So rewind, a year ago, I went to an in-person mastermind, and you know, many of those people are your clients, and one of them kept saying, I said, like, I'm so sick and tired of my email list not growing and I'm tired of being the best kept secret, and I'm tired of like this and that. I'm tired of putting, you know, stuff out and, like, people buy, but not the numbers that I'm looking for. And then, you know, it'd be like, one person like, you need to do a summit, like, No, I'm not doing a summit. And then the other person, you need to do this summit. No, I'm not doing a summit. It's just too much work. I don't want to do a summit. And then someone said, the work that I did to put my summit together, I got paid back easily by my all access past sales and the list that I grew. And then someone else said, Do you know that my list is that, like 40,000 people or something crazy? And I know that she does summits like twice a year. Okay, fine, you've got my attention. I already had something planned. I did a three day paid event A few months later. So that was already planned. And then before that even kicked off, I'm like, That's it. We're doing a summit. And so we started planning the summit that we hosted late last year.