Connecting to audio. Actually, it's not that odd connecting to audio
delay. Hey, girl, hey. Hey, Leslie.
Might people go morning? I like it looks like color.
Oh, thank you.
That's good enough to girl what's going on in the world of Leslie?
Um, okay, in the world of Leslie. So in the world of Leslie, I am still tea. totally burned out. Oh, so learn to crisp. Okay, so I've been chopping. Okay, so I've been thinking and writing and tapping and talking. All the things. I'm doing all the things and I'm just asking myself what? What has de energized me? Yeah. So much in what was the energy? What was the total complete jumping in to the water? Yeah, the original. And I think honestly, really, it was. It was creation, it was content creation, exciting part. Making the stuff, the making the stuff, write the book, making the book and then and then making
making the program program. But then you finished making it and now it's just executing it. And it's the rinse and repeat. And that's boring.
It's not it's not even. It's not only just boring. It is like burnt? Yeah, it's like crispy toast.
But I'm curious. Because and I love this. You know, I mean, you know, let's let's let's dive into this. I mean, that'll levator burnout. But I love the conversation because it's you know, like, I'm like trying to like dig through the first few layers to get to the good stuff. Of like, I'm just curious, is it burnout? Because I mean, are you spending a lot of time? Or are you just bored? And it's not energizing and not fun anymore? Or what do you what is?
You know, I don't know if it's because I am still trying to work part time. So when I weighed which one is what it what is it that I'm not wanting to do? And really, it feels like being overly engaged in helping people. Like, I feel like the book sponsible Yeah, it's so distant. Right, that we talked about this before? And, you know, oh, my gosh. But I want
to dive further into that, because I totally get it. And I think, you know, we've talked about this before in terms of that line between, like, what is your responsibility? And where does their responsibility kick in? And how responsible are you? You know, and I think because you're so caring, it wouldn't surprise me that you're taking on more than your fair share of responsibility of like, I ve to be available to them at three in the morning and they should come move in with me and you know, sleeping in a mattress on my in my bedroom. Okay, I might be exaggerating, but you get the gist right now of like, you feel like you need to if they have a slip up, it's all your fault. And clearly, it's because you're not good enough, your program is not good enough and 10 other things. Um,
you know what, I don't know if it's that. Okay. As the the I think it may be that I cannot, you know, I know that the solution that people want is to quit paying bills or emotional eating. I know. That's the solution they want. Yeah. But I'm like, that's gonna take you a dang dang six years in some therapy. I mean, you know, it's not like I can, but that's okay. Now a solution.
Right. So you're back in the out of alignment thing. Yeah.
So I can't even make myself pretend to you know, I can go hey, here are the you know, so I this is what I my VA who I love. I love having a VA. Yes. What if Darla has a question? No,
that's okay. I want to have this conversation I want to have we're going to get to those questions. But I want to have your I want to have this conversation. Okay, let me finish up on the VA part.
So the VA is I love my VA. Great. Yay. That's huge step. Awesome. It's awesome. I love having a VA. So it does lighten my load and it taught me I am never going to want to not have a VA. Yeah, good. The what I was going to try and just like a last ditch, yeah, Do I even want to try coaching people was 12 habits 12 habits 12 weeks. These are the things that if you practice these, it will lead to freedom.
So So are you thinking a different program? Like a 12 week program? Yep. Okay, yeah. Let me ask you a question. Different program because of your book, you know, your book comment? Like, let me ask you if let's just pretend that right now you had a book that was called end emotional eating just for the sake of it. And you put into there everything that's in your program, everything you know about habit, change everything, everything, you know, how, how do you feel about the fact that I mean, how do you feel about that title? First of all, how do you feel like and we're not getting nerdy in the titles yet? But you know, how do you feel about that? Promise? Really? How do you feel about that outcome in a book?
I don't like it at all. Okay, why not? Because ending emotional eating is such a such a difficult trajectory for everyone. And it's different for everyone. Like I can. Yeah, I don't like it. Okay, like I wouldn't be able to sell a book this emotional. You know,
how do you feel about your quit pain pills book?
Well, I don't like the title. Okay. I love the book. Okay, love you got
it. And is the reason you don't love the title? Is it? Because is the same thing? Is that because you feel like that's too big of a promise, and you can't deliver it? Yep. So lose. So if you had to and forget marketing for a second forget sexy titles, but if you had to retitle, for example, your pain pills book, Mm hmm. What would it be? What would the promise be? Then if it's not quitting pain pills?
Um, it would be. See, that's,
that's the thing. And that's the thing is like, I'm
person now, right? I nature? I can't, I can't promise. But my thing is, like, my core, I'm like, Yeah, you know, I can tell you everything. And I can walk alongside you Yes. But I can't promise anything, anything.
Well, and that's an but I think that's so this is the why I want to stay in this is because this is you know, whether it's book program, 12 week program, 12 month program, one day program doesn't matter. You know, when we're when we're talking about marketing, sales, and then delivery, there's always sort of an outcome, we can call it a promise, sure. There's an outcome. And then there's all the millions of steps that you need to get that to that outcome, and like we've talked before, is like, the parts that you can absolutely teach someone and then there's their commitment to actually executing it. And then there's, of course, there's all kinds of curveballs in terms of life happening in terms of for some people is going to be harder for some people, it's going to be easier. Some people have more time, some people have less time, more money, less money, you know, more help, less help, you know, this is their 10th attempt versus their first attempt, there's a million different variables. But I still go back to are we sure that you're not selling yourself short, because you're, you know, not allowing yourself to promise, okay, I almost don't want to use that word anymore. You're, you're almost not allowing yourself to even give them an outcome of any sort or not talk about an outcome at all. You know, this is as if, and what's happening is the people that want that outcome, which is why they're going to start taking step one anyway. They're not even like they're not that 12 week program, if you're going to tell them you know, again, my my example always on the weight loss versus broccoli and treadmill, right? It's almost like you're saying you don't want to you don't want to talk about weight loss, you want to say 12 weeks to how to beat broccoli and use the treadmill. Nobody wants that. Do you know what I mean? Now that's what they're gonna have to do very simplifying. Of course, there's the process they're gonna have to do those things, but nobody wants that. What they want is the weight loss right? Or the what they want is to quit pain pills or what they want is to end emotional eating or what they want is whatever the promise is, whatever the outcome is, now, that does not mean that if you read this book, you know you will be able to quit pain pills like you know what I mean? Like it does not meet like, and with a book The reason I bring in your book into this even though I don't you know Booker and dopa, whatever right? But but I'm bringing in the book for a reason because I feel like with a book, it's almost like it's almost a little more obvious in that I don't I don't know that any human being Buying a book, mm hmm, is thinking, if I just simply sit here and turn the pages, I will get the outcome. Right, there's a little bit more of I hope, you know, let's just, you know, common sense is not common, but I'm going to go ahead and make an assumption that most human beings buying a book about sales, buying a book about how to hire buying a book about how to lose weight, buying a book about how to become a marathon runner, I assume that they're not going to read a book about how to become a marathon runner and be like, I read the book, so why am I not a marathon runner, then? Mm hmm. You know, like, there's some stuff, there's some stuff that has to have, they're gonna have to get up beforehand, they're gonna have to do the thing, they're gonna have to go, they're gonna have to eat, we told me they're going to drink the water, you're going to drink, you know, and if they're coming from couch potato to 5k, or, you know, there are those programs, right couch, couch to 5k, or whatever it's called, there's things that they have to do in order to get the result. And then they might break their leg, because they were in an accident, and they might still not become a marathon runner. Right. So there are, you know, there's like, and with a reason I'm going with book is because it's a smallest, smallest, you know, thing, smallest investment is a $20 purchase, there's no help, there's no support, they read the thing, you could be dead or alive, it could be 200 years from now. And that book is still available for purchase. And that's that there are no there's no way to ask Leslie questions, it's 200 years from now. I'm worried that you're going to an extreme of taking this ownership, you're taking it away from from them entirely in terms of you don't want to promise any, you don't want to talk about outcomes at all, you're talking about maybe kind of sort of if you want to come on the journey with me, that's cool. But then I don't know what's gonna happen and good luck. Mm hmm. And people don't want to buy that, you know, they don't want to they don't want to do that. That sounds like wait, what? A lot of work and what and maybe I won't do anything and what and I'm no, you know, what they want is the outcome. So whatever that outcome is, whether it's, you know, in this case, emotional eating, that's less I mean, you know, we could talk we get philosophical about the destination, the journey, that sort of let's, let's call it the destination and emotional eating, I understand what you're telling me is, that might not happen in eight weeks. It might not even happen in a year. For some people, it might it might take six years, and like you said, ton of you know, unpacking, but is it possible that you can get them the tools? Is it possible that you can get them started on the journey? Is it possible that you can help them find what their pitfalls are?
Or can we not help them at all?
You know, it also may be that it's easier to Okay, so emotional eating for sure. has been, you know, was my most difficult struggle, and it's not something I ever taught my patients. Yeah, it's something that I you know, I was like, 97% better, but it's still not gone. Yeah. struck.
So is that alignment? Yeah, I
think that may be part of why it's, um, it's out of an alignment, and also may just not like, really thinking about it, because it kind of triggers, right. I know. Yeah. I know this. So it's so awful. And I like don't want to go back to those parts of my brain.
Oh, I see part of it. Okay, so there's like a self sabotage piece?
That yeah, like, Oh, yeah. You know, am I now suddenly struggling again, with hate this, this was going, you know, and I go, Yeah, I don't know how it's gonna be gone for any people.
I guess. And I may be
part of it. Yes. Like, I can tell people I could do a how to quit smoking. I've never smoked,
right? I could do a how
to? Course, right. Now,
I want to, and we totally can. But I want to leave you with two things on that. Because one thing is a, you know, the fact that you've never struggled with smoking, if I have, you know, if I want to quit smoking, if anything, I'm sort of like, alright, but it's easily for Leslie because she's never done it, you know. So it's a little bit of an objection of sorts of like, what I love about the emotional eating thing is not only do you have this clinical experience, and this boots on the ground, in the office with clients experience with it, but you have personal experience with it. And so you can empathize so much more. And I think that that's, that's part of it is sort of the managing of managing of this thing, right? Like kind of with, you know, 12 steps or whatever it might be, you know, you're sort of never recovered. Right? You're sort of I mean, I don't know is that is that the philosophy? Right? It's well, it's, you're never right, when you're on a whole other it's a whole other topic and I'm not a huge fan, but but whatever, but the whole the whole philosophy He is, you know that, you know, I mean, that's, that's part of it is you're still a human being with life happening, I want you to find me one therapist that does not have arguments with anyone in their household, you know, or knows how to handle every parenting, you know, situation, I want you to find me, you know, I mean, again, it's sort of like, there is no I was actually I had a how to hold mindset minute this morning. You know, that was really about imposter syndrome. And and actually, Jill, maybe you can share the recording of that with with both Darla and and Leslie so that in case you know, me, you can watch the whole thing if you want, or you can watch just the first part of what we're talking all about imposter syndrome. And, you know, really what I was talking about is not having to be the, you know, one guru in your field and being a contributor to the conversation really. And I feel like you know, and of course, what we've talked about before of not having to be the world renowned expert, but but really just being you know, just just being a few steps ahead of those that you need to help I feel like with you, this is such a great opportunity, Leslie for, for you to be able to talk about how you manage triggers as well, you know, I mean, it's up to you, you can absolutely quit and say I'm not doing emotional eating anymore, let's go to smoking, but I have a feeling we're going to keep having the same thing come up, which is just really you not owning the fact that you are amazing at this, you are an expert. Notice, I didn't say the one expert, you are an expert in this field, you have a lot of experience, both professionally and personally, which is great. And I think honestly, I think you know, sharing with your clients that it doesn't look like perfection on your end, is even better. You know, it's it's it's talking about the slip ups and how you handle them. And how you, you know, do the you know, the work right, like working the program is kind of the full of the verbiage I think in 12 steps. I've never gone through the proper 12 s program. But I've been a supporter enough that I know little tidbits of it. And it sounds like working the program is the is the language right? So this is part of it is like with any of these things that you're dealing with, specifically, you know, in terms of addiction of all kinds, there's a working of the program that needs to continue, right, like if someone is, you know, I mean, this is sort of, you know, this is sort of the Forever part of sorts, right? If you had this addiction, or if you had this, you know, thing? Yeah, I mean, you know, I don't know, maybe the 12 steps are right, in terms of your never check, green check mark done, graduated, recovered for life. Yeah. And that's sort of the bad news. And also the good news, where it's like, you get to live this incredible life with this situation that you've got to manage. I don't know, I'm asking you because you're the expert. I have a friend who I you know, I didn't know her back in the day when she had a an eating disorder. As a matter of fact, it shocked me when she even mentioned it. And, you know, when I was talking about this sort of thing, she was like, Oh, I can't do that, because that triggers my eating disorder. And I was like, the lot. First of all, it just shocked me that you know, eating disorder, what I just did, it just didn't even occur to me. But it's, it's but it's fascinating to me that there's still certain things where he's like, I'm not gonna, these are things that trigger that. So that's just I don't go in those lanes. This is this is my lane. And those are lanes, I don't go into cool. You know, doesn't mean that she's in the on the struggle bus, it just means that she knows what Lane she can be in and what lanes she's not going to go go ahead and venture into. Right? Yeah, that's okay. That doesn't mean you know, like, I mean, you know, it doesn't mean that it's all needs to go in the bin. So I'm worried that you're tossing the baby out with the bathwater is the long, you know, drawn out thing that I'm really trying to get to, but how do you how do you know? Cuz? Because I worry with this thinking is that really what this ends up in is you're not the expert in anything, you cannot teach anything. You cannot promise anything ever forever? You know what I mean? Here, yeah, that's where we're at. And the reality is, people need help, they want help. Mm hmm. And if you don't want to give them help, that's totally fine. That's your decision. You want to steal that from them and be terrible.
But, you know, but no, but really, like they could they could really use your help. And I I feel like you're feeling like you're letting them down. And I feel like you're feeling like, you're not, you know, meeting your objectives. But I would be curious to know what they're saying, you know, like, there might be some positive there might be some feedback there in terms of critiques and things that you could be, you could do better for sure. Always. But, but, but I'd be really interested in talking, you know, and having you talk to your clients and find out like, what ways have their has their life changed?
Mm hmm. Well, no. So okay, so the thing that i i feel like i The thing that I feel like I can do is to help people really attend to their own thoughts and their own? Um, I mean, because that's, that's, that is definitely, yes, a part of it my major Yeah, to attend to their own thoughts and feelings. And that what I do hear over and over again, the feedback I get is, I am so much less hard on myself. That's amazing. I had no idea how hard I was on myself, I had no idea, the verbally abusive language I had towards my house, I am so much kinder to myself. So I get that feedback. Is that not?
I mean, so? Right.
So if I could, we will not buy a title,
they will not buy that. So this is the part that I really want you to get is that that is the feedback loop. That's what's coming back your way. And that's what they're like, Oh, my God, thank God, I found Leslie, thank God, I invested in this program. Yes, I still might dive into the Haagen Dazs, or whatever, whatever it is. But you know, I'm so much kinder to myself, I'm no longer verbally abusive to myself. And this also impacts me in XYZ. As a matter of fact, I would really have you do a quote, unquote, you know, testimonial video interview with that. And Joe can find you the link to that training that I did, you were on it, but it's been a while of like, what I want you to look at is the questions and there's a template that goes with it in terms of, you know, the domino effect, and this, that and the other because I want you to do it for you, quite frankly, like I wouldn't even call it that, I would just say, Hey, I would love to interview you about your experience, and whatever, I think you need the feedback right now on how awesome and how much of a difference you're making. Because, you know, those are all the outcomes that your clients are getting. We The problem is, we can't do what we can, but it's not gonna work, if we try and sell those outcomes. So those are things that before they started, they did not come to you for that. That was something they needed, that they had absolutely no idea they needed, right? They're telling you they had no awareness that they even were verbally abusive. So if you we literally just renamed your program and said, How to become less verbally abusive to yourself? Ain't nobody gonna buy it? No, it'd be like, first of all, that's not for me. I'm not verbally abusive. What are you talking about? Who's that? You know? And second of all, even if they did know, they'd be like, Hey, I know, I gotta stop doing now. I will I I know. I know. But I don't know how to do it. You just got to stop doing it. Yeah, I mean, so that doesn't sell and so so how do we get them what they need? Well, we sell them what they want. We sell them what they want, and we give them what they need. You know what I mean? And that's, that's marketing One on One is we sell them what they want, and we give them what they need. Now, if we can give them what they want, as well. Awesome. That's how we're gonna get them there. Right. So you know, so they want to end emotional eating. This is step one, they don't want step one, what is this?
Totally recognize, I hear what you're saying. And I don't know what it is. Like, there's such a part of me that just is like, I cannot even you know, I want to say if you want to end emotional eating, this is probably the best way. Yeah, I mean, this idol, I would want to say,
right, but that's not gonna. That's just marketing one on one not gonna work. You know, like if it worked, but I'd say go for it. The problem is, I know what's gonna happen is your result. You know, your sales are gonna plummet. I mean, you've already made them plummet because you didn't want them. I have made them like, Hey, listen, we're magical creatures, we can do whatever we said. Guess
what? Listen to this. Yeah, I forgot to block my slides. And I and someone showed up on one. Yeah. And I'm like, I'm not even gonna try. Hi, how's it going? My husband, and I did not even try. And at the end, she's like, let's do this.
I love it. I love it. The universe is a comedian. Let me tell you about the universe's
money. She goes, okay. See?
Absolutely. You have to help these people. Like you just you have too much knowledge. You have too much expertise. I mean, you don't have to, you can absolutely go sit on a beach, you know, if you want. But I think you know, they need your help. I just want to get it to the point where I think the burnout is happening from you not feeling like you're making enough of a difference.
Well, I think okay, so what I think it is, well, that may be part of it. That may be part of it, for sure. That resonates? Yeah, the other part of it is, I cannot sell the name of a program. Yeah, you're getting hung up on the name. I am getting totally hung up on well, and we can brainstorm.
We can brainstorm new like I have no problem brainstorming names, but my my word that's gonna get funky and we can start a thread on Facebook so that we can ping pong back and forth. And maybe I'll bring in Phoebe and Hannah to help me but I think you know, the challenge is you want to under promise. You know, you You want to cut down your promise, you want to water down your promise. And that's like a marketing disaster. You know, it's a marketing disaster. So I think that's where we're gonna have a struggle with the brainstorm is that, you know, we want to have it be what is it that they want, I think the first order of business what I would love for your homework to be, just and it's like, it's like a little bit of a fact finding mission, it's a little bit of a research experiment. That's all it is, is literally to ping five clients and have them you know, do a just a quick, you know, call with you. You can word it this way call with you about their experience in the program. That's it. And I want you to watch before you knew that I want you to watch you know what, Joe will give you the testimonial. Do you have it chill? Or do you need me to tell you what it is? You're talking about the session to from the No, no, no, no, no, no, I'm talking about it's in the mastermind. Portal, and it's called, it has the word testimonial in it. Okay. Yeah. Okay. So and it has like a little it has a Google Doc with, you know, questions, I would know, obviously, it's designed to be a testimonial interview and whatnot. But I want you to feel free to amend the the the questions however you want for this, and you can't, I would record it, for the sake of recording it. But I wouldn't do it live on a Facebook Live or anything like that I want it to be this is for you, I want you to get the feedback. Absolutely. There might be some, you know, things that you might want to improve with your program or whatever, whatever it might be. But I want you to really hear and I want you to hear it at least five times, if not more from your actual clients on how they changed your life on how you change their life. You know, I want to hear like, I want to hear you know what domino effects happened? I want to hear about this, you know, for example, like what you just told me in terms of they're no longer being verbally abusive to them? And what so and what else? And what does that mean? How does it how is it I would ask, like I would amend your interview questions to be, you know, like, the follow up to that would be like, where's that showing up to? In Your Life? Is that showing up with your spouse? Is that showing up with your kids? Is that showing up at work? Where else is that you know, and they might even say, I realize I didn't even know this, but I was doing this with my daughter as well. And I realized my daughter started doing this to herself. And I started coaching her just like you coached me and telling her data, I need you need this. Like, we need this feedback. And then from there after that, from that place, let's brainstorm a new title. But I think we need to know like, what I don't I think you're you're a few, you know, I want to get you a little bit, I want to close the loop there, I think you're a little bit far removed from what's actually going on. And you're, you're making these negative assumptions, right? You know, and, and that's fine. It's totally human, totally normal. We all do it. But I want you to get in there. And I want you to I want you to really get that feedback on what this $2,000 program did for your clients. You know, and and where are they now versus where they started? I know in eight weeks, you didn't solve every life problem that they would ever have. And you know, and make it so that they never need help from any other human ever again in their life. I know that that that did not happen in eight weeks. That's not what we said would happen in eight weeks, either. But I want you to know what you did do and what is continuing to have ripple effects. Are you up for that? No, it's just five calls.
I know,
I was the worst that could happen. Uh, yeah, I'm
asking myself, Do I even want to? I don't know. I mean,
I get this answer that want this help and answer that question.
Well, I did send out a questionnaire to all of my people. But this is different. This is different. Well, it's different.
Because in a coma, first of all, you know, it's just a conversation, you know, in that, it really is, a lot of times, you know, even your clients won't notice until you're asking them like, because a lot of this is happening. And we want that we want this to be happening at a level where it's almost subconscious to they are now they no longer operate in this old way. So you're gonna have to ask, like, how you know what, you know, like all the different questions, right? We have them laid out for you, what was their life before? And what was their life after, you know, ask for the feedback, ask for the wins, because it's going to help you it's going to help them. But right now, I really, I think it needs it. It needs to help you really see what you've already done and what you can do more of. Yeah, and I think and by the way, it's totally like, I'm not trying to convince you to continue a program that you don't want to continue. But I'm telling you that this is how like this is going to keep happening no matter what in every level, right? Like, you're burnt out and your day job burns you out, too. So you know, it's it's, this is a matter of if you're going to be in that purpose. You're going to be living in that alignment. You need to get reconnected to what the change that you're actually making because it's really incredible. I just think you don't know. Mm hmm. You're not taking it in, you're either not hearing it, you're not taking it in when it's absorbed, it's going straight out the other ear. But I want you to absorb it, because what you just told me is humongous. And I have, I have no doubt that it's got to have ripple effects. How could that? How could you being verbally abusive to yourself? Not, you know, have a ripple effect in whether or not you're showing up at the grocery store all? Or if you're showing up, you know, smiling, how could this not you know, affect you, in your job or practice or whatever, whatever world they're in? How could this not affect you with your kids? If you have kids? How could this not affect you in your romantic relationships and your friendships? How could I not? Hmm. And so I want to hear those things. And they might not even be conscious of them until you ask. Mm hmm. But I think it's time to ask I think it's time to have those conversations, even if the ultimate outcome is okay, fine. I'm still don't want to do an emotional eating. I want to do quit smoking. Cool, but at least let's let's you know, let's, let's let's get that because I think you know, I think you would be jazzed up I think you know, what I know about you is that you want to make a difference in people's lives. And I don't think you're in tune right now with just how much you're affecting their lives.
And that may be true, that may be true. And I think but there's something Yeah. It may be the over responsibility, or it may be that I that I just like people but from a distance,
right that you don't want and if you don't, yeah, and if you don't want it so that so and then what does that mean for your day job? Do you not want to do any one on one there either? Oh, I just want to retire? I do.
I do do what? I'll tell you what the thing that it does. Yeah. Working with the patients? Yeah. Two things, paycheque? No, now I will say three things. Yeah, um, I get in inspiration. From hearing them. I say, oh, we need a pre contemplation video for smoking cessation. That we need that because all these people, you know, my 300 Patients are all smoking. No one has any plans to quit smoking? And then I'll go to the next one. And I'll hear something. Yeah. Oh, we need to how to recognize verbal abuse for these patients. Oh, well. Okay.
And do you ever need anything? Or are you just an idea generating machine and they never get executed?
Well, this smoking cessation I've actually pulled out how we how the company could get reimbursed? Yeah. You know, could this be a reimbursable? thing? Yes. It's good. Each each person if if a doctor Yeah, so, so yeah, my brain goes yeah, during my day job is I go click click click, I just figured out an eight part smoking cessation right,
because this is the part in your series. But But what I what I love, I know so the challenge is, here's the thing is you are a visionary, not a integrator, right. If you want to nerd out on that the book traction by Gino Wickman might be a place to go into, but you're a DI right, which is totally fine. And you know, and on on Colby, you're probably a high Quickstart a low follow through. Cool. Welcome to being an entrepreneur, that's great. The problem is, is that ideas are worth zero until they're implemented. Like there doesn't all that so, you know, like we could do this, we could we could pivot, we could switch gears and say, Let's do smoking cessation, you have all this energy and excitement of a new thing. It's shiny, it's brand spanking new. And let's go execute it. What I what I what I'm just like, you know, caution here is I don't want three months from now for you to be like, alright, I created the program, I did all that it's great. And then now you're back in exactly where you're at now, we're still not having that excitement, you know what I mean? So, you know, I'm just bringing that up so that it's sort of like, okay, it's on your radar if you want to give this a go. And then maybe as we go Now granted, you're going to bring in all your experience anytime you guys are doing a new program, you're bringing in like your previous programs where your MBA, you know, so you none of that's lost work you learn so much on it, you've got the logistics down, you know how to handle a call, you know how to do sales, you know how to do marketing, like so much muscle that you're bringing, you're not you're not that newbie that that was just starting on day one. So that's awesome. So it's gonna be so much easier no matter what you do, even if you decide to do a program and how to change a car tire, okay, it's gonna you're gonna be bringing everything to it. But I want the same problems are also going to come with it. Right. So it's like if you have an issue with follow through, if you have an issue with rinsing and repeating, if you have an issue with the monotony of it, we're going to need to like probably figure that out in progress so that we're not surprised by it again in three months, or we have the same exact problem we have now.
Yep. Okay,
so what do you what do you what do you what do you what do you want to do? And then I'm gonna I'm gonna move to Darla, so we may
need to go ahead. I'm gonna think About that tournament five people.
Okay, I really like that idea, even if we're pivoting, even if we're pivoting, because I really think I just really think that you need a recommitment with yourself of like, of how much of a badass you are, you know, and I think you need to hear it. And five times, I'm just picking five for an easy yes, from you, which I didn't get but whatever. But the reality is, I'd love for it to be 20. You know, it's like, you know, it's it's just the more the merrier, I think you need to build it just into your process of, you know, with everyone. Mm hmm. And encourage the wins and all that jazz. Because the reality is, it's hard in a vacuum, you know, and also be that person, right? Like, if there's a book that changed your life, go on Amazon and leave them a review. You know, because that's the reality is, you know, a lot of a lot of creators don't get that feedback loop. But I think you need some of that feedback. Because going in otherwise, three months from now, we're going to be in the same place, but let you know, think about it. And then definitely come to the call next week, which is our last of the year. And let's just make a decision and roll with it even if it's experimental. Okay, cool. All right, good. You're welcome, girl. My pleasure. All right, Darla, let's dive into your questions. I've got them in front of me. Good. Good to see you, girl. You're moving around.
And computer died mid mid workshop session.
Oh, well, Oh, I hate it. I hate I hate it when that happens. But those, those those are always opportunities to be like, see, and even not even this is gonna stop us.
Exactly. I was like, I'm demonstrating resilience right now. I was like, okay, my battery's dying, hold on, I gotta switch over to my phone. And then I have no phone service down at the other end. So rather than walking down here, and the dogs barking, it was like a little bit of a shit show for five minutes.
That's hilarious. Well, we just did that last week, where I think I went 18 straight minutes with my screen not sharing during the presentation. You know? Yes, but it is, it is what it is exactly. After you perfect just needs to get done. Okay, so, um, so So Okay, a couple things on your, on your questions here. So it sounds like you know, the one on one calls aren't really happening or not, they're not, they're not coming on the calls. But the conversion rate is good when you get on their live lunch, you like it, but it's obviously a lot of work. So you're gonna do that Quarterly, we need some we need like an evergreen strategy. And then there's some, you know, questions around either ads, or what's the what's the strategy and also in terms of podcast pitches. So first of all, you know, like all of that, first of all, let me tell you both, we are going to be creating a second tier for courses for health professionals. So that is available to you guys, if you want to use it. If you want to jump in, you know, Darla, I know you're graduating with a soon so for you that option would be I would literally be creating it with you like you would be, you know, making it so that we have to create this sooner than I would otherwise be creating it. So what's awesome about that is that we can really, you know, dive into things like you know, more hiring and all of that, you know, kind of advanced level strategy. So let us know, if you want to do it is more accessible than the mastermind, which we're not going to be continuing after you both graduate. So this will be a, it'll be a six month program, that's a little bit of a lower commitment. In terms of timeframe, and pricing wise it is going to be for people that come in off the street, it's going to be 7500 for the six months. And for those of you guys that are renewing, it's going to be 6000 for the six months pay in full. And then of course, there's always a payment plan. So that's one thing I want to bring up on your radar just in terms of more time with us. And we do and right now we're doing a seventh month bonus in December. So you would be jumping in on that as well. So let us know if you're interested in that. And there was one other thing on that, that I wanted to say oh, wait for you in particular. If you haven't already talked to your accountant, because what you might want to do is you know specifically with this and with other things you might want to pay in full and you might want to make sure that that gets into December and any other expenses I'm not your accountants This is not CPA advice, but check with your accountant ASAP because you're about to be surprised with the tax bill for 2021 Okay, because you did very well for 2021 And so you might want to check with your accountant in terms of any expenses for 2022 that you already know that you're going to be incurring. You might want to see if you can pay early into 2030 Am I already on it perfect. Okay, good. So that you can get some of those things off the books. Okay. So definitely look into that because otherwise I have seen clients get surprised in you know, in the new year when they've had when they've had
I'm in good good shape. Okay, good. So that says which means my expenses are outweighing my income, which is my thing but right there well, they're all fun things like right
and well and and caveat to that is you know, don't you know, I'm a huge fan of don't go spending money on things that you weren't going to otherwise be spending money on. Right? So it's not, you know, go on a shopping spree, but it is, you know, for example, for us what that looks like is paying our Ontraport yearly bill or something like that in December versus, you know what we would be paying all all monthly all all next year, that kind of thing. So it's things we were going to do anyway. And just, you know, making them, you know, cramming them into December. Cool. So on that front, I think, you know, you know, a couple things. So we've got ads to talk about, and we've got impossibly, there's so many different strategies here that you brought up. I think, you know, first, the first thing I want to dive into is the one on one calls, first of all, like, do you I mean, what have you been doing to get people on one on one calls that you're saying is not successful? Or have you not even been doing anything, basically?
Well, for the last couple of months, I haven't been doing much, but honestly, for the, for the, for the whole time that I've been working. Yeah, that hasn't been a strategy that's been super effective, which is why I switched to MMA. Let me check out the live on strategy, right and see how that goes. And you know, first time out of the blocks, that was really great. This guy had a lot of bumps, and I have no idea I just pitched today. So we'll see. Yeah, I have a couple people who have two people who scheduled calls for this afternoon. So once people get on a call, I feel like I'm golden. Like I have no that that part's easy. It's getting people the call. So I don't know if my Facebook lives aren't converting if my posts aren't converting. You know, people even who call for neurofeedback, I'm able to convert them and get them into the program. So okay, that's
a huge
call to a call is the problem.
Yeah. Okay, cool. So in terms of, well, I mean, it sounds like you know, a lot of things aren't converting. So we might need to look at, you know, what you're doing, I think, you know, getting you in front of, well, there's two things, there's two ways we can explode your audience now that we know that your conversions are working, it's just a matter of a bigger audience. So I find launching exhausting as well. So I'm with you on that, where it's like quarterly sounds great. But you need an evergreen strategy for cash flow to be coming in consistently every month, in terms of, you know, in terms of a mini course. So there's ads, and there's the first 50 With the first 50 feeling like a stretch. Tell me more about that what feels like a stretch.
Well, I've gone through it twice now. And like going through, and then I'm just like, I don't feel the connection to any of these. For some reason. I feel like if I'm going to pitch to be on a podcast, like I, or even to write an article, like, I have to know this source, like the back of my hand and feel like, there that's I don't know why just so the Why are you not doing that?
Why am I not doing what like what in terms of note you mean, like knowing the podcast, like the back of your hand?
Yeah, I mean, I just all the things that I put in that 50 list is to go back and look at them. I'm like, I don't even know what that is like, I'm not that's not a podcast I'm following. That's not right. No, no,
it shouldn't be a podcast of your phone. So So I mean, well, I mean, here's why I'm a fan of that. Number one, I think that you know, right now, we're, I think layering strategies is really where you're at where it's gonna be really important, where it's like, let's have a paid, you know, marketing strategy for sure. So let's talk about, you know, doing that. But let's have an organic one as well. And those are, it's like such a time well spent. And also, like, we still I have, like a podcast interview goes on. I don't even know when and we'll have clients come in from that randomly, like today, right. And there was like 2015, or something like that. So I feel like it's this. It's like real estate that's out there, that's still doing work for us. And we we did the work once and we literally there's like zero heavy lifting on our end after it's done. Right. And we're spending $0, we spent $0, other than you know, my time initially, so I think it's a really, really good use of time. And I think it's just going to get you exposure from new people in terms of it shouldn't be a podcast that you're following, cuz it's a podcast that your ideal client is following. So what I would do to be honest, I do think it's worth the time for each one of them for you guys to I hate lazy pitches, we are on the receiving end of those a lot. And we literally had like, for example, I mean, I've got colleagues to post about this on Facebook all the time, where it's like, I don't even do interviews, and I got pitched for an interview. So let's do some back work for sure of like, look at the podcast, listen to an episode, maybe scan through and be like what kinds of episodes do they do, what kinds of people have they had, so that you go in, you know, and that email is well done. And it doesn't feel like a copy paste and a sort of a lazy approach, which I know is not what you guys are doing. But it's worth the time it's worth a little bit of that research time knowing that you're not going to hear back from all of them. I think that this strategy is best done. If you really sit down and kind of batch it where you're like today and tomorrow or this weekend next week. I'm really working on this that way it's fresh in your head you've done the research, you've looked into it you've sent out the emails now you're like okay, it's been a week, your follow up, etc, etc. I think it's best done kind of in a batch and then of course replying if you hear if you're here back in with some sort Word of cadence, I think it's really worthwhile to do it. And I think also I would say, now you know, you have enough connections and everything that I would also, you know, flat out, ask on your, either one of you can do this on your Facebook, you could just say I'm looking to be online, one of my goals for 2022. Literally today, you can post it. One of my goals for 2022 is to be on more podcasts, I want to talk about XY and Z, you know, what podcast should I be on? That's a really great one, where people are going to be like, oh, you should connect with so and so you should connect with so and so. Literally. And if nothing, if nothing else, they'll recommend podcast that we're not even on your radar. And they'll suggest them and you can you know, add them to your list. So super great, great strategy to do. So that's, that's on that I would do it. And you know, again, if you're, you know, and then on there, let's talk about because here's what's here's what's happening on there, you know, the pitch to getting on a call is what seems to be lacking. So on the podcast, I would figure out what's your call to action? Like right now? Do you have somewhere? Where would you send them? Would you send them to a Facebook group? Would you send them?
When I did call? No, when I did Mariah was when I when she interviewed me for BEYOND THE RED tent. Yeah, I sent them to a registration page for a workshop,
which was a live workshop,
a live workshop and and you get anybody from from there. So
interesting. Yeah, okay. You got no one from rands group at all? How now? That's really interesting. Okay, um, how? Okay, so is that workshop? Evergreen double. Like, is it? Is it something or is it just live?
So I did it live in September. I'm doing it live this week. Right now. I'll do it live again in February. Okay, that's, that's what I'm feeling like, I want to make a little mini so
why can't I mean now?
Convert this one. It is. Okay.
Yeah. Make it evergreen.
Okay. Yeah. So just
so they get access to all of the recordings, they need hours of recordings? Yeah.
I would do it for a fee or limited? No, for a fee?
How much? Um,
what are you selling the conference for? 37 bucks, I would do the same thing. Okay, I would do a $37 ticket, and I would give them access for a little bit limited time.
Okay, like, like three months?
No or less. Last? Because the whole the whole goal is so are you You know, what is your pitch during each session?
Um, so it's, I have seven sessions.
Okay. Exhausting.
I love it. While I'm in there. All the prep up front. That's yeah. Oh, my God and everything that could go wrong way around. Right time.
Right. So mercury. Okay. That's all I have to say
that it was. So day one, I mean, I'm essentially bring building them up to today, which is about the resilience roadmap, and then today is when I pitched my program. Great. So so the first three days, they come out
by directly
they can apply, or they can apply.
Okay. And there's no call to action throughout throughout the other part of
that really, except, I mean, I give them homework every single day.
Well, I don't know. I mean, too late, you've already done it. And I don't want to I don't love mixing and matching matching strategies anyway. But I would just say, you know, like, if there's any way to build in will on the recordings, what you could do is at the bottom of every session is you know, give them a call to action to apply for your program. So even though you're going to do the full pitch on this last session, I would still you know, like having a call to action just a sentence to say if you want you know more you know, again, some people will only watch one session and they want more now so let's not make them watch all seven sessions if they don't if they don't totally
okay, bigger and heavier. I mean, all through the sessions even on Monday I have referred to when people work with me when people work with me so okay. And I've even referred to my program people who are in my program so perfect, I'm a seed planting the entire time so it wouldn't be a far stretch at the bottom awesome. Have my videographer just put something in this awesome I couldn't I caught a little something that go Yeah,
I mean, I think honestly that like I think that's your answer like I think I think two things are your are your strategy moving forward right now other than you know, if five, six months from with you, or seven months with you, like you know, my name of the game is always going to be hiring in terms of, you know, even just to saving you from all the tech mishaps and everything else that might have happened. But anyway, the two things I think you should focus on is that first 50 And go ahead and having this be a workshop bundle that you're you know, taking your your conference and making it evergreen and that's your mini course of sorts that you're selling and You're using Facebook ads for now, I'm not a Facebook ads person. I'm not a Facebook ad strategist, I can definitely I think we already referred you to ours and most more than happy to share Julie's link, if we haven't already, Joe, we can put it in the chat. But I would say, you know, setting up, you know, with a $37 thing, what I can tell you for sure is you're going to lose money on the front end. So what you're going to have to get really good ads
will cost more than what I'm going to Yes, I get that I told us,
which is, which is fine, right? Like that. So that's where we're going to have to I would just say, what's your program now? Is it 6070 500? Okay, great. So I would say plan on spending 7500 on ads, as an experiment, like I wouldn't even make any decisions until you've spent 7500, I would spend one full enrollment, I would plan on spending one full enrollment on Facebook ads on this strategy with with some help, right? So like, either hire Julie or hire someone, and to get you up and running on Facebook ads, and have you know, straight to a sales page really good copy really good images and decide then like, I don't even care how many sales of the 37 I mean, of course, we're going to look at those stats and everything else. But I'm more interested in after you did that. 7500 How many enrollments came in knowing that it takes a few days knowing that, you know, there's there's a process in a cycle and whatever, but that's when I would say, you know, okay, let's make a determination. Did you get three sales? Fantastic. Like, that's a start, you know, that's what I would do. And just make sure the tracking is I mean, you know, is in place and all of that jazz. That's what I would do. And that because because I think that, you know, having something that is rolling your round is superduper important. And of course, you can have a spike of sales with doing a quarterly thing. But even that I feel like you know, you can, you can probably get to a point where you're where you're a little more streamlined where there's less things going wrong. Yeah, yeah. Cool. How does that feel?
Um, it feels doable. I'm trying to get out of the chat.
I know this week is sort of like a lot, probably.
I'm definitely feeling a bit overwhelmed. And but I want to I was thinking that I would need to re record an evergreen course and that it would only be one hour, and then I would do it that I would have that be a freebie. But maybe I do both. Maybe I sell this one. Maybe I have a one hour freebie. Call that, you know, I don't know, I'm just trying I
well, I wouldn't reinvent the wheel. Like, first of all, I would do one thing at a time and then see if that works well, so that we can know like, was it that or was it because if I implement two things, I don't know which one actually made the difference. So I want to kind of bring in one thing at a time and be like, Okay, what happened with that one thing? Okay, let me add this other one. Okay, now what happened, and that way I can really properly we're such nerds when it comes to spreadsheets. I would prioritize the paid one over the free one, number one, because you literally already have it, you're creating it right now. So it's so so so easy for you to repurpose that. It's just one new checkout page. And that's it really or, you know, maybe a sales page, but not really, it's a duplication of your, your page that you already have. And you just change the language to have it not be any dates, and not be anything, it's the recordings of this thing. And then also because what that does, is it weeds out, you know, like you're building an audience of buyers, you're not building an audience of, you know, freebies. So, you're not I mean, now we can add that strategy as well. But I would probably do this one first and see what happens.
And what I call it the same thing that I'm calling next live workshop.
Okay, yeah, I would I would call it and you know, workshop bundle and start instead of, you know, workshop. So that it's like a recording, you know, or workshop. Yeah, I would do you know what, it's just not as long as you're not using the word live. Right? That's it, that's the only word that needs to come out. You can call whatever you want. I would keep it simple and leave it you know, the same title because it's the same outcome. It's just not live. Right. Right. Okay. And I would go heavier, heavier on the call to action to apply. Yes. Okay. I would I would probably even do a whole you know, and even since you're pitching today, you know, I would even when you pitch I would even like go heavier on I mean, this is not where you want and like I would go heavier on even if you're curious or interested apply like I'll let you know if you're not a good fit, you know, but just apply you know, like have them apply just heavy call to action to apply.
Yeah, I think I will put i mean i i don't i don't even know what I said today except Honestly, I was so distracted.
Are you are you flying solo or is your team do you have someone in the chat with you? Right Well, one person two
people in the chat with me. Okay. And that so the main session today my battery did not fail during that time. Yeah, my I dropped my computer. My battery thing broke off and got stuck in the computer. I pulled it out with tweezers got a replacement but now I keep getting the you're on battery. You're not on battery, you're on battery, you're not on battery. And so it was doing that the entire session. So I'm bright, I'm not bright, I'm bright, not bright in the, in the Zoom screen lasted through that. And then I I'm doing a second hour, like a VIP session for a smaller group of people. Yeah. Those are the people that I think are going to sign up. Yeah. But it died midway through and and I believe the recording from the first one probably hadn't converted yet, because okay, it was six minutes into the second but I live streamed to Facebook. And I think I can upload that video to Dropbox and then convert it. I mean, here's,
here's the other piece is, you know, because I know like what, like, I hate when shit like that happens. But it happens, that's for sure. Not gonna be the first time not gonna be the last time. But I wonder if your recordings from the first round three months ago are going to be a better
they might go okay, my definitely more relaxed this time. Right? Bigger and a bigger audience the first time. Okay. And maybe I do a little mix and match of both. I have yeah, I've hired an amazing video editor for first. Yeah, so he's, he'll be able to help me with a bunch of stuff. So awesome. I like the idea of evergreen. I like the idea of taking what I've already done not recreate recreating something charging $37 having it be available for 30 days like,
Well, I mean, I honestly like the the lower the lower amount of days, the better. So for us we're doing we're experimenting with seven days, I feel like you know, I'll let you know how it goes. But we literally have, you know, again, we have the sales team, so they can see exactly when someone's purchased. And they can be in the conversations as these automated emails are pinging through. So what we did is immediately you know, and again, I've got team that can do this. So as I'm teaching, they're already evergreening, what's already been taught, and putting it into a bundle where we have a deadline countdown where they have it available for seven days. And that's it, you know, they either sign up by then or they don't that's they have seven days to watch. And it's very, very clear in the copy that that's how much they have access to because the reality is Darla, the longer we give them, they have this false hope of, I'm going to watch it, I'm gonna get around to it, and they don't. And also we know that that just them watching something. It's like the whole conversation I was just having with Leslie nothing's gonna happen from them just watching something they have to do, you know, and they need, they need your finger program and they need your support. And so we want to make it we want that urgency. So we have, you know, emails pinging out saying, hey, you know, whatever the I've already forgotten what The copy says but some version of the you know, it comes down tomorrow, etc. So during those seven days, I think there's five emails or so that go out, if not more, in terms of watch the recordings, watch, the recordings are expiring.
Okay, so the automation once they this is the thing, I don't have a team. So I'm setting that's
if you'll let me that's the part that I want to help you with, because I think you're always going to be in this, you know, struggle cycle is, you know, like, I think your biggest your biggest block to scale is that you're doing it all yourself. Totally, you know, like, we fix the first problem like, you know, there was lack of cash flow, all of that whatever, like, Okay, check, like yes, cash flow is important, and it needs to continue in an evergreen way. But right now, I see one of your biggest hurdles to scale is that it's all you
Yeah, I need a VA I heard Leslie Yang she loves her VA. I'm so scared of getting the wrong person I am. And then all the effort to get somebody on board and then the habit not and that's same reason I haven't hired a Neurofeedback person yet because I interview and I'm like, I don't like anybody.
Honestly, you know, like, and that's something that's partly why, you know, I'm flat out like telling you about this thing that you know, we're gonna be creating for, you know, January anyway, which is like, this is how I spend my holidays. I'm such a nerd, but like, I love the quiet because that's when I like, get into my zone. I'm like treasure I'm gonna create this whole thing. And you know, I'm you know, if you join us for this six weeks, or sorry, six months, or seven months, I guess if you're joining us now, like I will literally build it around you. And I would love love love to do that. So totally up to you. But let us know. Because I would use the inspo of your what you're going through as like hiring is my favorite thing. If I could do talk about nothing else. Hiring systems managing scaling is like my favorite piece of the puzzle way more than sales and marketing. Because I feel like well first of all, it's my zone of genius. But second of all, it's it's really been my secret sauce from day one, in terms of how I've done it so quickly is really just multiple waiting time. The multiple that Spanish multiplying time, you know, like it really is because I've got 24 hours Yeah, but there's there five of us we got five times 24 I can't do that math in my head. So you know what I mean? So it's like that's I think for you like having that help and and here's the part is it's not about like, you know, a meta but it's really about you how do you become the how do you become great at hiring, how do you become great at managing how do you become great at firing sometimes that's, you know, important. How do you become great at, you know, having your team work with each other and without you how do you have How do you become great at creating leaders as well so that you're not constantly in that delegation trap of now you have, you know,
that's what I need. I want somebody, I want to hire somebody to do all the hiring, I want to hire somebody, honestly, who takes care of everything so that I can just run the program and do what I am amazing at. So you do the other stuff is diluting is diluting my gift?
Yep. Well, and here's the thing is like, the reality is that person that integrator, so if you want some nerdy holiday reading as well during during the break, like traction by Gina Whitman, or who is another book, by Jim smart, I believe, you know, there's there's a lot of different hiring books that we can get into the reality, though, is that person that you're describing, that's a $300,000 a year salary, that's a C suite level, you know, I mean, so if we're not there yet, you and also I don't know that that solves the problem. Because the reality is, you still are going to need to be a good enough communicator and delegator with that one person. Yes, they're going to come in at a different level where they know how to manage up and they know how to manage you. But the reality is, I think there's, there's, there's no way to skip this lesson of becoming a great delegator, a great manager, a great hire, or whatever you want to call it. I think that that piece of identifying talent, I mean, we have we have hired people in the most unexpected places, and been able to bring them into the company and mold them into the role that they need to be but but part of that is, is is all of those pieces of the puzzle. It's identifying talent, yes, but it's also being able to mold and help talent grow. Because then the other piece of the puzzle is, how do you retain good talent? And how do you, you know, make sure that they love their, their job and all that good stuff. There's, there's so many layers of it. So even if we solve problem one, with luck, even right, you could get lucky on a hire awesome, you're still gonna mess it up on steps 23456, you know what I mean? So I want to like salt, the whole package, the whole problem. Anyway, I think that that's something for you, I think you're at a place now where you could intentionally plateau in a way like right now you're like, this week, you're in the middle of a launch and whatever, and like, complete the launch, and then do this evergreen thing so that you have something with sales coming in. But I really think that if you don't, you know, make key ones focus, you know, a good chunk of it be hiring on both sides, on your one on one. And in your thing, you're going to reach a new level of burnout, where there's going to be some crashes, right? So I almost would rather see. So I almost would rather see like your q1 revenue stay steady. But I wouldn't even I wouldn't go for any sort of crazy growth. On the contrary, I would even take a setback on revenue in q1 to focus on like, let's batten down the hatches, let's get our systems in place. Meaning it's definitely a step back on on bottom line, because you're going to spend some money on hiring, and guess what, they're not going to be profitable hires for on day one, you know, so So I'd really budget for that and say, Okay, I'm going to do this, and I'm gonna give it 90 days. So that Q's two through four are going to be amazing, because now you're buying back your time, etc. And dealing with the identity shifts, by the way that come with that, right, as you're going into this, you know, you're in the multiple six figures, as you're going towards seven figures, like if you don't have that identity and that mindset built in, we see people crash and burn, you know, right after because it because it's sort of like it's a it's a growth that's gotten out of hand, and it's not been sustainable. It's not been well thought out. You know, I mean, it's, it's sexy on a on a, you know, on a on a title, like hitting a certain revenue number, but it's not sustainable, you know? Right. Right. So, for you to think about. Yeah. So think about it, let us know, we're here next week. You know, let me know if you have any other questions on that as well. But like I said, you know, this is something that I would build out really, with you and a couple other people that I have in mind. And, you know, I mean, I'm, I would take my sweet time, if you're not jumping on board. But if you're jumping on board, then I'm gonna hustle it and get it get
it. I will tell you like, right now, I feel like I don't want I'm, I'm in. I'm in Leslie's boat of my time. So tired. I don't want to commend it. And yeah,
okay, no, totally, totally, completely fine. So the only thing that will be different, like, you can come back anytime you want, the only thing that will be different is in terms of the price points, right, those are always going to go higher. And the renewal ones specifically, those are specifically for renewal. But, um, but you know, doesn't, like totally and completely up to you. And I totally understand, I think, you know, I think you're, you're in a good place in terms of you have a lot, a lot of things working, and I think that there's just this one missing piece, which is that team element, and I'd love to prevent burnout if we can. Right? And I think you know, and that's what and that's where you got it, you know, it's like you've got to hire a little bit before you're ready. You know, like, you have to hire ahead a little bit like you can't, you know, like, you don't want to be at the place where you've got 50 clients and now you have to hire someone and you have to still deliver to the 50 clients cuz that new hire is not ready. And you have to onboard this person and and so I'd almost you know, rather you hire when it almost seems like well, you don't have enough time for You know, you don't have enough enough work for this person. Great. That's a great time to hire.
Yeah. And I need to hire, I think I need to hire a Jill. So, hire a Jill of all trades, I need somebody who can do a bunch of different things.
Yep. Yeah. And I think that's, I think that's perfect. And I think it's going to be, you know, it's in order to do that and to do to do that sustainably, it's going to require, you know, systems in place and automations in place, and for you to be able to train this person as well.
And then what is their title? If they're doing all of these things? That's the
thing that matters, the least I think. Okay. Yeah. So I would literally, I wouldn't, I wouldn't worry about that at all. I mean, I'd figure out in terms of all of you know, the different, you know, like, you know, all the different. Yeah, all the different job descriptions, but I think that that's what would matter the least. And it's it's the hardest when someone is doing a million different things, because the reality is, that's a million different titles. But I would literally just just focus on on an assistant, you know, and so,
I needed an assistant, and that's an assistant who can handle office management kind of things and ordering water for me or whatever, but can also hook somebody up and do assistant Neurofeedback session. And who?
Well, no, that's different. Yeah. So So I would start with I would, I would see, like, you know, that's probably two different people is my guess. Right? So somewhat, so think about, you know, what kind of things that they're going to be good at, and think about, you know, like, what, what both different roles require? And, you know, and I would, I would, I would probably start with one hire at a time.
You know, if this is our first da, I think, I think the VA, that's gonna
be an easier and easier hire, because you're not It's not location dependent. And there's a lot to do, I think that there's a lot that you could get off of your hands for sure. Yeah. So if you want to give that a go on your own, you know, go for it. And then, you know, we can always touch base in the new year, and, you know, see if you need support around that. That's awesome. But like I said, this is like, my favorite thing ever.
Yeah. Yeah. Well, I'm, I am a slow decision maker, as you know, to two weeks to decide on anything, and then took me four months to decide on the neck, get
that girl I and there's no urgency other than, you know, again, if you want that sort of December, like if you want both the renewal, you know, there's like three things, right, there's a seven month that's happening through the 13th, then there's a renewal rate, which is only through when you're in the program. And then the last thing is the you know, getting the expense on the December books versus on the 2022 books. So those are the only three things that are sort of time sensitive, but you can decide whenever you want. Okay, cool. Yeah. So let's, let's see you on next week's call, which is our last call of the year, and our last call with you. And then let's book also a graduation call as well. If you're not renewing and, and we'll we'll chat Ben as well.
Okay, sounds good.
Awesome, girl. All right. Thanks. Have a great you're going to do great and the pitch sessions gonna go fantastic. People are gonna be loving it and all those tech things like, you know, whatever, it's totally fine. Like that's, you know, it's just it's just technology and it's just being online. Yep. Oh, rolling, rolling with it. That's exactly right. All right. Have a great rest of your day. All right. Thanks. Bye.
