Yeah, I'm we touched a little bit on this idea of of a customer profile. I think it's really critical that organizations know who their donors are. How do you resonate? How does your story resonate with them? What are there needs again, and there's a lot of ways to break that down, right? You can do demographic profiling, or psychographic profiling. But in essence, to keep it simple, just try to know who they are, and what they want to hear from you. Because again, this is all about focus. And I think, on the other side of the equation, kind of bookending this, knowing who they are, and knowing what you want out of them and what your goals are, are critical. I'm really stuck on finding the right goals over the last few years. I think that's a space where a lot of organizations just come to us and say, we just want we want more people to come to the site, we want more donors want more volunteers, or, you know, we want people to check out this content that we have, and we kind of dig in and why is a big question that we like to ask in the wall? Like why that why that Let's back out of it a bit? Or how much it's quantify that right? And even just to align on expectations, it's quite for somebody to jump in and say, oh, let's get to a million dollars. Why a million? How do we find a million is that even realistic, and a really pressure test something that you can put on the wall and agree to as a goal, right? Even if you don't have benchmarks, yet, let's put something there tested a little bit, see how much it takes to really start to engage people, and then start to say, let's make incremental improvements on that. Right. So I think knowing your audience, and knowing some goals that you can put on the wall and hang your hat on and test on is really critical. And then kind of inside of there. It's the strategy pieces, right? So the typical process the agency goes through is setting up a kind of a marketing strategy. Who are we talking to? What are we trying to accomplish? A lot of the bits and pieces we've already been talking about? Where are we? What channels? Are we going to be on? What What role does each channel play in that idea of bringing them in? How are we going to nurture them? Typically, these days, you're not looking at a one and done right? We're not just going to put up social media, and they're going to become donors, you have to kind of move them through. So what's your top of funnel idea? What's your mid funnel concept? And then how are we really going to like hook them and get them to convert? So kind of putting that in place? It's kind of kind of like a pyramid. So once you have the marketing strategy, you move into content strategy, once you know what to say, how are you going to say a different in each place. So that becomes your channel strategy? Are you going to do PR, and to your point earlier, where are people coming from? Right, if you don't have a huge email list or social following, you better be partnering with people with big following, or doing some PR or putting some money behind it. But make sure you get it in front of enough people. And then the big one is is is tracking the data and being able to pivot, right, the minute it's up, you're gonna see, hey, people from coming coming from over here, either cost this much or take this much effort to get into the newsletter, but they're opening them or they're not opening them. And spending some time and even tools like Google Analytics will give you a lot of that data. I know there are a lot of tools out there that can get more and more technical. But just being able to track that is critical. So come up with an idea that's going to speak to your audience put a specific goal in place, get it live and tested and tested and tested and tested and make little tweaks and stuff. And like you said it feels big and daunting. But with those kind of core components. I think any organization can just can start right can can try it, whether it's small or large and get going. Yeah,