EP 188 - Tiffany Yu

Ellen Yin1h 16min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 188. Most entrepreneurs look at content as a means to an end or unnecessary marketing strategy to drive sales to the actual service or product their business provides. But what if you also monetize the content itself? Tiffany Yu made $100,000 last year with her side hustle as a content creator, a completely separate income stream from her primary role as a CEO and founder of diverse ability and award winning entirely disabled run and led social enterprise to elevate disability pride. Her case study today exemplifies how entrepreneurs can double as creators to outside of their role as CEO and accomplished three times TEDx speaker with more than 180,000 followers now across platforms, Tiffany may surprise you with how she got her first brand deal for $5,000 with only 5000 followers on Instagram, and why this is realistic for a business owner of any size audience to achieve. Brand deals, however, aren't the only way to monetize as a content creator, which Tiffany reveals at her break down today are the various income sources that contributed to her $100,000 side hustle.

Ellen Yin

01:11

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday.

Ellen Yin

01:58

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Ellen Yin

03:02

All right, friends, we have Tiffany Yu here with us today founder of Diversability. And her case study is a kickoff to a two part back to back episodes series where we are going to talk about the business model of being a creator being an influencer. And what's really awesome about today's case study is Tiffany's full time business is not being a content creator or influencer per se. But she's still been able to make more than six figures through doing content, essentially as a side hustle. So we'll get into the details in just a moment. But first, Tiffany, I'd love to ask you what is your cubicle to CEO story?

Tiffany Yu

03:42

Hmm, the short version is that I got fired. But the longer version is that I graduated in 2010, which was a couple years after the oh eight recession. But even with all of that the most attractive jobs to get at the time were either in investment banking, or consulting. And my funny story, or my it's funny to me is that my freshman year I was taking an accounting 101 class, my freshman year of college, and my balance sheet balance and I was like so excited. And then I just knew I wanted to like stay in finance. So I got a job at Goldman. I was there for a few years investment banking, healthcare, and or healthcare, investment banking. And then my third year there I decided to participate in a program they had called mobility. And it just meant that they wanted to keep you out the bank. But if you wanted to try out a different part of the bank, you could so I actually made a non traditional move and I moved to campus recruiting. Hmm. And so here I was a banker turned recruiter, that was the first transition.

Tiffany Yu

04:48

And then at the end of my time as a recruiter I loved you know, getting to focus on the pipeline of students that we could introduce to careers in financial services. There was so much that I learned in the two years I'm an ex banker that you'll meet who actually appreciated my time in investment banking, I don't have very many negative things to say. But after that, I decided I wanted to pursue a childhood dream of broadcast journalism. I had always admired Ellen DeGeneres and Katie Couric growing up, and I kind of just wanted to know what that life was like. So I ended up getting a job as a production assistant working from the bottom, it was a contractor attempt to perm role at Bloomberg Television. So took the financial knowledge that I knew, transitioned and pivoted that over to the media world.

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