet that I created. And we use it at the bedside during shift change. So I created that and I just have that as my freebie. And it helps keep you organized as ICU nurse. That's good. Awesome. Yeah.
I love that.
Thank you. Yeah.
Chicago, how did you format it? Like Canva to make it pretty like how did literally how did you make it?
No. Microsoft Word?
Okay, aka Google Docs. Three. Yeah. Yeah.
I use it. I use it every day when I'm in the ICU actually. So, you know, very simple. I've been using it for years, but that's what we use, you know, you have to give report and it's going to keep you organized throughout the day. That's awesome. Yeah, like
a chart like you're giving Yeah, this is a tool. I like that.
Yeah, it's a tool. That's good
for thinking. I mean, you can also kind of reflect on, I mean, now that you already have the ideal down idea down, go ahead and run with it. Use that as a lead magnet is a great way to build email lists is a great way to build that connection. Before Shelley down the line, I don't want to stress out about it. But if you want to provide any freebies to share and build your email list, something about something that could maybe be a checklist, like Yeah, you know, write like a checklist, or have, you know, three to five tips or whatever you can offer without giving your program away. And it should be helpful enough that people get you know what, I like that, here's my email, take it, do whatever you need. But again, don't work too hard on you know, creating this content, because your focus should be the program done. Right? Yeah. Cool. Yeah. Love it. Love it. Any other live questions we have yell?
I have one is related to like I did alive. And I posted on Facebook and Instagram. And so with Instagram, I get I can I'm able to hashtag you know, things like ICU nurse or whatever. So there's been two like universities that have liked my videos. So I'm wondering, like, how can I pitch to the university, like, I guess, introduce myself and say, can I talk to your students or something? I don't know.
Thanks. Later, we didn't ask for your participation. I used to work in college and here's my two cents, I would reach out to the program. Lead, either director, program manager will whatever in a nursing program. Sometimes there are curriculum designers, sometimes there are people that are director of a curriculum or director of whatever type of thing, reach out to them and say, hey, you know, I, I saw, you know, or them social media person, if they have a specific person that does social media, who would like to post, reach out to them and say, Hey, I see that you'd like my post, I really appreciate it. I'm interested in doing some sort of pep talk for your new coming nurses. If that is something that you are looking forward to do. We'll happy to talk to your your current students about what to expect as a nurse, and all that it could be just sharing your expertise, not necessarily sharing your program. But it could be just like a random talk to put your name out there didn't plant that bug in their head, and say, like, you know, after you started doing this whole, like residency and all that, if you want to move into ICU, and you really genuinely love it, here's my contact information, reach out to me, whenever you are ready for that type stuff, I think that will be great place to be. So definitely anybody in the nursing program, particularly the social media handler, they may not be a specific position for that, unfortunately. But definitely reach out, reach back out and maybe DM them and go hey, you know, I see that you'd like my close. Is there a way that I can maybe provide an experience talk to your current students, I would love to share my experience with them. And all that stuff, I think,
thank you. That'd be awesome.
Yeah, I know, I, I think this is one thing that I wish when I was a kid, when I was a student that would have more of what people's experiences are after they've graduated and actually getting into a workforce and what it's like, right, because we can learn everything on the books, and it's not the same thing as real application.
So yes, it's not the same.
No, no, no, I was like, you know, learning about poking you and your classmates is so different from actually poking live patients and all that. So
yeah, I agree.
I know I had we I had a student who was in a nursing program and I remember they were talking about you know, practicing on IV stuff and then they were like, oh, yeah, I poked myself in a poke my classmates and all that I was like, This sounds very disturbing first of all, but then I remember talking about that would you think is still the same? Yeah, this is a random patient that you just came through the door and you have to having to do this is uh, oh, I don't know. I don't know. I might be picked out a little bit. I mean, I will probably still walk out and and fake it to make it kind of thing and pretend that I'm Tom but definitely like, you know, butterfly in fact,
when I saw your page secure, is it Shakira Shakira Kira? Sorry, I love secure too much of that goes to my when I saw your page, I was actually super curious. I was like, I want to know but I see you nursing. I want an interesting line like yeah, I believe sparks pupils. Yeah,
yeah. Likewise to YouTube, vicar and Shelley. Like I'm like, Oh, I'm interested in in whatever you guys got going on too.
Yeah. And it just confirms the reason I didn't want to take the business course of building a course. I wanted to take the health care professional one, right. Because of this. Yeah. About making donuts. And how
make you rich.
We would have to be sitting here listening to people talk about
I don't know what random randomness things. Yes, absolutely.
Right. And I just didn't want to do that. So I was like, No, I'm not taking it unless it's how healthcare.
Here's your freebie. How to make a dough one on one, huh? Cool. How do I transfer that? Yeah. Yeah. No. Any other live questions? Oh, so many thoughts. I know, right? Getting your the goal of today's call is get our wheels. Turning again, if it's slowing down, whatever is definitely good to go in as well. So for sure
cannot on this new website that you guys created. I'm guessing the content is the same other than, say module seven, which just got redone? Is that right? It's just organized differently.
module seven is different. Module nine is absolutely brand new.
I didn't know we had module nine. Great. Oh, no.
But like I if we haven't said it enough in the module nine, I want you guys to hold back until you are ready for the next level because it gets really techie really fast. So like, you know, someone likes your car, I think you're definitely ready for the next level up. Definitely tap into that if you're, you know, if you want it to, and I'm not saying that they can jelly, you guys are not ready for that we're never ready not ready for I think we are still we are still in the process of building and making the foundation solid. And let's keep that going for sure until that foundation is there, then we can be ready for the next level? For sure. Yeah, down the line. So
do we log in a different way? Did I miss that? I saw Sophie's post about it. But is it not the same login
then it's a different login and should be sent to you separately. So definitely check in if you didn't find that email. If it's not in your inbox, definitely check the spam if it's not given in your spam, email support at Sylvie mccracken.com. And we'll figure it out.
Okay, well, the old ones still working, or what it will be working for a
little while we are probably going to slowly phase out we're not going to do a cold turkey and just go Well, here goes nothing else aren't you? Like? Okay, so I'm bookmark
once I find it, then I'll um, bookmark the old one and move to the new one. Yes, yeah,
yeah, definitely poke around. It's much prettier, much cleaner for your eyes.
And I know this is a question. I know, I'm just not at the module yet. Because I'm just starting to but does anyone know what Wix? Like if you can make a program off of your website?
Sure. I have Wix. And I think you can I talk with one of the representatives like on Zoom. You said that you can I haven't done that. I've done mine like through? Do I just email it through just my email. And I upload it to Vimeo first to make it like private. And then I email it to my clients. But he said there's a way that I can put them all on the website. I just don't I haven't gotten that far yet.
Okay. Yeah, it's definitely down the line. I know there were a few conversations happening when it comes to like a member of membership sites, to house all of the content. And I think that is an investment for you down the line. I know we've talked about it, I know Becca was in the conversation to about Xender. And that wasn't one of the things that they are kind of still slowly starting up. And so that is an up and coming new membership site housing program that they have and seems to be doing a whole lot more than that. So if you're interested in you can definitely research on it. I wouldn't worry too much just for now. Because there's always a way to start for free. You can send weekly email. And I think one thing that I recommended Victor before was, you know, maybe just to make yourself make it a little bit easier instead of having people starting a random is days throughout the week. What about everybody started Monday? You started this Monday, you start next Monday? Oh, you haven't signed up yet? And you're waiting for payment? You start two weeks from now on Monday. Yeah, I'd like to also allow you to send out all the information the Sunday before or to schedule that for the Monday have to go out all on the same day to kind of cut down on that admin time so it's not all spread out all over the weekend.
So that's Um, with your recommending everybody does rolling enrollment, but let's start on the same day of the week. Yeah, that's actually a good idea because I joined on, literally Good Friday. And literally Sylvie goes hand in your homework by Sunday night. And I was like, what?
Right, but then we have a team to handle that. So that's a little different, right? Yeah, I cannot handle the questions coming in anytime we want. But if you're a team of one, I make a streamline and it easier for myself to start. And that's important. us good.
And then also on that note, do you have Are you Chicago, Shakira, and anyone? Are you always offering the whole course upfront? Like you guys do? Like access to all the modules upfront, even though they're going in order? Is it always all there? Or is sometimes do you just hand it out? One at a time?
I didn't have all of it. I was doing it week by week. So they go back one week at a time.
Okay. Cuz Yeah, I remember that.
That is that okay, can we do that? Because maybe in some ways, it's better. But then, on this course, I'm glad that it's all there because you guys talk about something and then I could go jump and look it up. But um, so on the question and answer, it's kind of nice to know what the modules are ahead. Do you know what I mean?
Yeah, well, I think Shelley for you, though, for your your clients, and for my clients or them. I don't think it's that I think it's going to be overwhelming for them.
That's what I was thinking. So it depends on the clientele, like I said, for this course, it's great, but maybe my clientele and there
are there are programs that genuinely fire week by week, and much like, like Becca, but like she prior to like, you know, she practically sailed what like had her sales secured like two weeks before the course line. So the week before she is working on module one, sending out module one working on module two, sending a model to working on module three. So that's why we never, that's why content creation is module seven, it's not all the way in module one, because they don't We don't want you to have to change the content down the line. Because that's a worst case scenario. Like you don't want to go back to that. Oh, God, I have to throw away all this and restart. So yeah,
when we're doing like the one that was being difficult at the end of the call, whatever he wanted to learn, I added that in before he took the course. Oh, that's good. Yeah.
Find you. Yeah.
Well, then did you use videos that you had done live the first time did you use those for the new clients? Or did you what
I just pre recorded it and sent it the same videos?
Okay. The same videos? Yeah. Okay. That's good. So you so your actual training videos are not live, they're rewarded. They're recorded it that's what I was thinking my training videos would be recorded. Obviously, mine is doing a yoga series and stuff and talking about whatever topic breath or whatever. But yeah, so that's pre recorded. And then the Live is just a question answer. Like same? Yes.
Yeah. Absolutely. Awesome. Exactly. So hey, Misha Kira did that you've ever buddy and do it to man, like, it's absolutely doable? How many
clients have you
had so far? I have three.
Yeah, that's awesome. And literally all happened within the first one, six weeks. Yeah,
really? That's awesome. So in my case, what I did is because I wanted to see what works and stuff is that I have private clients that I'm seeing that I'm basically building the course on how they respond to like doing it with them, one on one.
And then right, and there's different strategies to like, if they're already existing client, and you really want to get this up and going, there are ways to like soft launch it, right. I know, think it was Sarah from our client, client pool. She's still current. I knew she wanted to do a soft launch with her current clients and she had 13 and then they're doing half price with the, the guarantee clause, which I don't know where she's at. I'm hoping she's okay. But one of the the reason behind the cheaper prices that everybody is needed to be guaranteed, offering feedback, testimonials and everything, so she can turn around and use it. You said that, that's awesome. Yeah. So there are ways to do that. Are we ready for that yet? I don't know. Right? Right, but then didn't know that down the line. If you're just itching for lunch. There are several ways to do that. You know, we do have something like spearfishing technology or you know a lot of these advanced sales technique techniques that we can deploy later on. But let's get the scripts ready and you know, be visible so that you know when time comes for sales calls, even at a discounted price, you know what to talk about every step but away And then yeah, then then we move forward from there for sure. Okay. Thank you so much. No problem is always my pleasure. A Friday this time is always my favorite. So love, love, love, love seeing you guys and definitely keep up the good work. And don't forget Sunday's is a submission day so if you have anything else submit that so we can take a look at it next week. But until then, everybody have a great weekend and we'll see you very soon. Okay, thank you. All right bye for
