Okay, there's so much there, I want to talk about I mean, because there's so many words that you said that I want to lift up because in their words that we say on this podcasts all the time, authenticity, like personalization, meeting people where they are. One, I think this is the era I don't think I know I'm seeing that nonprofit staff, we need to come out of the shadows, we I feel like we always were taught there was a culture of just sit back at the gala, you know, unless you're engaging or sit back online, in this era, of being human and understanding who to trust and what's real. Becca as a human being, Ty as a human being, you know, your donors on the other end. And I also want to lift that you all are stoking. And if you've missed that as a, as a fourth pillar of what we call the impact arc, at We Are For Good. I think it is the most missed thing that people do in nonprofit, they, they do the research, they build a beautiful campaign, and then they launch. But the stoking peace is what you all are doing and stoking is engaging, and you are being a human one to one, you are seeing people. And guess what, when people feel seen, they feel a sense of belonging, they keep coming back. And that is literally how movements are built. So I'm so proud of you guys. But it's like we got to talk about how it's actually translating. Like, what are you building behind the scenes? Are there specific types of content, or campaigns that have proven to be really effective to capture and maintain the attention of your audience on social media? What do you guys doing there?