Welcome to the AR show where I dive deep into augmented reality with a focus on the technology, the use cases and the people behind them. I'm your host Jason McDowall. Today's conversation is with Kai Ströder, Kai is the co founder and CEO of tooz, a company on a mission to develop cost effective smart glasses for consumers. Early in his career, Kai was a research fellow at the University of Stuttgart, where he also earned a PhD in strategic management. Over the next decade, he worked across various groups at Carl Zeiss, the world's leading high end optics company. Among other projects, Kai has been responsible for activities in the field of augmented reality and data glasses. In 2018, he transferred the Carl Zeiss smart optics group, founded in 2015, to the joint venture tooz technologies initiated together with Deutsche Telekom. The tooz team based in Germany develops technologies and production processes for complete Smart Glass solutions geared towards the end consumer market. In this conversation, Kai shares the origin story for tools within Carl Zeiss in one key attribute of their approach that sets him apart from many competitors.