So we knew that this was going to be a moment, right? There are such great fans of this film. And there's so much excitement around it that we were really strategic early on and went to Kevin and said, so there's gonna be a lot of people that are gonna want to pull you into ALL THINGS Footloose next year. Can you ensure that there's a charitable component with all of those pieces? In which he said yes. And so that was really important for us to talk about how we could galvanize what we knew was going to be a huge movement around this film, and celebrating it, you know, really the world over. So we started talking to the people of Payson, when we started seeing this this hashtag bacon the pace and Pa Hang up everywhere. And the students there were really smart. And they started a social media campaign. And by the time we saw it, they were 190 days into it, where they were just sharing videos daily, with, you know, they had cardboard cutouts with Kevin and they were doing Footloose dances, and really trying to get Kevin to come back to the high school that it was filmed at. And what's interesting about that is that high schoolers are kind of outside the demographic of Kevin, most of them are like, I don't know who Kevin is, you know, they were really just campaigning, to get Kevin to come back. And Kevin was kind of like, you know, like, I don't want to come back just for myself, like, maybe there's something that we can do here, but we reached out. And the students actually were the ones that said, we would love to do a fundraiser for six degrees and partner for this campaign that they saw that we launched on Giving Tuesday of last year. And that was to build 40,000 of our BK by KV kits and distribute them across the country, you know, in celebration of this movie. So they were very smart, actually. So this is kind of a case study back on how you can, you know, get the attention when you're really trying to move an effort forward. So they, they're just as much a part of how this all came together as six degrees. And so we sat with them when we said, Okay, we're going to do some fundraising here. And we want you guys to be the champions on the ground and the community to do what you can. And they were really going to just pull the support from volunteers and kind of local businesses, the things that high school students are really good at doing right going to their local pizza shops, and asking some of the local businesses to give and six degrees focused on some of our national partners and brands. But really, what's important here is when you're doing something that's heavily local, you want to hit up those local brands and product partners. And these kits are filled with a lot of like hygiene items and things that are oftentimes not sexy, right. But there's a moment and a wraparound campaign that's so much fun, that you can talk about something like, you know, youth, the youth homeless crisis, and LGBTQ kids that are being, you know, kicked out of their houses, and they don't have anywhere to go, you know, families that are struggling, and, and don't know where their next meal was coming, right. And you can educate the public and get them to support them in a way that's really creative, but also highly visible. And I think that these brands knew that this was a moment that they wanted to be a part of, because Kevin was coming back to this town that I mean, just adored him and adored Footloose. And, I mean, we had teachers that were at the school when he filmed that we're still there, you know, 40 years later, a lot of the students their parents were, you know, in, in the movie or their grandparents were in the movie. It was really, really profound. But what was what was really important about this is that we partnered with champions in this community that have like, servant hearts, right? They, they cared about this, and they showed up willingly and rolled up their sleeves. And we created a lot of different ways for people to get involved and give back. I think with big movements like this that have to move quickly. You have to figure out ways for everyone to take part so that they can take ownership because collective impact is really, really powerful if it's done the right way. And I think oftentimes, we want to, you know, limit kind of our resources, our bandwidth, and we say like, No, we need to give money at this level for you to give this much product. Or you can volunteer like that's it, but we were like, Okay, we're gonna do an apparel campaign. Like, okay, you know, Dr. Smith, dentists, you know, DDS sure give us 500 toothbrushes, like that's going to actually help us offset some of the costs here. And we did that. And we were able to warehouse lots and lots of lots of items right there at the school, which was incredible, because that's a big piece of galvanizing that much product. I mean, we had 5000 of 25 items, right? Like, it was a lot of stuff. And we also had big partnerships, like with BetterHelp, they ended up giving three months of counseling for each of these bags. I mean, it is really, really, really incredible to see how brands will show up when they understand the moment and you create an urgency around that. Right. So the peel is really, really strong. And then like I said before, it was really important for us to find those network partners on the ground that were doing the incredible work that we could uplift and we did that and we made sure that they touched a lot of For areas from from youth, you know, that were really struggling with their family ties when it came to them coming out, and families that didn't really know how to deal with that. And they created houses so that they could come together as a, as a family, and really learn and grow to not just accept, but love their child fully how they are two organizations that were helping with a lot of immigrants, and, you know, those that have settled here, and were able to make fair wages so that they could, you know, afford housing, shelter, food, those sorts of things, to organizations that were, you know, teaching kids, things like podcasting, and media and communications, because this is this is the next generation of changemakers. Right. So like, Let's equip them to be able to tell their story themselves about, you know, the things that are important to them. And so we really touched on a lot of very beautiful areas brought them together. And I think that that allowed a lot of our different stakeholders to all feel like there was someone something that they really cared about. And so when you do that, you can create a much wider reach than focusing on one core area alone.