Bonus #36

Ellen Yin29min

Ellen Yin

00:06

Hey, welcome back to cubicle to CEO, the podcast where we ask successful founders the business questions you can't google. If you're watching this on YouTube today, you may notice something a little bit different. We recently gave our podcasts a much needed tech glow up. So what you're seeing on screen is our new camera and lighting and mic setup. And I hope you enjoy and notice the difference as much as I do. If you are watching this on YouTube, what do you think? Leave your feedback for us in the comments below about our new setup. Also, if you've never checked out our youtube channel before, and you like watching these interviews, as much as you enjoy listening to them, then YouTube is the place to go for the video version of our podcast. We'll make sure to link that below for you in the show notes.

Ellen Yin

00:53

For today's bonus episode, I wanted to share seven of my favorite takeaways from Podcast Movement, the largest in person conference for podcasters. All over the world, I recently got to attend my very first podcast movement in Denver. Thanks to a free ticket that I actually won at an in person podcasts meetup hosted by the cofounders of Podcast Movement. So shout out to them. Thank you so much for the free ticket, I really, really got so much out of my experience, I will definitely be back for future years of Podcast Movement. And so I had pages of notes, by the way, but I cherry picked through them and found seven key things I wanted to share with you all today for all of my fellow podcasters, who listen into our show as seven things that I think you can implement right away, regardless of what niche your podcast is in, or how you utilize your podcast, whether your podcast is a way to drive sales to your main offers or whether like us, if you're a media company, or a full time content creator, maybe the podcast is your actual product. Regardless, these seven tips will apply. So let's get right into them.

Ellen Yin

02:05

Tip number one. This is a concept that I heard over and over again at Podcast Movement. So I want to just start with it. Feed drops. Now if you have never heard that concept before, feed drops are essentially where you will publish an external audio file. So an audio file that maybe somebody else created. Maybe it's an episode that was previously aired on someone else's show. Or maybe it's just you know, a brand new audio file that someone else created that you are publishing as a native episode on your own show. So it's like they're literally taking an outside episode and just dropping it into your own feed. I hope that makes sense. So feed drops are really cool for four main reasons. And I'm just going to quickly run through all the use cases I see for feed drops, we've actually done this ourselves, both paid feed drops, as well as unpaid feed drops. So I'm going to kind of talk about that real quick.

Ellen Yin

03:02

The first reason I really love the drops is they are a great way to collaborate with your fellow podcasters. If you're looking to grow your show, with new listeners who already listen to podcasts. So this is something I've said before, but if you are trying to grow your podcast, the easiest way to do that is to attract existing podcast listeners and get them to add your show to their weekly rotation. Right. It's much harder to pull somebody into your podcast who doesn't already listen to podcasts because it's asking them to adopt a brand new behavior. So with feed drops, it's really awesome because you can collaborate with someone else in your space, or maybe even someone outside of your niche, who shares you know, a similar demographic or psychographic for the people you would like to attract to your podcast as listeners. And you can publish one of your episodes on their podcast feed so that it gets delivered to their listeners.

Ellen Yin

04:05

And I think the best part about this is unlike a podcast ad where the host is vouching for you recommending their listeners go check out your show, with a feed drop their listeners get to actually experience what it's like to be a listener of your show. They get to hear an entire episode they get to see or I guess not see, they get to hear what you're like as a host. They get to know your interview style if you happen to be an interview show, or just the way that you deliver content if you are a solo show, but they really get to actually experience what it's like listening to an episode of your show. And then at the end of that episode, if they enjoy what they hear, they will likely go search out your show and actually become a new listener or subscriber. So feed drops are just a really great way to get your podcasts out there in front of new listeners and allow them to fully experience your show.

Ellen Yin

05:04

The second reason that I think the drops are amazing is because it's an opportunity for you to monetize your podcast outside of podcast ads. So if you play at all in the sponsored content space, if you are interested in pursuing brand deals or partnering with brands, fee drops can be a really great way for you to test the waters of that. So instead of someone paying you to record a 30 to 6o second podcast ad, for example, and aired on your show, instead, someone might give you a full length episode, or audio file for you to publish as an episode on your show as a feed drop. And they'll pay you for that placement, they'll pay you for that distribution of their content to your listeners. So if you already do brand deals, or maybe you're considering doing brand deals, think of this as an additional deliverable that you can propose that you can add to your packages that you're presenting to brands as a monetization option.

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