EP 225 - Paula Crossfield

Ellen Yin1h 2min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 225. "We don't have to wait for billionaires or for the government to make change, we can actually all make change together." Motivating words from today's guest, Paula Crossfield, a Vedic Astrologer and business strategist helping spirit led entrepreneurs bank roll the change they want to see in the world. If it's been on your heart to give back to causes you care about, but you question your ability to donate enough to make a worthwhile difference, or you're worried about risking your company's financial stability. This case study was made for you. Because Paula intentionally builds giving into her business model, she's been able to donate a whopping $37,000 to various charities this year alone, all while still growing her revenue and profits year over year. In this episode, we'll go one by one through the five offers that contributed to the $37,000 in total donations, and how they were structured and tactically executed to maximize both community impact and business sustainability. This episode will give you fresh ideas and inspiration to start giving back at any stage, whether through donated time and services or funds.

Ellen Yin

01:14

Welcome to cubicle to CEO the podcast. I'm your host, Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday.

Ellen Yin

02:01

Hey, friends, welcome back to the show today. I have Paula Crossfield here with me. Paula is a Vedic astrologer, a business strategist. Her specialty is in money karma. And I'm really, really looking forward to our conversation today, Paula, because you are leading the way in in utilizing business as a vehicle for charitable giving. And I believe in this so strongly, because at a local level, especially I think so much of the change that we see in our communities, is spearheaded by entrepreneurs by small business, rather than policy or government, right, which is typically a much slower moving vehicle. And so I really love seeing how entrepreneurs like yourself are utilizing your business and the money earned through your business to really make an impact and change. And we'll get into the details of your case study in just a moment. But first, as you know, because you listen to a lot of our episodes, I'd love to hear your own cubicle, the CEO story, what was that catalyst that led you to becoming an entrepreneur in the first place?

Paula Crossfield

03:06

Yeah, so first of all, thank you so much for having me, it's really an honor to be here. I just am such a huge fan of your show. So it's great to be on the other side of the mic. So I was never in a cubicle. I'm kind of a unicorn. I grew up with entrepreneur parents. My dad, especially like even at seven or eight years old was telling me about business deals. And I was like a weird kid. I thought that was really interesting and cool. And so

Ellen Yin

03:30

lucky you!

Paula Crossfield

03:31

I think that sort of programmed me at an early age to think that that was a possibility. When I got out of college, I started freelancing as a journalist, and I was also working at NPR as a contractor, and then ended up founding a nonprofit that funded investigative reporting on food, agriculture and environmental health. So it's really in the food policy space. That work really involved marketing and writing. Right. So I had a sort of a spiritual awakening and a divorce at around age 31. And that really led me in a totally new direction where I was in India for a long time. And I ended up starting to build a business online for my main mentor, who is an Ayurvedic physician. His name is Dr. Robert Svoboda. And so over the last 10 years, I've been able to experiment in his business, and I've had the freedom to just test all the ideas in marketing that I have, you know, anything that comes into my mind, he's very open. And so through building his brand, I learned what I now teach and apply in my own business. So that's my story.

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