The benefit of this is that you you're able to increase your audience size when you do that. So there are definitely great ways to do this, where you can use collaborations like that to expand your audience, which I think everyone always wants to do, right. Alright, moving on to step two, which is all about, make sure that any new products are going to develop or new collections, all of your brand assets and promotional materials are done now. There's nothing worse than being like in the middle of November or trying to photograph new pieces and a big mistake that I see, especially with newbie jewelry designers and other handmade product business owners is that they're always making new product like so late in the season, when we come from like a traditional wholesale model back in the day, like all the holiday sales, assets, and all of the collections and everything. The collections were done in August and so it gave you enough time to not really have to think about, oh, what am I going to be selling over the holiday. So if you don't have know what you're going to be selling throughout the holiday, if you want to launch a new collection, get that design to me now. Get your pieces photographed, have them up on your website or ready to go. Get any promotional materials or direct mail pieces or whatever you're going to do. completed by the end of September, you don't necessarily have to post them or launch them yet. But it's a good practice to kind of get it done in advance. So and then if you do have things that are already bestsellers in your collection, determine what those are, because those can be bouncing off pieces to actually lean in to drive more sales and traffic for the long time to create bundles around so that you can increase your average order value to partner together, there's a whole slew of things that you can do to actually increase your sales just by increasing your average order value. That's key right there. Once again, make sure all your line sheets are done your collections created any catalogs are doing if you're going to do a direct mail campaign or something like that, they'll send out to people in in snail mail, make sure that that's kind of ready, or at least in the very least mapped out. So you're ready to go. And it hits hits on time, and you're good to go.