Yeah, and I love asking like bigger questions, too, because it gets you out of the ballgame of just thinking about Giving Tuesday. Because if you want to get more people engaged around your mission, like let's say, that's one of the things you want to do you have some traction there, you have some people that are believers, but you want to just replicate that. Like I love goals like that, because you can build your whole strategy around that. It's just when it's really Morpheus, and you don't really know what would look what success look like, it's really hard to build a plan to accomplish that. And so I think it's a really good place to start. So as you're starting to really craft your goal, that is going to really feed into your strategy that's bigger than Giving Tuesday, and it's tapping into the things that you're seeing traction around already in your organization. So I remember a conversation with Julie Ordonez recently on the podcast where she was talking about habits of an impactful major gift officer. And something really struck me I mean, she was talking a lot about our mindsets, and how that can hold us back that let's say we have an ultimate plan that we need to cold call 10 people a week. Well, if our current reality is we are calling zero, we've been calling zero for months, it's not realistic to show up and expect that you're going to do 10 right out of the gate, but set a more reasonable goal. And I think this is really key for giving Tuesday. It's like if you've had no traction with online, like you gotta temper your expectations, like what's possible in year one, because you can always build on that. And the story that Floyd shared on Monday is really poignant to that. I mean, they had a breakthrough year and Giving Tuesday. And now reflecting back, they've raised hundreds of 1000s of dollars, as that campaign has kind of like grown and matured. But Neon One did this really cool study with giving Tuesday and some of the data, we're going to share some of that in today's conversation. But I love the point that they lead with 82% of organizations use Giving Tuesday to try something new. These are people really, what a great time to hashtag try stuff. Because this is a time like we're saying a lot of focus and a lot of energy and awareness comes out. So it's a good chance to zig and zag differently than you normally show up to just see what works and then build on that from year to year. One more piece is just as you start to build your goal. And you're trying to keep it you know, temper expectations based on how you've done historically, you also want to build that internal expectations because there's an element of what kind of staff time and resources can you dedicate to this. So you can build a plan that feels correct for that. Now, this is going to be that time of year. And we believe this every day of the year, but especially this time, this is not just a staff driven event. This is a staff, finding your people. And this is spreading your wings. This is a grassroots movement. And so the mobilization is key. And so you really want to set the internal expectations that there's other wins besides just money, getting people to take action on your behalf, posting on your behalf, sharing on your behalf, those kinds of signals can be so much more powerful of growing engagement over time, especially as you look year over year as you can get more people to take action on your behalf. Because that's more long game kind of minded than just chasing the money all the time. And so think about how do you bring your leaders, especially your leaders, your board along with you, because this is a journey, this is going to come up every year is a chance to keep building on it. And so having those conversations up front, and is just going to be a lot better way that you can report on the back end to and connect the dots between the two.