Well done, which is another whole thing that we find as architects, and we're interested on your on those of you listening. So you who's listening to this episode, this is something that we've we've seen, I'm curious about this. But that's brings up a good point, which is our reluctance to market. So as a matter of fact, architects actually have a great reluctance to market because there is a hidden narrative, that, that if you're marketing, that must mean that your work is inferior, or substandard. So perhaps that'll be another one of the lies that we can address in a future future episode, Ryan. Oh, gosh, yeah. Like, I'm glad you brought that up. So our call here is simply this money is important. And making money important does not diminish all of the wonderful attributes and wonderful things that we stand for, as architects, sustainability, good communities, good Buildings, Better, you know, better societies, more responsible stewardship of the environment and our built environments, right, safe places, for kids, for families, for communities, for people, for individuals, and this has, is only going to be possible. And this can be accelerated, by making sure that we give money it's due, that we realize that money is important has nothing to do with architecture, per se has nothing to do with morality, it has to do with running a profitable business. And it's very possible to run a highly profitable business, that's ethical, that does great design, that makes a lot of money that compensates team members exceptionally well, that provides experiences training and personal development for team members. And that makes the owner as well, exceptionally wealthy. When we look at what architectural firm owners make, it's a huge spectrum. So we see firm owners, we talk to firm owners for making $70,000 $100,000 70,000 pounds which would Yes, which would be less right, less, less 30,000 40,000 pounds. And they could be earning more working at a Chick fil A restaurant or a Burger King restaurant at a management level or a mid management level, right? Without a degree without liability. And and so we look at this and we think, wow, there's a huge gap here that can be filled from where we're at, right in the architecture industry, to having architects who are exceptionally well paid. Ultimately, it starts with us and ultimately, it starts with caring about money. Now the good news for you listen to this podcast is that there will be a lot of your colleagues, they will never change. They will never change their mindset. They will never wise up to the fact that money is important, which makes an opportunity for wise Architects like you who care about design And and also recognize that money is essential. So you can make a lot of money. When we look at what architects make, yep, some are making low end of that spectrum. And then we have we have for motors. And we know we have colleagues, friends who are making, bringing home $800,000, a year, a million dollars a year, it's not uncommon to do that, with a practice that's producing exceptional work. Having great team members, having freedom and having a good life and a good business. So that's the picture we want to paint for you today is if you've fallen into this narrative of money's not important that you're not the only one. We have a disadvantage in the business world as architects, because no one ever taught us these things. And so it can feel a little overwhelming and discouraging. When it feels like the money so hard to keep it flowing and manage it in the practice, we get what that feels like. This is why Ryan and I are here in the architecture industry. This is why we haven't yet said, Hey, we're out of here, we're gonna go help lawyers or we're gonna go help business owners in other niches or other industries. Because we know there's a need here. And we know that someone like you who's listening here has the ability to impact the only way we can change the industry is for those of you who are listening to this now, to rise up to continue to hone your skills and what a better place to do it. Then this is of architecture smart practice program, where we're literally creating a movement of architects who are savvy when it comes to finances. And for more about that you go check out smart practice method.com. Ryan, I look forward to the future episodes, we're going to talk about some we have other other other lies of the architecture industry that we will be discussing, for sure. And we'd love to hear from you. You're listening, we'd love to hear the lies that you see that you've either discovered in yourself, because we all have them. We all go through these growth stages in our self awareness, but also any lies that you see in the industry that other people have. Right? send that over to us email support at business of architecture.com. Perhaps the lie that you mentioned will be the focus of one of our next episodes. Thank you. And that's a wrap. Oh yeah, one more thing. If you haven't already, head on over to iTunes and leave a review. We'd love to read your name out here on the show. This episode is sponsored by Smart practice, the world's leading step by step business training program that's helped more than 103 architecture firm owners structure that are existing practice. So the complexity of business doesn't get in the way of their architecture. Because you see, it's not your architecture design skills that's holding you back. It's the complexity of running a business, managing projects and people dealing with clients, contractors and money. So if you're ready to simplify the running of your practice, go to business of architecture.com forward slash smart to discover the proven simple and easy to implement smart practice method for running a practice that doesn't get in the way of doing exceptional architecture. The views expressed on the show by my guests do not represent those of the hosts and I make no representation promise guarantee, pledge warranty, contract, bond or commitment except to help you conquer the world. QRP DM