210409_Imulse21 _ Youtube Session
12:33PM Apr 13, 2021
And, yeah, I do that for five years now I started in 2016. And now it's my job. Because it took bigger, a bigger audience by itself and, and I had the chance to do it my, my job, my everyday job, and it's, it's like a dream because I meet a lot of people from the space industry, I, I travel a lot, and it's a great chance, it's not the chance that everybody has, and I'm conscious of that. And, and so great to have opportunities like this, to share it with you, and maybe maybe helps you to, to, to start your own YouTube channel and share your passion for space. So let's talk a bit about YouTube. So we have a lot, not a lot of time. So I will try to be as short as I can. But you can always reach me by by email or by LinkedIn. So the main thing on YouTube is that in 2021, we have a lot of people on it, and every every other social networks as well, like Twitch, like Tick tock, etc. So in these days, it's very difficult to start and to be able to grow an audience. But if I can tell an example, here in France, when I started in 2016, we were three people talking about space, astronomy, and astrophysics. And now we are between 30 and 50, which is a lot. I also was the first one to to livestream launches and space activities. And now we are, like 20, to do it. So it's, it's, it's very big now, and it's very difficult to get your, your, your little place and to be seen somewhere. So you have to first first you have to know the algorithm of YouTube, it's very, very complicated, because it changes a lot. And it can put a lot of pressure on you. But the main thing is to understand how YouTube works, in terms of algorithm, if you know that you can grow easily, and you can be helped by by this algorithm to be seen by your audience. And what it's, it's, it's okay for whatever you do, for example, in space, we have channels talking about Space News. So they do, for example, weekly space casts, explaining what's happening in space, we have lice, live streams, also channels that do only that we also have documentaries, short, or long documentaries about space history, like I do, we also have tech talks. So we have channels talking about a turbo pump, an engine from a specific rocket, it's, it's you can do whatever you want about space. And that's, that's a good thing. But you have to know this algorithm. You have also the pressure of the algorithm, for example, on YouTube. When you when you do things on YouTube, you can see that the stats and YouTube studio will tell you all this, this video works well. This weird video doesn't, etc. And it will put you in a mindset that is not good for your health. It was my case at some times in my career, and a lot of other people too, that we can go into a burnout because we read the stats we read how many subscribers we have, how many views we have on this particular video when we say oh they didn't like all they like that. And I have to talk about this very fast because it's it's a hot topic, etc. And it can put a lot of pressure in you. And it's important to to master that and to forget that you're lost I lost the phrase you have to be It's important to focus on what you want to do, and what time you have to do it and not rush. Especially if you're starting your your YouTube channel, you have to take time, you have to relax. And if you're just starting, or if you have a little audience, you have a lot of pressure down. Because you know that not a lot of people is watching you. Not a lot of people is putting pressure on you. So just relax, just think just take time to work on the subject. But don't rush, it's not because you put 100 videos per month that you will be you will do quality and you will be proud of yourself, you will be more proud of yourself in few work for maybe two months on a video. But this video is really the video you wanted to make, and the way you wanted it to be, you know. So it's part of the five main tips, I would, I would put, if you want to create a YouTube channel, no pressure, and do it the way you want it to be. Don't Of course, you have to watch what others do. But not for copying them. But to get maybe some some lessons from it. For example, if you see that this guy is, is having an audio setup, that is really good. Just take the same setup, and it will help you get more a better quality. But don't copy others do what you want to do the way you want it to be. And do it the way you you see space, you know, we don't see space the same way. For example, some are more into the engineer side of space, like more like technology, etc. Some of those are more in the human side. That's my case, I focus on the human stories. More orders are about news and future project projections. If you're in this category, stay in these categories because that's the way you talk about space. That's what interests you. Don't force yourself to talk about SpaceX, SpaceX, for example, if you don't like SpaceX, then that's an example, among others, but that's the better way to like what you do to do that, also, maybe don't fit it's
left just as a timekeeping. Okay,
okay, I will, I will go faster. Also don't focus about setups and hardware. You can you can begin with with a webcam, there's no problem about that. The only main thing maybe you can focus on is the audio. You have to have a good mic, but for the rest for the cameras, etc. You don't have to spend a lot of money. We all begin with crappy cameras. And also, you don't even need a camera. You can do voiceovers, so don't don't focus on setups. And finally, don't forget that you're not doing it for views or opportunity or success. You're doing doing it first, because you have a need to share your passion. Because if you don't have the need to show the spider dispassion if you don't have this passion, it will not work. People see this passion through the video. That's the tips. I would I would I would give. Do you have care? Do we have questions?
Thank you so much. Two minutes for questions. Okay, please unmute your microphone and ask.
You can ask them in French to
what? Well, I'll ask the question and what tips would you have for again, finding your own style because you did say obviously do not compare? But you can look at what others do you need to be inspired or maybe to find out how to set yourself apart. History tip ways say it can help you do maybe go in this direction. Do this do a pros cons list to find out what your style is or what would you say
I think your style is come your, your personal style come with time. You know, my example. At the beginning, it was really messy, because I didn't really know, I didn't really find out the first video. Hi, how I would tell the story. And now I found the narrative way I like, but it took like, two years. So. So yeah, you have to make things and learn while making I think about yourself and your way to tell stories.
Okay, that's very good to know. Thank you so much. Are there any other questions? We have one more minute? Um, yeah.
I have a question. Jennifer Menard if that's okay. So I Hi. Um, thank you for your talk. It was lovely. Lots of great advice. And I host a podcast called awesome astronomy. And we keep getting calls from people to say, Oh, you should go on YouTube. You should translate this onto YouTube. Do you have any advice for sort of switching from a pure audio format to a video one?
Oh, you can still do audio format. on YouTube. I do that often. And, you know, not a lot of my videos are really face cams. You know, I mostly do voiceovers. So maybe you can just add some, some videos, some some image above your podcast. I always do my videos first in audio. And then I had images. I had archieve archives. I think so maybe you can do that.
That sounds good. That was the sort of thing that we've been thinking about doing as a starting point. And I'm glad to hear that it would be something sensible to begin with.
Obviously, that adds work. Yeah. Because it's not just a WAV file, you know?
before there's a few of us, so hopefully we can sort of spread out spread.
I do everything alone, so you can.
Well, thank you so much. And thanks so much, everyone for joining us in this breakout room. I hope you had a great conference so far. And asked you to please go back to the plenaries we can continue the conference there. And thank you so much Winston for being here with us today. sharing your knowledge and for taking the time. Thank you guys. Yep,