And what we're seeing now is, as dairy intake has decreased, his younger people are getting osteoporosis or osteopenia. So softening of the bones, and that's something generally that was considered a disease of an older person. And now we're seeing it younger, that's a concern, right? We don't want to have people breaking bones, and having bone pain, those kinds of things. Also, we're seeing less vitamin D intake, and that's something that we need to work on, because vitamin D has a role in bone formation, but also in other areas of the body. And the other thing we've seen very rarely, but we have seen it a little bit is an increase in rickets and rickets. Pretty much was wiped out years ago, decades ago, when milk became more commonly consumed. And now we're seeing a little bit on the uptake particularly And children and rickets is where you have the bowing of the legs. And that's generally a permanent situation and not good. I think the important thing to remember when you're looking at milk versus a non dairy milk, they're not nutritionally equal Dairy Milk has a different nutritional makeup, non dairy milk. And so I think it's important to know we're not trading apples for apples. And if you don't want to drink dairy milk, then how are you going to get the protein, the phosphorus, vitamin D, the calcium, you can get that in other ways in your diet, but you need to be cognitive and aware and then make it a purposeful decision to get those nutrients in different foods.