Thank you. So we're going to get started. So first things first, alerts, push, push alerts are a type of pop up notification or a pop up message that comes on your device, a typical place where you can see, push alerts, it would be on your phone, on your mobile device on your Apple Watch on your desktop computer, those are typically the places that you see push loads, and the main goal for push alerts, is to be able to direct the audience back to your website back to your app with the, with the intention of, you know, having them become a loyal user or having them engaged with your, your news or your product more often. And so one of the biggest things that is, that's important when you're pushing alerts, is to be able to be sorry I actually just