Hey, thanks so much Bernie. So I'm going to kick it off with our first myth. People don't engage with long form content on mobile devices. I think this is something we all sort of believe, whether it's true or not, we think, Well, you know it's a distracted audience, you want something quick on mobile, or what we've found is that that's not necessarily always the case. You know, increasingly, we've seen the industry and even ourselves here at Smart news. Treat mobile audiences very similar to Doug from us, very distracted, moving from one story to the next and you know, not really a place to gain winners for your publication or serve them long content, and well the type of content that smart news users engaged with varies greatly. We do know that our users are spending a lot of times a day in the app, proving that they aren't that engaging with the text based content on their phones. And so we hope today that you'll, you know, take some of these stats, take a look at the things that we'll share, and understand that smart news is a place for mobile consumption of your longer pieces and we'll share how we did that, and where we feature them throughout the app a bit later in the session. Taking a step back a little bit, looking at mobile audiences as flyby audiences or distracted wasn't necessarily always the case. Way back when, in 2015, a Pew research and personal study found that users were actually twice, spending twice as much time on long form pieces on mobile versus short form pieces and they think, you know, back in the early 2010 T Mobile sort of looked at as this new frontier you know a place to capture Captivate readers and bring them back, but that has changed quite a bit. So, what happened. I think a lot has happened between 2015 and now in both the ways to deliver content to readers on mobile, and also the kinds of content that mobile readers are engaging with that they're being served, you know think short form video long form video interactive pieces scrolly Pelling listicles, the list goes on and on, and also the way to get that content to readers on mobile has expanded quite a bit, there's social media there's newsletters there's push notifications, just to name a few. And I think it can be easy to get lost in all of this, both as a content creator and also a reader and consumer of content, and it can be easy to forget what really draws readers in, And that's the story, you know, regardless of how its presented, where it's presented. If it's compelling, there is an audience for it. And so, you know, days of spending a reader spending over two minutes on one article on their phones might be long gone. That doesn't mean that all who is lost. Recent data from Axios and similar web has shown that the average time spent on news articles, is actually trending upwards. Within six months, the average time increased from about 30 and a half seconds to 31 and a half seconds. Again, This is not crazy numbers this is nothing like we saw back in 2015, but it is still an engaged audience, JR will share some information about just how engaged news consumers specifically are, and it is trending in the right direction. And when you think of this in terms of smart news. One thing that we're really proud of here is just how long our users spend in the app, on average, our users are spending about this over five hours a month in smart news. And if you use the app, you know that the majority of the content is text base, which means that clearly there's an appetite for this content with our audience, and through various testing and ideation, we found an appetite specifically for long form content and long form journalism and Brenda will share how we unlock that a little bit, and how we best serve long form content to our readers, and in doing so, we found that smart news readers see there's about a three times more engagement on those long form pieces throughout the app versus the rest of the content and again, this is when we presented the right way to the right audience which Brenda will dive into very shortly,