Yeah, when we started clean juice, like I said, we felt like it was a calling from God to come down here and do this. And so, you know, for us, that actually took a lot of the risk out, because, you know, when, once you're following something that you really believe in, you know, you don't feel like you're taking that gamble anymore, like I said, but, you know, for us, we felt like, it was a calling, we felt like we wanted to run the business, you know, like how we, you know, like love on our kids. I mean, like, for us, we are who we are, whether we're you know, now, you know, sitting here as a CEO of clean juice, or whether I'm sitting at home with my five kids are hanging out friends, like, I am, who I am. And so, you know, we wanted to not be somebody different from business and then different at the home, it's like, you know, for us, this is a calling, all of our core values are biblically based, our core values, I believe, are good, right there around, you know, transparency and hard work and loving on our guests, and respecting each other, you know, I could go down the list, but, you know, they're all good values and their values that we created really day one, that have stuck with us to 180 locations around the country. And so, for me, as a leader now of clean juice, I go through these values every single week with our team, they're posted in every single room in our office. In fact, you can see them right there behind me, you know, our core values are core to what we do. And, you know, they're the first thing that we share with our franchisees when we're telling them about our business. Because, you know, you can do a lot of great things in business, and there's a lot of different ways to achieve the outcome of profitability and all this stuff. But the values are, how the business is guided. And so, you know, for us, I want to make sure they're not just something we hang on the wall, but they're talked about every single day, they're part of reviews, they're in our culture, and they're not just something that we see, there's something that we see, and we talk about, and we use to build the business. And that's, to me, that's what it means to have values. And, you know, a company doesn't have to have biblically based values we do because we choose, you know, we believe that's our calling. But at the same time, I believe you have to have a Northstar, you have to have something that's bigger and greater than just making money, you have to have something that guides you and gives you principle behind what you're doing. And so for us, that's, you know, again, our mission, what we talked about earlier, and then our core values.