EP 220 - Dielle Charon
Ellen YinNov 8, 2023 at 11:03 pm57min
Ellen Yin
You're listening to Cubicle to CEO episode 220. It's time to supercharge your sales game. Our guest today is Dielle Charon, a seven figure sales expert for women of color coaches, who maintains an incredible 100% sales call conversion rate, making $310,000 on her last launch with a $15,000 offer. Dielle is a true practitioner of what she preaches. And she's walking us through exactly what she does pre, during, and post call with a play by play of her exact sales call structure - from opening smile to sending the invoice with a 24 hour payment policy. Whether you're terrified of sales calls, or love them like Dielle, if you're not closing every single call yet this case study is for you.
Ellen Yin
Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes, subscribe now so we can grow together every Monday.
Ellen Yin
Hey friends, I am thrilled to welcome Dielle Charon to the show today. I have the pleasure and the honor of speaking at Dielle's event next year for her clients the Emancipation Experience. I'm so excited to be there in Washington DC, with you Dielle, and your people. But for today I am really really looking forward to our conversation because it's been a long, long time since we've had anyone on here with a case study specific to sales calls. And I know that this is a hot button topic. people either love sales calls or detest them, and I'm really excited to hear your take on it. So welcome Dielle.
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01:40Dielle Charon
I'm so excited to be here. I can't wait.
Ellen Yin
All right Dielle. Let's first preface what the case study is right. So you had a six figure launch with 100% sales call conversions. You made $310,000 in revenue. And this was with a $15,000 offer. I'm going to get into the details of the case study in just a moment. But I have to hear first what is your own Cubicle the CEO story. What was that final catalyst that made you take the leap into entrepreneurship? Yeah,
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02:43Dielle Charon
So I started off my career as a social worker. And that influences a lot of my philosophies on sales calls. I'm all about no sleaziness, no sliminess, very social justice oriented. And so I started off in social work, I got a job at Duke University. I thought I made it. But I also had six figures of student loan debt in a three hour commute. So I was like, Yes, I would take two buses in a 30 minute walk to work every single day, I had a car, but the university parking was $100 a month. And I could not afford that on a $2,500 a month paycheck, like that was my groceries right there. And so I was like, okay, the bus is free. So I would wake up super early and stay up super late catching this bus trying to get to work every single day. And I obviously couldn't keep up with it. I knew that I wanted to have a family. And also I just didn't like the impact that I was having at the university. And so I side hustled for three years. And I think that's the part too that, there's not a lot of conversations about like, we hear the six figures in six months and the fast success and the fast quitting, that was not me whatsoever. It took me three years to quit my job. And the pandemic really helped when I was able to finally work from home and I save all those commuting hours. And I was able to finally create a full time income on part time hours.
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