Well, I think that, well, it's proven. I've read articles and books about this, where, you know, we get really accustomed to even like, a set of emotions, like three or four emotions, and they don't - often aren't necessarily positive. They're anxiety, longing, sadness, whatever it is, but because we've been accustomed to them our entire lives, that's what feels safe. So with a lot of limitations, whether it's coffee, whether it's alcohol, whether it's feeling sad all day, whether it's a negative relationship, we've created this situation that felt safe for us. So going outside of that, even though it's something that's probably going to make you feel better, that feels scary, and our brains like "no, no, no, we're gonna die, we're gonna die." It's like, no, you're actually not gonna die, you're gonna feel better, be more proactive in your life or whatever. But it's getting over that fear hump.