Our customers, honestly, when I mean, I'm still here almost every day, just running into people in a hallway or outside or you know, walking past them in the tap room. And just People tell me all the time that hey, I tried this beer and it blew me away. This is amazing. Or when are you going to have this beer again? Or hey, I was at such and such brewery and I try this have you ever thought about doing a style like that? Just those are the kinds of things that I love to see that the customers are engaged that they love to be able to give some input and stuff like that. And there's beers that I've re brewed specifically because people see me here in the ass and sometimes it's every single time they'll see me and that might only be ever The other week, but I'm like, you know, there's one person that's super vocal about loving that beer. And then I'll like, let's do it again. And then that wasn't the only person that was very excited to see it. But there's just so many options. Now you, you know, with variety, and I, kind of learning new stuff is really what drives me. So we're always looking at, you know, oh, here's a new yeast product that's on the market, or a new hot product, or here's this new equipment that supposedly can do this, let's look into that. Innovation is kind of a big thing for me is, I've never been one to say, well, this is how it's done. And this is how you do it. It's always like, hey, there's other ways to do it. And it just depends on, you know, what your goal is, people always ask, you know, like, do you patent your recipes and things, and you cannot patent a recipe, the reason being, is there's more than one way to get from point A to point B. And it's known, you know, at least at our government level at the patent office, because I might be able to make a beer that tastes exactly like yours. And we could use completely different ingredients. And it's just there's that much different varieties and ways of doing things. And as a homebrew level in our club, I know, we did this a few times where several people would brew the exact same recipe. And then everybody would taste them all side by side, not not a contest to see who did it better or worse, or whatever. But just to show how much variety there can be from system to system, or you use this company's green, I use this company's grain, but they're called the same thing. You know, just switching out a yeast, you can make a completely different beer, just using a different yeast, changing a hop. I mean, there's all this different stuff that we kind of set up ourselves for the constant change in variety, just because I really liked that. And that's a lot of what drove me to homebrewing in the first place. And in craft beer, there's an app called untapped, which is hugely popular mine, a lot of people a friend of mine, Jesse would always tell me that he got into craft beer, because he found that app untapped. And it felt like an adult video game. He's like, you get like ribbons and medals and awards and mean, you can tag your friends and your friends can, you know, tap you and it's just a social media for beer drinkers, but