.But it's very low is the point is, it's very, very low. So if you are hitting all of those numbers, you're doing great. But if you're not, here's a couple ways how you can fix it. And the first thing is to think about how old is this list that you have, right. And if you've been in business for a while, and you got some of these emails, you know, five years ago, they may have just, you know, they turned it's normal, like there is a percentage of churn, that's going to happen naturally all the time. So you have to clean those people, you have to get them off your list, because what it's doing is it's just hindering your ability to get into the people who want to hear from you. And in most cases, you're paying for every person that's on your list. So why keep paying for them, if they don't want what you're sending them, like, just get rid of them, save yourself some money. So the first thing I would do is look at and it's going to kind of depend on how long you've been in business, right? The longer you've been in business, the further back you can go. But at a minimum, I want you to look at who has not opened an email in the last six months, you want to make sure they've been on your list for at least six months, and maybe they've gotten five or 1020 emails from you, depending upon how often you send the hot, more higher your frequency, the higher, you know, you can make that number. And if they haven't opened or clicked or anything, just unsubscribe them, get rid of them, stop sending them emails, it's not worth it. Focus on the people who actually care about what you have to say. And yes, you will have less people on your email list. But all of your metrics are going to be better. And 99.9% of the time, your revenue from email is not going to go down.