Okay, I love that I get to talk about content. So we've already teased having a content calendar. This is something that we firmly believe in and something that we've actually taught. So if you've heard us talk about our workshop that is live on our website, we are for good calm, slash workshops, you can take our content syndication workshop, that's probably 30 or 45 minutes long, but it's gonna walk you through how do you take some existing body of content that you already have an impact report, an annual report, maybe a magazine, something that you've put together and turn it into a lot of different touch points, maybe 10s 20s 30, mother touch points. And that's what this is about is understanding when you have a calendar, you can start to spread things out, you can make sure that you're not always soliciting, you're not always stewarding, although that wouldn't be the worst thing in the world. But you're mixing this, this storytelling with balancing with events and announcements and creating that cadence. So many of the people we talked to feel overwhelmed by this. And it's overwhelmed because you don't have a plan, you don't know what you're doing. So you can't really, you know, prepare in advance or create a content calendar. I mean, look at your values. If you are an organization that values and champions, women, you definitely want to go through and highlight International Women's Day, Mother's Day, gender equality week have plans around those so you're not scrambling and you can do them really well. You can have built out incredible resources and make it a really meaningful touch point. And of course, you don't want to miss the you know, overarching holidays or important events for your organization either. But having a content calendar makes all that run smoothly, even if you're going on vacation.