Yeah, I think that I, by accident, stumbled upon the winning formula for crowdfunding. At first, I didn't want to crowdfund because the only crowdfunding that I was aware of when I began was like Kickstarter or GoFundMe. And I felt like, first of all, you're afraid of failing, right? If you say, I need $1,000, or $10,000, whatever you say you need, and you only get $100, it looks pathetic. And who cares how many listeners you have? You just very publicly said, I need that- And then what? And then what do you do? Because if you say, I need $10,000 or I can't keep doing this podcast, and then you only get $10, do I have to cancel my own podcast now? Even if I like doing it, and even if people are listening to it? You know, I've backed myself into a corner. So that's one reason why I was afraid. But I was also afraid of like, if I succeed, so what if I get $10,000? I can't live for that long off $10,000. So do I ask for $100,000? That seems ridiculous. And even if I got $100,000, do I just spend that 'til I'm out of money? And then what do I do? It was a listener who informed me of the existence of Patreon. I didn't know about Patreon, and this is like 2014. And I'm like, well, that is the answer. That could work. If people sign up to give me- and at the time, I was like, I don't care. You know, I think I had 10,000 listeners. So I said, if I get $1 a month from each of these people, I'm laughing. That's amazing. So that was my initial pitch. My initial pitch, I didn't have any staff. You know, I've given this advice to other people, like how do I get crowdfunding to work for me? And, you know, one piece of advice as well, the first piece of advice is you need an audience, because only- you're aiming for one in 10, that are going to actually convert. And so if you wanted to have a full time job, I think you need 10,000 listeners to get 1000 people as your target. And then those 1000 people, you can't just say, give me money because I want money. Like, it has to be real, and it was real, it was like, Look, I can't do this for free. I just can't do it, you know. So if I get enough money for it to be a part time job, it'll be my part time job. If I get enough money for it to be my full time job, then I'm, I'm going to quit everything else. And I'm just going to do this. And if I don't get any of my goals, I am going to cancel my own show. And I meant it, you know, and it was rational, like I had- I saw from that point of view that you don't get paid in likes or follows. You can't pay your mortgage in internet clout, you do need revenue. So as much as I loved my show, and as exciting as it was to build an audience, I was prepared to walk away from it. And I think that that has to be real. So the first year it was like, basically, let's hit this goal, or the show will die. And, you know, I was just so amazed to see, in the first hours, hitting the first goal. And then it took just, you know, weeks to get to the point where it was my full time job, which I felt so grateful for. And then within months, we hit a fantasy reach goal, you know, they tell you in, you know, how to crowdfund- just have a stretch goal. It's just dare to dream, it helps your your supporters to know that you have some grand- and I hadn't put the first thought into it. But I put on Patreon, I think it was, if I get $10,000 a month, I will turn Canadaland from a podcast to a podcast network. And we'll start publishing other podcasts, and I'll hire other people to host them. And I swear to you, it was like, that's as much thought as I put into it. Like, do I want to be a publisher? Do I want to be somebody's boss? Do I want to hire people? Am I- you know, I hadn't thought through any of it. Because I never thought we'd get to $10,000. But we did. And then I had to actually make good on my promise, and became an employer and became the publisher of a network. And then in subsequent years, because I was at first, you know, we were not paying people well. We did pay people in stock in the company. And now the company is co-owned by some of those early employees. But then yeah, later, we added benefits and things like that.