Thank you. Yeah, it's quite dark side of biohacking. It's quite unconventional topic, maybe. Because in these elements, people always like cheerleading, everyone is, you know, better, faster, stronger, superhuman, like, how do you optimise your day, what's your daily routine and all that and it's all about perfection. And I think it kind of comes from you know, when people go on stage, also, they want to, you know, share advice and you know, best practices. But I want to speak about, you know, the other side of it. And I mean, we can go into it, if you want to, like speak about the details, of course, what it's all about. But this whole health and wellness industry is, is quite interesting, the way how I see it is that people have some kind of trauma or unresolved things that often lead to the health problems in the first place. Let's say you put all your time into your work, you know, not in relationships, not in recovery, not in sleep, when you're in a bed here, but you like food or the hours in because you don't feel enough, you know, you want to get more done more hours and you want to be successful. You're driven by external validation, external gratification, often, you know, that's maybe feeling not enough in the context of your siblings, or your friends or family, or maybe your parents were asking a lot from you. And then like all that, like, need to, you know, top the game, even top your own achievements leads to stress and burnout and health problems. And then you know, that you know, misery and depression and pain that then leads into kind of the hero's journey where you overcome your problems, often like to fixing your body and taking care of your sleep and doing stress management and breath work and maybe fixing your nutrition and through supplementation. Starting to eat a proper diet, not something that actually drags you down, kind of common sense things in a biking community. But then that becomes the other control mechanism. Just like growing up, you know, the control mechanism was not feeling enough, and you need to like control your work and achieve all kinds of things, then suddenly, this achievement driven mentality is put into the health and wellness and that becomes like an extreme sport on its own. So it's so what is happening there, you haven't really healed the underlying problem that led to the health problems in the first place. And only when you recognise that, and you're able to, you know, look yourself into the mirror, and humbly ask like, why do I need to be better, faster, stronger, or result oriented and successful and all that like and that you find yourself worth without status or the validation and all that like, I mean, I think that's where the healing often starts. And it doesn't mean that you don't need to be successful. It doesn't mean you don't need to, you know, get things done. It doesn't mean you don't need to be healthy and live you know Even by by feeling good, but it's about the shadow and understanding like kind of what led you in there in the first place, and maybe being a little bit humble and, you know, care about yourself a little bit more so like, you know, different way, because it can be pretty lonely place. And one thing that it's about, I mean, that's kind of like, you know, the audience of this kind of conference, what they're kind of going through, but then you have the experts, the health influencers, who are also wounded healers, so, so they ended up with a wounding experience and then through, you know, all this biohacking. That was their wounded healer story, they heal themselves. So they want to have an emotional connection. So they want to dedicate their time in healing and helping others. And maybe they start sharing about it doing a health podcast, or doing like, maybe an Instagram account, or, or build a product, they get into this whole thing, they kind of embody that enthusiasm, in a sense. And so it becomes identity. There's nothing wrong about that, like that you find your passion, in a sense, it's, it's often even encouraged to find your passion. But what can happen is that because we need to brand ourselves, we need to make ourselves clear to our audiences what we are about. So if we take, for example, the case of lever King is a guy who was all about Oregon supplements and basically becoming big, and muscular, and successful. And all of that by eating basically raw, organic, you know, meat, basically, Oregon supplements and organ meats and all that. And then that's what their audience starts to portray you as, and then you start to produce content to them. And they start to like, what you do, you start to share what you do all of that. But what if there is a mismatch between who you are actually really, and the persona or the avatar or the illusion you created? That can be a pretty lonely place. And we in the case of libre king, he was taking hormones, but his story didn't allow him to tell that I'm taking hormones. So in the end, there was a leak, and someone spilled the beans and and show that, hey, he's actually taking hormones, and it's not natural. And it's I, you know, get in a, in a way for him, I would say it was a blessing when he got caught, in a sense, because then he said that, okay, from now on, I will try to do it in a natural way. But of course, he lost some credibility, but probably inside, you know, he felt maybe relieved, in a sense that he doesn't need to fake it. But there's so much of that, fake it till you make it kind of mentality. We have all this life. biohacking gurus, like, you know, I don't want to say names. But if you take, for example, Dave Asprey, who's been kind of the leading figure of this whole moment, what he has been all about is better, faster, stronger, that you take a pill, you could only sleep for hours or something and take nootropics you optimise your sleep so that your sleep is so efficient that you only need five hours of sleep or six hours of sleep. When you look at the studies, it's not really you know, the case that you can actually, it doesn't stand up, you can really get by with five hours of sleep, but it's a nice story for all these people interact, well, who are sleeping four or five hours that okay, I can sleep for five hours and still get gas. And yes, you can with all these stimulants, and these practices and like, you can actually squeeze a little bit more performance out and you can maybe feel that you're functioning better. But what happens there is like you are you have less wiggling role, you have less kind of buffer, you know, sense when you're burning the candle from both ends, you know, you don't have any room anymore, right? So you already are squeezing everything out. What if, you know, you don't have any room left, in a sense. And that's what happens very often in high performance culture is that you try to fit in every second every minute, to try to achieve more and more and more. What if you are like already fully optimised, you're running basically a marathon at the highest level? Like you have no room for mistake? You have no, you have no room basically. And, and that I think is kind of what is showing up in like so many people are worried that this guy actually looks older now. But he's still living the story that I'm a young guy, you know, he's still communicating that I'm ageing slower and I'm kicking ass and I'm so super healthy and all that and people are looking at it. Hey, there's something wrong. It doesn't look healthy, like you don't look healthy. And so