I'll jump through these last ones fairly quickly, since we I don't want us to run out of time. So shift number five, we thought through intergenerational involvement for our organization. So one of the families that I work with had made a significant gift for our organization the year previously, and we were putting together a major supporter retreat, and we had the opportunity to invite their their son and their daughter and both of their spouses to that retreat because those those individuals, sit on the Family Foundation Board. And after that retreat, we got the call saying, hey, we want to give more than we're pre approved to give. And so they went back and advocated for our organization at their family foundation meeting, and that was where we ended up closing the seven figure cash get through bringing in not only the gen one, but also gen two, and kind of showing them the culture of our organization through personal involvement at a retreat style event. So as we, as we go along with that, we have our major gift team. They had similar leading indicators that we asked them to adopt in 2023 and they they had a goal of 100% of their managed relationships having voice to voice or in person experiences with that major gift officer before December 31 and so we hadn't, We hadn't put in place leading indicators like that before, and so we're confident that that moved the needle on the whole for the organization. So shift six was that leading indicator, along with that, shift seven is thinking through deploying content for our organization. We're an educational organization, and we thought through, okay, we have, we have all these books. We have these free resources. Is there a way for us, since our president does keynote speaking, to offer people, rather than a transaction, to get the book at the table at the back end of the keynote, to simply give the book away and give them, give people a QR code on the inside of the book or in on the bookmark with a link to a giving page. Say, Hey, pay it forward. You know, we want to, we want to inspire reciprocity, and that was one of the key drivers of some of our donation growth, our donor count growth throughout the year, and then also, we also, we wrote some specific content series that were delivered via email and also reinforced through direct mail, to bring people into engagement with the organization. Beyond just giving, they were also able to read and participate and kind of report back on their experiences.