Yeah, good. I mean, you know, if I were to try to approach this from dual purpose, right, because I'm in both spaces, I am a donor, myself, I'm also a millennial donor, by the way, like smack dab in the middle there, as well as I oversee, operate and I'm on the board of multiple nonprofits. So I kind of understand both. So I'll try to speak from from both lenses. Because I think on the nonprofit side, something that we miss, and then I'll talk about the donor side, how it impacts them is that we're part of a multimodal world now, right? And so what I mean by that is the entry point, I think, naively as nonprofit organizations we feel like is www.nonprofit.org. And that's literally, that's literally not the case, right? Literally nobody is thinking about your organization like hmm, I wonder if I can just open up Google right now and just put www.nonprofit.org and see what they're up to. Literally that's like said no millennial, right? And so and so The reality is the way that they're interacting with your brand is multimodal, likely if we're talking about let's stay on millennials, likely they're on Instagram. Some of them may be on Facebook, some of them may be on TikTok. But you got to understand, okay, cool. Like if I'm really trying to target millennials that really care about frictionless giving, what's their mode of entry? It's likely going to be Instagram. And when's the last time as a nonprofit operator did I actually go through those entry points and see how easy it was to give? That's actually a challenge. That's homework right now that if you're a nonprofit operator, if you're on the development team, if you're in the fundraising team, of your nonprofit organization, give just give $1 Right now, give $1 through these different entry points and see how easy it is? Do you have the link trees? Do you do any paid ads? Do you have any organic posting to be able to point to? Are you still saying Lincoln bio and the links not actually in bio. And, you know, when you click on that link, actually, you have to do five scrolls, you know, two clicks, a hop, skip and a jump. And then finally, maybe you get to be able to give to your organization, it just took 12 steps. In 12 easy steps, you can give $1 to our organization, right. And actually, the challenge is going to be so life giving, if you're in the seat of raising funds for your organization, because I guarantee you, if you understand that the entry points are multimodal, and the pathways are multimodal, to get to a give page for your organization. If you do it yourself, you will come up with, I guarantee, you'll come up with a 10 ideas to make it easier. If your mindset is that easier will increase in conversion rate. And there's so many stats out there that will prove that you can go to any giving software's like research page, and they'll show you endless amount of stats of how making it easier increases conversion rate. You just got to think about this. Okay. If amazon.com, if Meta, if Apple are spending billions and billions of dollars to analyze, if this button should go here or here, because that will yield a .1% increase in conversion rate, how much more should as a nonprofit organization, we just should start thinking that way? If we're not thinking of it that way at all right?