Yeah, I think it's so important for the playbook to have the heart right. Have to have the heart right. You have to know why you're doing it you have to know and communicate to your audience that there's power when we come together, that it's not about the amount that anyone gives, it's that they give that they're a part of the mission. And so if you have the heart, right, I think everything else falls into place after that. So but what falls into place, right? So I, I really had a good time, kind of preparing for this, because I, you know, get to lead a team of 10 different people on the TTF side. And then TTFN has 25 nonprofits, and I worked with a few of them to help them also build their recurring giving community. And we're actually actively building two new ones right now. So I kind of break it down into two into how you build it, I kind of break it down into two different different ways, I think it's important to understand that you always have to be acquiring. But while you're focused on acquisition, you can't not focus on experience. And so to build a successful recurring giving community, you have to be reaching new people. But you also have to be loving the people that are a part of your community equally. Because if you just love the people that are part of it, you're not going to really grow it other than maybe by word of mouth, and just by happenstance, but if you're only focused on acquisition, which maybe is a little bit my fault, I definitely love inspiring people to join us more than I think I'd love that consistency. The other end, if you're not focused on acquisition, or if you're only focused on acquisition, you lose the experience and what you got into it in the first place, which is helping break or helping build trust and helping add meaning into their lives. And so I'll start with acquisition. I think that I would say, I'm sure that there's a lot of more experienced marketers and fundraisers than me listening to this podcast. But just in case, there's one person who this could help. Stop listening right now, and learn how to or add your data layer, it's so critical to build a recurring giving program. That means taking the pixel from Facebook or TikTok, putting it into your website, putting it into Classy, developing Google Analytics. And understanding your data I think is so important before we even get into it. And I actually am not really a data based marketer. I'm more intuitive and more creative. But I like to look at the data to draw some intuitive conclusions. And so early on, I was just eyeing Google Analytics all the time. If I did this, what happened? If I did this social post? Did we see a spike in traffic? If I did this email did we see an abnormal amount of giving that day? And I started to learn that there's so many different tactics that you can have. And as nonprofits, we don't have all of the resources or time to be able to go after all of them. And so developing that data layer allows you to understand which tactic is best for your organization. For us, it was social media and email marketing. Those were the two biggest needle movers in the beginning. And we went hard after those marketing tactics coupled with incredible storytelling. But some other nonprofits have a really strong influencer network, some have a really strong public relations strategy. So it's just about implementing that data layer, and then measuring what actions produce what results so that when you launch your recurring donor community, you know where you should place your focus in order to do the acquisition piece of this. And so after you implement the data layer, or step number two, and I title it that create your branded product, or your branded community, I think that this is really important to not just have on your website, give monthly or give one time, but to build a name, something that people can identify with. So the two that we have right now are the movement and defenders, and our defenders. They're giving those specifically towards our anti human trafficking and child exploitation ministry. And I want them to see themselves as defenders because they are they are defending some of the most vulnerable children and people on planet Earth. And I think when you can help people identify with your program, they get much more excited to be a part of it than just like, oh, I give monthly No, I am a defender. I am a part of the movement. And so I think finding that brand that resonates with your mission and your organization, and then also your your community I think is really important. And then building some, let's just say we want to tap into the consumerism of America. So for the foundation, we did a couple of things when we launched the movement to build trust and break down the walls of transparency. We did a yearly vision casting conference call with our leadership, we invited every single person that was a part of the movement. We invited them to ask questions we shared what we've done, where we're going, what they're giving specifically goes to we put faces on camera, so that, you know, people can interact with us, they saw that, you know, this was a, this was a real organization. And honestly, with this data of 20% of people, highly trusted nonprofits, that means 80% of people are going to have some level of just distrust for you immediately, when you come across, you might think that you're the most trustworthy, honest mission out there. But our culture in our society, 80% of people are going to be a little bit critical when your brand first comes across them. So how can you build transparency? And then how can you build exclusivity, so we created just a simple t shirt that every person got when they signed up for a minimum donation, nothing revolutionary, but it helps someone tangibly have something in hand, and then also wear and share with other people to inspire more conversations. And then we committed, we shared and we committed the monthly storytelling about what their impact was going to. And I think every person in this call can understand that that's a priority, but doing it doing it is harder, it's doing it working with your programs team, and you know them believing in this. And our team has been so amazing in helping us source the stories of impact. So that we can consistently month after month, for years now bring that meaning to the lives of our community members through effective storytelling. And also I think what's important is putting yourselves in the shoes of the person, when they sign up for your current donor community. What do they think that they're giving to one, if they think they're giving to something it's not what they're giving to the messaging is probably off. But also as nonprofits, we do a lot of work. And some of our work is more in line with what the, what the giving community thinks that we're doing. And so telling those stories so that when they see it, there's not confusion, there's immediate clarity, this is what my giving is going to, and that's what I thought it was going to, if that makes sense.