Yeah. And like, that's not your fault. Like, I just want to say like, if anybody is listening to this, and they're like, in the same place, as you, you know, podcasting, the world of podcasting has not reflected that. And I think that's something that is important to bring up, you know, podcasts in itself is still relatively young. Like when we think about social media, and we think about YouTube, it's still young, it's still growing, we used to refer to it as the Wild West, like anything, anything goes, you know, and that is shifting. But, you know, there were there wasn't a lot out there for us to use as examples, when we were looking at podcast. And, you know, eight years ago, you could launch a podcast, and you could get a million downloads. And yeah, that would convert just for this, because you had so many years on what you were talking about. But the landscape has changed. And so, you know, it is time, like I tell everybody, like the landscape has changed, it doesn't mean you have to stop podcasting, it just means you have to start thinking about it differently. And, you know, with everything in your business, like anything you put time and effort into you want it to be a value, like you want it to work for you. So I always say like, you should make your podcast and member of your team like it should be your sales and marketing team, like helping you with your, you know, everything that you're working on. And so, you know, if you're listening to this, and you're saying, I feel like I'm behind, you're really not, you know, this is a shift that we're seeing. And it's really amazing because even traditional podcast right now are shifting to this more content based model, where instead of sending people to like a mattress ad, they're sending people to extra episodes, or some kind of Patreon they might have or membership. And so, you know, it's interesting to me, because we've been talking about this for a couple years now, really driving home this, this idea of having a podcast strategy. And now we're seeing that it's, it's more a trend, because listeners want to connect with you like they want to get to know you, they're listening to a podcast, because they want to get to know you. And then they want to do that next thing because they like what you're saying. And so it really is cool to see like the shift that's happening in the industry. And that there is now this emphasis being put on like podcast strategy and making it work for your business. So and and listen, I'm a podcaster I've been doing this for a long time. Like I literally just rebranded my podcast because I wanted to be more strategic with it. So it's a process, you know, there's, it's an evolution. And as your business grows and evolves, so your podcast can grow and evolve with you as well.