I'll first start by saying like what I think is true for all of them, right? Don't let the names you know, they're always cool and fun. And they're great case studies and everything else. But at the end of the day, just think about the origin story, the intent, the desire to do good. I mean, it's right there in the name, right, We Are For Good. And I think that's the mission, the common through line, the red thread that unites them all is that any one or all of those big names could just keep doing what made them famous. But instead, they made this hardcore pivot to good, right. And I was very fortunate to sit at the Clinton Foundation during the sort of early 2000s into the the mid, the mid teens of the 2000s. When sort of this global movement, and philanthropy happened, where all these people who rose to prominence doing something else decided to pivot towards good. And that's amazing for the rest of us, because it's what gives us these resources and these success stories that we can pull from, and then put to work in the other lesser known ones. So the first thing I'll just say is they all involve people who made a conscious choice to go do good. And I think for the list here, these are all for the most part, nonprofits, but there's also corporate entities that have also infused good into what they do, whether they have a corporate foundation is a nonprofit or not. So the first thing is they have the same desire that we individually have is to how do I take this and make something meaningful from it. And some of them do it for business purposes. Some of them might do it for optics, some might do for marketing, but at the end of the day, everybody had an intent to do good. And I just think taking a moment to think about how we all share that in common that you know, one of my favorite quotes is there are no passengers on spaceship Earth. We're all crew. And so, when you see these big names, you know, you could go get on a jet and go sit on your beach if you're a billionaire, but to pivot towards doing good is pretty awesome. And so, you know, the Clinton Foundation's, the Will and Jada Smith, the Starbucks, the United Nations, Clean Cooking Alliance, these are all big shots, or at least big names with their own shops to do good. So the great thing that all of these have in common is that they start with this great intent to do good. And then from there, they drill down into what they do uniquely well. And defining that is so important for every single one of us. Because we live in this really competitive marketplace, even in the nonprofit world. We don't think of it that way. But it is, it's a super competitive space, it's very crowded. There's lots of organizations addressing the same issues. And so it does become a competitive marketplace. For organizations that make grants, they have more applications than ever before. For those dependent on those grants. They're all boxing out and throwing elbows and trying to get in space for some that sweet sweet Mackenzie Bezos money among other cash that helps keep them going. And so they have to define what makes them uniquely interesting in this marketplace. And going through each of those names. It's really cool, right? Because the Clinton Foundation was neat, it was a youngest former president in history at the time, left the White House. And on day one had to wake up and decide what's next. And you know, again, you have choices, there's lots of different avenues in front of you Will and Jada Smith can easily keep living the life they live, they can keep making press for all the reasons they make press for better. And for worse, they can write their books, make their music, their TV shows, the Red Table Talks, but to decide consciously to devote some of that towards good. And in their specific case, they focused on representation within the industries that gave them their success representation in music and arts and entertainment, and made a meaningful difference there and opened up avenues for people who came from their communities and their backgrounds. You know, we'll focus first on Philly are from underrepresented communities in the entertainment industry. Amazing, fun work and for me, just a service provider to come in and to be able to help that team. Yes, the name is great, but the names fade pretty quickly when the work gets stacked up in front of you. And so the goal then is the same thing that's happening in every other organization across that same framework of board operations, programs, partnerships, and making the work work. Well. You know, Sean Penn, what an interesting story, right? Obviously an amazing celebrity who's who's had a great career and jumped into hate post earthquake Haiti, like literally went in himself lived there for a substantial period of time. And since then, if you follow the through line of core, that that organization used to be JPHRO it rebranded as CORE some years ago, when a hurricane came through the Caribbean, and really took down other far more developed more popular resort destination islands, they turned to core for help because their experience working in Haiti was experienced that success leaves clues was very true in this case, others concept, hey, if you can do this in Haiti, you can help us here. And it pivoted over time from just disaster relief, to disaster preparedness, knowing that this won't be the last time this happens. And that to me as a huge nerd for what makes philanthropy work and work really well and how they differentiate themselves. That's a focus on scale and sustainability of that kind of work. And so core pivoted from disaster relief and community engagement development into disaster preparedness and community development around that, then the pandemic hit, and they expanded far beyond Haiti or the Caribbean, and wound up nationally running testing centers, and eventually vaccination centers on a massive basis, and went from being like a couple million dollar a year organization to being 100 plus million in just a period of years. And so it can happen very quickly. And look, they didn't do it without some stumbles and without some challenges. And there's some news about that the past year or so, that reflects those challenges. But those challenges also aren't unique to them, or that profile of an organization. And so preparing against those kinds of challenges. Also, sort of that sort of preparedness model is super important. So those are a few and then there's, you know, the big philanthropy examples like the Marguerite Casey foundations of the world, which you know, the Casey Foundation for those who aren't familiar, there are several cases they are they are the family that founded UPS. And so there's quite a bit of resources in their philanthropies and MCF. Marguerite Casey Foundation is one of them. They're, you know, a quote unquote, traditionally large grant maker, but trying to do what they do differently in this current landscape we're facing and here in 2024, you only need to turn on the news for about 30 seconds to see the the multitude of challenges that all of planet Earth is facing in many, many ways. Whether that's climate or war, or geopolitical strife or domestic election year, and we all have to navigate our way through it.