EP 247 - Kiri Mohan

Ellen Yin55min

Stephanie Deininger

00:00

Hey, Cubicle to CEO listeners. I'm Stephanie, a certified professional organizer, and host of organized and productive with The Organized Flamingo. On our show we cover organizing and productivity topics that affect everyday people like you and me. So join me on Mondays to explore what the best organizing and productivity solution for you could look like. You'll especially love episode 63 with Colleen Blake Miller, psychotherapist and speaker, where we talk about the power of letting go of mental and physical clutter. She shares her tips on how to let go of things that aren't serving you and how to recognize the signs that clutter is becoming a problem in your life. Add us to your podcast cue after you play this episode on Cubicle to CEO. Okay, passing the microphone back over to your host and my friend Ellen Yin.

Ellen Yin

00:52

You're listening to Cubicle to CEO episode 247. As humans we are subconsciously attracted to or trusting of things that feel familiar. Today's case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs use this to her advantage to double her revenue in one year, all while working 25 hours a week as a solopreneur. By implementing a simple reflection framework, Kiri studied the brand colors imagery copy social media, and websites of her ideal clients and started reflecting similar qualities in her own brand presentation and messaging. Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing from working $40 per hour trading time for money to $5,000 per month retainer contracts. This reflection process is brilliant. Let's dig in.

Ellen Yin

01:54

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business in a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

02:37

Hey, everyone, welcome back to the show. Today I have with me, Kiri, who I mean, she already got grilled by our producer Sabrina we were laughing about that in the greenroom. But it was all for good because the data that she is bringing to the table is incredible, all on how she was able to scale from $90,000 a year to $150,000 a year in revenue, completely solo. So this is without team without contractors. And she used a framework of reflection, which I found really interesting. So we're gonna get into all the details in just a moment. But first, Kiri, welcome to the show. And what is your Cubicle to CEO story?

Kiri Mohan

03:15

Hi, Ellen. I'm so pumped to be on the show. So pumped. So I want to say thank you for having me. My Cubicle to CEO story is I started as an assistant when I was actually only 15 years old. My dad got me a job part time. And I continued to work part time I found an assistant role and I was like working operations assistant role in college. And then I actually went to college for meteorology, something totally different. Yeah, broadcast meteorology, on TV doing all doing all the things. So I started applying to those jobs. And I don't know if you know anything about the TV industry, it is really low pay for a lot of hours in the beginning. So I was getting offers. This was 13 years ago, but I was still getting offers at like 20,000 a year for 60 hour work weeks.

Kiri Mohan

04:02

It was nothing in middle of nowhere. And I was already married at that point. And so I sat there in a crisis being like, do I really want to do this, but I'm throwing away my degree and all this stuff. I ended up being like, okay, I don't want to do it. It's just a lot to get to where you want to be like a chief meteorologist. So I started looking around saying like, what am I good at? And I was looking at wedding planning, I was looking at professional organizer and I ended up doing executive assistant. Now I'd never done that before. But I kinda was like, I had kind of dabbled in it or been in the system world.

Processing audio...