CEO Collective #4

Ellen Yin12min

Ellen Yin

00:06

Hey friends welcome back to another bonus episode of cubicle to CEO. If you're hearing this in real time, I'm taking August off to get married. Luckily, I have a group of six incredibly smart CEOs stepping up for me to share one bite sized nugget each to help you improve your writing, ads branding, wealth, building business, and video marketing skills. I get asked all the time, who's your go to person for x? Or who should I hire for support with y? My answer is the women you'll meet in today's episode, our communities vetted experts we call the CEO Collective, I highly recommend and love working with each and every one of them. Here's a small sample of their genius.

Kaitlyn Carlson

00:50

Hi, my name is Kaitlyn Carlson and I'm the founder and CEO of Theory Planning Partners. I'm a certified financial planner, a certified Exit Planning advisor and an accredited Wealth Management advisor. My mission is to help women use their businesses to kickstart their wealth creation journeys. A life of wealth is receiving paychecks from one or multiple streams of income that don't rely on you. I've helped hundreds of entrepreneurs create their customized game plan for wealth and the one number we reverse engineer together is what I call your wealth number. What is your wealth number? It's the total amount of money you want to come in from your wealth outside of your business so that business becomes a fun optional game you get to play. Answer these two questions with me to find yours. Number one, how much money do you pay for your bills every month? Number two, how much money do you typically spend on your lifestyle every month, add those two amounts together, and that is your wealth number. If you were eager to start your wealth creation journey, head on over to theoryplanning.com and book a call with us.

Tara Zirker

02:00

Hello, hello everybody. My name is Tara Zirker. I am the founder of Successful Ads Club where we teach small business owners, like yourself, how to do their own Facebook and Instagram ads, how to bring this skill in house so that you can always control the lever on your leads and your sales. Today I want to talk about how I used Facebook ads to grow my Instagram following without buying followers. Now whenever I share this topic, I always get a lot of questions about it. I'm going to try and give you the general strategy right here. Bear in mind whenever I say Facebook ads, I'm always talking about the full Facebook suite of apps. So Facebook Messenger, Instagram, of course, Threads, WhatsApp, everything, right? And typically, when you're running back end Facebook ads, you're actually spending about 60-80% of that budget on Instagram.

Tara Zirker

02:43

So first of all, you have to know something, when you are running, quote unquote Facebook ads, you're naturally going to get a ton of people that don't ever do the thing you want them to do, they don't go purchase, opt in, etc. They actually go to your Instagram, your Facebook, wherever they find your ad. And they research you. And if your bio is really onpoint, they generally will just kind of follow you. So that's a pretty cool thing to know. But there's another specific strategy that I developed. So essentially what I did was and this allowed me to grow my account, I think it's at 10,000 followers right now, using ads on a $10 a day strategy over the last couple of years. And I have to admit that I am not the most consistent or best with my content on Instagram, but it actually generates quite a good channel for us in terms of business growth. So let me tell you what we do.

Tara Zirker

03:32

Essentially, I run ads to a freebie, okay, so where someone can give me their email address in exchange for a download. Now, this could be a webinar or anything like that. But our freebie for this particular strategy has worked really well. And that's because they get to the thank you page. Now this is where the money is. I feel like so many people under utilize their thank you pages, people are engaging with your brand for the first time. And this is a wonderful place to build that secondary audience. So for you, your secondary audience might be YouTube, Instagram, Tik Tok, maybe you are building a secondary audience via podcast. They just opted in, they're very excited to get to know you, this is a wonderful opportunity to invite them into that deeper relationship. So that's exactly what we do run ads to a freebie, folks pop in their email address. And on the thank you page, we invite them to come and follow on Instagram.

Tara Zirker

04:25

Now this is for one particular funnel, we have lots of different thank you pages accomplishing different things, but for this particular funnel, what I would do is I would invite them on that thank you page to come and send me a DM at a very specific question for them to answer. And I also included that same invitation a couple of times in the first email that they receive. So of course they're going to get a nurture sequence as a follow up to opting in. And in that first email, I really extended that same invitation or two comments, send me a DM very, very specific question. And then I would send a very customized response. And that has been so wildly effective.

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